Jeffrey Vocell - Grow Your Website with HubSpot
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INBOUND15 Grow Your Website with HubSpot Jeffrey Vocell, Product Marketing Manager HubSpot
Transcript of Jeffrey Vocell - Grow Your Website with HubSpot
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Grow Your Website with HubSpot
Jeffrey Vocell, Product Marketing Manager
HubSpot
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#growyourwebsite
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1 EXPECTATIONS HAVE CHANGED OF WEBSITES
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FIRST THINGWhat is the
you want visitors to think ?
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Of consumers get frustrated when
content appears that has nothing to
do with their interestsJanrain
Website & Content Relevance
74%
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The average website took 10+ seconds to load. In fact, Akamai
found that adding a progress bar increased the tolerable wait
time to 38 seconds.
Website Speed - 2004
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The average website took 10+ seconds to load. In fact, Akamai
found that adding a progress bar increased the tolerable wait
time to 38 seconds.
Website Speed - 2015
Websites with more than 3 second load-times lose 40% of
visitors. Mobile visitors also expect an experience just as fast as
your desktop website.
2004
2015
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Website Speed
010002000300040005000600070008000
Time to Display Time to InteractHubSpot Web Average
http://bit.ly/hsspeed
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The average website page weight was 90Kb.
Page Weight - 2004
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Today, the average
page weight is over
2Mb.
Page Weight - 2015
That’s a 2,122%
increase since 2004.
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Automatic image compression and dynamic image resizing reduce page weight enough to save 70Gb of data and fill the Library of Congress 7 times
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Security - 2004
Back then, website security was mainly a concern for major corporations
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Security - 2015
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17 MILLION ATTACKS PER DAY
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Website Speed
Your website is secure with HubSpot. We utilize a leading firewall solution to keep hackers from accessing, or taking down your website.
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You can’t grow your website on outdated expectations or without a solid foundation
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2 FUNDAMENTALS OF A GROWTH-ORIENTED WEBSITE
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YOUR WEBSITE
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Strangers
Visitors
Leads
Customers
Social Media
Forms
Email Optimization
BlogSEO Mobile Optimization
Calls-to-Action Landing Page Optimization
CRM Synch #
Lead Scoring
Sales Alerts
PersonalizedEmail + Web +
SocialNurturing
Feedback Forms Email + Web + Social Engagement
The path you create with your website defines how, and if,
strangers will turn into customers
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1. Solid foundation
2. Ready for visitors anytime, anywhere
3. Relevant content for key personas
4. Search Engine Optimized pages
5. Enticing Calls-to-Action
6. Integrations – email, and more.
Growing websites all have …
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Mobile Search is Outpacing DesktopJerry Dischler, VP of Product Management at Google recently announced
“More Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.
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With HubSpot Website Platform, all your content is automatically optimized for visitors from any device
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and they’re all looking for content relevant to them
Everyone here has different devices, likes, and pain points
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http://
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https://✔ Improved search
rankings✔ User trust
✔ Secure information passing between the browser, and your website
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In the time it takes you to make your afternoon cup of coffee.
No design skills needed
No coding skills needed
✔✔
Create compelling Calls-to-Action on your website
In the past two years HubSpot has made more than 1,600 updates, fixes, and
enhancements to the HubSpot Website Platform
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All of this results in ….
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Website Traffic
Began using HubSpotWebsite Platform
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Companies that use the HubSpot Website Platform see visits rise by 40%, and landing page submission increase by 47%.
- HubSpot Data
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Let’s see how easy it is to create a beautiful website in HubSpot.
