Jim Kirkpatrick: Training on Trial - presented by Training Magazine Network

Training Magazine Network presents

Training on Trial:

The Urgent Need to

Meet the Needs of the Business

James Kirkpatrick, Ph.D.Vice President,Global Training and ConsultingSMR-USA

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About Jim Kirkpatrick

Jim Kirkpatrick, PhD, is the Vice President of Global Training and Consulting for SMR USA. He presents workshops and provides consulting to Fortune 500 companies around the world. His specialty is using the Kirkpatrick Model to drive and demonstrate organizational results.

Jim has co-written 3 books with his father, Don Kirkpatrick, the developer of the Kirkpatrick Four Level Evaluation Model. His latest book, Training on Trial, co-written with his wife Wendy, is due to be released in early 2010 from AMACOM.

Training on Trial: The Urgent Need to Meet the Needs

of the Business

Jim Kirkpatrick, PhD

Hosted by Nielsen and Training PaybackOctober 8, 2009

The future of training

“Training directors might be well advised to take the initiative and evaluate their programs before the day of reckoning arrives”

From Techniques for Evaluating Training Programs, by Don KirkpatrickASTD Journal, November

©2009, all rights reserved.

The future of training

“Training directors might be well advised to take the initiative and evaluate their programs before the day of reckoning arrives”

From Techniques for Evaluating Training Programs, by Don KirkpatrickASTD Journal, November 1959


What are we being charged with?

“You, learning professionals, are charged with incurring training and development costs that exceed the value you bring to the business”


How do we know we are being charged?

“We would like you to show us your ROI”

“We know you run a lot of programs and seem quite busy. Why then are so many good people leaving us?”

“We are thinking we need to put our efforts in revenue-producing activities.”

“We are going to put that on hold for awhile.”

“We have decided to make some cuts.”


Are we guilty?

p. 3

What do we have to do to be found “not guilty?”

We need to extend our role beyond the traditional definitions of learning.

p. 3

Kirkpatrick Foundational Principles

1. The end is the beginning.2. Return on ExpectationsSM (ROESM) is the

ultimate indicator of value.3. Business partnership is necessary to bring

about positive ROE.4. Value must be created before it can be

demonstrated.5. A compelling Chain of EvidenceSM

demonstrates your bottom line value.

Kirkpatrick Four Levels

Level 4: RESULTS The final outcomes that occur as a result

of the training and reinforcement



Level 3: BEHAVIOR The extent to which participants apply

what they learn on the job


Kirkpatrick Four LevelsLevel 2: LEARNING

The extent to which participants acquire intended knowledge, skills, and

attitudes



Level 1: REACTION How training participants react to the

training


“What is your job here at the hotel?”“I am a window washer.”


“What is your job here at the resort?”“I am part of a team that creates great experiences for our guests!”


Kirkpatrick Four Level Evaluation Model

Reaction

Behavior

Results

Learning


LearningResults Behavior Reaction

The Kirkpatrick Business Partnership ModelSM

ROESM

Business need

identified

Measure L1 Reaction

Measure L2 Learning

Measure L3 Behavior

Present L1 Reaction findings

Present L2 Learning findings

Present L3 Behavior findings

Present L4 Results findings

Prepare Chain of EvidenceSM to demonstrate ROE

TARGET critical behaviors and

required drivers

Determine required KSAs,

Learning Objectives

REFINE expectations to

define outcomes

Ana

lyze

find

ings

, adj

ust,

repe

at s

teps

as

nece

ssar

y

Consider necessary learning

environment

Design and build learning program and evaluation tools

Initiate ongoing reinforcement and

monitoring

Measure L4 Results

Deliver learning program

ADDRESS jury issues

Identify NECESSITIES For

Success

PLEDGE to work together

© 2009. All rights reserved.

Brinkerhoff Study

Josh Bersin and Associates, 2008

Training Application

Did not try new skills: 15%

Tried new skills and failed: 70%

Achieved sustained new behaviors: 15%


Preparation and Readiness: 20%Learning Intervention: 10%Application Environment: 70%

Causes of “Training Failure”

2006 ASTD Study


Typical Learning Investment

P re-Work 10%

L earning E vent 85%

F ollow-Up 5%

Dr. Brent Peterson, University of Phoenix, 2004


Airborne Warning and Control System

p. 18

Finding the Edge!

“Prepare for impact”


Transferring Learning to Behavior

Balancing two major forces:

ACCOUNTABILITYSUPPORT


CriticalBehaviors

Business Results

Recognition

Coaching

Refreshers

Mentoring

Accountability

Level 3 Evaluation

ExecutiveModeling

Drivers – encouragers or discouragers


Chain of EvidenceSM

Gather data at all four levels and show that your training delivers true value to your organization

Level 1Reaction

Level 2Level 2LearningLearning

Level 4Results

Level 3Behavior


Data is a critical part of our Chain of EvidenceSM


But do not underestimate the power of testimonials


Four Practical Ways to Make a Good Business Case

1. Show them the data2. Conduct an impact study

and showcase it3. Have others show and tell

them4. The Brunei Window Washer


What will you do as a result of what you have learned today . . .


that will lead you to the following tomorrow?


and that might eventually lead to . . .


References• Kirkpatrick, D.L. and J.D. Evaluating Training Programs: The Four

Levels, 3rd Ed., Berrett-Koehler Publ., Inc. San Francisco, CA, 2006• Kirkpatrick, D.L. and J.D. The Transfer of Learning to Behavior,

Berrett-Koehler Publ., San Francisco, CA, 2005• Kirkpatrick, D.L. and J.D. Implementing the Four Levels, Berrett-

Koehler Publ., San Francisco, CA 2007• Kirkpatrick, J.K. and W.K. Kirkpatrick Then and Now, Kirkpatrick

Publishing, St. Louis, MO, 2009• Kirkpatrick, J.K., and W.K. Training on Trial, AMACOM, New York,

2010• Contact Jim at [email protected]• www.smr-usa.com


Jim Kirkpatrick: Training on Trial - presented by Training Magazine Network

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Transcript of Jim Kirkpatrick: Training on Trial - presented by Training Magazine Network