Welcome

Fr. John Mangalath (Principal)

Mr. Sinoj (English Lecturer)

All Our Friends….

Reading advertisement

AdvertisingAdvertising is how a company encourages people to buy their products, services or ideas. An advertisement (or "ad" for short) is anything that draws good attention towards these things. It is usually designed by an identified sponsor, and performed through a variety of media. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities. They try to get people to buy their products, by showing them the good rather than bad of their products.

Types of advertisingAdvertising happens in many different ways. Many products are advertised on television, although not all channels permit advertising. The advertisements usually appear during breaks between a television show. They are usually for products, other television shows or movies and are not normally much longer than 30 seconds. Some radio stations have audio advertisements that play between programmes.An advertisement for a movie is called a trailer. It shows a short collection of clips from the movie, and shows the date it will be released in cinemas.Advertising also takes place on websites. These may appear as "banner ads" or "popup". They are often still images or flash animations. The owner of the website will get money when a user clicks on the advertisement. Sometimes they will get a percentage of the money if they buy a product.

Techniques

Advertisers use many different techniques to get people to notice their adverts, often using deliberately shocking or provocative images. Sex is also often used by advertisers in this way. Once they have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however often advertisers use humour to get people to remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brands identity.

Regulations

Advertising is often strictly regulated, for instance in the United Kingdom it is illegal to advertise tobacco, except in the shop where it is sold and this is also restricted. In France it is illegal to advertise alcohol, meaning that when many European football teams play in France, they cannot play in their usual shirts as breweries often advertise on sports shirts. It is also illegal to advertise on some television channels, the BBC in the United Kingdom and RTE in the Republic of Ireland are not allowed to permit advertising and instead make their revenue from selling a compulsory television license.

Purpose of Advertising

Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

Sales PromotionSales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers one draws in and where they are, and to jumpstart sales. Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs, and discounts. The ultimate goal of sales promotions is to stimulate potential customers to action.

Examples for

advertisements

Time for Questions..?

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Any Doubts…?

Task 1 (page No.62)

What is the main idea sold here ?

“Stay unfair stay Beautiful”• "Stay unfair, stay beautiful," is Nandita's message for women on

International Women's Day. Says Nandita "From the time I came into the public domain and have been written about, 9 out of 10 articles start by describing me as being dusky or earthy. A reference to the color of my skin does not escape the best of journalists." In her blog Nandita writes, "Whenever I interact with college students, especially young girls, I invariably get a question to the effect, "How come you are so confident despite being dark?" It took me some time to understand its ramifications in its entirety, but when I went deeper, I realized how inadequate so many young girls felt purely because they could not live up to the societal standards of beauty. Every film and women's magazine told them how ugly they were. It made their personalities shy, hesitant, insecure, and not good enough. I grappled with how to make them understand the worthlessness of this pursuit as I took my confidence for granted."

Task 2

What response does this evoke in you as a reader ?

There are several details about the water in this advertisement that help to convey its message. Water drips into a puddle for no apparent reason. This represents waste. The fact that the goldfish's bowl is already more than halfway drained represents the amount of water the audience has already wasted. This setup elicits a feeling of desperation within the viewer. So much water has already been wasted, and soon there won't be much left for the goldfish (representing all innocence in the world). Overall, I believe this advertisement effectively convinces the viewer to, at the very least, consider his or her water usage, therefore achieving its purpose

“Save water. save life”

Group Activity

Don’t talk while she drives

This ad gets a strong message across in a graphic way. The blood spatter draws the viewer in and shows them that it is coming from the telephone, leading them to picture something gruesome happening to whoever the man is talking to. And then the quote puts it all together that you shouldn't be on the phone while driving.

The art direction and illustration in this ad is fantastic, it gives us two separate pictures that are each on a different spectrum and blends them together through a common value which in this case is the internet. The idea is once again simple and not too complicated, and it gets its point across that the Internet is sometimes dangerous so protect yourself.

Some Things Are Not What They Seem: Internet Date

Band Aid: Hulk

Band Aid is showing just how flexible its fabric is in this add. This amusing ad shows that this band-aid does not even snap on the finger of The Hulk who is at the center of this image. It works because it’s simple and it shows you all that is needed and nothing more, its flexible, so buy it!

Drive safe

Like stated earlier, ads can give off strong messages as well. In this ad we see a damaged human leg, but instead of bones and blood it looks more like a crashed car. This clever message shows us just what its quote says, "...Car accidents don't just happen to cars".

We Get Scared…

This ad powerfully brings home the effect that drug taking parents can have on their children, casting the issue from the perspective of the kids. Once again it’s stressing the message that it is not only the users who are affected by drugs, but their families and communities as well.

The above depicts us a valuable message, one’s talking is much powerful than a most powerful punch given to his /her face…..

Verbal abuse can be just as horrific…………

Geo & JefinThanks every one……