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M E D I A K I T 2 0 1 9

JETSTAR MEDIA KIT 2019PG 1 OF 21

Post Booking CommunicationConversionsConnect directly with passengers through pre-trip communications. Our communications have advanced targeting capabilities and are sent straight to inboxes. Post Communication emails include: Itinerary (On Booking); Inspire (One month out); Inflight (7 days out); Pre-depart (2 days out); Pre-return (2 days before return).

Targeting Capabilities include: ê Origin & Destination ê Departure day ê Country ê Title (Mrs, Mrs, Miss) ê Qantas Frequent flyer? ê Have they booked Car Hire? ê Have they booked accommodation? ê Adults travelling? ê Children Travelling? ê Have they booked insurance? ê Language

Jetstar Ambient + InflightAwarenessGrab the undivided attention of passengers onboard ê Tray tables and overhead lockers ê Boarding passes ê Inflight media pre-rolls that are shown to all passengers

Jetstar MagazineAwareness268,000 readers Engage a large, captive audience with strategic brand advertising, creative executions and inspiring native content

Jetstar.comAwarenessExtend the reach of your content to passengers in the planning phase. Content can be hosted as articles on our Inspiration Hub and promoted through display across the following key locations:

ê Homepage ê Deals ê Cheap Flights

EcosystemM

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Q U EENSTO W N TOK YO MELBO URNE CAMBODIA HAWAII TOW NSVILLE PERT H HANOI SINGAPORE

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Surf! Hike! Cycle! Dive! It’s time to get your adventure on

MAGAZINE

NOV 2018

FREE TO TAKE HOME

Jetstar Media kit 10

Infl

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Complimenting the Jetstar Media portfolio, Jetstar inflight entertainment offers you the opportunity to engage your customer with seat back screens*.

Offering pre-roll TVCs or long form video format,*inflight entertainment is a great way to engage and educate your audience.

Onboard sampling is a unique, targeted distribution channel for your next brochure or product sample*.

Have 30,000 copies distributed into every seat pocket, onboard sampling provides the perfect opportunity to showcase your product in the Jetstar cabin.

Rates: Turn to page 14 for rates, specifications and deadlines.

* Only available on 787 Dreamliner Aircraft

* Weight limits apply. Guidelines apply and are approved on a case-by-case basis. Limited to one sampling per month. Available across the domestic and trans-Tasman network only

Ambient signage delivers unprecedented dwell time and maximum exposure to all customers throughout the flight*.

Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable.

* Some blackout periods may apply. Available on domestic and trans-Tasman planes only. Minimum campaign period is 3 months

Inflight entertainment Ambient signage Sampling

Reach up to 166,000

customers per month

Reach 22,693

passengers per plane per

month

Reach up to 1.6 million passengers per month

Jetstar Media connects you with 20 million travellersWhen you partner with Jetstar Media you will connect with our passengers at every touchpoint of their holiday journey.

Jetstar AirwaysMon, 4 Dec 2017 14:19:41 -0800To: Phillip NguyenReply-To: Jetstar AirwaysProof Launch: (HTML-only) It's time to start planning for Phuket!

Hi Alexander,

You're off to Phuket and the countdown is on.

“Sand, sea and fun for everypersuasion”

There's so much to see and do – startplanning now so you don’t miss out. Lock inyour activities, tours and additional flights –here's just a taste of what's in store for you inPhuket.

Your flight details:Booking ref: AKGDWH

3K535 Singapore PhuketDeparting Tue 02 Jan 2018 @ 2:40 PM

Manage booking

Here's a glimpse of what the weather is like atthe moment in Phuket:Source: https://darksky.net/

Get inspired for a fantastic trip | Trouble viewing this email? View online Follow us on

Flights | Hotels | Cars

Top things to do in PhuketBook ahead to make sure you don’t miss out on Phuket’s most popular activities!


Our passengersJetstar passengers are families, singles, couples, young adventurers, entrepreneurs on business and experienced travellers – and we have the unique ability to reach them all at every stage of their travel journey.

Source: Roy Morgan Dec 18. Passengers based on Australians who have flown Jetstar in the last 12 months for business, or flew Jetstar for their last leisure trip.

13.3M domestic passengers6.2M international passengers*

2,500+ flights per week 58,145 passengers per day*

85% of Jetstar passengers likely to spend and splurge when they

are on holidays**

31 destinations 5 countries 77 aircraft*

TRAVEL PURPOSE**

80% for leisure11% for leisure and business

10% for business only*

34% COUPLES**

32% SINGLES**

32% FAMILIES**


Website

> Reach and inspire with a broad audience

of travellers on Australia’s second-largest travel site

Post-booking communications

> Target the right travellers at the right time with exclusive access to Jetstar’s

first-party data across emails and Manage My Booking pages

Magazine

> Engage a captive readership on board

their Jetstar flight with our new-look

monthly print glossy

Ambient

> Reach and engage travellers with

high-impact media including tray tables,

overhead lockers, inflight entertainment, boarding passes and

even plane wraps

< BOOK > < FLY >

JETSTAR MEDIA ASSETS

Our assetsWe connect with passengers at all stages of their travel journey through highly targeted multi-channel advertising solutions

< DREAM >


Across our post-booking emails, you can target the right passengers based on their travel plans using our exclusive first-party data

> THE ADVANTAGES OF OUR DATA

ê Origin (where they are flying from)ê Destination (where they are flying to)ê Departure dayê Countryê Title (Mr, Mrs, Miss)ê Qantas Frequent Flyer?ê Have they booked car hire?ê Have they booked accommodation?ê Adults travellingê Children travellingê Have they booked insurance?ê Language

> HOW YOU CAN TARGET

FIRST-PARTY DATA TARGETING

Our exclusive targeting capabilities

Our data ê Collected directly from the source

ê Exclusive

ê High quality: our data is based on real customer behaviour, not just cookies

Second-party data

ê Someone else’s data purchased and sold on

ê Non-exclusive


Hawaii(Honolulu)

Fiji (Nadi)

Perth

Darwin

Cairns

Sydney

Auckland

Wellington

Adelaide

Queenstown

Christchurch

Melbourne(Tullamarine)

Shantou

Manila

Hanoi

Da NangYangon

Bangkok

PhuketHat Yai

PenangMedan

Jakarta

Pekanbaru

SurabayaBali (Denpasar)

BrisbaneGold Coast

Cook Islands(Rarotonga)

Taipei

Shanghai(Pudong)

Zhengzhou

Hong Kong

Siem Reap

Palembang

Tokyo (Narita)

Haikou

Guangzhou

Okinawa

Singapore

ClarkSanya

Kuala Lumpur

Ho Chi Minh City

Phnom Penh

Osaka(Kansai)

Nagoya(Chubu)

ChiangMai Dong

Hoi

Hanoi

Hai Phong

Thanh Hoa

Vinh

Dong Hoi

Hue

Da NangChu Lai

Quy Nhon

Tuy HoaBuon Ma Thuot

Nha TrangDa Lat

Phu Quoc

Pleiku

Ho Chi Minh City

Sapporo

Okinawa

Tokyo (Narita)

Kagoshima

Fukuoka

KumamotoMiyazaki

Nagasaki

Matsuyama

Nagoya(Chubu)

Osaka (Kansai)Takamatsu

KochiOita

Auckland

Wellington

Napier

Nelson Palmerston North

DunedinQueenstown Christchurch

New Plymouth

Perth

Darwin

Cairns

TownsvilleHamiltonIslandMackay

SunshineCoast

BrisbaneGold Coast

Ballina Byron

Newcastle

SydneyAuckland

Wellington

Ayers Rock(Uluru)

QueenstownChristchurchHobart

Melbourne (Avalon)Melbourne (Tullamarine)

Launceston

Adelaide

Whitsunday Coast

DOMESTIC VIETNAM

INTERNATIONAL

AUSTRALIA & NEW ZEALAND

DOMESTIC JAPAN

Operated by Jetstar Japan

Operated by Jetstar Japan

Operated by Jetstar Pacific

Operated by Jetstar Pacific

Operated by Jetstar Asia

Operated by Jetstar Airways



Operated by Eastern Australia Airlines for Jetstar Airways

JETSTAR ROUTE MAPS

You can target passengers based on where they are flying

across all these routes

Where we fly


MagazineJetstar Magazine is the only inflight entertainment available onboard domestic flights, which means passengers are more likely to turn to the inviting, glossy magazine right in front of them.

The Jetstar team understands its readers and offers tailored, editorially-led advertorial and native content packages that cut through and connect brands to the right audiences.

Sources: *Roy Morgan, December 2018. **Small business owners defined in accordance to ABS definition of under 20 employees. ***Heavy air travellers defined as taking four or more trips per year.

TRAVEL: ENGAGE

31% families*

48% more likely to be small business owners**

29% singles* 36% couples* 43% 18-39 year-olds*49% male* 51% female*

1 in 4 are business decision makers 45% are degree educated

268,000*READERSHIP


Jetstar Magazine now accesses 697,000* Qantas Club Members through distribution in exclusive Qantas Club lounges around Australia.

QANTAS CLUB: REACH & ENGAGE

Sources: *Roy Morgan, December 2018.

Qantas club

MA

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NOV 2018

Q U EENSTO W N TOK YO MELBO URNE CAMBODIA HAWAII TOW NSVILLE PERT H HANOI SINGAPORE

T H RILL

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Surf! Hike! Cycle! Dive! It’s time to get your adventure on

MAGAZINE

NOV 2018

FREE TO TAKE HOME

144 THE INSIDER

> These crested penguins may look like they’re gawping at the crashing wave but it’s certainly not the mightiest they’ve seen. The waters around Campbell Island recorded the biggest ever wave in the Southern Hemisphere this year. Clocking in at 23.8 metres, it was about the height of an eight-storey building.

Rugged and windswept, this remote island in New Zealand, the largest in the Campbell Islands group, is the southernmost of the country’s subantarctic islands. Probably best known for being home to six species of albatross, plus plenty of other marine animals (including said penguins), its other, darker, claim to fame is its seal-hunting and whaling legacy from the 1800s. Today, it is an important weather and biological research station.

H IG H ER. B IG G ER. FA S T ER. L O N G ER.EACH ISSUE WE FOCUS ON A PL ACE PUNCHING ABOVE ITS WEIGHT

N E W Z E A L A N D

C A M P B E L L I S L A N D

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IM AGE_ K YLE M ORRIS O N

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Hush-hush...

—For pristine white-sand beaches, seafood feasts and deep-sea adventures that bring you back to life, head to these secluded Fijian islands. Just don’t tell a soul—

FIJI’S SECRET ISLANDS

4. TURTLE ISLAND.If a romantic getaway is on the cards, head to Turtle Island (turtlefiji.com), where only 14 couples at a time can enjoy the pristine white-sand beaches.

A 30-minute seaplane flight north-west from Nadi International Airport will bring you directly to this 500-acre paradise. Staying in one of 14 bures – which open onto a private beach – guests can fill their days lazing by turquoise waters, snorkelling or saddling up for a sunset horse ride.

For those planning on tying the knot, you can frock up in traditional dress, participate in a kava ceremony (kava is a drink made from the ground root of a pepper plant) and be spoilt with an exotic feast as part of the resort’s wedding package.

1. YASAWA ISLANDS.Enter an exotic world where locals perform the meke (traditional Fijian dance) as the rhythmic beating of a lali (drum) echoes across the sea. Made up of 20 volcanic isles, the Yasawas are dotted over an 80-kilometre stretch and are popular with backpackers – but they haven’t always been accessible to tourists. Until the 1980s, the islands were so undeveloped that cruise ships in the region had nowhere for their weary sea-legged passengers to disembark.

Today, with the approval of village elders, the archipelago – situated an easy 25-minute flight from Nadi International Airport – has flourished into a tourist haven. From Yasawa Island Resort and Spa (yasawa.com), you can head out to explore brilliant coral reefs and hike through limestone caves in the belly of Fiji’s inactive volcanoes. If you fancy a more thrilling adventure, try diving with manta rays off the coast of Barefoot Manta Island resort (barefootmantafiji.com) to the south, where these majestic creatures can be spotted from May to October.

3. VANUA BALAVU.Retreat into a world barely touched by tourism and take your time exploring the verdant 53-square kilometre Vanua Balavu – one of the 57 small islands that make up Fiji’s Lau archipelago.

Wander among the 1200 or so locals to soak up the island’s rich culture and history, which includes tales of Vanua Balavu’s most renowned resident – the legendary Tongan prince and Fijian chief Ma’afu, who conquered parts of Fiji before his death in 1881.

Sleeping options are limited on the island but Moana’s Guesthouse is licensed to accommodate tourists. Local-style bures (thatched cottages) sit metres from Lomaloma Bay’s beach, where you can swim, surf or recline in a hammock under the sway of a coconut tree.

5. MAMANUCA ISLANDS.We’re going to call the Mamanuca Islands an open secret, hiding just a short boat or seaplane journey from Viti Levu. There are holiday options to suit everyone, from luxury lovers to budget travellers, scattered across this spectacular cluster of 20 isles.

Malolo (maloloisland.com) is the largest of the Mamanucas. According to Fijian folklore, the gods created the sandy nirvana as a place for the sun to rest after a day of wandering, so it’s no coincidence that it’s the perfect place to kick back and relax.

You can take your pick of accommodation on the Mamanucas – if you’re on a budget, there’s Serenity Island Resort (serenityisland resortfiji.com), while fun for the whole family can be had at kid-friendly Treasure Island Resort (treasureisland-fiji.com). For an adults-only retreat, head to the Tokoriki Island Resort (tokoriki.com).

2. DOLPHIN ISLAND.For those wanting privacy and luxury, why not rent an entire island to yourself? A 20-minute boat ride from the tip of Viti Levu will take you to the 14-acre Dolphin Island (dolphinislandfiji.com), which hosts a maximum of eight people at a time.

The private island is the perfect location to don those oversized rockstar sunnies, crank up the beats and lounge poolside. If you’re happy to share your slice of paradise with a few friends, the island offers a three-night House Parties package, including meals and sunset cocktails.

Relaxing family holiday more your style? There’s also a four-night Family Time option, where kids can do fun activities such as cooking classes, snorkelling or visiting a Fijian village to immerse themselves in local culture.

NUMBER OF FIJI ISLANDS 330

INHABITED ISLANDS ABOUT 110

LARGEST ISLAND VITI LEVU

SECOND LARGEST VANUA LEVU

THIRD LARGEST TAVEUNI

POPULATION OVER 884,000

LOCAL TIPTraditionally used in

rituals, kava is a mildly

narcotic drink that can

make your mouth go numb.

FILM STAR. Tom Hanks filmed

scenes for the

2000 movie Cast

Away on Monuriki

Island in the

Mamanuca Islands.

TAVARUA I

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F T

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LOCAL W

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SWIMMING NEAR MANA ISLAND

WORDS_

RACHEL G

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THE TRAVELLER 081

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ILLUSTRATION_

MINKYUNG L

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—Turn the classic Aussie beach holiday up a notch. Just add riotous adventure, over-the-top fun and picture-perfect indulgence—

> BEST FOR ADVENTURE

1. Head to Queensland’s Moreton Island, 85 kilometres north-east of Brisbane’s CBD, to handfeed a wild dolphin. Out the front of Tangalooma Island Resort, you can line up near the jetty as the sun sets to slip a fish straight into the mouth of a bottlenose dolphin. Rangers control the dolphin interactions – it’s a brief but beautiful encounter. tangalooma.com

2. Why swim in water when you can fly above it? Jetpacking is the latest extreme water sport to hit Queensland’s Sunshine Coast. If being propelled up to 15 metres skywards by high-pressure water jets sounds like your kind of adventure, then a flyboard flight could be the perfect adrenaline fix. The flyboard is similar to the jetpack but involves your feet being strapped onto a board, rather than wearing a harness, and requires a bit more balancing ability. Both activities are available at the Novotel Twin Waters Resort.jetpackadventures.com.au;novoteltwinwatersresort.com.au

3. Whitehaven Beach is one of the top contenders for the title of having the world’s whitest sand (Hyams Beach in Jervis Bay, south of Sydney, is also in the running). Judge for yourself: take a squiz at the dazzling-white seven-kilometre strip on a daytrip to Whitsunday Island, the largest of the archipelago’s 74 jungle-clad islands off the Queensland coast. There are plenty of tours from Airlie Beach and Hamilton Island – check that the operator includes snorkelling time so you can cruise with the turtles that graze the seagrass meadows. cruisewhitsundays.com

4. Climb aboard a quad bike and roar over the moonscape of the Stockton Bight Sand Dunes between Newcastle and Port Stephens in the Hunter region of NSW. This high-adrenaline tour of the Southern Hemisphere’s largest moving sand dunes also incorporates aspects of Indigenous culture such as bush tucker and visits to midden sites. It is organised by Sand Dune Adventures, a not-for-profit enterprise from the Worimi Local Aboriginal Land Council.sandduneadventures.com.au

WHITEHAVEN BEACH, QUEENSLAND

STOCKTON B

IGHT S

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THE THRILL LIST 039

HIKE MOUNT HALEAKALAMAUI, HAWAII

> You know the jumper you always shove into your suitcase before you jet off to a tropical locale just in case of bad weather? You’re actually going to need it on Mount Haleakala, where the temperature can be 17°C cooler than at the sun-drenched coastal resorts of Maui. Soaring 3055 metres high, this dormant volcano supports a landscape that is positively lunar: curls of dried lava jut jaggedly from the ground, the silvery ahinahina plants are better suited to a sci-fi set and there’s almost total silence as you step across the black and red dust.

Sure, you could drive up the misty, winding road to reach the viewing area, let out a low whistle at the outlook and drive back down but you’ll miss the chance to truly appreciate this unique terrain – and lose the bragging rights that come with saying, “I hiked through

a crater.” So, instead, take a closer look at the enormous dimple that marks the top of this mountain. Join a group hike with a tour company such as Hike Maui (hikemaui.com) that takes you down, around and back out again within an orderly seven hours, or investigate on your own using the marked trails. The very fit can hike from Halemau’u Trailhead all the way to the summit over the course of a few days or, if you’re tight on time, tramp six kilometres from the Haleakala Visitor Centre down into the crater and back up again.

Hitting the summit for sunrise might be the hot ticket – even Mark Twain is on record admiring it – but sunset is far less crowded, doesn’t require a reservation and lets you get a better feel for the formation. Watching the burning sun dip below the marshmallow clouds in the slowly inking sky makes the effort worth it.nps.gov

BOARD DOWN SAND DUNESMUI NE, VIETNAM

> Rice paddies probably come to mind when you think of the Vietnamese landscape but in Mui Ne, a few hours’ drive east of Ho Chi Minh City, the scenery is dominated by fiery sand dunes. Bargain for a plastic board from locals and take a spin down one of the slopes.vietnam-guide.com/mui-ne

4.5KM

42KM

3055THE HEIGHT YOU START

YOUR SKYDIVE

THE DISTANCE AROUND LAKE SHIKOTSU IN HOKKAIDO

06

07

05

DIVE WITH SHARKSPORT LINCOLN, AUSTRALIA

> This is not so much a physical challenge (after all, you really just have to tread water) but a mental one. Board a boat with Calypso Star Charters at Port Lincoln and begin the three-hour cruise over the waves to Neptune Islands Marine Park in the bird-chirping hours of the day (there’s also a twilight option in the summer months). So far, so good. Then it’s time to dive in. If you’re lucky – bet you never thought you’d say that about a shark – an inquisitive great white will come by the cage you’re sharing with up to seven other people to say a friendly hello. It might go against your instincts to stare into the dark-blue eyes of an apex predator but if you do, you’re not likely to forget its evolutionary perfection and grace in the water any time soon.sharkcagediving.com.auS

HARK C

AGE AT N

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CYCLING I

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MOUNT H

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CYCLE THROUGH BEAUTIFUL LANDSCAPESHOKKAIDO, JAPAN

> Once skiers have gone for the season, the varied terrain of Hokkaido prefecture is populated by eager cyclists. Highlights include a lap around Lake Shikotsu and climbing Mount Asahidake powered only by your pedals.en.visit-hokkaido.jp

SKYDIVE OVER THE GREAT BARRIER REEFCAIRNS, AUSTRALIA

> Snorkelling with the circus of technicolour fish that call the Great Barrier Reef home might be one of the most spectacular undersea explorations in the world but the view from above is pretty incredible, too. Crane your neck out to sea during the six or so minutes it takes to plunge from a plane 4500 metres above tropical North Queensland, for a vantage point usually reserved for high-flying seagulls.skydive.com.au/cairns

METRES TO THE TOP OF MOUNT HALEAKALA

Aj R

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109THE CUT

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W AY S T O B E A N

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> Join scientists from Earthwatch Institute to explore the Daintree River in Far North Queensland and help monitor the condition of mangrove habitats. au.earthwatch.org

> In Thailand’s Phang Nga province, you can contribute to conserving marine ecosystems by helping sea turtles or collecting data with GVI Australia. gviaustralia.com.au

> Help protect Auckland’s surrounding environment with Love Volunteers by regenerating native trees, removing invasive plants and propagating shrubs.lovevolunteers.org

and one on incoming cocktails, and the restaurant staff sing as they set the tables for lunch.

“It’s like paradise,” I say. Koli’s smile suggests he’s heard that before. “It is beautiful,” he acknowledges, “but a lot of the beauty is below the surface.”

Coral reefs support about 25 per cent of global marine life, but 60 per cent of the world’s reefs are under threat from climate change, pollution and overfishing. Koli leads a range of environmental programs on the island, which includes beach clean-ups, marine education, reef monitoring, waste management competitions and the most unique project – reef regeneration with live coral planting. Since 2015, guests have helped Koli plant live staghorn coral onto cement bases and transplant them into offshore coral nurseries each month.

Guided by Koli, guests help create bagel-shaped cement “cookies”, which are attached to a steel frame and then carried to the water’s edge where live branches of coral (collected from the ocean floor and kept in a bucket) are planted quickly into the cement. The steel table is submerged into the ocean for up to six months until the coral is transplanted into the natural reef.

So far, Castaway guests and staff have planted coral covering an area of more than 900 square metres in three reef systems around the island. “Our target is to plant and grow over 7000 square metres, equivalent to the size of a football field,” Koli says. “We’ve covered about 12 per cent of our target area so far.”

Exploring the coral gardens aboard a glass-bottomed boat, he points out luminous Bleeker’s

—Responsible travel is becoming increasingly about active participation in environmental conservation by holidaymakers. Lindy Alexander gets hands-on with a coral regeneration initiative at Fiji’s Castaway Island—

he pockmarked coral Kolinio Vulaono is holding against his bright yellow T-shirt gleams white in

the sunlight. “This coral is bleached,” the Fijian islander and environment officer at Castaway Island tells me. “The small holes you see are where the algae live. When coral get stressed, they expel the algae, which turns the coral totally white.”

Looking out towards the turquoise ocean metres from where we sit, he says wistfully, “The world’s reefs are under threat and coral is dying. And that’s what we’re trying to stop.”

The “we” he’s referring to is the team at Castaway (castawayfiji.com), a reef-ringed island resort in the heart of the Mamanuca Islands, a volcanic archipelago west of Nadi. With just 66 bures (traditional Fijian bungalows)

parrotfish, long-bodied trumpetfish, oriental sweetlips and bright-yellow eclipse butterflyfish weaving in and out of the nursery amidst pockets of transplanted coral. Compared to the brittle coral I saw earlier, this is an alive, vibrant underwater kingdom. “Our reports show a big increase in marine life surrounding Castaway since we started this project,” he says. “It makes me so happy to see the fish coming back. It gives me hope for the future.”

All too soon I’m back on another boat, ready to leave. As we pull away from Castaway, a small boy stands up and points. He has spotted a humpback whale. The driver cuts the engine and we sit rocking back and forth in silence, watching as the whale curves in and out of the water. Despite the warm sun on my back, I have goosebumps. It’s a reminder of just how important it is to keep the underwater ecosystem healthy. And also what an incredibly life-affirming experience it is to get to play a small part in aiding that.

REEFRESCUE

dotted throughout tropical gardens and along the white beaches, it’s the sort of place most of us dream about being stranded on.

The thatched roofs, handpainted tapa cloth ceilings and warm timber furnishings of the bures recreate the feeling of an authentic Fijian village, while the five-star service and multiple restaurants remind us that this is a 21st-century resort.

Nearby, couples paddle kayaks on water as clear as glass, small children build crumbling sand castles while their parents keep one eye on them

42%OF THE WORLD’S

CORAL SPECIES

CAN BE FOUND

IN FIJI

CASTAWAY I

SLAND, F

IJI /

MATT B

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HEALTHY C

ORAL G

ARDENS A

ROUND T

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EXPERIENCE

THE CHECKLIST 019

T WO SIDES OF TOKYOMori Building Digital Art Museum This new interactive space aims to create a completely unique experience for art lovers where they can wander among “borderless” works such as the immersive Forest of Resonating Lamps.

Mitama Matsuri Every July, 30,000 lanterns light the path to the Yasukuni Shrine. Locals place the glowing lanterns along the road

to the war memorial to honour the memory of loved ones.


Magazine look & feelTRAVEL: ENGAGE


Your ad here Your story here

ê 1,887,000 Unique Audience

PRE-BOOKING: REACH & ENGAGE

ê Monthly impressions available (desktop):

> Home: 4 million

> Deals: 1.5 million

> Cheap flights: 600,000

> Can be highly targeted using first-party data

ê Highly engaged audience: 9:38 minutes average session length

> HOMEPAGE, CHEAP FLIGHTS AND DEALS LEADERBOARDS > NATIVE CONTENT ON INSPIRATION HUB

ê Tell your story through native content pieces in a vibrant, engaging enviroment used by people planning their travels

ê Be part of a dynamic content hub on Australia’s #2 travel website (second-largest travel website in Australia after Qantas.com)

Website


Post-booking emails + manage my booking page

POST-BOOKING: TARGET

ê Unlike emails that are hard-coded, all Jetstar media’s email ads are served via DFP so there is no wastage in impressions

ê Target travellers using our first-party data

ê Deliver regular messaging to travellers at all key stages during the exciting time before their trip

BOOKING MADE

TRAVEL DATE

Itinerary

04/06/2018 Inbox (4) - [email protected] - NewsCorp Australia Mail

https://mail.google.com/mail/u/0/#inbox 1/4

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Itinerary issue date: 07 Sep 2017

Booking contact details

Name BCS Test

Address test, test, Test, VIC, 12345, Australia

Payment of $114.00 AUD received

Booking reference

BGB3TD

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Add in-flight extras for a more comfortable flight

Manage My Booking

Jetstar AirwaysMon, 27 Mar 2017 18:53:11 -0700To: Rachael AngleyReply-To: Jetstar AirwaysProof Launch: (HTML-only) Oops! You forgot to finish purchasing your extras

Hi KarlyWe noticed that you started to add some extrasto your flight booking. We wanted to let youknow that prices may increase as yourdeparture date gets closer. So if you do want toadd extras, don’t wait too long!

See you on board soon!The team at Jetstar

Your flight details:Booking ref: CE4NQW

Auckland Napier

Total price of your shopping cart:

$13

Set yourself up for a comfortable flight! | Trouble viewing this email? View it online Follow us on

Flights | Hotels | Cars & Extras

Here’s what was left in your cart:

Subtotal:

$13.00

Inspire

Jetstar AirwaysMon, 4 Dec 2017 14:19:41 -0800To: Phillip NguyenReply-To: Jetstar AirwaysProof Launch: (HTML-only) It's time to start planning for Phuket!

Hi Alexander,

You're off to Phuket and the countdown is on.

“Sand, sea and fun for everypersuasion”

There's so much to see and do – startplanning now so you don’t miss out. Lock inyour activities, tours and additional flights –here's just a taste of what's in store for you inPhuket.

Your flight details:Booking ref: AKGDWH

3K535 Singapore PhuketDeparting Tue 02 Jan 2018 @ 2:40 PM

Manage booking

Here's a glimpse of what the weather is like atthe moment in Phuket:Source: https://darksky.net/

Get inspired for a fantastic trip | Trouble viewing this email? View online Follow us on

Flights | Hotels | Cars

Top things to do in PhuketBook ahead to make sure you don’t miss out on Phuket’s most popular activities!

Pre-departure

Inflight

Simply present this voucher at the Budget rental desk when you land and quote coupon number UPNZ020 to receive

your free upgrade and one single entry into the draw.

*Valid on rentals commencing before 14/08/2018. Cars and upgrades subject to availability at time of rental. Valid in Australia for a one car group upgrade from a Group A to B, B to C, C to D, D to E and E to P – maximum upgrade to Group P. No advance reservation required, walk ups welcome. Budget standard age, credit and driver requirements apply. Cannot be used in conjunction with any other offer, coupon or promotion and not available on package tour or government rates. Subject to terms and conditions of Budget Rental Agreement at time of rental. ^Competition entry valid on rentals commencing before 14/08/2018. Authorised under NSW Permit No. LTPS/17/20714 and ACT Permit No. TP17/02586. Visit budget.com.au/win.

Free upgrade* ON Car reNTaL and chance to WIN a $5,000 aussIe

hOLIday^ with Budget!

One lucky winner will receive a holiday with family or friends to an Australian destination of their choice, including flights, accommodation and car hire, courtesy of Budget Car Rental.

Day of travel


Jetstar 2019 editorial calendarTRAVEL: ENGAGE

JANUARY> Theme Summer party> Micro/macro moments Back to

school/business travel + Australia Day

FEBRUARY> Theme Wellness> Micro/macro moments Valentine’s

+ romance travel

MARCH> Theme Solo travel> Micro/macro moments Nature tourism

APRIL> Theme Easter family holidays> Micro/macro moments

The great outdoors

MAY> Theme The food + drink issue> Micro/macro moments Smart luxury

JUNE> Theme Winter breaks> Micro/macro moments Arts & culture

JULY> Theme Tropical escapes> Micro/macro moments Hot hotels

AUGUST> Theme The ‘great value’ issue> Micro/macro moments Cosy

weekends away

SEPTEMBER> Theme The adventure issue> Micro/macro moments Spring

OCTOBER> Theme Family travel> Micro/macro moments Race day

NOVEMBER> Theme The secrets issue (hidden gems)> Micro/macro moments Christmas

+ festive planning

DECEMBER> Theme Destination next -> 2020 travel

hotspots + Christmas> Micro/macro moments Beach holidays


TRAVEL: REACH & ENGAGE

Ambient

ê Ambient signage delivers unprecedented dwell time and maximum exposure to all passengers throughout the flight*

ê Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable

Reach 22,693 passengers per plane per month

*Some blackout periods may apply. Available on domestic and trans-Tasman planes only. Minimum campaign period is 3 months.


Inflight media

The Jetstar Media portfolio includes the Jetstar Inflight Entertainment system, available on personal screens in all Dreamliner planes.

When boarding the plane, the IFE pre-roll screen is on a loop and includes trailers for movies that are programmed on the IFE.

The following advertising options are available among that free content.

Reach up to 166,000 passengers per month


Advertising options

ê Spot #1 30-45 sec TVC + Still image (5 sec billboard)

ê Spot #2 Still image (5 sec billboard)


Seat pocket inserts

ê Onboard sampling is a unique, targeted distribution channel for your next brochure or product sample*

ê Have 30,000 copies distributed into every seat pocket. Onboard sampling provides the perfect opportunity to showcase your product in the Jetstar cabin

Reach up to 1.8 million passengers per month

*Weight limits apply. Guidelines apply and are approved on a case-by-case basis. Limited to one sampling per month. Available across the domestic and trans-Tasman network only.

TRAVEL: INFLIGHT


All day, every day, low fares

FOLD

HER

E TO C

HEC

K OR

IENTATIO

N

74.55mm

179.325mm

Artwork to not exceed this boarder

BACKLEAD DIRECTION

FRONTLEAD DIRECTION

187.325mm

55mm

82.5

5mm

Simply present this voucher at the Budget rental desk when you land and quote coupon number UPNZ020 to receive

your free upgrade and one single entry into the draw.

*Valid on rentals commencing before 14/08/2018. Cars and upgrades subject to availability at time of rental. Valid in Australia for a one car group upgrade from a Group A to B, B to C, C to D, D to E and E to P – maximum upgrade to Group P. No advance reservation required, walk ups welcome. Budget standard age, credit and driver requirements apply. Cannot be used in conjunction with any other offer, coupon or promotion and not available on package tour or government rates. Subject to terms and conditions of Budget Rental Agreement at time of rental. ^Competition entry valid on rentals commencing before 14/08/2018. Authorised under NSW Permit No. LTPS/17/20714 and ACT Permit No. TP17/02586. Visit budget.com.au/win.

Free upgrade* ON Car reNTaL and chance to WIN a $5,000 aussIe

hOLIday^ with Budget!

One lucky winner will receive a holiday with family or friends to an Australian destination of their choice, including flights, accommodation and car hire, courtesy of Budget Car Rental.

Printed boarding pass

ê Advertise your brand on the back of all printed Jetstar Boarding Passes for a 3 month period with 100% SOV*

Reach up to 1.8 million passengers

*Lead-time is 8 weeks and subject to Jetstar approval due to ambient black out periods.


TRAVEL: HIGH IMPACT


ê Drive maximum value for your campaign through cost effective ambient advertising

ê Available for a minimum of three months, this is the ultimate way to generate brand and product awareness

ê Amplify the message by extending the creative throughout ambient onboard media

The big impact: aircraft liveryThe ultimate way to make your brand message soar


Magazine rates + deadlinesCURRENT MAGAZINE RATE CARD

x1 x3 x6 x12

Double Page $18,000.00 $16,200.00 $14,400.00 $12,600.00Full Page $10,000.00 $9,000.00 $8,000.00 $7,000.00Half Page Vertical $5,500.00 $4,950.00 $4,400.00 $3,850.00Half Page Horizontal $5,500.00 $4,950.00 $4,400.00 $3,850.00Third Page Vertical $3,666.00 $3,299.40 $2,932.80 $2,566.20Quarter Page $2,900.00 $2,610.00 $2,320.00 $2,030.00Eighth horizontal $1,595.00 $1,435.50 $1,276.00 $1,116.50Inside Front Cover DPS $25,200.00 $22,680.00 $20,160.00 $17,640.00Opposite Contents $13,000.00 $11,700.00 $10,400.00 $9,100.00Outside Back Cover $14,000.00 $12,600.00 $11,200.00 $9,800.00Inside Back Cover $11,000.00 $9,900.00 $8,800.00 $7,700.00

SPECIAL POSITIONS

Loads

Insider front cover spread 40%

Opposite contents 30%

Front half or RHP 10%

First right hand page 20%

Outside back cover 40%

Inside back cover 20%

MAGAZINE DEADLINES

Booking deadline Advertising Material Deadline On board

January Tue 20 Nov 2018 Tue 4 Dec 2018 Tue 1 Jan 2019February Thu 20 Dec 2018 Thu 3 Jan 2019 Fri 1 Feb 2019March Fri 18 Jan 2019 Fri 1 Feb 2019 Fri 1 Mar 2019April Tue 19 Feb 2019 Tue 5 March 2019 Mon 1 Apr 2019May Wed 20 Mar 2019 Wed 3 Apr 2019 Wed 1 May 2019June Fri 19 Apr 2019 Fri 3 May 2019 Sat 1 Jun 2019July Tue 21 May 2019 Tue 4 Jun 2019 Mon 1 Jul 2019August Wed 19 Jun 2019 Wed 3 Jul 2019 Thu 1 Aug 2019September Mon 22 Jul 2019 Mon 5 Aug 2019 Sun 1 Sep 2019October Tue 20 Aug 2019 Tue 3 Sep 2019 Tue 1 Oct 2019November Thu 19 Sep 2019 Thu 3 Oct 2019 Fri 1 Nov 2019December Tue 22 Oct 2019 Tue 5 Nov 2019 Sun 1 Dec 2019

MAGAZINE

Note: Bound inserts available and must include a backing page — price on application.


Magazine specificationsMaterial submissionMedium Rare Content only accepts advertising material via Quickcut/Adsend or SENDlite. For more information regarding these providers please contact:

Quickcut/Adsend (Adstream)Web: adsend.com.auTel: 1300 768 988 (Australia only tech support)Email: [email protected]: When uploading advertising material via quickcut do not include crop marks on the PDF file, as these will be automatically generated.

SENDliteWeb: news.sendlite.com.auTel: +61 2 9818 1965

ê When supplying advertising material it is essential that you supply your complete booking number (including the 2 letters at the end) e.g. 12345678AB, also please ensure that the on sale date and magazine name are entered.ê Left/right hand pages on double page spreads are to

be noted at the end of the booking number. e.g. 12345678ABL/ 12345678ABR.ê The order of consecutive advertisements is to be noted in

material instructions.ê Please contact production ([email protected])

prior to sending revised files to ensure that the correct material appears.

File formatê Medium Rare Content uses 3DAPv3 separation profiles

(3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for proofing and printing.ê Files to be created in PDF version 1.3 or 1.4ê PDF files to be supplied in CMYK format with all fonts

embedded into the file. RGB or spot colour files will be rejected.ê PDF files need to be supplied as single page files, unless

supplying gatefold PDF files.

Images/colour ê Images are to be supplied in CMYK format. RGB, LAB

or spot files will be rejected.ê Images should be supplied at 100% scaling, 300dpi and

using the correct 3DAPv3 separation profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.auê No embedded ICC profiles.ê The total ink limit is 280%. Registration colour in the

swatches palette should never be used.ê Solid black panels should be made up of rich black -

100% black and 50% cyan.ê White elements/type to be set to knock-out.

Design/typeê All type must be a minimum of 8pt and 12pt for

reversed type.ê Black type smaller than 24 points to be made up of

100% black only and set to overprint.ê Black type larger than 24 points should be made up of

rich black - 100% black and 50% cyan.ê Extremely thin and fine type, particularly type with serifs,

should be avoided.ê Due to the trim and binding variance, even distances from

trim to borders may vary during the print run.

Proofsê For accurate colour reproduction, all advertising material

must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100% Medium Rare Content uses guidelines for ISO 12647-2 (3DAPv3), a standard for proofing and printing.ê In order to verify that a proof is in compliance

with the 3SAPv3 endorsed control strip printed next to the advertisement.ê No responsibility will be taken for print colour

reproduction when a 3DAPv3 colour proof is not supplied.ê For more information regarding 3DAPv3 proofing

guidelines, visit 3dap.com.au

Page layoutê All advertising material is to be supplied to the

correct publication trim size and is to include 5mm bleed (where required).ê Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm.ê Ensure that all text and logos are supplied tothe correct

type/design area specifications (see Ad Sizing).ê No text or important page content should appear within

10mm either side of the spine on double page spreads (total 20mm) due to this space being optically lost within the spine of the magazine.ê Using double imaging is at the discretion of the

client/agency, as it is not ideal for all pages within the magazine. If specifications are required for double imaging, contract production prior to sending advertising material.ê NOTE: Double page spreads appearing on the inside

front cover will be moved to allow for the spine hinge - inside front cover (left hand page) will be moved 5mm to the left and first text page (right hand page) will be moved 4mm to the right.

MAGAZINE


Magazine specifications

Full page

T R I M 255mm x 180mm wide

T Y P E / D E S I G N 239mm x 164mm wide

B LE E D 265mm x 190mm wide

Half page vertical




Half page horizontal




Third page vertical




Quarter page


Eighth horizontal


Double page spreadDouble page spread to be supplied

as two single full pages

MAGAZINE


Digital and ambient rates + specificationsDIGITAL AMBIENT

*No third-party tracking

Ad type Dimensions File size Formats

Leaderboard (Homepage, Cheap Flights, Deals) 728x90 pixels 80kb JPG, PNG

Standard size post booking emails 630x200 pixels 80kb* JPG, PNG

Itinerary email 600x200 pixels 80kb* JPG, PNG

Web check-in boarding pass 750x175 pixels 80kb* JPG, PNG

MREC (Manage my booking) 300x250 pixels 80kb JPG, PNG

Booking date Minimum 1 week prior to start date

Material deadline 1 week prior to start date

Ad type Run time/Availability

Production Cost

Rate

Overhead lockers Min 3 months $3,500 per aircraft

$5,000 per aircraft PCM

Tray tables Min 3 months $3,500 per aircraft

$5,000 per aircraft PCM

Boarding pass Min 3 months $3,000 $29,000 PCMSampling 30,000 Units $1 per sampleInflight entertainment Min 2 months $5,500 PCM

Booking date 45 days

Material deadline 30 days prior


Production Cost

Rate

Aircraft livery (196m2) Min 3 months $57,686 $50,000 PCM

Aircraft livery (half plane wrap) 156m2 Min 3 months $40,497 $30,000 PCM

Booking date 5 months prior to go live date


Production Cost

Rate

Inflight entertainment media spot #1

30-45sec TVC + Still image(5 sec

billboard)supplied TVC $7,000

Inflight entertainment media spot #2 (5 sec billboard) supplied TVC $5,000

Booking date 6-8 weeks prior to on air date

ê Contact your Jetstar Sales Representative for bespoke digital strategy

ê Creative can be provided as jpg/png images, or as third-party redirect tags (for Leaderboard and MREC only)

ê We can accept a single third-party impression tag, and a single click tracking tag for each creative

NOTES ON THIRD-PARTY TAGS

ê For web-based assets we are able to support Sizmek, Bonzia and Doubleclick tagsê For email assets we are able to support non-script tags as below:ê Sizmek We are able to support Sizmek tags, however some modifications to the URLs may be required. Our team can provide specific guidelines.ê Bonzai We are able to support non-script tags.ê Doubleclick At the moment as they do not offer HTML tags we cannot use Doubleclick in email bookings. If you are able to get HTML or non-script Doublclick tags our team may be able to support but will require testing.

Available across the domestic and trans-Tasman network only. Guidelines apply and are approved case-by-case. Limited to one sampling per month, weight limits apply

DIGITAL & AMBIENT


Ambient deadlines + specificationsAMBIENT

Overhead Locker(Inflight graphics P/N: TBC)

Bleed area (grey): 620mm width x 160mm heightTrim & artwork area (white): 610mm width x 150mm height

ê Any artwork that is required to be seen after cutting must fit within the white area with a safety margin of at least 5mm in from the cut line ê Artwork must include a 5mm bleed. ê Do not include cutline in artwork

ê All fonts/text must be converted to curves/outlines ê File type must be high resolution PDF

Meal tray table advertising placard

Bleed area (grey): 340mm width x 160mm heightTrim & artwork area (white): 330mm width x 150mm height

ê Any artwork that is required to be seen after cutting must fit within the white area with a safety margin of at least 4mm in from the cut line ê Do not include cutline in artwork ê All fonts/text must

be converted to curves/outlines ê File type must be high resolution PDF


Ambient deadlines + specifications

TVC SpecsClient must provide the following 2 assets: 30-45 second TVC

+ Image/Still (image appears prior to TVC)

h.264 video at 5Mbpsor high quality VBR 720x576 or 720x480, anamorphic 16:9 where available strictly NO LETTERBOXED 4:3 u,

progressive scan AAC audio at 256Kbps stereo audio volume levels at

0dbfs peak (10db louder than broadcast)

Image Specs (provide both)

Business JPEG: 1280 x 768Economy JPEG: 1024 x 600

AMBIENT

Contacts

[email protected] [email protected]

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