Jenel Looney Portfolio
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Transcript of Jenel Looney Portfolio
![Page 1: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/1.jpg)
Freelance Writer and Virtual Assistant
![Page 2: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/2.jpg)
Graphic design Ad copy Website content, maintenance, design Newsletters Manuscript critiques
![Page 3: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/3.jpg)
Each of the following documents started with a blank piece of paper. I came up with the concepts, created the graphics, and wrote the content.
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New York Times bestselling author Susan Mallery is a regular client and asked if I could create bookplates for her to autograph and put into her books. She liked the end result so much that she referred me to other writers, including Maureen Child.
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This is a brand new massage studio in Round Rock. While developing the flier, I wanted to come up with a slogan. I started out trying to come up with a play on the word “ah,” and that segued to playing with the word “sigh.”
Note also a subtle touch… the curve on the flier mimics the curves of a woman’s body when she’s lying on her stomach, ready to receive a massage. I don’t know if anyone else will catch this, but it makes me smile.
![Page 6: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/6.jpg)
This ad appeared along a two-page article that I wrote for the Austin Business Journal’s Book of Lists (with long segments pulled directly from a wonderful letter written by Mel Pendland, President of the Georgetown Chamber of Commerce). I came up with the concept of the word cloud as a way to highlight our town’s positives both in terms of quality of life and of the quality of our business climate.
![Page 7: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/7.jpg)
Susan Mallery has a series of books coming out starting in 2010. She asked if I could design a map for the fictional town in which the series is set. I also created each ad. Close-ups of a few follow on the next page.
![Page 8: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/8.jpg)
![Page 9: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/9.jpg)
The following designs were created by another designer, based on copy that I wrote.
![Page 10: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/10.jpg)
I was hired by the fabulous Sandy Hancock of Marketing Uncorked to write copy for a series of ads for Fitness Training Studios in Round Rock, for placement in a local fitness magazine. Sandy wanted something provocative to draw attention. The eye-catching ads were designed by Rachel Titsworth of Titsworth Effective Creative. I love working with other creative professionals.
![Page 11: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/11.jpg)
I love working with professional website designers, creating content that will help enhance the search engine optimization on the back-end to drive more
traffic to the website.
![Page 12: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/12.jpg)
www.freedomgeorgetown.com
Designed by Melissa Shea and her team at Iron Daisy Designs. In the first month, website traffic increased by 1500%.
![Page 13: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/13.jpg)
www.quenansjewelers.com
Designed by Chris Damon and his team at GX Creative.
![Page 14: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/14.jpg)
I am not a website designer. I can, however, build a very simple website at a low cost for clients who can’t yet afford to hire a designer. Examples follow.
![Page 15: Jenel Looney Portfolio](https://reader034.fdocuments.in/reader034/viewer/2022042611/54558947af79593f4a8b87dd/html5/thumbnails/15.jpg)
www.learn2inquire.com
I based the colors of this site around the fantastic logo designed by graphic illustrator Nick Ramos of Graphismo.