Jennifer Chiang - digital strategy marketing proposal for kroger
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Transcript of Jennifer Chiang - digital strategy marketing proposal for kroger
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Digital Strategy Marketing Proposal for
Jennifer ChiangJ&J PR Company
12/08/2012
Get ready for
Digital Revolution !
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Economic Surrounding
Consumer Behavior
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Technology Surrounding
Consumption Behavior
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Buy More, Save More Saving costumer’s money Customer first
20% off
Coupon for mobile and internet user
Highlighting money saving shopping choices Buying product in Kroger
Highlighting money saving shopping choices Buying product in Kroger
Saving costumer’s money Coupon for mobile and internet userSaving costumer’s money Coupon for mobile and internet userBuying product in Kroger
Buying product in Kroger
Buying product in Kroger Buying product in Kroger
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“A picture worth thousand words.”
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“It’s everywhere you want to be.”
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Return on investment (ROI)
Social Interactions
Cost Per Lead
SEO Keyword Ranking
Key Performance Indicator (KPI)
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Budget summary
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BuySave m re
m re,
Proposed by J&J PR company 12/08/2012