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INDEX

SR NO. PARTICULARS PAGE NO.

1 INTRODUCTION

2 INDUSTRY PROFILE

3 GROWTH AND PRESENT

STATUS OF THE

COMPANY

4 FUTURE OF THE

INDUSTRY

5 PROFILE OF THE

ORGANISATION

6 GROWTH AND

DEVELOPMENT OF THE

ORGANISATION

7 STUDY OF SELECTED

RESEARCH PROBLEM

8 SUMMARY OF

FINDINGS

9 CONCLUSION AND

RECOMMENDATIONS

10 BIBLIOGRAPHY

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INRODUCTION

Parle Products has been Indias largest manufacturer of biscuits and confectionery, for

almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a hostof other very popular brands, the Parle name symbolizes quality, nutrition and great taste.

With a reach spanning even the remotest villages of India , the company has definitely

come a very long way since its inception.

Food processing dates back to the prehistoric edge when crude processing incorporate

slaughtering fermenting, sun drying, preserving with salt, and various type of cooking

(such as roasting, smoking, steaming, and oven baking). Salt preservation was especially

common for foods that constituted warrior and sailors diets up until the introduction of

canning methods.

Evidence for the existence of these methods exists in the writing of he ancients Greek,

Egyptian, Roman civilization as well as archaeological evidence from Europe, North,

South America and Asia. The tried and tested processing techniques remained essentially

the same until the advent of the industrial revolution. Example of ready means also exists

from pre industrial revolution times such as the Cornish pasty and haggis Modern food

processing technology in the 19th and 20th century was largely developed to serve

military needs.

In 1809 Nicolas apart invented a vacuum bottling technique that would supply food for

French troops, and this contributed to the development of the training and then canning

by peter Durand in 1810.Although initially expensive and some what hazardous due to

the lead used in the cans, canned goods would later become a staple around the world.

Pasteurization, discovered by Louis Pasteur in 1862 was a significant advance in ensuring

the micro-biological safety of food. In the 20th century, World War II, the space race and

the rising consumer society in developed countries (including the United State)

contributed to the growth of the food processing with such advances as spray drying,

juice concentrates, freeze drying and the introduction of the artificial sweeteners, coloring

agents, and preservatives such as sodium

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Benzoate in the late 20th century products such dried instant soups, reconstituted fruits

and juices, and self-cooking meals such as MRE food ration were developed.

In Western Europe and North America, the second half of the 20th century witnessed a

rise in the pursuit of convenience; food processors especially marketed their products to

middle-class working wives and mothers. Frozen foods (often credited to Clarence

Birdseye) found their success in sales of juice concentrates and TV dinners.

Processors utilized the Perceived value of time to the postwar population and same appeal

contributes to the success of convenience foods today Food processing sector in India is

worlds second largest producer next to China, and has the potential of being the biggest

with the food and agricultural sector. The total food production in India is likely to double

in the next ten years.

There is an opportunity for large investments in food and food processing technologies,

skills and equipment, especially in areas of canning, Dairy and Food Processing,

Specially processing, packaging, Frozen, food and Refrigeration and Thermo Processing.

Fruits & vegetables, Fishers, Milk & Milk products, Meat & Poultry.

India s food processing sector covers a wide range of the products fruits and vegetables

meats and poultry, milk and milk products, alcoholic beverages fisheries, plantation, grain

processing and other customer products group like confectionary chocolates and coca

products, Soyabased products, mineral water, high protein foods etc.

1. Trebling of the size of processed food sector in India.

2. An increasing in the level of processing of perishables from 6% to 20%

3. Increase in valueaddition from 20% to 30%

4. Increase in India share in global food trade from 1.5% to 3%.

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INDUSTRY PROFILE

ORIGIN AND DEVELOPMENT OF THE INDUSTRY

Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits,

but do they know how biscuits began?

The history of biscuits can be traced back to a recipe created by the Roman chef Apicius,

in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it

had dried and hardened it was cut up and then fried until crisp, then served with honey

and pepper." The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice')

and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for

cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers, which,

because of their low water content, were ideal food to store.

As people started to explore the globe, biscuits became the ideal travelling food since

they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits

when these were sealed in airtight containers to last for months at a time. Hard track

biscuits (earliest version of the biscotti and present-day crackers) were part of the staple

diet of English and American sailors for many centuries. In fact, the countries, which led

this seafaring charge, such as those in Western Europe, are the ones where biscuits are

most popular even today. Biscotti is said to have been a favorite of Christopher Columbus

who discovered America!

Making good biscuits are quite an art, and history bears testimony to that. During the 17th

and 18th Centuries in Europe, baking was a carefully controlled profession, managed

through a series of 'guilds' or professional associations. To become a baker, one had to

complete years of apprenticeship - working through the ranks of apprentice, journeyman,

and finally master baker. Not only this, the amount and quality of biscuits baked were

also carefully monitored.

The English, Scotch and Dutch immigrants originally brought the first cookies to the

United States and they were called teacakes. They were often flavored with nothing more

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than the finest butter, sometimes with the addition of a few drops of rose water. Cookies

in America were also called by such names as "jumbles", "plunkets and "cry babies".

As technology improved during the Industrial Revolution in the 19th century, the price of

sugar and flour dropped. Chemical leavening agents, such as baking soda, became

available and a profusion of cookie recipes occurred. This led to the development of

manufactured cookies.

Interestingly, as time has passed and despite more varieties becoming available, the

essential ingredients of biscuits haven't changed - like 'soft' wheat flour (which contains

less protein than the flour used to bake bread) sugar, and fats, such as butter and oil.

Today, though they are known by different names the world over, people agree on one

thing - nothing beats the biscuit!

Some interesting facts on the origin of other forms of biscuits:

The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge

biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900

years and dates back to the house of Savoy in the 11th century France. Peter the Great of

Russia seems to have enjoyed an oval-shaped cookie called "lady fingers" when visiting

Louis XV of France.

The macaroon - a small round cookie with crisp crust and a soft interior - seems to have

originated in an Italian monastery in 1792 during the French Revolution.

SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for

centuries. They are made from simple egg, flour and sugar dough and are usually

rectangular in shape. These cookies are made with a leavening agent called ammonium

carbonate and baking ammonia.

The inspiration for fortune cookies dates back to the 12th and 13th Centuries, when

Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their

defence against Mongolian invaders Industry.

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GROWTH AND PRESENT STATUS OF THE INDUSTRY

Biscuit industry in India in the organized sector produces around 60% of the total

production, the balance 40% being contributed by the unorganized bakeries. The industry

consists of two large scale manufacturers, around 50 medium scale brands and small scale

units ranging up to 2500 units in the country, as at 2000-01. The unorganized sector is

estimated to have approximately 30,000 small & tiny bakeries across the country.

The annual turnover of the organized sector of the biscuit manufacturers (as at 2001-02)

is Rs. 4,350 crores.

In terms of volume biscuit production by the organized segment in 2001-02 is estimatedat 1.30 million tonnes. The major Brands of biscuits are - Brittania, Parle Bakeman, Priya

Gold, Elite, Cremica, Dukes, Anupam, Horlicks, Craze, Nezone, besides various

regional/State brands.

The annual production of biscuit in the organized sector continues to be predominantly in

the small and medium sale sector before and after de-reservation. The annual production

was around 7.4 Lakh tonnes in 1997-98 In the next five years, biscuit production

witnessed an annual growth of 10% to 12%, up to 1999-00.

The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100% hike in

Central Excise Duty (from 9% to 16%). Production in the year 2001-02 increased very

marginally by 2.75% where in 2002-03 the growth is around 3%.

However the average utilization of installed capacity by biscuit manufacturers in the

country has been a dismal 60% over the last decade up to 2001-02.

Biscuit can he broadly categorized into the following segments:

Glucose 44%

Marie 13%

Cream 10%

Crackers 13%

Milk 12%

Others 8%.

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As regards the consumption pattern is concerned. surveys and estimates by industry from

time to time indicate the average consumption scenario in the four Zones have been more

or less close to each other, as below:

Northern States: 28%

Southern States: 24%

Western States: 25%

Eastern States: 23%

Biscuit Production According to the production figures of members available upto the

calendar year 2003, the total production was 625000 tonnes as against 475000 tonnes in

the previous year.

The production of biscuit for the last 11 years is as under: 1993 - 167750 1994 - 180526

1995 - 202567 1996 - 222371

1997 - 362000 1998 - 400000

1999 - 425000 2000 - 450000

2001 - 465000 2002 - 475000

2003 - 625000

Current status of the Indian snack & biscuits industry Biscuits contribute Rs 8,000crore to the FMCG industry and provide a vast opportunity for growth, as the per capita

consumption of biscuits is less than 2.1 kg in our country, as compared to more than 10

kg in the US, UK and Europe and above 4.25 kg in South East Asian countries.

China has a per capita consumption of 1.90 kg, while in the case of Japan it is estimated

at 7.5 kg. Higher disposable incomes and the willingness of consumers to try new brands

have attracted a number of players to the biscuits industry, both, at the national & local

level and generated intense activity in the marketplace. The branded market grew around

15-16 per cent last year. Commodity inflation continues to have a significant impact on

input cost and this inflationary pressure has put industry profits under pressure. The major

Brands of biscuits are - Brittania, Parle Bakeman, Priya Gold, Cremica, Dukes, Anupam,

Horlicks, Craze, Nezone, besides various regional/State brands.

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FUTURE OF THE INDUSTRY

The bakery industry consumes agricultural produce adding to the income of farmers. This

is a direct contribution of the industry towards improving the agricultural sector andstrengthening the rural economy. The industry also provides direct & indirect

employment, locally as well as nationally. Despite this, the industry faces serious

challenges. Rapid increase in the cost of major inputs such as wheat flour, sugar, oil,

packaging material, fuel, power, transportation, etc, has made a dent in the viability of the

industry.

Added to this is the heavy burden of taxation, which is making it difficult for the

organised biscuits industry to operate at an optimum level. Biscuits attract VAT at 12.5per cent - like chocolates, confectionery and ice cream that cater to a much smaller and

relatively more affluent consumer base.

Other categories with lesser nutritional value like potato chips, jams, jellies, sweets,

savouries, namkeens, etc, attract less or no VAT at all. Biscuits deserve parity with tea,

coffee and other basic food products that are liable to VAT at 4 per cent instead of being

subject to VAT at 12.5 per cent applicable to delicacies. This is restricting the growth of

the industry, utilization of agricultural produce and therefore, larger revenues for the

government. To create a level playing field for an industry that is serving a large base of

the population both economically and from a nutrition & health angle, there is a need to

reduce VAT on biscuits from 12.5 to 4 per cent

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PROFILE OF THE ORGANIZATION

ORIGIN OF THE ORGANIZATION

A cream colored yellow stripped wrapper with a cute baby photo containing 10 12

biscuits with the companys name printed in Red and you know these are Parle G

biscuits. Times changed, variety of biscuits did come and go but nothing has changed

with these biscuits. Yes, the size of their packing has definitely changed but for the

consumers good as these are money savers pack. The Parle name conjures up fond

memories across the length and breadth of the country. After all, since 1929 the people of

India have been growing up on Parle biscuits & sweets.

Initially a small factory was set up in the suburbs of Mumbai city, to

manufacture sweets and toffees. The year was 1929 and the market was dominated by

famous international brands that were imported freely. Despite the odds and unequal

competition, this company called Parle Products, survived and succeeded, by adhering to

high quality and improvising from time to time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in

addition to sweets and toffees. Having already established a reputation for quality, the

Parle brand name grew in strength with this diversification. Parle Glucose and Parle

Monaco were the first brand of biscuits to be introduced, which later went to become

leading names for great taste and quality.

For around 75 years, Parle have been manufacturing quality biscuits and confectionery

Products. Over the years Parle has grown to become a multi million-dollar company with

many of the products as market leaders in their category. The recent introduction of Hide

& Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being

Indias first ever chocolate-chip biscuits.

All Parle products are manufactured under most hygiene conditions. Great care is

exercised in the selection and quality control of raw material and standards ensured at

every stage of the manufacturing process.

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Parle products have 4 manufacturing units for biscuits and confectionaries at Mumbai,

Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for confectionaries,

on contract.

All these factories are located at strategic locations, so as to ensure a constant output &

easy distribution.

Today, Parle enjoy a 40% share of the total biscuits market and a 15% share of the total

confectionaries market, in India.

The marketing mix of Parle for this project has been studied from the point to point view

of Parle biscuits; mainly Parle-G and Parle Hide & Seek.

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PARLE GTHE EVOLUTION

Has been a strong household name across India. The great taste, high nutrition, and the

international quality, makes Parle-g a winner. No wonder, its the undisputed leader in the

biscuit category for decades.

It is consumed by people of all ages, from the rich to the poor, living in cities & in

villages. While some have it for breakfast, for others it is a complete wholesome meal.

For some its the best accompaniment for chai, while for some its a way of getting

charged whenever they are low on energy. Because of this, Parle-G is the worlds largest

selling brand of biscuits.

Launched in the year 1939, it was one of the first brands of Parle products. It was called

Parle Glucose Biscuits mainly to cute that it was a glucose biscuit. It was manufactured at

the Mumbai factory, Vile Parle and sold in units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand in special branded packs and in

larger festive tin packs. By the year 1949, Parle Glucose biscuits were available not just

in Mumbai but also across the state. It was also sold in parts of North India. The early 50s

produced over 150 tones of biscuits produced in the Mumbai factory. Looking at the

success of Parle-G, a lot of other me-too brands were introduced in the market and these

brands had names that were similar to Parle Glucose Biscuits so that if not by anything

else, the consumer would err in picking the brand. This forced Parle to change the name

from Parle Glucose Biscuits to Parle-G.

Originally packed in the wax paper pack, today it is available in a contemporary,

premium BOPP pack with attractive side fins. The new airtight pack helps to keep the

biscuits fresh and tastier for a longer period.

Parle-G was the only biscuit brand that was always in short supply. It was heading

towards becoming an all-time great brand of biscuit. Parle-G started being advertised in

the 80s. It was advertised mainly through press ads. The communication spoke about the

basic benefits of energy and nutrition. In 1989, Parle-G its released its Dadaji

commercial, which went on to become one of the most popular commercial for Parle-G.

The commercial was run for a period of 6 years.

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Parle-G grew bigger by the minute. Be it the packs sold, the areas covered or the number

of consumers. It became a part of the daily lives of many Indians. It wasnt a biscuit any

more. It had become an icon. The next level of communication associated the brand with

the positive values of life Like honesty sharing and caring.

In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan

that went on to become a huge success. The personality of the superhero matched the

overall superb benefits of the brand. Parle extended this association with Shaktimaan and

gave away a lot of merchandise of Shaktimaan, which was supported by POS and press

communication. The children just could not get enough of Parle-G and Shaktimaan.

In the year 2002, it was decided to bring the brand to the child who is a major consumer.

A national level promo Parle-G Mera Sapna Sach Hoga was run for a period of 6

months. The promo was all about fulfilling the dreams of children. There were over 5

lakhs responses and of that, over 300 dreams were fulfilled.

Dreams that were fulfilled ranged from trips to Disneyland at Paris & Singapore; free ride

on a chartered plane; 20 scholarships worth Rs 50,000; a special coaching etc

The year 2002 will go down as a special year in Parle-Gs advertising history. A year that

saw the birth of G-Man a new ambassador for Parle-G. Not just a hero but also a

superhero that saves the entire world, especially children from all the evil forces. A

campaign that is not just new to the audiences but one that involves a completely new

way of execution that is loved by children all over the world-Animation.

To make the brand much more interesting and exciting with children, it was decided to

launch a premium version of Parle-G called Parle-G Magix in the year 2002. ParleG

Magix is available in two tastes. The year 2002 also witnessed the launch of Parle-G Milk

Shakti, which was the nourishing combination of milk and honey, especially launched for

the southern market.

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GROWTH AND DEVELOPMENT OF THE ORGANIZATION

Over the years, Parle has grown to become a multi-million US Dollar company. Today,

Parle enjoys a 40% share of the total biscuit market and a 15% share of the totalconfectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and

Krackjack and confectionery brands, such as, Melody, Poppins, Mango bite and Kismi,

enjoy a strong imagery and appeal amongst consumers. Then the Parle representatives

includes the production officer and the operations head made students exposed to the

production unit followed by the manufacturing unit and packaging.

The extensive distribution network, built over the years, is a major strength for Parle

Products. Parle biscuits & sweets are available to consumers, even in the most remote

places and in the smallest of villages with a population of just 500. The Parle marketing

philosophy emphasizes catering to the masses. We constantly endeavor at designing

products that provide nutrition & fun to the common man.

Most Parle offerings are in the low & mid-range price segments. This is based on our

cultivated understanding of the Indian consumer psyche. The value-for-money

positioning helps generate large sales volumes for the products. However, Parle Products

also manufactures a variety of premium products for the up-market, urban consumers.

And in this way, caters a range of products to a variety of consumers. In nutshell, the

Parle name conjures up fond memories across the length and breadth of the country.

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PRESENT STATUS OF THE ORGANIZATION

At present the organization consists of 520 people in Bangalore who includes on roll

employees, contracts and project trainees. The illustration is given as below.

S no Employees in PARLE Number

1 Employees on roll 332

2 Employees on contracts 330

3 Temporary 33

4 Total 695

The employees who are mentioned on roll enjoy the complete benefits in the

compensation and all kinds of allowances, where as the employees on contract are given a

fixed salary, at the last the project trainees are taken to co ordinate with the employees in

some projects and they are given opportunity to learn.

Talent matrix in the organization

The talent matrix for the organization is given below

Qualification No of employees

Graduate 240

Post Graduate 125

Engineer 12

Others 318

Grand total 695

FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

Marketing Department

Finance Department

HR & Personnel Department

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Production Department

Engineering Department

Quality Department

R & D Department

Sales & Dispatch Department

ORGANIZATIONAL STRUCTURE AND ORGANIZATIONAL CHART

MD

GM

DEPUTY

MANAGER

PRODUCTION

MANAGER

ENGINEER

MANAGER

HR MANAGER

FINANCE

MANAGER

PRINTING

MANAGER

SHIFT INCHARGE

SUPERVISOR

WORKER

SHIFT ENGINEER

WORKER

SENIOR

EXECUTIVE

EXECUTIVE

ADMIN

IT

SENIOR

EXECUTIVESUPERVISOR

WORKER

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PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The biscuit alone have

such variety, catering to diverse paletters, theres something for everyone. And the

tantalizing array of sweetmeats is just the cherry on top.

PARLE Biscuits

Parle biscuits are linked with factors of power and wisdom providing nutrition and

strength. Parle biscuits are indeed much more than a tea-time snack, they are considered

by many to be an important part of their daily food. Parle can treat you with a basket of

biscuits which are not only satisfying but are also of good and reliable quality. Parle

biscuit cater to all tastes from kids to senior citizens. They have found their way into the

Indian hearts and home

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Parle-G

for over 65 years, Parle G has been a part of the lives of every Indian. From the snow

capped mountains in the north to the sultry towns in the south, from frenetic cities to laid

back villages, Parle G has nourished, strengthened and delighted millions.

Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds,

but a source of strength for both body and mind. Tear over a packet of Parle G to

experience what has nourished Generations of Indians since last sixty five years, making

it truly Hindustan Ki Taakat.

Various people have various reasons to consume it, some consume it for the value it

offers while others consume it for sheer taste, For some it is a meal substitute for others it

is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much

more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit

brand in the World.

Pack Sizes available:

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19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,

576.5 G, 935 G (Packed), 935 G (Loose)

Krackjack crispy creams

Krackjack Crispy Creams is a delicious combination of crispyness of Krackjack and

sweetness of cream biscuit. The classic sweet and salty taste gets laced with a sweet &

sour lime flavor in the cream sandwiched between Krackjack biscuits. A mouth watering

delicious combination!

Packet Size

90G

Krackjack Cookies (new)

Krackjack - The original sweet and salty biscuit is one of the most loved biscuits in the

country.

Its not just a biscuit, its the taste of relationships captured in a biscuit.

A little sweet and a little salty crafted in such a delicate and delicious balance, you can

never get enough of it. Have it anytime you like with anything you like.

Packet Sizes available:

75 G, 120 G, 240 G

Monaco

Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit

sprinkled with salt, Monaco adds a namkeen twist to lifes ordinary moments.

Pack Sizes available:

75 G, 120 G, 240 G

Milk Shakti

From boy-next-door to Super Boy, no thats not the plot for the next Hollywood

blockbuster its the effect of Milk Shakti. The Shakti of milk fortified with the goodness

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of honey, a zabardast combo that even ace batsman Dhoni swears by. So get that cape out

and head straight to for a pack of Milk Shakti today.


75 G, 150 G

Kreams

Orange Tickle your senses with Parle Orange Kream The tangy orange cream between

two scrumptious biscuits makes for a real treat.

Age no bar!


90 G, 180 G

PARLE 20-20

Parle presents 20-20 Cashew and butter cookies where every cookie is baked to

perfection to deliver the perfect taste and aroma. A mouth-melting experience of premium

cashews and rich butter in every bite you take, Parles new 20-20 cookies promises a

combination of crunch and scrumptious delicacy.


75 G, 110 G, 225 G

Parle Marie Melody

Your favourite Marie biscuit, Parle Marie is now even more exciting. Its lighter. Its

crispier. And its tastier. Making it even more appealing than before.

So the next time youre hanging out with your buddies, just tear open a pack of Parle

Marie. And immerse yourself in an engaging conversation and an even more engaging

taste


88 G, 176 G, 347 G, 400 G

Hide and Seek Milano

The ingredients that go into making this prized cookie are a well-guarded secret. What is

the effect it has on those who eat it? A cookie with a reputation for romance. Indulge in

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the sinful taste of Milano and everything that follows it.


65G, 100 G, 135 G

NImkin

A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well with a cup of

tea, an evening snack or an occasional namkeen thought. Just bite in and let the rich

golden texture melt in your mouth.


75 G, 150 G

Digestive Marie

Digestive Marie will change your daily dipping and sipping routine; making it more

enjoyable and much healthier.

With five times more fibre than the regular Marie, you can actually see the differences in

Digestive Marie. With lower fat and calories than other digestive biscuits, Digestive

Marie helps you stay Active-Lite all day.

Yahi Marie, Sahi Marie!


25 G, 50 G, 100 G, 200 G

PARLE CONFECTIONERIES

Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a

genuine treat for every snack lover. This category can satisfy one's taste and at the same

time create a desire for more. These confectioneries are a sheer delight to the taste buds

and have a universal appeal. Parle Biscuits and confectioneries, continue to spread

happiness & joy among people of all ages.

Melody

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Caramel meets chocolate to yield an outcome nothing less than delectable. Parle Melody

comes with an irresistible layer of caramel on the outside and a delightful chocolate

filling within. Pop it in your mouth and relish the unique experience. It wont be too long

before you find yourself asking the age old question Melody itni chocolaty kyon hai?'

Orange Candy

Small. Oval. Orangee. Weve kept it simple with the Parle Orange candy. And for over 50

years this deceptively simple candy has kept the taste buds of the entire nation in a flurry.

The first product to be launched from the House of Parle and clearly, one thats been a hit

ever since.

Kaccha mango bite

The glider got copied and became a jet plane. Western hits got copied and became Anu

Malik songs. The typewriter got copied and became a keyboard. Similarly, we have

managed to copy the tangy flavour of raw mangoes in a candy which is a little sour, a

little sweet and certainly a little mischievous. We call it Kaccha Mango Bite. It truly is a

kacche aam ka copy

Kismi TOFFEE

Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavou r

of elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride.

Mango bite

Need a quick escape from everything ordinary? Just pop a Mango Bite and dive into a

tropical mango paradise. Sit back, roll it around and enjoy one wave after another of juicy

mango treats that go on and on and on.

KISMI GOLD (NEW)

Romantically sweet indulgence is what comes to the mind while talking about the all time

favourite Parle Kismi. After romancing with everyones senses for over two decades,

Parle Kismi is now even better and even more romantic. With a perfect blend of Caramel

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& Elaichi, the new Parle Kismi Gold is bound to take romance to an entirely different

level and make it more irresistible than ever before. Have one to experience romance at

its best.

XHALE (new)

STRONG COOL XHALE MINTS Simply chillicious

Sugar Free Tablets: Careful, this is no ordinary mint. It can do things that no other mint

can. Like, change the weather and get the wind to bite at your cheeks while people around

you get the chills? Dont believe us? Suggest you try one and find out for yourself. Pop

one, take a deep breath and then exhale. Youll see the world around you change to being"Simply Chillicious".

POPPINS

Give the orange to a friend and the mango to a stranger. Or try the lemon for a neighbour

and the strawberry for a teacher. Give the black currant to the school bus driver and the

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pineapple to anyone else you please. With so many flavours in each pack of Poppins, you

will have only one

PARLE Snacks

Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You can now treat

your loved ones with this yummy lot. Parle snacks are a complete delight to the tastebuds and can create the desire for more and more. These snacks will not only satisfy your

tummy but will also sustain a feel in your mouth to associate you with the bond of Parle.

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BITES CHEESLLINGS

Like cheese? Then you'll just love the light crispy taste of Monaco Bites Cheeslings. Tiny

crispy squares dipped in cheese that'll instantly melt in your mouth. Makes for a perfect

snack anytime, anywhere.

Pack sizes available:

Cheesling - Jar - 175 G, 350

G Cheesling Tin - 3.75 KgMUST BITTES (new)

Try as you might, you just can't resist the temptation of Musst Bites. A snack pack with a

dangerously addictive taste, Musst Bites is the latest addition from the House of Parle.

Available in a range of flavours like chatpata chaat, mast masala, tangy tomato and green

spice, this snack is sure to keep you munching all day.


30 G, 60 G

MUSST STIX

Variants:-

MASALA MUNCH

JAPANESE ZATKA

SAAMBAR SWEET

CHILLY CHATPATA CHAT


35 G, 75 G

SIXER

Think Square is boring? Then what you need is a Sixer. This six-sided, salted delight cuts

out the boring from a biscuit. A unique shape coupled with an equally unique crunchy,

munchy, salty taste that leaves you asking for more!


Sixer Jar - 200 G; Sixer Tin - 5 Kg

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COMPETITORS OF PARLE

BRITANNIA

ITC

PRIYA GOLD

AMUL

Market profile of the organization

Its a brand that has held its price line at Rs 4 for 25 years now -- the price was last raised

in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's largest-selling

biscuit by volumes. Parle is, of course, not doing it for charity. Soaring input prices meant

it opted for reducing the weight of the biscuit than increasing the price -- first from 100

gm to 92.5 gm in January 2008, and then to 88 gm in January this year -- in line with

other biscuit-makers and FMCG players. It has 1600 crore turnover.

Parle-G enjoys close to 70 per cent market share in the glucose biscuit category and

probably has the deepest reach. It reaches 2.5 million outlets, including villages with a

population of 500 people, on a par with Unilever's Lifebuoy, ITC's cigarettes or mobile

pre-paid cards. It reaches 2.5 million outlets, including villages with a population of 500

people, on a par with Unilever's Lifebuoy, ITC's cigarettes or mobile pre-paid cards. It's

also one of the few FMCG brands in the country, whose customers straddle across

income segments. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion),

and contributes more than 50 per cent of the company's turnover (Parle Products is an

unlisted company and its executives are not comfortable disclosing exact numbers). Last

fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion).

Competition has, of course, been trying to wean away customers from Parle. Britannia

relaunched its Glucose-D biscuit as Tiger in 1995 and boasts of 17-18 per cent share,

while ITC's Sun feast glucose has captured 8-9 per cent, according to industry sources.

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Even Levers had forayed into this segment in 2003 and launched a glucose biscuit

branded as Modern, after it acquired the bakery business of Modern. There are strong

regional brands, including Priya Gold (west), Cremica (north) and Anmol (east).

9%33%

18%

40%

PARLE

OTHERS

ITC

BRITANNIA

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STUDY OF SELECTED RESEACH PROBLEM

EMPLOYEE ENGAGEMENT IN PARLE PRODUCTS PVT. LTD.

A positive attitude held by the employee towards the organization and its values. An

engaged employee is aware of business context, and works with colleagues to improveperformance within the job for the benefit of the organization. The organization must

work to develop and nurture engagement, which requires a two-way relationship between

employer and employee.

Here are the key benefits of employee engagement:

Better performance. Engaged employees work smarter, not harder. They keeplooking for ways to improve performance and they keep finding them. This means

more sales, lower costs, better quality and innovative products.

Better communication. Engaged employees communicate they shareinformation with colleagues, they pass on ideas, suggestions and advice and theyspeak up for the organization. This leads to better performance, greater innovation

and happier customers.

Greater customer satisfaction. Engaged employees go out of their way to meetcustomers needs. Customers arent slow to notice and this leads to higher levels

of repeat business, at a lower cost to the business than that of acquiring a new

customer.

Better team-working. Employee engagement is about increasing the employeesconnection with the principles, strategies, processes, culture and purpose of the

organization. It is a matter of commitment and encouragement. It is a matter of

focusing on business results, and the employees having a clear sense of

responsibility for delivering on the business agenda.

Greater commitment and team working. Engaged employees really care about thefuture of the organization they work for, they feel proud to work for the company

and they get on better with their colleagues.

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SUMMARY OF FINDINGS

According to the survey 83% of employees are satisfied with the job, this clearlyshows that the most of the employees has a feeling of job satisfaction, which is the

major factor for measuring the job satisfaction.

The employees in the organization have got a clear understanding about theleadership and planning. The report showing 60% and 40% on the care taken by

leaders and confidence on the leaders respectively.

A fair and good corporate culture and communication is maintained in theorganization. Tough the communication part regarding the financial status is

comparatively low i.e. 66% this is due to the confidentiality maintained by the

company for several purposes, the treating of employees has gained 90% in thesurvey.

As per the survey the employees are aware of their role in the success of theorganization, this is also a critical factor in the employee engagement. The report says

100% of people are aware of their role, 89% of people are willing to walk extra mile

for accomplishing the goals. This is a positive attitude from the employee side.

The working environment i.e. the place where employees work is also a major factorto be considering engaging the employees. As per the survey 83% of employees given

a positive response and are satisfied with the working environment.

The relation with the immediate supervisor or sub ordinate is also a major thing forthe employees to share their views freely. As per the survey the supervisors are given

enough freedom for employees to take decision and there exist a fair relationship

between the supervisor and employee.

The major part where the employees are found dissatisfied is the process andprocedures in the company to evaluate and promote the employees. The satisfaction

level is 53%, a point to work on.

As per the survey it is shown that, in the work place the coworkers give due respect tothoughts and feelings and demonstrate a positive attitude. The percentage of people

agreed to this fact is 83%.

The training and development is an important thing for the employees to getmotivated and engaged, as per the study 86% of people agree to the initial and

ongoing training adopted in the organization.

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Finally it comes to compensation and benefits now, any organization for that matterhave a problem in satisfying the employees in this issue. In the survey major

differentiation are held in this issue i.e. 26% of people doesnt agree that

compensation is proportional to performance and 27% of people doesnt agree that

compensation structure full fill the needs of the family, and when it comesperformance as a yardstick for deciding the compensation 39% of people agreed to

that.

From the above findings we can conclude the following

Belief in the organization. Desire to work to make things better. Respectful of, and helpful to, colleagues. Willingness to go the extra mile. A perception that the organization enables the employee to perform well. A willingness to behave altruistically and be a good team player.

The above attributes demonstrate the high employee engagement.

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CONCLUSION

Employee Engagement is the buzz word term for employee communication. It is a

positive attitude held by the employees towards the organization and its values. It is

rapidly gaining popularity, use and importance in the workplace and impacts

Organizations in many ways. Employee engagement emphasizes the importance of

employee communication on the success of a business. An organization should thus

recognize employees, more than any other variable, as powerful contributors to a

company's competitive position.

Therefore employee engagement should be a continuous process of learning,

improvement, measurement and action. We would hence conclude that raising andmaintaining employee engagement lies in the hands of an organization and requires a

perfect blend of time, effort, commitment and investment to craft a successful endeavor.

Employee engagement is the sum total of the work place behavior demonstrated by the

people. Such behavior is characterized by:

Belief in the organization

Drive to work to make things better

Understanding of business context

Respect and support for others

Desire to learn new skills.

The level of employee engagement affects key results such as sales, customer

satisfaction, and innovation and employee turnover. An engaged workforce is capable ofdelivering sustained differentiation and a significant competitive advantage.

RECOMMENDATIONS

Encouraging empowerment. Empowerment is the ability to make decisionswithin the work environment without having to get prior approval.

Empowered employees feel ownership for their jobs and their roles in them.

An improvement in this aspect is needed.

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Some kind of transparency must be maintained in knowing the businessstatus of the organization. Meetings must be conducted at the end of financial

year to create awareness in the employees about the financial status of the

organization

There must be a clear picture for the employees in knowing the procedures offormulating the compensation structure because major differentiation is seen

in the satisfaction levels. A fair pay must be incorporated when performance

is taken as the major yardstick.

To take up feedback periodically from the employees regarding themotivation aspects and they must be given liberty to question for procedures

on compensation if they are not satisfied.

.

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BIBLIOGRAPHY

Reference Books:

Personnel Management by C.B. Mamoria, C.S.Mamoria & Gankar. Personnel and Human Resource Management by P. Subba Rao. Human Resource Management by Dr. P G Aquinas

Web site:

www.google.com www.parleproducts.com
http://www.google.com/http://www.google.com/http://www.parleproducts.com/http://www.parleproducts.com/http://www.parleproducts.com/http://www.google.com/

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