WELCOME  

Business  of  APIs  Conference  2011  New  York  City  

Rocket  Fuel  for  your  API  

4  best  

pracEces  

1. Find  the  fit.  2. Remove  fricEon.  3. Market  differently.  4. Go  where  the  consumer  lives.  

TradiEonal  

YellowAPI  PlaPorm  

hint:  trad  markeEng  won’t  work  with  him  

what i want • fame

• money

• curated content

• great tools

4  best  

pracEces  

1. Find  the  fit.  2. Remove  fricEon.  3. Market  differently.  4. Go  where  the  consumer  lives.  

WELCOME  

Business  of  APIs  Conference  2011  New  York  City