Jennifer Lindsay on The Social Eye
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Transcript of Jennifer Lindsay on The Social Eye
![Page 1: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/1.jpg)
The Social EyeIs there a digital divide we can’t see?
![Page 2: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/2.jpg)
Meet Stefana Broadbent
![Page 3: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/3.jpg)
She analyzes how we text…
![Page 4: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/4.jpg)
…instant message…
![Page 5: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/5.jpg)
…and talk on social networks
![Page 6: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/6.jpg)
She is a technology anthropologist
Her speech at TED Global 2009 was the video seen ‘round the world.
![Page 7: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/7.jpg)
A new era
Stefana says these new methods of communication are helping us break out of old institutions and bringing us closer together than ever before.
She has gone as far as to call our age of communication the, “democratization of intimacy.”
![Page 8: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/8.jpg)
Free and easy, right?
For most computer users, signing up for a social networking site is easy, and it doesn't take long to set up a profile, search for friends, or add comments on walls or pages.
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The problem of a literal 'face' book
But while social media is bringing many people together in the virtual world it is inadvertently (and ironically) widening the social gap between the the blind and the public at large.
![Page 10: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/10.jpg)
We’re not as connected as we think
The American Foundation for the Blind (AFB) found serious accessibility issues with major social networking sites.
![Page 11: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/11.jpg)
Evaluating social networks
The AFB evaluated four popular social networking sites including MySpace, Facebook, Friendster, and LinkedIn.
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An equal experience?
Using popular assistive technology products JAWS and Window-Eyes, they determined whether a blind computer user, with basic screen reader skills, could independently:
Register
Create a standard profile
Post photos
Interact with other group members
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Can’t create user account
The most serious accessibility issue AFB found was the inability to create user accounts on any of the social networks without sighted assistance.
![Page 14: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/14.jpg)
Why?
CAPTCHAs. Those abstract renderings of random characters that ask users to retype the word they see on the screen.
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Audio option
CAPTCHAs, also known as "vision test," are meant to keep spam programs out.
But unfortunately they also keep out people with vision loss.
An audio version could be an alternate means of registering for people who are blind.
![Page 16: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/16.jpg)
Other complications
Cluttered web pages with many links complicate use.
Unlabeled links cause problems because when the screen reader reads the link it sounds like gibberish.
Online ads make it more cumbersome for screen reader users because they have to go through the scattered ads, before they can find what they're looking for.
![Page 17: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/17.jpg)
Not hard to create access
The good news is that making web sites accessible to computer users with vision loss is easier than most think.
![Page 18: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/18.jpg)
Can be fixed
An overwhelming majority of accessibility problems can be fixed by: Providing
alternatives to CAPTCHAs
Properly labeling forms
Providing ALT text for images.
![Page 19: Jennifer Lindsay on The Social Eye](https://reader036.fdocuments.in/reader036/viewer/2022062510/54920eeab47959cf6f8b4569/html5/thumbnails/19.jpg)
Leader of the pack
LinkedIn is the most user-friendly of all the social networking sites because its pages are well labeled, and it does not include a CAPTCHA in the registration process.
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In your hands
With more than 400 causes on Facebook raising money and awareness for the blind, it’s high time we lobby for the vision-impaired to be able to take part in the “democratization of intimacy.”