Jiayuan overview & wireless orange labs
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Transcript of Jiayuan overview & wireless orange labs
Jiayuan.com International Ltd (NASDAQ: DATE) Wireless Apps for Dating
Jason LiuSeptember 2011
1
Who We Are …
2
Positioning Provide an online platform for singles in China to pursue serious
relationships
Business Model Flexible and results-based pricing model
Leadership
No. 1 wallet share and total time spent in 2010 Over 45.5 million registered user accounts by the end of Q2 2011 5.4 million average monthly active user accounts in Q2 2011
Largest online dating platform in China
♥ CEO Rose Gong founded Jiayuan in her dormitory, met her husband on the website and they later married
♥ Grew into the largest online dating platform in China
♥ Began charging for messaging services in October 2008
♥ IPO on NASDAQ Global Select Market
♥ First to launch wireless apps for all major platforms in China
3
Our History
2003-2004
2005-2007
2008-2009
2011
Jiayuan Wireless Apps
4
China’s mobile internet users are predicted to grow to 750 million by 2014(1)
Online Dating Anytime, Anywhere
Android, iPhone, iPad, Windows Phone 7
1 million+ downloads
LBS provide nearby contacts according to
search criteria – better acceptance in tier
1 cities while penetration still remains low
in lower tier cities
LBS function adds 30% messaging traffic
Easier access to extensive online
database through smart phones with one
results-based pricing model
Source: iResearch
Apps Connected to Online Database
5
Online Map-Search
(Location Uploads 90%)Smart Phone Apps
(Location Uploads 10%)
LBS Priority – Serious vs Casual Dating
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Serious Dating*
Personality
Looks
Age
Height
Education
Marital Status
Income
Casual Dating
Looks
What Are Users Looking for on Dating Platforms?
Source: Jiayuan user survey
Location (by city and meters)
Location (by meters)
7
Thank You!