Jean Christophe Bonis - Innovation and branding
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Jean-Christophe BONIS
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14-Jul-2015 -
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Transcript of Jean Christophe Bonis - Innovation and branding
Jean-Christophe BONIS
Brands, innovations and consumers
Head of Strategy & Research
Who am i ?
Twitter : @jcboxymore
www.jeanchristophebonis.com
Let’s be social
Major evolution of the communication branding
context
Chanel n° 5
Schwartzkopf
Johnson’s
The world is deeply changing !
Technological Trends
Innovation Consumers behavior
Link consumers - brand
Adaptation
Communication
Innovation consequences
The trends…
CloudMobile
DetectorsBig Data
Connected objectsInterfaces
What is the exact direction ?
In 2013…
3,5 zetta-octets of data
A série of blu-ray doing 7 times the distance around
the earth…
For info…
80% not organized95% not used
60% growing by year
90% of the data were created last 2 years
72h of video every minute
500 téra-octets of data transiting every day
Web 1.0
Web 2.0
Web 3.0
Internet of Things
«Internet of things»
«Internet of everything»
Nest
Withings Aura
Withings Home
Jawbone
DomoticWell-being
HealthCity of the futur
IntelligenceDiscussion
Nest ecosystem
Nest Dropcam
Dropcam activity zone
Netatmo Welcome
Parrot Bebop Drone
Hexo+
What to do with all this datas ?
Google Search App
Yandex Transport
Yandex Transport
Titan Aerospace
Skybox
Skybox
Elon Musk
Space X
Binary code
Deep learning
Google Street View
Google Maps
Google Maps
Google Maps
Any kind of media
A new way to use the information
The information come now to us
The good information just before we need it
Google NowMicrosoft Cortana
Apple SiriAmazon Echo
…
Real vs virtual—
Interfaces
Carl
Kinect effect
Ring
Apple watch
MYO
Moto Hint
Google / Novartis
Eyes Tribe Tracker
Fujitsu
Leap
Adobe
Mind control ?
Augmented Reality
Oculus Rift
Microsoft Illumiroom
Microsoft HoloLens
Magic Leap
Magic Leap
Magic Leap
Magic Leap
Magic Leap
Magic Leap
To control our connected environment
To get the good information at the good
moment
What else ?
3D Printing4D Printing
RoboticNanotechology
BiorobotAuto
Revolution of use
Economy of propertyVS
Economy of use
What are the consequences for the
brands ?
Lost of power
PeopleBrand
Benefits / FeaturesKey communication
into to users
FunKey motivation for users to interact with brands in
digital
How to react ?
GIVE
EMOTIONS
RESPECT
It becomes essential to provide a high-quality content to the consumers to cause a
deliberate exposure !
Ikea
Vodafone
Coca
Gopro lion
Volkswagen
Conclusion
Emotions
Values
Respect
CreativityHumility
Give
Content
#спасибо
