1. DIGITAL STRATEGY CAMPAIGNJI EUN LEEADV420-743 2. GOAL OF THE CAMPAIGNIncrease ONLINE SHOP monthly sales by 10%in 3 months of executing the campaign+ 10% 3. INBOUND MARKETINGGet found by customers! (byFREE!)BlogFacebookTwitterInstagramTwo-wayCommunicationMarketing 4. USE OF SOCIAL MEDIA:BLOG Introduces NewConcepts Articles aboutFashion Trends Posts fromother Bloggerstalking aboutForever21 5. USE OF SOCIAL MEDIA:FACEBOOK Special Events:Like Forever21 Facebook page and get a 20% off promo code! Viral Marketing via Like on Videos and Photos Communication with Fans & Customers Promote Facebook Page 6. USE OF SOCIAL MEDIA:TWITTER & INSTAGRAM Follow & Retweet Use of hashtags Promotions & Discounts Info. Photos of New Arrivals Short Videos 7. SEARCH ENGINEOPTIMIZATION Good Domain Name Key Word Phrase Meta Tags Title Tags Key Words in ContentText Register in SearchEngines 8. USE KEYWORDS:GOOGLE ADWORDS Advertise on Search Engines Get more clicks by bidding 9. ESTIMATED BUDGET Facebook$15 everyday for 3 months= $1,350 Google AdWords (forkeyword fashiononline)$742.59 for 444.68 clicksmonthly, for 3 months =$2,227.77Total Budget$3577.77 10. CONCLUSIONProfitable & Beneficial