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Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle
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Transcript of Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle
Jeff M Davis INBOUND MARKETING
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
*Digital Internet Strategy
*Website/Creative Design
*Ecommerce/Lead Generation
*Mobile Web/Custom Apps
*Content Generation
*Conversion Optimization
*Search Engine SEO/PPC
*Social Media Marketing
*Social Media Engagement
*Reputation Management
*Digital Media Photo/Video Production
*Advertising/Vendor Management
*Email/eCampaigns
What I do… Why it Matters… **Brand Visibility / Dominate Online
**Better User Experience/Time on Site
**Greater Sales/More Prospects
**Greater Reach, Access, Connection
**Increased Website Traffic
**More Calls, Online Forms, Leads
**Higher Search Rankings – Top Listings
**Added +1’s, Likes, Follows, Posts
**Extra Comments, Shares, RT-Tweets
**Stronger Brand Loyalty/Trust (ZMOT)
**Visually Attractive Digital /Print/ Ad / Collateral
**Lead Source Automation
**New Subscribers, Downloads, Opt-ins
INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS
The only i in Team - - Our Results!
TEAM RESULTS
iNBOUND MARKETING
INBOUND ONLINE MARKETING - TEAM RESULTS
DIGITAL STRATEGY
Buyer Personas
Branding Identity Content Marketing
Community Connection Conversion Optimization
Team Visibility / Promotion Customer Reviews/Feedback
Social Media Integration /Proof Synchronize Platform Messaging
MULTI PLATFORM - DIGITAL BRANDING
DIGITAL STRATEGY - TEAM PROMOTION
SALES TEAM VISIBILITY - CLIENT CONNECTION
MULTI PLATFORM - BRAND VISIBILITY
DIGITAL ONLINE BRANDING - SALES TEAM
BRAND CONNECTION - CLIENT REVIEWS
WEBSITE DESIGN
Ecommerce Creative Design
UI/UX - Navigation Content Generation
Landing Pages / C.T.A.’s Lead Generation Forms/Calls
Conversion Optimization Responsive Mobile
Interactive Chat
ECOMMERCE WEBSITE - UI/UX DESIGN
ECOMMERCE WEBSITE - NAVIGATION
CONVERSION OPTIMIZATION - WEBSITE
ECOMMERCE WEBSITE - UI/UX DESIGN
CONTENT CENTRIC - LANDING PAGES
CONTENT GENERATION - BLOG POST
INTERACTIVE WEBSITE DESIGN – CHAT & TEXT
RESPONSIVE WEBSITE DESIGN - MOBILE
SEARCH ENGINE
Organic S.E.O.
Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking
Key Word Architecture Landing Pages / C.T.A.’s
Code Optimization Link Building
KEY PERFORMANCE INDICATORS - ANALYTICS
Website Traffic / 25k+mo
Time On Site / 9:26
Conversions / 3115+mo
PPC Leads (Forms / Calls)
SEARCH ENGINE - GOOGLE ANALYTICS
SEARCH ENGINE MKT. - ORGANIC SEO
LINK BUILDING - CODE & ON PAGE SEO
LOCAL - SEARCH
SEARCH ENGINE MARKETING - LOCAL
GOOGLE ADWORDS - PAY PER CLICK (SEM)
SOCIAL MEDIA
User Engagement Community Connection
Customer Service Feedback Mobile / Apps / Local / Social
Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares
Social Growth Strategies Multi Platform Samples
Front-Facing Content Website Referrals
User Engagements
Comments & Shares
+1, Likes, and Follows
Referrals to Website
SOCIAL MEDIA MARKETING - ENGAGEMENT
SOCIAL MEDIA - FACEBOOK ENGAGEMENT
SOCIAL MEDIA - VISUALLY ATTRACTIVE POST
SOCIAL MEDIA - CUSTOMER CONNECTIONS
SOCIAL MEDIA - GROWING FACEBOOK LIKES
SOCIAL MEDIA - FB MOBILE CONNECTIONS
SOCIAL MEDIA - FACEBOOK APPS / CONTEST
SOCIAL MEDIA MARKETING - GOOGLE + LOCAL
SOCIAL MEDIA MARKETING - TWITTER
SOCIAL MEDIA MARKETING - YOUTUBE VIDEO
SOCIAL MEDIA MARKETING - FOURSQUARE
SOCIAL MEDIA MARKETING - SOCIAL BLOG
REPUTATION - ORM
Z.M.O.T. PR/Digital Press
Customer Service Brand Monitor/Alerts
Local Review Properties Positive/Negative Response
Industry/Consumer Platforms Mobile /SMS Text / Social Reviews
Consumer Perception Rating - CPR Citations - Mentions - Recommendations
Negative Online Sentiment Positive Online Sentiment
Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014
REPUTATION MANAGEMENT - ORM
Sentiment
NEG -
POS +
CUSTOMER REVIEWS - WEBSITE & MOBILE
REPUTATION MANAGEMENT - ZMOT
REPUTATION MANAGEMENT - ORM
ORM REPUTATION - REVIEW PLATFORMS
DIGITAL MEDIA
Digital Creative Design Photography - Events
Adobe Photoshop Video Production Adobe Premiere Email Templates
Digital / Print Ad Collateral
ADOBE PREMIERE - VIDEO PRODUCTION
VIDEOGRAPHY PRODUCTION - MEDIA
PHOTOGRAPHY PRODUCTION - MEDIA
DIGITAL CREATIVE DESIGN - PHOTOSHOP
CREATIVE DESIGN - MULTI PLATFORM
DIGITAL CREATIVE DESIGN - SOCIAL POST
ADVERTISING / VENDORS
Automotive Industry Budget Management Advertising Platforms Lead Source Providers
Network & Feed Vendors Lead Management - CRM
Lead Nurturing / Automation
Advertising Platforms 20+
Ad / Feed Vendors 20+
Lead Source Providers 40+
Lead Generation X,000’s +mo
ADVERTISING & VENDOR MANAGEMENT
Managed Budgets $ XX,000’s +mo
AUTOMOTIVE ADVERTISING PLATFORMS
GOOGLE ADWORDS - PAY PER CLICK (PPC)
VENDOR / LEADS MANAGEMENT - FEEDS & CRM
WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS
Jeff M Davis INBOUND MARKETING
CONTACT JEFF TODAY: 469.249.2911
ONLINE PORTFOLIO: www.jeffMdavis.com