Jessica’s Mission

Some goals, some metrics, and one giant

BHAG

My BHAG

My business is….

Location Independent

Earning $250,000 in annual gross revenue

Helping entrepreneurs all over North America

• Information product sales

• Workshops• Strategy/focus

sessions• Business plan writing

Through…

My business looks like this in…

JUNE

Paths to the BHAG

The strategy begins with taking the steps to bring my business fully ONLINE

3 Goals To Bring Write Ahead Online

• Increase information product sales• Offer workshops online and in other

cities• Build a virtual team to help me

What’s in my way

Nothing. There is nothing in my way except my own assumptions.

My business’s success is not defined by how many people work for me or

whether or not I have an office!

Goal #1: Increase Information Product Sales

• To 10/month by May 2013• To 20/month by Dec 2013• To 30/month by Jun 2014

The PATH

• Improve conversion rates + web traffic–With better copy–With more guest posts–With more active commenting

One step at a time…

Goal #2: Offer Online + Offline Workshops

• Offer 12 in-person workshops per year

• Offer 3 virtual workshops per year• Target 20 people per session

The PATH

• Set the dates and COMMIT• Use LinkedIn and Meetup to

CONNECT• DELIVER what I promise

Goal #3: Build a Virtual Team

The PATH

• Determine the tasks I can empower others to do…

• …and LET them GO.

The Results

My customers get the financing they need to open their businesses.

They become empowered – not fearful – entrepreneurs

They live the lives they’ve always wanted (and so do I)

How will I celebrate?

In a warm place, with laughter and Riesling.