J F K

NEW YORK CITY

If you can make it here, you can make it

anywhere.

The city that never sleeps.

The Big Apple.

Cliches be damned.

New York city is unlike any other place.

It is the ultimate culmination of art and

culture. It is the epicenter of finance

and the home of three different major

league sports teams. It has something

to offer everyone, and it has the ability

to chew you up and spit you back out.

In a few words, New York is:

Diverse

Serious

Immense

DEVELOPMENTTall and thin, yet bold and imposing, like a towering

skyscraper. Lettermark development focused on

honing typefaces with thin width, large x-height, and a

bold stroke. It also focused on motion, as New York is

always moving.

LET TERMARK Tall, thin, bold, moving. The eye follows from the tip of the J to the tail of

the K like one might ride the A Train across Manhattan. The right angles

mimic the rigid skyline of New York City. The letters are simple sans-serif,

like the subway signage any New Yorker could identify.

T YPEFACEComplimentary to the clean lines, and even more right

angles to mimic the ever-crossing New York City streets.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz1234567890

NEVER SLEEP.

rock well

NEVER SLEEP.

new york,new york

PRIMARY- STEEL BLUE

COLORSThe contrast of diverse street culture and serious busi-

ness that occurs in New York deserves the contrasting

hues of a New York sunset over the Hudson River.

SECONDARY- POLAR FRONT, GOLDEN HOUR

NEW YORK CITY

NEW YORK CITY

TOUCHPOINTS

It’s not morning time in New York without coffee.

A s

trol

l thr

ough

cen

tral

par

k re

min

ds t

he N

ew Y

orke

r of

the

ir ill

ustr

ious

hom

e ci

ty.

ROX Y TOWNSEND

for visual communication 202 at the university of kansas.

in the fall semester of 2015,

with michael e kidwell, professor.