@arhomberg

@Jellybooks

jbks.co/YxgVs0

Magical Times forBook Publishing

“This is not the end, not even the beginning of the end,

but the end of the beginningof a digital revolution.”

Sony Reader Kindle iPad

How will we readHow will we readin the future?in the future?

Nobody can Nobody can predict the Futurepredict the Future

not even SciFi Writersnot even SciFi Writers

Analysis getsyou onlyso far…

experiment!see what “flies”

Meet the ExperimentersMeet the Experimenters

@Jellybooks

@andyroberts_uk @johanbrand@madebysplendid @jamiebrooker

@ismasan @arhomberg@sidane7 @gwynmorfey

The Experiment:

How to reinvent““What to Read Next?” What to Read Next?”

for the digital age

1 Free1 Free eBook Samples eBook Samples1 Free1 Free eBook Samples eBook Samples

zero cost

infinite supply

can be shared as links, not files

2 Open2 Open,, No Lock-inNo Lock-in2 Open2 Open,, No Lock-inNo Lock-in

3 Essentials3 Essentials,, so No Price Labelsso No Price Labels3 Essentials3 Essentials,, so No Price Labelsso No Price Labels

4 Clean4 Clean, Not Visual Overload, Not Visual Overload4 Clean4 Clean, Not Visual Overload, Not Visual Overload

5 Simple5 Simple,, No Complex MenusNo Complex Menus5 Simple5 Simple,, No Complex MenusNo Complex Menus

Project Cranberry

Rethinking Discovery

Create a Simple, Easy and Responsive DesignCreate a Simple, Easy and Responsive DesignEffortless browsing, infinite scrolling, serendipity, pleasant surprises…Effortless browsing, infinite scrolling, serendipity, pleasant surprises…

Focus on Covers, an image says more than a 1,000 words…Focus on Covers, an image says more than a 1,000 words…ebooks may need no dust jacket, but cover images stimulate the mind.ebooks may need no dust jacket, but cover images stimulate the mind.

Entice readers to sample now and read later.Entice readers to sample now and read later.Just the essentials - title, author, cover + summary - and 4 simple buttonsJust the essentials - title, author, cover + summary - and 4 simple buttons

Project Strawberry

Personalizing Discovery

The Power of the Internet is that you can Personalize.The Power of the Internet is that you can Personalize.Each user can get an experience configured just for them.Each user can get an experience configured just for them.

Project Cherry

Distributed Discovery

Open Cloud Platform forOpen Cloud Platform forebook samplesebook sampleseBooks as cloud links.eBooks as cloud links.Embed everywhere.Embed everywhere.Share everywhere.Share everywhere.Post everywhere.Post everywhere.Read anywhere.Read anywhere.

JellybooksJellybooks

ReadcloudReadcloudReadmillReadmillBluefireBluefire

KindleKindleKoboKobo

txtrtxtr......

Project Blueberry

Social Sharing & Discovery

Increasing engagementIncreasing engagementMaking books more viral and engaging across social networks (1)Making books more viral and engaging across social networks (1)

Increasing engagementIncreasing engagementMaking books more viral and engaging across social networks (2)Making books more viral and engaging across social networks (2)

The Next Experiment:

Can we make book buying social?book buying social?

Groupon, but no spam!

Project Pineapple

Social Deals

Deal launches

deal invites

sent out at 6 a.m.

to select users only

try

before deciding

= no risk

Sample

download first 10% of featured title

Read on way to work

join deal

credit card is not charged

until deal closes deal closes only when

minimum number of

users join deal

within 12 hours

= group discount

share preview + deal

0 % 50% 100%

discount has to be “earned”

by sharing sample + deal with others

monitor progress

deal on:

deal threshold reached

purchased books are sent to personal cloud library

once

0 % 50% 100% 150%

share sweet deal with more friends!

0 % 50% 100% 150%

no upper limit

every purchase now instantly fulfilled

Deadline = 6 p.m.

deal on?

∞

post deal?

download ebooks

continue reading on your way home

to Jellybooks or 3rd party apps

Deal expired?

share more

next time

Minimum number

not reached

by 6 p.m.?

:(

You ask about ‘Social Reading’?

cough, cough, that’s not uswe like to read books the

‘traditional way’with No interruptions

But do try out Readmill!

and our ‘Send to Readmill’ feature

@arhomberg

@Jellybooks

jbks.co/YxgVs0

+ Share this Presentation

→ tweet it→ tumblr it

→ email it→ pin it

the end.