DIGITAL STRATEGYJethro – Your Web, Cloud and Technology Specialists

INTERNET OF THINGS

•What the heck is that and how does it apply to me?

INTERNET OF THINGS

IOT EXAMPLES

Fitness and Health Monitoring Devices

Traffic Sensors

Vehicle Monitoring

Hazardous environment monitoring e.g. mines

Logistics

Environmental and meteorological data gathering

Smart Device Management – e.g. Fridges, Heating, Lighting and Security

I LIVE IN 2015 – HOW DOES THIS AFFECT ME AND MY BUSINESS?

Digital disruption• Your competitors will use it•New business models will abound• You risk being left behind

Cost of doing this•Cost of not doing business the right way• Right hardware and software, plan for future• Staff and Owners need retraining

DISRUPTIVE TECHNOLOGY

• We think of AirBnB, Uber, and other Major Start-ups shaking things up

• Remember Amazon?

• What about online banking

• Self service supermarket checkouts

How to apply this thinking to my business?

PRODUCT ADOPTION CURVE

Innovators Early Adopters Early Majority Late Majority Laggards

Tech Enthusiasts

Visionaries

Pragmatists

Conservatives

Skeptics

Technology Trigger

MaximiseProfit Normalised

Time

Reve

nue

S-CURVE

Inflated Expectations

Technology Trigger

Trough of Disillusionment Slope of Enlightenment

Plateau of Productivity

Visi

bilit

y

Time

HYPE CURVE

COSTS OF DOING BUSINESS

THREE KEY ISSUES

• The Three most important issues for your business are:• 1. ?• 2. ?• 3. ?

THREE KEY ISSUES

• The Three most important issues for your business are:• 1. Cashflow• 2. Cashflow• 3. Cashflow

THREE KEY ISSUES

• The Three most important issues for your business are:• 1. Cashflow• 2. Cashflow• 3. Cashflow

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. More Time• 2. More Sales• 3. Larger Sales Orders

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. More Time• 2. More Sales• 3. Larger Sales Orders

WHAT IS MANAGEMENT?

• Rational organization of time and materials (resources)

WHAT IS MANAGEMENT?

• Rational organization of time and materials (resources)

• Problems occur because there is confusion over time and materials.

WHAT IS MANAGEMENT?

• Rational organization of time and materials (resources)

• Problems occur because there is confusion over time and materials.

• How is this so?

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. Return on Investment (R.O.I.)

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. Return on Investment (R.O.I.)

• What is R.O.I.? • The money that is left over after ALL expenses have been paid,

including the future costs of staying in business.

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. Return on Investment (R.O.I.)

• What is R.O.I.? • The money that is left over after ALL expenses have been paid,

including the future costs of staying in business.

• Why is there no ROI?

• Someone didn’t apply rationality to time and resources.

THREE KEY ISSUES

• The Three most important issues for any business are:• 2. Break-Even

THREE KEY ISSUES

• The Three most important issues for any business are:• 2. Break-Even

• What is Break-even

• The point where revenue covers ALL the costs of doing business, including the future costs of staying in business.

THREE KEY ISSUES

• The Three most important issues for any business are:• 2. Break-Even

• What is Break-even

• The point where revenue covers ALL the costs of doing business, including the future costs of staying in business.

• Why is there no Break-Even in the business?

• Someone didn’t apply rationality to time and resources.

THREE KEY ISSUES

• The Three most important issues for any business are:• 2. Break-Even

• What is Break-even

• The point where revenue covers ALL the costs of doing business, including the future costs of staying in business.

• Why is there no Break-Even in the business?

• Someone didn’t apply rationality to time and resources and determine the break-even point.

THREE KEY ISSUES

• The Three most important issues for any business are:• 3. Productivity standards

THREE KEY ISSUES

• The Three most important issues for any business are:• 3. Productivity standards

• What is productivity?• The efficient use of time and materials (resources)

THREE KEY ISSUES

• The Three most important issues for any business are:• 3. Productivity standards

• What is productivity?• The efficient use of time and materials (resources)

• Why are there no standards in the business• Someone didn’t apply rationality to time and resources and figure

out how the ROI was going to be achieved.

THREE KEY ISSUES

• The Three most important issues for any business are:• 1. Return on Investment• 2. Break-Even• 3. Productivity Standards

WHAT IS MANAGEMENT?

• Rational organization of time and materials (resources)

• Is YOUR business rational or irrational?

WHAT’S THE PLAN?

•Why is a Digital Strategy critical to your business success?

Competition Analysis

Technology Audit

Online Marketing

Brand Management

Measurement & KPIs

Process Improvement

WHAT IS A DIGITAL STRATEGY?

•So you have a

business plan•And a budget

WHAT IS A DIGITAL STRATEGY?

•You might even have a marketing planBUT…

•Do you have a digital strategy?

ELEMENTS MIGHT INCLUDE

•Technology road map

•Software dependencies

•Cloud migration plan

•Online presence

ELEMENTS MIGHT INCLUDE

•Devices and access Security•Disaster Recovery (DR) and Business

Continuity Plans (BCP)

WHAT A DIGITAL STRATEGY DOES

• It aligns your technology needs with

your business plans• It informs your investment• It guides your web marketing

WHAT A DIGITAL STRATEGY DOES

• It schedules your change management

• It drives efficiency and productivity

WIKIPEDIA DEFINITION

•… is the process of specifying an organisation's vision, goals, opportunities and

related activities in order to maximize the business benefits of digital initiatives to the organisation

WHAT HAPPENS TO BUSINESSES WITHOUT A STRATEGY?

•A failure to plan is a plan to fail

•Inefficient businesses loseto their more efficient competitors

CAN YOUR BUSINESS AFFORD?

•Missed sales and opportunities

•Negative feedback – people talk about your business in social media

•Wasted money

COMMON MISTAKES OF DIY

•Buying unsuitable equipment on “special”• Incorrect licensing of software•Making the assumption the cloud is free•Untested backups, DR and BCP•Leaving it to untrained Gen Y staff• Inappropriate use of social media for business

QUESTIONS TO ASK YOURSELF

•Does my business Invest in Technology or only spend money when it has to?

•Are my competitors using technology better than me?

•How do I gain the edge?

QUESTIONS TO ASK YOURSELF

•Does my business have a BYOD (bring your own device) management plan?

•Do I want better margins? Am I seeing productivity gains from the cloud?

…my competitors are….

SO HOWDO I GETSTARTED?

• Sounds so obvious but many businesses don’t have a plan, or if they do don’t review it at least annually. Quarterly planning is an optimum starting point.

Have business goals

•Analyse people, processes and equipment.•Be critical – does your (insert item here) help you do business more

efficiently, faster and with greater customer satisfaction – or hinder you?

Audit your business systems against the business goals

•What hardware and software do you currently have?•Where are they going to next? Upgrades, Cloud connectivity, System

Requirements etc.•What do you need to invest and when to stay current or to replace old

equipment? Build a budget

Create a technology roadmap

SO HOWDO I GETSTARTED?

• Understanding what your competitors are doing may help you avoid pitfalls or follow examples. You don’t have to be the early adopter, but you shouldn’t be the laggard.

Analyse Your Competitors and Marketplace

• What does my business look like if I wasn’t located here, didn’t have that staff member, didn’t sell that product, didn’t have that customer.

• What could my business look like if I did have that line of products, staff members like that, located in that building with that equipment.

Don’t be afraid to play what if?

• Once again sounds obvious – but too many business owners see the value in a strategy but don’t actually create one. The become reactive business owners not proactive

Actually start

DIGITAL STRATEGYJethro – Your Web, Cloud and Technology Specialists