JFA Briefing 22 nd February 2011 David Vieira Head of Marketing

JFA Briefing22nd February 2011

David VieiraHead of Marketing

Agenda

• Overview of Jersey Finance

• 2010 highlights

• 2011 strategy

• 2011 technical plans

• 2011 marketing plans

Jersey Funds Association Briefing | 22nd February 2011

Jersey FinanceRemit and

Activity

Jersey Finance promotes and develops Jersey as an international finance centre of excellence.

• Marketing activity and reputation management• Coordination of consultation processes for new legislation and regulation• Support and drive innovation and product development

Our primary objective is to communicate the many factors that make Jersey a leading international finance centre, including the experience and expertise of its practitioners; its political, economic and fiscal stability; and its high level of regulation and security.


Jersey

Leadership• CEO, Geoff Cook

Technical• Technical Director, 2 x Technical

Managers, 1 x Rolling Secondee from Member Firm

Marketing• Head of Marketing, 4 x Marketing

Managers, 2 x Marketing Assistants

Special Projects • Head of Special Projects


Representative Offices

Hong Kong Office• Established October 2009• Representative - Zhaoan Li

GCC Office• Opening March 2011• Representative – Sean Costello

Mumbai Office• Opening March 2011• Representative – Sean Costello, with support

in India from Kapil Dua and Jyoti Tathgur


2010 Aims …

• Secure Jersey’s reputation

• Create new market opportunities

• Improve member and community engagement

• Progress Jersey’s offering in our core sectors


Online• Increase in traffic from 4,000 unique visitors

per month to 12,000 • New China, India and Russia microsites

Public Relations• Continued high profile press campaigns• Advertising Value Equivalent - £1,021,772• Interviews achieved - 106

Community and Education •35 firms participated in the Schools Roadshow•1,959 member hours donated•1,950 pupils reached

Marketing Highlights 2010


2010 Events and Visits ProgrammeLondonBristolBirmingham

ParisBerlin

BeijingHong KongShanghai

MumbaiNew Delhi

Moscow

Abu DhabiDubai

171 Member Firms1,700 Members

4,800 3rd Party Attendees40 Events and Visits


Technical Highlights 2010

• Supported the development of 18 laws and regulations

• Supported by 5,700 hours of practitioner time, through Jersey Finance working groups

• Pro bono equivalent value of £2.8m


The highest international standards

• G20, IMF, FATF, OECD• Basel (banking), IOSCO

(securities)• UK government reviews –

Edwards Report, Foot Review

The highest international standards adopted and applied consistently


The Leading Provider in our Chosen Markets• Winner - Best Offshore

Centre, Global Investor Awards

• Winner - Best IFC, International Fund & Product Awards 2010

• Rated Number 1 Offshore Centre, 2010 GFCI Indices


2011 Strategy‘Growth and Innovation’

Global GDP GrowthProjected


Real GDP Growth Forecasts

% yoy 20082009 2010

2011(GS)GS Consensus* GS Consensus*

USA 0.4 -2.5 -2.4 2.1 2.7 2.4Japan -0.7 -5.2 -5.7 1.5 1.4 1.6Euroland 0.6 -3.9 -3.8 1.5 1.2 1.9UK 0.6 -4.6 -4.5 1.9 1.2 3.4Europe 0.8 -3.7 -3.6 1.7 1.3 2.3China 9 8.7 8.5 11.4 9.6 10India 6.7 6.6 6.1 8.2 7.6 8.7Brazil 5.1 0.5 -0.4 5.8 4.6 5Russia 5.6 -9 -7.7 4.5 3.5 5.5BRICs 7.6 5 4.7 9.2 7.6 8.6Advanced Economies

0.6 -3.1 -3.1 2.1 2.1 2.5

World 2.7 -0.8 -0.9 4.4 3.8 4.5* Consensus Economics November 2009 Source: GS Global ECS Research Jersey Funds Association Briefing | 22nd February 2011

2011 Business Plan Aims

• Grow our share of UK/European mature markets

• Capture upside opportunity in developing growth markets

• Develop and embed overseas representation

• Improve existing offering

• Develop new innovative offerings


2011 Market

Development Plans

China2011 plans• More activity with local trade associations• Broaden focus

(1) from Hong Kong and increase focus on Shanghai/Beijing(2) from international professionals to local professionals

• Develop local media contacts and skills• Develop reputation in niche market specialties• Facilitate DTA with China• Provide feedback from local professionals to highlight

differences between Asia requirements and traditional practices2011 visits• April – Zhaoan Li and Jonathan White to accompany the Lord

Mayor of the City of London’s visit to China• June - business development


GCC

2011 plans• Promote the benefits of Jersey’s products and services, in

particular Shari’a knowledge and capability• Initiate promotional activity in the wider GCC– Saudi

Arabia, Qatar, Kuwait• Offer guidance and training to the industry on legal

and regulatory treatment of Islamic structures• Regulatory/Governmental agreements2011 visit• March, office opening, British Embassy, Abu Dhabi


India2011 plans• TIEA with India • Use new cross border merger legislation to promote tax

planning opportunities• Promote the benefits of Jersey’s

products and services• Defend against competitor activity in both India and the

Indian advisor community in the UK2011 visits• March, office opening, Mumbai• December , International Taxation Conference, Mumbai.

JFL will exhibit and host a speaker session


Russia

2011 plans• Continue to promote the jurisdictional, technical and

commercial benefits of Jersey’s products and services through increased business development activity key gatekeepers, business organizations, professional advisors and intermediaries

• Continue to monitor developments on Russian Group listings on European exchanges

2011 visits• April, Adam Smith Wealth Management• Considering second visit - business development


London – 1 2011 plans• Provide feedback on legislative, regulatory and any

comparative jurisdictional issues that have an impact on business being undertaken in Jersey

• Field ‘end client’ enquiries and encourage further business to come to Jersey

• Speak to ‘influencers’ to ensure they appreciate Jersey’s strengths and offerings

• Support the Inward Investment initiative• Leverage relationship with trade and other industry

bodies


London – 2


2011 visits• Focus on opportunties to raise Jersey’s profile and obtain

information on industry developments• Host a major London-based conference for Funds – 6 April

2011• Host business area specific meetings to increase

engagement between Jersey members and the professional community in London

• May - Hedge Fund Re-domiciliation for Managers & Funds• June – An Audience With … private client event

organised by Legal Week

2011 Technical Plans

Technical Plans 2011• 15+ pieces of legislation in the pipeline

• Extensive regulatory consultation

• Review of end-to-end processes to drive

innovation and product development

• Continued Member engagement

through working parties

• Project support for market development

strategy – new Representative Offices


Growth and Innovation – Key Examples

• Cross Border Mergers (Regs 5) – India connection

• Trust Amendment No. 5

• AIFMD


2011 Marketing Plans

Marketing Plans 2011 • Press strategy: shift to positive promotional focus, while

maintaining defensive watch

• Events and visits: market and business development focus

• Online: website development and new online tools

• Business development: Member toolkits

• Engagement: marketing working parties

• Membership development: affiliates and

international partnerships

• Education: new Schools Roadshow module


2011 Events and Visits ProgrammeMaintain UK core: •London•Regions

International market development:•China/Hong Kong•GCC•India

European market development:•Russia Primary focus will be on developing

event quality, not quantity


50 Years of Finance

A celebration of the success of 50 years of modern finance in Jersey

• Community engagement• Media partners• Financial Heritage Week – September• Schools roadshow module• Commemorative stamps• Touring photo exhibition• Jersey Heritage opportunities• Parish projects• Charity ball


HSBC - 19 November 2010

Questions?

JFA Briefing 22 nd February 2011 David Vieira Head of Marketing

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