Jewel lines precious vodka marketing plan 2015 finalv2(2)(2)
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MARKETING PLAN | 2015 The World’s Most Precious Vodka
Transcript of Jewel lines precious vodka marketing plan 2015 finalv2(2)(2)
MARKETING PLAN | 2015
The World’s Most Precious Vodka
Jewel Lines was founded in 2010 with the goal of giving our consumers a unique, high-end experience. Produced by one of the oldest distilleries in the eastern European region, Jewel Lines introduces the world’s most precious vodka. Initially launched in Australia and Poland to rave reviews, Precious Vodka distributed over 100,000 cases in the first 3 years. Now in 15 countries worldwide, Jewel Lines’ Precious Vodka has achieved elite status and is ready to introduce the award winning experience to the United States market.
Jewel Lines Products, Inc.
Precious Vodka is an award winning vodka produced from the top 10% of distiller grown and annually harvested winter wheat which has been nourished with locally-sourced natural spring water.This locally-sourced natural spring water is high in mineral content which adds a very strong, yet naturally citric aromatic nose and flavor that IS Precious Vodka.The flavor, taste, and peppery finish make Precious Vodka hard to resist, and hands down the sexiest vodka available today!
Precious Vodka
Precious Vodka is bottled in a unique diamond- shaped bottle. Product Line
Every bottle contains a specially crafted natural gemstone from a collection of fully certifiable precious stones which include sapphire, emerald, ruby, topaz, and peridot. The gemstones add a unique quality to the overall experience only available when purchasing a bottle of Precious Vodka.
The high quality of this vodka and its ultra-luxurious packaging will surely make this one of the most sought after bottles available in the spirits market.
Top tier brands like Ciroc, Grey Goose and Belvedere are all ultra-premium vodkas, similar in pricing categories. Fortunately, Precious Vodka has special qualities that distinguish it from its competitors. Precious Vodka is made from 100% natural grain grown in Jewel Lines’ own fields. The spring water used to maintain the grains also comes from Jewel Lines’ natural resources. Precious Vodka is distilled six (6) times, then charcoal distilled an additional three (3) times in order to obtain a very high degree of clarity and purity.
Primary Competitors
Sustain current marketing strategies both Nationally and Internationally.Strategic alignments with brand ambassadors and advertising firms to solidify branding efforts.Cultivate on-going referral relationships with retail liquor stores, food stores, and restaurants as well as other distributors.Maintain a committed program for social marketing management and search engine optimization for the Jewel Lines Products, Inc. website.Presence at trade conferences and events.
Marketing Strategies
Jewel Line Precious Vodka Distribution USA INTERNATIONALArizona CaliforniaColorado Florida Georgia NevadaNew Jersey New YorkTexasWashington
CURRENT 2015European UnionRussiaSwitzerlandUnited Kingdom SingaporeBaltic StatesMiddle EastAustralia Balkans
BrazilCanadaChinaColumbiaIcelandJapanKoreaSouth Africa
Social Media24.8KIn One (1) Day
