Shannon Bridgmon Rinaldo, Ph.D.

Texas Tech University 8705 Salisbury Ave.Assistant Professor of Marketing Lubbock, TX 79424Rawls College of Business (806) 742-1825 (office)Box 2101 (806) 742-2199 (fax)Lubbock, TX 79409-2101 shannon.rinaldo@ttu.edu (email)

Academic Appointments

Texas Tech University Rawls College of BusinessAssistant Professor of Marketing August 2008-present

University of Kentucky Gatton College of Business and EconomicsResearch and Teaching Assistant August 2001-May 2005

University of Kentucky Department of PsychologyTeaching Assistant August 2000-May 2001

Education

Ph.D. Marketing 2008, University of Kentucky

M.B.A. Marketing 2001, University of Kentucky

B.A. Psychology, Cum Laude 1997, University of KentuckyResearch

Refereed Journal Publications Published and Forthcoming

Rinaldo, Shannon, Donna F. Davis, and Joshua Borunda**, (forthcoming) “Marketing Service Learning: Delivering Value to Community Partners,” Target: Journal of Community Engagement and Scholarship.

Rinaldo, Shannon B., Dale F. Duhan, Brent C. Trela, Tim H. Dodd, and Natalia Kolyesnikova, (forthcoming) “Tasting & Evaluating Aroma of Wine: A Peek Inside the ‘Black Box’,” International Journal of Wine Research Marketing.

Fox, Gavin L. and Shannon B. Rinaldo, “A Rhetorical Perspective on Quelling Negative Word of Mouth,” (forthcoming), Journal of Marketing Development and Competitiveness.

Rinaldo, Shannon B., Debra A. Laverie, Suzanne Tapp, and William F. Humphrey, Jr.* (2013) “The Benefits of Social Media in Marketing Education: Evaluating Twitter as a Form of Cognitive Flexibility Hypertext.” Journal for the Advancement of Marketing Education, vol. 21(1).

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Rinaldo, Shannon B., (2012) “Information Access, Consumer Independence, and Free Matter for the Blind.” Journal of Blindness Innovation and Research, vol. 2 (1).

Rinaldo, Shannon B. (2012), “Consumer Independence, Vulnerability, and Public Policy.” Journal of Consumer Affairs, vol. 46 (1).

Hunt, Shelby D. and Shannon B. Rinaldo (2011), “Legends in Marketing: A Review of Shelby D. Hunt’s Volumes,” In Naresh K. Malhotra (Ed.) Review of Marketing Research, M.E. Sharpe: Armonk, New York.

Rinaldo, Shannon, Debra Laverie, and Suzanne Tapp (2011), “Learning By Tweeting: Using Twitter as a Pedagogical Tool.” Journal of Marketing Education, vol. 33 (2), 193-203.

Rinaldo, Shannon B. and Terry L. Childers (2010), "Haptic Product Information and Consumers’ Recall of Haptic Imagery Information." Advances in Consumer Research Vol. 37, 646-648.

Crosno, Jody, Shannon B. Rinaldo, Hulda Grin Black, and Scott Kelley (2009). “Half Full or Half Empty: The Role of Optimism in Boundary Spanning Positions,” Journal of Service Research, 11, 3, 295.

Carswell, C. Melody, Shannon B. Rinaldo, and Eric Stephens (2005). “Representative Sampling of Users? To The Contrary,” Ergonomics in Design, 13, 1, 25.

Refereed Journal Publications Under Review

Craig, Curtis*, Tina Klein, and Shannon B. Rinaldo, “Oxygenation of the Prefrontal Cortex during the Tower of London and Reading Span,” Under Review: Journal of Cognitive Psychology.

Craig, Curtis*, Martina I. Klein, Chloe V. Menon*, and Shannon B. Rinaldo, “Impact of Depressive Symptomatiology on the Effect of Nature Exposure,” Under Review at Journal of Psychology.

Fox, Gavin, Shannon B. Rinaldo, and Kirk St. Amant, “The Effects of Rhetorical Figures and Cognitive Load in Word of Mouth Communications.” Under 2nd Review, Psychology & Marketing.

Shannon B. Rinaldo, Thomas, Rodney, and Dennis Arnett, “Mind Games in Supply Chains: Cognitive Neuroscience Opportunities for Logistics Scholars,” Journal of Supply Chain Management. Under Review.

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Sanchez, Carmen***, Shannon B. Rinaldo, Jason C.B. Rinaldo, and Robert Ricketts. “Money and Happiness: The Role of Financial Distress,” Journal of Applied Psychology.

Craig, Curtis*, Randy W. Overbeek*, Miles Condon*, and Shannon B. Rinaldo, “A Relationship Between Temperature and Aggression in Football Penalties,” Revision invited. Target: Journal of Sport and Health Sciences.

Works in Progress

Writing Stage (pending submission):

Rinaldo, Shannon and Donna F. Davis, “Cross-cultural Experiences in Education: How Students Define and View Activities Meant to Broaden Their Horizons,” Marketing Education Review.

Davis, Donna, Shannon Rinaldo, Joseph Derby*, and Purvi Shah*, “The Role of Emotion in Learning,” Target: Academy of Management Learning and Education.

Duhan, Dale, Shannon B. Rinaldo, Brent Trela, and Tim Dodd, “To Cork or Not to Cork,” Target: International Journal of Wine Business Research.

Condon, Miles*, Shannon B. Rinaldo, and Kenneth G. DeMarree, “The Metacognitive Model of Attitudes Predicting Impulsive Buying Behavior,” Target: AMS Review.

Rinaldo, Shannon and Terry L. Childers, “Imagery Use in Marketing: Interference and Facilitation Effects when Consumers Engage in Imagery and Perception.” Target: Psychology & Marketing.

Post-Data Collection Phase:

Behrens, Kazuko, Shannon B. Rinaldo, and Yingli Li, “Mothers’ Attachment and Responses to Positive Versus Negative Visual Stimuli: Differences in Cortex Activation Measured by EEG,” Target: Journal of Experimental Psychology.

Paschall, Dwayne and Shannon B. Rinaldo, “The Role of the Cerebellum in Auditory Perceptual Processing,” Target: PLOS ONE.

Thomas, Stephanie, Shannon B. Rinaldo, and Beth R. Davis-Sramek, “Examining Neuroscience Evidence in Knowledge Sharing and Negotiation Strategy in Buyer-Seller Relationships,” Target: Journal of Business Logistics.

Data Collection Underway or Pending Data Collection:

Elkins, Hamilton, Andrea Romi, and Shannon B. Rinaldo, “Can Charitable Giving Provide Real Returns?” Target: Contemporary Accounting Research.

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Viator, Ralph, Nancy Harp and Shannon B. Rinaldo, “The Reflective Mind: A Test of Dual-Process Default-Interventionist Cognitive Theory.” Target: Organizational Behavior and Human Decision Processes.

Condon, Miles*, Adam Cann*, Shannon B. Rinaldo, and Dale Duhan “Priming and Perceptions of Sensory Experiences,” Target: Journal of Consumer Research.

Craig, Curtis*, Shannon B. Rinaldo, and Miles Condon*, “Getting Consumers to Persist: Self Control, Ego Depletion, and Reward,” Target: Journal of Consumer Research.

Rinaldo, Shannon B., Miles Condon*, Adam Cann* and Curtis Craig*, “Blowing Off Some Steam: Complaining is Good for You,” Target: Journal of Service Research.

Conference Papers and Presentations

Duhan, Dale, Shannon Rinaldo, Natalia Velikova, Tim Dodd, and Brent Trela (2014), “To Cork or Not to Cork: Wine Consumption Situations and the Appropriateness of Bottle Closures,” Academy of Wine Business Research Conference, Geisenheim, Germany.

Rinaldo, Shannon B., Dale F. Duhan, Kathryn King, Brent C. Trela, and Tim H. Dodd (2013). “Tasting & Evaluating Aroma of Wine: Frontal Lobe Measurement Using Near Infrared,” Presented at the Academy of Marketing Science, Monterrey, CA May, 2013

Humphrey, William, Debra Laverie, and Shannon Rinaldo (2013). “Fostering Brand Community Through Social Media: A New Relational Framework for Targeting Connected Consumers,” Presented at the Academy of Marketing Science, Monterrey, CA May, 2013

Rinaldo, Shannon B., William F. Humphrey, Debra A. Laverie, and Donna F. Davis (2013). “Encouraging Multiculturalism in a Marketing Education Context,” Presented at the Marketing Educators’ Association Meeting, Portland, OR

Rinaldo, Shannon B. (2012). “Student Engagement and Learning Within the Context of Social Media: A Consumer Behavior Project.” Presented at the Fall Marketing Management Association Meeting, Minneapolis, MN

Rinaldo, Shannon B. (2012). “Getting Students to Buy What We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction.” Presented at the Academy of Marketing Science, New Orleans, LA.

Rinaldo, Shannon B., Debra A. Laverie, and Suzanne Tapp (2012). “Incorporating Social Media into the Marketing Curriculum,” Special Session at the Marketing Educators’ Association, Long Beach, CA.

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Rinaldo, Shannon B. (2011). “Psychophysiology in Marketing Research: Application of Functional Near Infrared.” NFB Research School Conference, Norwegian School of Business and Economics, Bergen, Norway.

Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo, and Purvi Shah (2011). “Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data.” Presented at Academy of Marketing Science Educators’ Conference, Coral Gables, FL.

Rinaldo, Shannon and Terry L. Childers (2010). “Differential Effects of Perception on Encoding and Recall of Haptic Imagery.” Working Paper in the Proceedings of the Society for Consumer Psychology Conference, St. Pete Beach, FL

Rinaldo, Shannon and Terry L. Childers (2009). “Haptic Product Information and Consumers’ Recall of Haptic Imagery Information.” Proceedings of The Association for Consumer Research Annual North American Conference, Pittsburgh, PA.

Rinaldo, Shannon (2003). “The Effects of Ethical Concerns on Physicians’ Attitudes Toward the Promotion Strategies of the Pharmaceutical Industry,” Proceedings of the American Marketing Association Summer Educator’s Conference, Chicago, IL.

Gremler, Dwayne, Shannon B. Rinaldo, and Scott Kelley (2002). “The Impact of Rapport-Building Critical Incidents on Service Customers: An Exploratory Study,” Proceedings of the Fronteirs in Services Conference, Maastricht, Netherlands.

Gremler, Dwayne, Shannon B. Rinaldo, and Scott Kelley (2002). “Rapport Building Strategies Used by Service Employees: A Critical Incident Study,” Proceedings of the American Marketing Association Summer Educator’s Conference, San Diego, CA. “Best Paper in Track Award.”

Dato-on, Mary C., A. Catherine McCabe, and Shannon L. Bridgmon (2001). “An exploration of acculturation patterns and consumption behaviors among international students,” Proceedings of the Southern Marketing Advances annual meeting, New Orleans, LA.

Invited Presentations (Teaching & Research)

Spring, 2014“Measuring Aroma & Taste of Wine Using fNIRS” Presented at the University of South Florida for faculty & graduate students, Tampa, FL.

Fall, 2013“Course Format & Organization,” Presented to the 2013 MMA Doctoral Consortium in New Orleans, LA.

Spring, 2013

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“Service Learning S Designation Workshop,” Co-Presenter with Stephanie Jones, Ph.D. to faculty at Texas Tech University at the TLPDC.

Spring, 2012“Twitter, Social Media, and Experiential Learning,” Presented to faculty and graduate students as part of the Shelby D. Hunt Colloquium at Texas Tech University.

Spring, 2012“What the Best Teachers Do,” Presented at the Teaching, Learning, and Professional Development Center at Texas Tech University.

Summer, 2011“Psychophysiology in Marketing Research: Application of Functional Near Infrared,” Presented to the National Research Conference of Norway on August 25, 2011 in Bergen, Norway.

Fall, 2010“Talking on the Tweet: Incorporating Twitter into Your Classroom,” Presented on September 8, 2010 at the Teaching, Learning, and Technology Center.

Fall, 2009“Differential Effects of Perception on Encoding and Recall of Haptic Imagery,” Presented to the College of Mass Communications at Texas Tech University.

Fall, 2009“Small Strategies for Large Classes,”Panel discussion with Dr. Justin Hart, Dr. David Lamp, Prof. Angela Mariani, and Dr. Shannon Rinaldo.

Spring, 2009“Perception’s Influence on Recall of Imagery Suggestion,” Presented to faculty and graduate students as part of the Shelby D. Hunt Colloquium at Texas Tech University.

Grants, Funding and Awards

Grants Under Review

2015 Traffic Safety Program Grant, Texas Department of Transportation. Submitted January 10, 2014 for FY 2015. This proposal requests $205,500 to develop and disseminate driver safety educational materials. The project includes service learning activities for undergraduate and graduate students. This is joint collaboration with Dr. Pat DeLucia in Psychology.

Grants Awarded

Marketplace Business Simulation Research Gift January 2014 ($5,000)

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Excellence in College of Business Research Grant August 2010 ($55,000)

Rawls College of Business Research Grant Spring 2010 ($5000)

Rawls College of Business Research Grant Fall 2008 ($2500)

Rawls College of Business Research Grant with Mayukh Dass Fall 2008 ($3755)

Carol Martin Gatton Doctoral Dissertation Expense Fund Fall 2007/ Spring 2008 ($1000)

Carol Martin Gatton Doctoral Student Fellowship Fall 2003/ Spring 2004

Von Allmen E-commerce Center Research Grant for a project examining the use of e-commerce websites by the visually impaired Summer, 2002

Unfunded Grant Proposals Submitted

NSF Major Research Instrumentation (MRI) Grant ($680,000) Submitted to Texas Tech University for internal competition, not selected to go to NSF. This proposal requests funds to purchase a jointly used Optical Topography System, which measures brain activity using 52 channels of near infrared over the entire scalp. Joint collaboration with Electrical Engineering, Health Sciences, Psychology, and TTNI.

PANIL Student Research Initiative ($79,000) Submitted to the CH Foundation toward funding one Ph.D. student, two M.B.A. students, and two undergraduate students for one year. Each student designs their own psychophysiology study, collects data, analyzes data, and presents findings at an academic conference.

NSF Science and Technology Centers Grant ($25M); This grant was a joint collaboration with Mary Baker in the College of Engineering, Michael O’Boyle in the College of Human Sciences, David Richman in the College of Education, Steven Zupancic in Speech and Learning Science at HSC, and Dominick Casadonte in Chemistry in A&S.

Request from Deque ($19,000) (a web accessibility company) in collaboration with the National Federation of the Blind to investigate brand loyalty and brand equity potential in regards to blind consumers, usability of accessible websites for blind versus sighted consumers, and user characteristics of blind consumers.

Mental Health Research Grants for Tenure-Track Assistant Professors in Texas, Hogg Foundation for Mental Health (Proposal $17,500) Title: “Consumer Vulnerability as Diathesis in Stress Among Texas Adults with Disabilities.” Submitted 1/13/2011.

Awards and Honors

2014 Jerry S. Rawls College of Business Administration Teaching Excellence Award.

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2012 Academy of Marketing Science “Outstanding Marketing Teacher Award,” May, 2012, New Orleans, LA.

Recognition as 2014 Outstanding Professor by the Mortar Board Honor Society at the 8th Annual Apple Polishing Event.

2012 “Favorite Professor” Recognition by the Texas Tech Men’s Tennis Team.

Awarded the 2011 President’s Excellence in Teaching Award, Texas Tech University.

Awarded the 2011 Faculty Spotlight Award by the Texas Tech Teaching, Learning, and Technology Center.

2011 & 2012 “Most Outstanding Professor of Marketing” awarded by members of the Delta Sigma Pi Business Fraternity.

2011 “Guest Coach for the Day” for Men’s Tennis at Texas Tech University, invited by graduating senior David Gonzalez.

Nominated Marketing Management Association’s Hormel Foods Master Teacher Award.

Nominated for the 2011 Spencer A. Wells Teaching Award for Creative and Imaginative Teaching.

TLTC Service Learning Faculty Fellow 2010-2011 ($1500 stipend; Teaching and Research Assistant Provided).

Recognition as 2009 Outstanding Professor by the Mortar Board Honor Society at the 3rd Annual Apple Polishing Event.

Best Paper in Track, 2002 AMA Summer Educators’ Conference, San Diego, CA.

Service and Professional Activities

Research Workshops and Continuing Education

October, 2010BioPac training on equipment, software, and data analysis when using physiological measures in research.

February, 2009Analyzing Qualitative Research: NVivo 8 Web Demonstration presented by Susan Sever at the Teaching, Learning, and Technology Center

Febuary, 2009“Research, Publishing, and the Value System of Scholarly Journals,” Presented by Dr. Shelby Hunt.

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Service to Discipline

Member of editorial board, Journal of Consumer MarketingFaculty Colleague for the MMA Doctoral Student Teaching Consortium, New Orleans, LA September, 2013 & 2014Chair, Selection Committee for Academy of Marketing Science “Outstanding Teacher Award” 2013Session Chair, Academy of Marketing Science 2013Session Chair, Academy of Marketing Science 2011Editorial Review Board, Journal for the Advancement of Marketing EducationReviewer for the Conceptual Framework presented at the National Conference on Sales Management (by request by Baylor Center for Personal Selling)Reviewer for Journal of Marketing, Theory, and PracticeReviewer for the Academy of Marketing Science ConferenceReviewer for the Journal of Marketing and Public PolicyReviewer for AMA, Winter 2011Reviewer for the Journal for the Advancement of Marketing Education.Reviewer for SCP, St. Pete Beach, FL to be held February, 2010Reviewer for AMA, New Orleans, LA., to be held February, 2010Reviewer for ACR, 2009-2014Ad-hoc reviewer for the Journal of Retailing special issue on Consumer Behavior.Reviewer for Sports Marketing Track for Summer AMA

Service to Texas Tech

Marketing Area

Fall, 2011-CurrentUndergraduate Faculty Advisor for the Marketing AreaFall, 2010Faculty Recruitment Committee in the Marketing AreaSpring, 2009-presentCommittee to establish the Marketing Undergraduate Major Assessment Plan, Marketing Area

College

Fall, 2010-CurrentDirector of the Marketing Physiological and Neurological Imaging LaboratoryFall, 2011-CurrentUndergraduate Committee for the Rawls College of BusinessSummer, 2010-CurrentFaculty Administrator of the Rawls Student Research Program (College Wide Subject Pool)Fall, 2009Committee to establish a Rawls College of Business Student Research Subject PoolFall 2008-Spring 2011

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Textbook Committee, Rawls College of Business (Fall, 2010-Spring, 2011: Served as Chair)

University

Fall, 2010-CurrentAdvisory Committee on Service Learning to the Provost of Texas Tech University (University Committee)Fall, 2010-CurrentTLTC Advisory Committee (University committee) Represent the Rawls College of BusinessSummer, 2009Faculty Banner Bearer Texas Tech Graduation

Dissertation/Thesis Committees

Committee Member:

William F. Humphrey

Cathrine Trelease, “When Buyers Complain: Effects of Buyers’ Voice on their Evaluations of the Offering.”

Amanda Hinojosa, “Applicant Experiences of Cognitive Dissonance: An Investigation of the Influence of Dissonance in the Recruitment Interview.” Defended 4/30/2014

Curtis Craig, “The green mind: Examining the intersection of executive and sustained attention with restorative environments.”

Graduate School Representative:

Adam D. Bailey, “Refining the Principle of Who or What really Counts (and why) Seeking a Rationally Coherent Ethical Theory as a Foundation for a Stakeholder Theory of the Firm.” August, 2009.

Whitney Paschall

Supervised Undergraduate & MBA Student Research

BaLeigh Waldrop (UG)Ricky Minor (UG)Mac Bruno (UG)Jesus Manu (UG)Amanda Cook (UG)Michael Todd Rowen (UG)Ty Vaughn (UG)Nathan Creel (UG)Ellen Cresto (UG)

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Megan Trousil (UG)Sarah Makanjoula (UG)Erin Scott (UG)Stacy McBeth (UG & MBA)Katy King (UG)Alicia Scroggins (UG)Alyssa Boren (MBA)Joshua Borunda (MBA)Shea Gordon (UG)Travis Malone (UG)Vidhi Patel (UG)Torie Wilhelm (UG)William West (UG)Drew Legrand (UG)Kaitlyn Jones (UG)Ethan Reichenau (UG)Matthew Goodman (UG)Grant Seidenberger (UG)Amanda Mureva (UG)

Memberships

American Marketing AssociationSociety for Consumer PsychologyAssociation for Consumer ResearchNational Federation of the BlindNational Organization of Graduate Women in BusinessNational Key Honors SocietyPSI CHI Honors Society

Teaching Experience

Teaching appointments at Texas Tech University:

Fall, 2012Assistant Professor, Department of MarketingCourses: Consumer Behavior (2 UG Sections)

Spring, 2012Assistant Professor, Department of MarketingCourses: Consumer Behavior (UG)

Services Marketing (MBA)Independent Study in Marketing Research (UG)

Fall 2011Assistant Professor, Department of Marketing

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Courses: Consumer Behavior (UG) Services Marketing (UG) Independent Study in Marketing Research (MBA)

Spring 2011Assistant Professor, Department of MarketingCourses: Consumer Behavior (UG)

Services Marketing (MBA) Independent Study in Marketing Research (MBA)

Fall 2010Assistant Professor, Department of MarketingCourse: Consumer Behavior (2 UG sections)

Summer 2010Assistant Professor, Department of MarketingCourse: Ph.D. Research Independent Study

Spring 2010Assistant Professor, Department of MarketingCourse: Consumer Behavior UG (4.8/5.0 & 4.74/5.0)

Fall 2009Assistant Professor, Department of MarketingCourse: Consumer Behavior UG (4.7/5.0 & 4.7/5.0)

Summer, 2009Assistant Professor, Department of MarketingCourse: Undergraduate Independent Study of Marketing Research

Spring 2009Assistant Professor, Department of MarketingCourse: Consumer Behavior UG (4.86/5.0)

Fall 2008Assistant Professor, Department of MarketingCourse: Consumer Behavior UG (Student evaluations: 4.63/5.0 & 4.55/5.0)

Invited course:

September, 2011Guest Lecturer (1.5 hours), Dr. Cathy Duran’s Introduction to Business CourseTopic: The Marketing Major and Social Media

Summer 2011Guest Lecturer (1 hour), Dr. Debra Laverie’s Ph.D. Practicum Course

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Topic: The Changing Student: Using Twitter and other Technologies in the Classroom

August 2011Invited Lecturer (30 hours), Norwegian School of Business and Economics, Bergen, NorwayCourse: Psychophysiology Methods in Experimental Design (Ph.D.)

Fall 2009Guest Lecturer (2 hours), Dr. Dale Duhan’s Ph.D. Methods SeminarTopic: Experimental Design

Teaching Seminars/Workshops

Spring, 2012Participant-Centered Learning and the Case Method: Art & Craft of Discussion Leadership Part 1, Seminar led by William J. Bruns & Harvard Business PublishingSummer, 2010Documenting Teaching for Promotion/Tenure featuring Dr. Peter Seldin and Dr. Beth MillerFall, 2009The 8th Annual John M. Burns Conference on the Scholarship of Teaching and Learning featuring Dr. O.C. Ferrell and Dr. Linda FerrellFall, 2009Putting the “S” in Your Service Learning CourseFall, 2009Jump Start: Texas Tech University Teaching, Technology, and Learning CenterFall, 2009Blackboard: Fundamentals TrainingMarch, 2009Texas Tech University System Community Engagement ConferenceMarch, 2009The 5th Annual Advanced Teaching and Learning Conference featuring Dr. Diane HalpernFall, 2008Jump Start: Texas Tech University Teaching, Technology, and Learning CenterFall, 2008Classrooms: Your Database for Publishing the Scholarship of Teaching: Dr. Susie WhittingtonThe 7th Annual John M. Burns Conference on the Scholarship of Teaching and Learning

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