Jim Hance Writing-Design Services

Call (813) 465-8165 [email protected] • P.O. Box 13745 • St. Petersburg FL 33733

J I M H A N C E G R A P H I C C O M M U N I C AT I O N S • WOWPROMOTIONS.COM

Copywriter – Graphic Designer experienced in producing branded ‘old school’ publications, marketing collateral, sales presentations, web projects, project proposals, trade show exhibits, ads and dance event promotion. Accomplished:

• Design Makeovers of publications for verifiable increases in circulation

• Branding of marketing collateral and publications for top visitor destination

• Produced 4 Proposals resulting in $3.75 billion in military contracts

• Write and Produce e-Newsletter on artists and events every month

Making publications beautiful, easily understandable, and remembered.

Engage. Inform. Convince. Tear off and save.

About JHGC Case Studies Right PricingIdeas Are Things Timeline andBudget

Vol. 3, No. 8 April 16 – 30, 2015 FREE

Largest Circulation in Estero

PRSRT STDU.S. POSTAGE PAID

FT MYERS, FLPERMIT #980

RESIDENTIAL CUSTOMERECRWSS

Artist Anne Chaddock has been working, teaching and exhibiting all her life. In “Sunny Line Up” she expresses her joy in the painting experience which she shares with her students. Turn to page 23 to learn more.

8

When Tennis Is Not Enough 18

Dispelling The Misconceptions 26

A Fun Escape 28

The Unexamined Golf Game 29

Vol. 6, No. 7 April 1 – 15, 2015 FREE

Largest Audited Circulation in North Naples and Bonita Springs

S O U T H W E S T™




Armed with colored chalks and pastels, Jane Portaluppi Durand transforms the street pavement into a large-scale canvas. The final work of art is fleeting, left to the elements with memories held by an admiring public. Turn to page 37 to learn more.

At The Helm At BSU 8

Forbes To Run In District 6 10

The Voice Of Southwest Florida 12

Turtles Looking For Artists 42 Page 16

Siesta Key Visitor Maps and 100-page Visitor Guide

Winning $3 Billion Contract Proposal to Air Force Center for Engineering & Environment

Southwest Spotlight News Magazines (Naples, Bonita Springs, Estero)

West Palm Beach UCO Reporter



Infographics distill complex information into pictures that are easy to understand and remember.

• Ocean of Possibilities Map plots life goals for which a wealth manager can help you plan.

• Hard Hat creates a friendly theme for a construction management contract proposal.

• Performance Based Fees gauge shows compensation (to stock ad-visors) follows the performance of investments, implying that inves-tors in these funds have less risk of loss because advisors will lose compensation if investors lose.

• Resort Self-Tour Map identifies the best locations for a wedding ceremony and reception. Each numbered bullet is keyed to a photo of the location.

Ideas Are Things #1 — Infographics Explain It Better





Effective Presentation“Thank you for your hard work on this presentation. We love what you’ve done!”

— Sr. Market Advisor, Sempra Energy

Ideas Are Things #2 — Presentations That Really Sell!

Convention Bureau Sales Presentation

$50 Million Winning Contract Presentation

Sempra Energy Commercial Rate Plans

Presentation

Small Business Networking Presentation Raymond James Corporate Presentation



Traditional Fees Under Pressure —It May Be Time to Consider

Performance-Based Fees

The appeal of performance-based investments to sophisticated and savvy investors appearsto be on the rise and a school of thought is taking root that the fees clients pay to investment

managers should be tied to the underlying performance of their funds wherever possible.

A performance based business approach establishes a tangible measure of your success.While you can’t guarantee performance, you can assure investors that money managers are

compensated for their performance measured against a meaningful benchmark.

That’s differentiation your clients can’t miss.

Looking for a competitive advantage? You’ve come to the right place. Let Dunham & Associates Investment Counsel, Inc. help you win the battle for affluent clients.

Dare to be different. Call 866-276-9534 now to discover our difference.

W W W . D U N H A M . C O MPhone 866-276-9534

For Broker/Dealer Use Only

Ideas Are Things #3 — Some Necessary Promotional Tools


Product Packaging and Brochures

Abbott Pharmaceuticals Stent Product Info Cards for Physicians

Resort Wedding Guide and Catering Menu

Visitors Guide

Email Marketing for Regional Leadership Conference (left) and Investment Broker (above)

“In addition to the design skills [Jim} brings to projects on which

he works, he is an active participant in the creative process and keeps things moving. I would

work with Jim again in a hearbeat.” — Stuart Rockett, Copywriter



UCO Reporter is the official monthly newspaper for a retirement community, and its staff is mostly volunteer. The challenge lies in working with new volunteers every month who don’t know what to do, and therefore deadlines for content may not be met and content may not be correct as provided.

Many Successes:• Proposed and implemented new design

standards in Jan. 2013 when taking over

• Produced a Style Guide document for staff

• Successfully met every press deadline and provided a professional look to the newspaper each issue

• Improved quality has resulted in increased readership, advertising volume and income, say the publishers!

• Size of paper is at 64 pages+ in summer months when half of the 17,000 residents are gone

• Hired a professional ad manager to ensure ads are accounted for and billed appropriately

Case Study #1 — UCO Reporter Newspaper (West Palm Beach, FL)


Examples of Content

Style Guide




Took over layout and production of the newsprint interior of a quality gloss-wrapped newspaper serving Bonita Springs, FL in November 2012.

Successes:• Improved quality and consistency by applying

paragraph and character styles throughout

• Reduced the number of proofs required to about half by reducing errors, says the publisher

• Successfully launched and produced a second newspaper for Estero, FL in October 2013

• Took over production of the gloss wrap in March 2015, and re-sized the trim and live print area of all pages to correct bindery problems that had gone unaddressed

• Took over production of all in-house produced ads, making us one-stop shopping for both ads and editorial work

• A third edition for Naples, FL will launch in October 2015

Case Study #2 — Southwest Spotlight Newspapers (Naples, FL)

Vol. 3, No. 8 April 16 – 30, 2015 FREE





Artist Anne Chaddock has been working, teaching and exhibiting all her life. In “Sunny Line Up” she expresses her joy in the painting experience which she shares with her students. Turn to page 23 to learn more.

Page 18

When Tennis Is Not Enough 18

Dispelling The Misconceptions 26

A Fun Escape 28

The Unexamined Golf Game 29

Vol. 3, No. 7 April 1 – 15, 2015 FREE





Armed with colored chalk and pastels, Jane Portaluppi Durand transforms the street pavement into a large-scale canvas. The final work of art is fleeting, left to the elements with memories held by an admiring public. Turn to page 25 to learn more.

Page 8

A Fish Tale And A Picnic 10



What’s All The Hype Over Gluten 31

Vol. 6, No. 7 April 1 – 15, 2015 FREE

Largest Audited Circulation in North Naples and Bonita Springs

S O U T H W E S T™




Armed with colored chalks and pastels, Jane Portaluppi Durand transforms the street pavement into a large-scale canvas. The final work of art is fleeting, left to the elements with memories held by an admiring public. Turn to page 37 to learn more.


Forbes To Run In District 6 10


Turtles Looking For Artists 42 Page 16

Examples of Content



“James Hance has consistently provided beautiful graphics and the most organized and efficient [Cajun and zydeco music website] here in Southern California. The quality and consistency of James’ work has always impressed me. He single-handedly took on the task of developing a [Cajun and zydeco music] website in Florida and has done a wonderful job. Its creation has led to increased accessibility and visibility [for] the genre, to the delight of all who love the music and dance…. I strongly recommend Mr. Hance. He’s experienced, intelligent and sensitive to the needs of his clients and the communities he serves.” — Karen Redding, Owner, Printing Company


Case Study #3 — Web/Social Media Dance Event Promotion

Florida Home Page

Florida C-Z Facebook Page Disco Today Facebook Page

Florida C-Z Update! Monthly Newsletter

San Diego Home Page

Newsletter Archive Page Dance Instructor Page Mobile Phone Pages




Right Pricing for Your Project Starts at $25*

$50 Million Winning Presentation“Thank you, Jim, for the great job you did on the PowerPoint presentation. We won the $50 million contract. Another award-winning presentation! We couldn’t have done it without you.” — Vice President of Marketing, Project Resources, Inc.

*Existing projects have priority which may cause a time delay in production. Any date promised will be honored. Call for quote on other projects.

PROJECT DESCRIPTION COST

Business Card Artwork Layout with my fonts, your logo, 1-up, .pdf provided $25

1/8th Page B/W News Ad Designed to publisher’s specifications, .pdf file provided $25

PowerPoint Slide Your logo art and marketing message in 1 slide, .ppt file $25

Photo Improvement (Any Size) Remove background, adjust for pleasing color, sharpen, .psd/.jpg files $25

Graphical Website Banner Photo or graphical header, sized, optimized, .ai/.psd/.jpg/.gif files $25

Vector Art Map Your business location with nearby landmarks, .ai/.pdf files $25

Publisher’s Rate Card Ad sizes, due dates, prices and submission info, .pdf file $25



Harness the power of “wow!” in your next publication, promotion, presentation, graphic or marketing communication project. Call me at 813-465-8165.

• Publications, websites, proposals and presentations with 24 pages of content will typically have a 7-day production cycle. If content needs to be written, the timeline may be longer.

• Please contact me at 813-465-8165 or email [email protected] for a free cost estimate of your project. Please be prepared to provide a detailed description of all deliverables you need.

• Be aware that the second half of each month may be entirely blocked out with prior publication commitments.

The Heart of the Message“Jim has an amazing way to get to the heart of what you want to communicate. He can take the roughest of ideas, ask some really thoughtful questions, and design something that says more than you ever imagined it would.” — Executive Director, Lakeside’s River Park Conservancy

Content Writing

Collect Photography

Ad Sales and Ad Builds

Layout (with placeholders for ads)

Layout (with ads)

Editing and Proofreading

Proof#1

Proof#2

Proof#3

LastProof

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Typical Project Timeline

Jim Hance Writing-Design Services

Design

Transcript of Jim Hance Writing-Design Services