Jeff slides china go
Transcript of Jeff slides china go
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GO CHINA!CHINA CROSS BORDER FROM A MERCHANT PERSPECTIVE
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Jeff Unze BorderX Lab VP of partnership 1st sales of Sina.com, head of sales and marketing; cofounder of
Lucky Pacific Earned a Bachelor’s degree in Brigham Young University, and
International MBA from Thunderbird. Clients include: J&J, Nike, Kumho, LG, Pernod-Ricard, Marina Bay
Sands, Saks, Barney’s, Ashford, Dell, Creative Labs, Banana Republic, Paypal.
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China Perception & Possiblity Developing Market Huge, developing into 1 Trilliion market Difficult to Enter Technology makes it easy Expensive Brand Building Incremental Approaches
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China Technology to Market
Offshore “haitao” Affiliate
.com Promotion
Marketplace Platforms
.cn Promotion
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.com Promotion
PROS
Easiest, Fastest
Control Brand
Full Product Line
CONS
Payment, shipping issues
Shopping Cart Success Rate
Load-time issues
Mobile Optimization
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.cn Promotion
PROS
Easy Navigation
Better Conversion rate
Easier Advertising CONS
Localization expense
Solve load and logistics issues?
Authenticity Issues
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offshore “Haitao” Affiliate
PROS
Chinese explanation
Well-trafficed
Brand Building CONS
Clunky link-out method
Don’t solve logistics/payment issues
Reseller Heavy
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marketplace platforms
PROS
Most Shoppers
Drive Sales
Known Commodity CONS
Setup fees and ad fees
Bad Brand Building vehicle
Loss of Control
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Beyond platform
Advantages
Instant Mobile Sales Channel
NO Setup fees and ad fees
Curated Content to Brand Build
Full Product Line
Shipping & Payment Built IN
Full Customer Data – Full Control
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marketing continuum
Awareness
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THANK YOU!