Intelligent Enterprises An Introduction INCOSE Enchantment Chapter September 17, 2003 Jack Ring .
JJ & E Research INCOSE 8/17/04 SE In Acquisition System Engineering in the Acquisition Process...
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Transcript of JJ & E Research INCOSE 8/17/04 SE In Acquisition System Engineering in the Acquisition Process...
JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
System Engineeringin the
Acquisition Process
Presented to
INCOSE Enchantment Chapter
August 18, 2004
Presented By:Murray Elowitz
JJ & E Research Corp.11045 Greenview NE
Albuquerque, NM [email protected]
(505) 856 - 2244
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Murray Elowitz• Aerospace engineering at GE, Autonetics, TRW
– Inertial navigation, guidance, control– Modeling and simulation– Orbital mechanics and mission planning– Avionics development– Embedded Processing– Communication Systems
• Formed JJ & E Research Corp – Consulting on systems and business development– Many SBIR proposals to DOD, DOE, NIH
• Publications – Avionics, Spacecraft, Autonomous Operations, Software
Maintenance, et al
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Today• Show how System Engineering applies
during acquisition– Where and How– Payoff of the process
• Describe roles of the System Engineer
• Provide a small company/ project focus and big business comparison
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Kinds of Acquisition
• Integrate other people’s disparate technologies and capabilities (SETD)
• Apply new technology to improve mission capability– Key revolutionary breakthrough– Evolutionary upgrade
• Demonstrate feasibility of concept• Productize concept• Ongoing-Program recompete• Engineering support services
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Classic Program Life Cycle
MISSION
ANALYSIS
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Level of System EngineeringVery similar for big and small projects
MISSION
ANALYSIS
FEASIBILITY
(CONCEPT EXPLORATION
AND DEFINITION)
PRELIMINARY DEFINITION
(CONCEPT DEMONSTRATION
AND VALIDATION)
PRELIMINARY DEFINITION
(ENGINEERING AND MANUFACTURING
DEVELOPMENT)
QUALIFICATION AND
(INITIAL) PRODUCTION
PROD, UTILI-
ZATION AND
DISPOSAL
SYSTEM ENGINEERING LEVEL OF EFFORT
SYSTEM ENGINEERING PER CENT OF EFFORT
Not T
o Sc
ale
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Classic New Business Cycle
Post - Proposal Phase
WINPARTY
Proposal Preparation PhaseDeliver
(Long Lead Phase)
Customer ContactPre-Proposal Phase
FinalRFP
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Acquisition Process – Getting to Win
• For every phase, the steps are similar and the emphases vary
• The system engineering process is always a valuable tool
• The System Engineer (person) is key to success
Requirements
Design
Analysis
Verification
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Example of Role: MILSTAR Proposal
• A huge spacecraft system, highly competitive
Dem / Val Phase
Full-Scale Proposal
PM
Sys Eng
SE for ArchitectureSE for Data SystemSE for Payload IntegrationSE for StructureSE for PowerEtc.
500 people touched the proposal
System Engineering conceived key technologyarchitecturerequirement allocationstrade studies
And Arbitrated, fought off turf battlesSE Vs. Product AreaControl of technologies, and
approach
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Big Proposals
STRENGTHS• Tremendous resources
available• Exciting, high value targets
and payoff (career builders)• Exposure to broad areas of
company, technology
• (Fill in the blank space)
WEAKNESSES• Very hard to direct and
control• Hard to motivate all players• Usually lots of teammates
with own agendae• A lot of play-for-guts politics
• (Fill in the blank space)
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Pre-Proposal Phase
• Customer Contact • Spend seed money• Get ready for RFP
• Phase begins when customer has money and a schedule • Contact your customers regularly and help ‘em shape RFP
• Respond to RFP• Attend Bidder’s Conference• Identify the barriers to you winning
• Analyze you competition’s strengths & weaknesses• Begin serious teaming discussions and mating dances• Develop your technical approach and solution
InitialPlanning
PlanApproach
RespondTechnicalSolution
CBDAnnouncement
DraftRFP
Pre-Proposal Phase
FinalRFP
Bid/No-Bid
$
Know how you will win before the RFP
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
THE System Engineer Person
• Responsibility is to be the overall technical lead on a program or acquisition– Attributes include
• Technical breadth and related areas
• Leadership• Understands program
process• Business acumenIn a Small Company/ Project
• Is the system engineering team• Usually knows the whole company• Knows the technology and related Product line• Will probably have other work at the same time.
In a Big Company/ Project• Leads system engineering team• Knows people in the division and customers• May not have worked on this key technology• This will be his ONLY job for ever
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
System Engineer is part of a team
Main Teammates are:• Marketing• System Engineering• Management
Each has distinct role• Customer Contact• Resource Allocation• Technical Leader Others include
• Design• Technologists
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Role: From the beginning
System Engineering
NEED ?
Key Technologies
Req
Architecture
MissingCapabilities
• Contact your customer and develop your approach
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Team Building
• A joint effort of the leadership• Business Area lead• Upper Management• System Engineering• People Managers
Requirements
Application } }{RequiredSkills
CorporateCapabilities
CompetitorsCapabilities
OtherCompanies
++
=
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Products of System Engineering
• Intangible Products– Leadership of technical efforts– Planting ideas– Image to the customer
• Tangible Products– Interpretation of “Mission” Requirements– Appropriate level of specification– System Architecture
• Especially decisions selecting “DISCRIMINATORS”
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Proposal PhaseExample – SBIR 2001
• Air force topic: Need for advances in handling video in operational planning– More data than existing technology can handle
• Client had conceived a digital video recorder with simultaneous read/write
• Solution: Invent architecture built around DVR to enhance planners capabilities– Allow planners to review recon video without losing incoming
stream
– Allow editing and sharing
• Required some prior knowledge of state-of-the-art – Exploit experience with UAV’s recon capabilities
– Extrapolated from spacecraft operations experience
WINNING PHASE ONE PROPOSAL
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
Big Company Lessons Learned
• Applying lessons learned to small companies and small projects
• Each element of System Engineering process has value in large programs
– Discipline is vital
• Each element of System Engineering process costs money up front
• Pays off later if FOCUSED• Getting clients to recognize value of structured program FROM THE
BEGINNING– Cost to repair similar to Boehm curve– Lack of concern for life of program– Sources of problem include customers
$
Time
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
More Lessons Learned
• Elements of the job include– Being political internally– Being a marketeer – Being a technologist
• The System Engineer has to be strong!– Demonstrate personal vision– Drive discipline throughout acquisition, project– Arbitrate issues between constituents– Strong enough to let others excel
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JJ & EResearch
INCOSE 8/17/04 SE In Acquisition
CONCLUSIONS
• Elements of System Engineering process are present in all technical acquisition efforts
• The System Engineer’s role is to drive toward success
• Understanding the roles and responsibilities helps the System Engineer perform better