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Background: The Family Resource Center was a joint

community initiative between the Florida Dept. of Juvenile Justice, Tallahassee Police Department and ALARM Community Development Center. The goal of the program was to curb unnecessary 911 calls concerning

Target Markets 1. Families in low-income minority neighborhoods.

2. Parents of troubled youth and teens.

FRC Website • Zip Code searchable service providers

and social media component allowing various providers to post information. • Featured flash header with changing images of families.

troubled children. Marketing Campaign Goals 1. Develop a tri-county marketing campaign raise awareness of the initiative.

2. Drive traffic to the website and calls to the hotline.

3. Coordinate press conference to

officially launch program.

FRC Press Release

• This press release was used to obtain both news print and television news stories on all local media. • FSU Public Radio also attended the press conferenceand ran a news story.

Sample Integrated Marketing Campaign: The Family Resource Center

Sample Integrated Marketing Campaign: The Family Resource Center

Media Used & Actions Taken: • Developed slogan (Get Help Now!) and memorable URL (www.FRCHelpNow.com). • Designed promotional materials and directed the website design. • Strategically placed flyers, billboards, and yard signs in targeted neighborhoods. • Aired Direct Response Ad on Urban Radio and featured banner on their website • Launched viral email campaign

FRC Email Campaign • Used to launch service to

members in FRC/ ALARM CDC network

FRC Billboards • Placed in target

neighborhoods • Image chosen to convey parents inability to connect with son.

Sample Integrated Marketing Campaign: The Family Resource Center

Tallahassee Democrat News Story

Results

• The FRC received 73,103 hits on the website, during the 3 months after the launch. This was an increase of 1300% after the marketing campaign was launched.

• WCTV’s covered the press conference and introduced FRC to the community.

• Tallahassee Democrat’s ran a story on the FRC and the grant that was received to operate it.

Sample Integrated Marketing Campaign: CeCe Winans Citywide Concert

Background: In December 2003, the manager of national recordingartist CeCe Winans contacted the CEO of ALARM Internationalto request

sponsorship of a free concert in Tallahassee. ALARM Internationalaccepted the request and began planningfor a concert to be held on February13, 2004. I was given the

Responsibility of coordinatingthe concert as well launching a marketing campaign.

Goals of Marketing/PR Campaign 1. Make North Florida and South Georgia residentsaware of CeCe Winans Concert

2. Draw enough concert attendees to fill

1600-seat concert hall

Target Markets 1. Fans of Gospel/Christian music in North

Florida and South Georgia

2. Fans of national recordingartists CeCe Winans

3. Churches in North Florida and South Georgia

Sample Integrated Marketing Campaign: CeCe Winans Citywide Concert

Marketing Tools Used 1. Street team/grass roots promotional events on

college campuses and shopping centers

2. Direct mail letter sent to 300 pastors in North Florida and South Georgia

3. Radio ads and promotional giveaways on four key regional radio stations.

4. Banner ads on two radio station websites

5. Viral email sent to members of ALARM

International

6. Television ads on local BET, Lifetime, and CNN stations

7. Postings on regional concert/event websites

8. Press releases sent to regional media outlets

Results 1. Over 1600 individuals attended the event. Several hundred were turned away because the event was filled to capacity.

2. Mayor of Tallahassee in attendance

3. Press coverage before and after concert.

4. Two requests for concert sponsorships from national recording artists within three months after concert.

Before Before

After After

As Marketing & Communications Manager at Carter Brothers, I implemented a company initiative to rebrand Edwards Service to Carter Brothers Fire & Life Safety.

Rebranding Edward Service Division

At Carter Brothers, I executed 15 public relations campaigns garnering 25 featured articles, including two national cover stories.

Public & Media Relations

I initiated changes in sales and marketing strategies as Marketing & Communications Manager at Carter Brothers. I also provided tools for the sales teams which placed strategic focus on targeted vertical markets.

Vertical Marketing Focus

At Carter Brothers, I managed marketing activities and developed co-branded sales tools for strategic partnerships with FIAMM, Johnson Controls, and GE Security.

Strategic Partnerships

Texas Test Market Launch

• Coordination of marketing activities for test launch of new product in four key

markets. Marketing activities included over 40 retail live remotes in in two months

• The product was launched approximately one month after I joined the company. I

was able to bring myself up to speed on the product, design marketing campaigns for 5 distributors, and locally implement corporatemarketing initiatives.

• The test launch was successful and a decision was made to launch the product in the entire territory.

Unlimited by Boost Test Launch

Booth Elements

• Boost branded tent and tablecloth

• Event-specific giveaways such as Boost tank tops and wristbands

• Event-specific dealer locator flyers to drive traffic to Raleigh retailers after the event

• Boost-branded craps table to keep booth “sticky”

• Negotiated sponsorship of Center court

Booth Presence – Raleigh Hoop It Up Event

As Regional Marketing Executive my

responsibilities included:

• Assisting distributors with

planning dealer rallies

• Developing and executing

traffic/salesdriving in-store promotions and events

• Developing quarterly regional

marketing plans based on Boost and distributor goals

• Providing distributors weekly

update on current promotions

• Negotiating media contracts

and facilitating reimbursements.

Dealer Appreciation

Jerome Simmons

jsimmonsmba@comcast.net

www.jeromesimmons.com

www.linkedin.com/in/jeromesimmons

www.twitter.com/jsimmonsmba

(678)-215-4390