Jesse Robbins @ MWC 2015 - Building Orion Onyx - Real-time wearable push to talk

Jesse Robbinsorionlabs.ioFounder & CEO@jesserobbins

https://www.orionlabs.io

orionlabs.io


CONFIDENTIAL

OnBeep PRD 8/26/14

When%the%user%wishes%to%remove%a%person%from%their%current%talk%group,%they%can%do%so%from%the%

group%member%list%on%the%map%screen.%After%they%choose%the%option%to%remove%a%person%from%the%

group,%the%circle%representing%that%person%will%be%removed%from%the%group%member%list%and%the%

map.%

4.6.8. Private%conversaZon%

The%app%will%provide%an%easy%way%for%a%user%to%quickly%establish%a%temporary%private%conversation%

session%with%one%other%person.%When%communicating%within%a%private%conversation,%the%audio%

cues%and/or%device%indicators%will%provide%additional%confirmation%to%both%parties%that%the%

communication%is%private.%

4.7. Map&View&

When%the%user%is%active%in%a%group,%the%main%app%screen%shows%a%map%

along%with%the%location%of%the%other%group%members,%and%the%location%

of%the%user.%

Using%‘pinch%gesture’%navigation,%the%user%can%focus%on%a%specific%

geography%and%see%other%members%of%talk%and%listen%groups%to%which%

they%belong%who%are%located%in%that%area.%

If%there%are%members%in%the%group%who%are%not%visible%in%the%map%area%

displayed%on%the%screen,%they%are%indicated%by%a%circle%on%the%edge%of%

the%screen%with%an%arrow%pointing%in%the%direction%where%they%are%

located.%

4.8. Babery&Level&Display&

The%app%will%show%the%remaining%battery%life%of%the%hardware%device.%

4.8.1. Low%baqery%alerts%

The%app%will%display%notifications%to%the%user%when%the%battery%level%of%the%hardware%device%

reaches%20%%and%10%.%

Proprietary and Confidential Page � 26

OnBeep Team

Star Benjamin Greg Jesse Roger Neil

Speaking: Neil

AT&T LTEAT&T LTE 5:23 PM

OTT Communication Any Network Any Device

$99

orionlabs.io

http://orionlabs.co


Onyx connects to smartphone app via bluetooth…

<cloud_white_on_black.svg>

…and the app communicates with the Orion network via mobile IP network or wifi.

3G

CONFIDENTIAL

OnBeep PRD 8/26/14




map.%






4.7. Map&View&



of%the%user.%







located.%







OnBeep Team


Speaking: Neil


orionlabs.io

http://orionlabs.co



When you press the bu>on and speak to your group…

…Orion instantly transmits your message to everyone in real @me.

Hi! Hi!

CONFIDENTIAL

OnBeep PRD 8/26/14




map.%






4.7. Map&View&



of%the%user.%







located.%







OnBeep Team


Speaking: Neil


CONFIDENTIAL

OnBeep PRD 8/26/14




map.%






4.7. Map&View&



of%the%user.%







located.%







OnBeep Team


Speaking: Neil


orionlabs.io

http://orionlabs.co



You don’t need to have the app open or your phone out to talk…

…Orion instantly transmits your message to everyone in your group in real @me.

Hi! Hi!

orionlabs.io


orionlabs.io


People love Onyx

At NY Fashion Week, Orion unveiled our new product…

Fall 2015 ExploreRuby.com

http://ExploreRuby.com

The opportunity for startups here is massive… but you have to think about more than just the plastic

OnBeep Confiden@al ©2014 - NOT FOR DISTRIBUTION

Device

Transport

App

Pla2orm

Big Data

World-changing Experiences require Specialized Interfaces

CONFID

ENTIAL

2. Smartphone & Tablet Application Design

2.1. Application Definition

The product will initially be offered in a single smartphone

app with an accompanying hardware device.

2.1.1. Launch Stages

The first stage of the product launch will be for productivity

usage.

At a later stage, functionality will be added to accommodate

large scale enterprise applications, and will include an administrative control panel.

2.1.2. Application Design

The Application Design (see Design Language Document v1.5) has four objectives:

• Improve group communications through the first designed coordination of audio, visual and

tactile indicators of activity and state.

• Eliminate the use of knobs, visible numbers and physical raised buttons of any kind.

• Enlighten the subscriber with consistent interaction protocols and user experiences across

audio, visual, and text media formats.

• Leverage the native features of Android and iOS devices to enhance the UX.

The on-screen interface must avoid text entry as much as possible, and use simple touch/swiping

as the main mode of interaction.

2.2. New Subscriber Discovery

A user may discover OnBeep through any of the following channels:

2.2.1. Downloading & installing the OnBeep app

The user can install the app, but need to purchase a device and have it in hand before registering.

OnBeep PRD v4.4 December 6, 2013

Proprietary and Confidential Page 7

Exhibit B

CONFIDENTIAL

OnBeep PRD 8/26/14




map.%






4.7. Map&View&



of%the%user.%







located.%







OnBeep Team


Speaking: Neil


h>p://tomtunguz.com/gopro-s1/

Great Idea + Crowdfunding

Step 1 Step 2 Step 3

Profit!

“Crowdfunding is great for crea2ng projects, not for building companies”

-Dale Dougherty

$1-10k 1-3 People 1-2 Months

Proof Prototype Produc4on$10-150k 1-5 People

2-6 Months

$100k-1m+5-20 People

6-24 Months

Our Story

©2014 OnBeep, Inc. - All Rights Reserved

Prototype: 3 months, 4 people, & $20,000

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

May 13 Jun 13 Jul 13

Proof of Concept

First full board prototype


Prototype to Produc4on-ready: 12 months, 14 people, & $1,000,000

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000

May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14


$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000


Crowdfunding



$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000



Hard

Prototyping is easy… Manufacturing is hard.

“Why are you going to China when you can just 3D print the plas2c pieces?”

Sourcing electrical

components

Tooling

Making PCBs

Packaging

Molding plas8cs

PCBA Assembly

Sourcing off-the-shelf hardware

Product Assembly


3D Prin4ng is Prototyping

‣Cheap in very small runs ‣Proof of concept overnight ‣cosmeGc appearance oHen “good enough”

‣Cannot Scale EffecGvely ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t produce good tolerance

Hardware manufacturing is entrus2ng the most important pieces of your

business to people you've never met.

Process design is an essenGal part of product design

Hardware manufacturing is entrus2ng the most important pieces of your

business to people you've never met.

Assembly fixtures reduce operator faGgue and error

Turn these strangers into friends…

… so they won’t ignore you when Beats is also ramping for the

holidays.

Small vs. Big suppliers

Small suppliers might not be able to scale with you.

Suppliers of quality components will only work with you on the

promise of greatness.

“Why do you need a microscope? Can’t you just simulate everything in so=ware?” -VC


Proof Prototype Produc4on$10-150k 1-5 People

2-6 Months


6-24 MonthsCredit Cards & Op4mism

Angels, Syndicates, Seed FundsBig Syndicates & Early Stage VC

Crowdfunding (maybe)


Proof Prototype Produc4on$10-150k 1-5 People 3 Months


6-24 Months

Angels, Syndicates, Seed FundsBig Syndicates & Early Stage VC

Crowdfunding

Jesse Robbinswww.orionlabs.io

Founder & CEO@jesserobbins

Jesse Robbins @ MWC 2015 - Building Orion Onyx - Real-time wearable push to talk

Technology

Transcript of Jesse Robbins @ MWC 2015 - Building Orion Onyx - Real-time wearable push to talk