Company Hershey’sJessica the Marketer

February, 2015

Jessica the Marketer

Background

• Head of Retail Sales Marketing

• Worked for the company for 5 years;

worked her way up from Account

Executive.

Demographics

• Female

• Age 27

• Dual Income: 50,000

• Urban

Identifiers

• Calm Demeanor

• Go Getter

• Genuine personality

Jessica the Marketer

Goals:

• Keep Retail partners happy

and promote new products

• Help maintain a strong

respect for the Hershey’s

Company.

Challenges:

• Traveling over 40 hours a

week to Retail Stores in the

region

• Changing the product

placement in stores

How We Help:

• Building relationships with

Retail partners and customers

Jessica the Marketer

REAL QUOTES:

• “In an increasingly complex, fast-

paced world, it's a question at the

top of many of our minds lately:

how do we live a balanced

lifestyle?”

• “We believe candy is a treat to be

enjoyed in moderation and as part

of a balanced lifestyle.”

Common Objections:

• I don’t want people to think our

products cause obesity.

• Training people to build these

relationships so sales continue to

grow.

Jessica the Marketer

Marketing Messaging:

• Integrated product placement in Retail Stores

Elevator Pitch:

• We give you a professional and personal level of

service to our partners in retail so that it creates a

a way to get the products out to the consumers

while maintaining a global company brands status