Jelly Belly Presentation
description
Transcript of Jelly Belly Presentation
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Jelly Belly Company
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Founded By: Gustav Goelitz
History
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Gustav Goelitz
• Gustav Goelitz and his younger brother Albert traveled to Illinois to join an uncle who had emigrated in 1834.
• Within two years, Gustav, 24 and Albert, 21 opened a candy making business in a Belleville, Illinois storefront. Gustav made the candy and handled store operations. Albert sold the candy to the surrounding, towns and villages from a horse drawn wagon.
• The business did well, they raised families and opened additional plants. In time, Gustav's sons worked in the business learning the trade.
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• Then the second generation of the family jumped on the band wagon of candy innovations by making a new type of candy, then called "buttercream" candies, including Candy Corn, a sweet that has been made since about 1900 (and still use the same recipe).
• These candies carried the family through the Great Depression and two world wars. Today, the great-grandsons of Gustav Goelitz, the fourth generation, are still carrying on the tradition of making candy.
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• What was a candy factory like a century ago? In the early decades of Goelitz Confectionery Company, the candy business was mainly seasonal.
• March through Thanksgiving the number of employees would double to 30 workers in preparation for the big autumn candy season.
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Headquarters in Fairfield, CA
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Company Store
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Factory Tour
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Jelly Belly Cafe
• They carry a great quality menu, and two of the featured items are a pizza and hamburger that are shaped like a Jelly Belly.
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Fun Facts about Jelly Belly
• They sponsor team sports, such as:• Cycling• Rodeo• Golf
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Special Events
• Longaberger Basketfest• Over 4,000 Jelly Belly Baskets made by
customers in 9 days.
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Ronald Reagan LOVED Jelly Bellies
• In 1967 some of those beans managed to catch the attention of the Governor of California, Ronald Reagan.
• Throughout his two terms in office, the Governor ate jelly beans and ultimately wrote that famous letter saying "we can hardly start a meeting or make a decision without passing around the jar of jelly beans.“
• (You can see a replica of the letter at the Jelly Belly Visitor Center).
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Flavors at Jelly Belly…Samples anyone?
• There are 50 official flavors.• 10 Sugar-Free jelly bean flavors.• 10 flavors in sour category.• 5 ice cream flavors.• 6 soda pop flavors.• 5 smoothie flavors.• 5 superfruit flavors.• 20 flavors of “Bean-Boozled”
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Recipes
• Fruit Salad=
• Candy Apple=
• Lemon Meringue= Pie
Kiwi StrawberryJam
Blueberry Cantaloupe
Green Apple Green Apple Cinnamon
Sunkist Lemon
Sunkist Lemon Coconut Coconut
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What are the benefits of Jelly Belly??
Benefits• Low-Fat• Balanced sweetness • Good texture • Natural flavor • Fun • Mouth watering • Tangy • Great quality at an
affordable price!
Prices• Under $10 • Under $20 • Under $50 • Over $50
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What’s the most popular flavor ????
• Very Cherry!!
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Belly Flops
• They sell some not-so-perfect jelly beans called “Bellyflops.”
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QUESTIONS?