Jessica Bowman Brad Krueger Reed Taylor Krista Gardner Lottie Slawson
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Jessica Bowman Brad Krueger Reed Taylor Krista Gardner Lottie Slawson
description
Jessica Bowman Brad Krueger Reed Taylor Krista Gardner Lottie Slawson. Company Facts. World’s second-largest food and beverage company 140,000 diverse employees worldwide Headquarters – Northfield, Illinois Approximately $50 billion in revenues Sales in approximately 160 countries - PowerPoint PPT Presentation
Transcript of Jessica Bowman Brad Krueger Reed Taylor Krista Gardner Lottie Slawson
Jessica BowmanBrad KruegerReed Taylor
Krista GardnerLottie Slawson
Company FactsWorld’s second-largest food and beverage company
140,000 diverse employees worldwideHeadquarters – Northfield, Illinois
Approximately $50 billion in revenues
Sales in approximately 160 countriesOperations in more than 70 countries
80% revenue from #1 share positions
Eleven $1 billion brands
Eleven $1 Billion Brands
“Creating Smiles from Coast to Coast”
Manufacturing and Processing Facilities Worldwide
U.S.27%
Canada7%
European Union33%
Eastern Europe/Middle East/Africa
10%
Latin America11%
Asian Pacific11%
Mission StatementOur Vision...
“Helping people around the world eat and live better”
Our Guiding Principals...“Put consumers first, work simply; act quickly, and play to win”
Our Values...Innovation – satisfying real-life needs with unique ideasQuality – fulfilling a promise to deliver the bestSafety – ensuring high standards in everything we makeRespect – caring for people, communities and the environmentIntegrity – doing the right thingOpenness – listening to the ideas of others and encouraging an open dialogue
Company Strategies for SuccessBuild a high-performing organization
Reframe our categories
Exploit our sales capabilities
Drive down costs without compromising quality
Focal IndustryFood Industry Overall
Packaged consumer goods – major marketCompetitors – Nestle & Conagra Foods
Global Market Powerhouses – Oreo, Nabisco, Philadelphia cream cheese, Jacobs and Carte Noire coffees
Local Market – Kraft cheeses, dinners and dressings, Maxwell House coffees, Oscar Meyer meats
Customers – grocery stores, restaurants, wholesalersEnd Users – general publicPricing Structure – affordable; drive down costs without
compromising quality
The General Environment SegmentsEconomic – families are eating at home more
Demographic – 10 nationalities within top 30 leaders
Sociocultural – 34% women in management positionsCEO – Irene Rosenfeld
The General Environment SegmentsLegal/Political – increased government policy
Food safety requirements
Technological – Global Technology & Quality Group2,400 food scientists, chemists, and engineers
Intensity of Rivalry Among Competitors in an Industry
Nestle – world’s largest food company
Competes on basis of:Product quality, brand recognition, brand loyalty, price,
& etc. Kraft acquired Cadbury
Growth potential
The Threat of Substitutes
Store brands (private label products)
Similar but cheaper products
Kraft needs to maintain & improve their brand image
The Bargaining Power of BuyersWal-mart accounts for 16% of Kraft’s net revenue in 2008Reduce shelf spaceNo assurance of buying same large quantities as in the past
The Bargaining Power of Suppliers Kraft purchases dairy, meat, and raw materials
Supplied by independent third partiesKraft and their suppliers don’t have much control of prices
External factors – weather, trade barriers & government policy
The Threat of New Entrants
High barriers to entry Shelf space Economies of scale
Summary2nd largest food and beverage company
Stable industry structureAcquiring of Cadbury
Need to make products healthier Focus on health and wellness
Referenceswww.kraftfoodscompany.com
Yahoo! Finance
Business Week
Wikinvest.com
The Annual Reports Service – Kraft Annual Review
Questions??
