Jean Baudrillard - The Agony of Power
-
Upload
rene-perez -
Category
Documents
-
view
228 -
download
0
Transcript of Jean Baudrillard - The Agony of Power
-
8/11/2019 Jean Baudrillard - The Agony of Power
1/90
Baudrillard
e Agony of Power
uction by Sylvre Lotringer
Translated by AnnesHod9eS
semiotext(e)
intervention
series o 6
SEMIOTEXT(E) INTERVENTION SERIES
!"! Se#iote$t(e) and %ean Baudrillard
T&is translation !"! by Se#iote$t(e)
All ri'&ts resered No *art o+ t&is boo, #ay be
re*rodu-ed. stored in a retrieal syste#. or
trans#itted by any #eans. ele-/troni-. #e-&ani-al.
*&oto-o*yin'. re-ordin'. or ot&er0ise.0it&out *rior
*er#ission o+ t&e *ublis&er
1ublis&ed by Se#iote$t(e)
!!2 3ils&ire Bld. Suite 42. 5os An'eles. 6A 9!!72
000se#iote$te-o#
T&an,s to Marine Baudrillard. Mar- 5o0ent&al and %o&n Ebert
Inside cover photograph: Jean Baudrillard
Design: Hedi El Kholti
ISBN8 92/"/74:7/!9/2
;istributed by T&e MIT 1ress.
6a#brid'e. Massand 5ondon. En'land1rinted in t&e
-
8/11/2019 Jean Baudrillard - The Agony of Power
2/90
ents
u-tion by Syl=re5otrin'er
;o#ination to
He'e#ony3&ite Terror
o+ 3orld Orderre >ood
>ro0sRoots o+ Eil
2
59
79
J O9
-
8/11/2019 Jean Baudrillard - The Agony of Power
3/90
.
'BN30 ATIO AD !E"#IT$DE
Yhin book gathers previousl% unpu&lished te'ts
in ())*+ t,o %ears &e-ore the authors death.
Baudrillard read the/ at various con-erences
/d the ,orld+ in "io de Janeiro+ 0ontreal+
e,Yiik, 1uito+ etc. B% then+ he had &eco/e
an itin2at philosopher3he never ,as /uch o-
a ho/e45:6iiJosopher an%,a% I 5oined hi/ in
0ontreal in lateOcto&er ())*+ ,here hedelivered the -irst te'tioduded here+ 7ro/
Do/ination to Hege/on%.4He ,as ta8ing a crac8
at the &e,ildering situationcurrentl% -acing us as
,e e'it the s%ste/ o-do/ina2tion 9&ased on
slaver%+ o&edience+ alienation andenter a /ore
e'pansive ,orld o- hege/on%+4 in,hich
ever%one &eco/es &oth hostage and acco/2plice
o- the glo&al po,er. It ,as a ver% po,er-ul te't+
and I o--ered to pu&lish it right a,a% in English.
Baudrillard ,as hoping to turn all the te'ts he ,as
; ,riting at the ti/e into a ne, &oo8+ so I held o--.
-
8/11/2019 Jean Baudrillard - The Agony of Power
4/90
,ith cancer/onths later he ,as diagnosedA -e,
and never regained enough strength to -ollo, Hhris Turner+ otido-l+ !eagull BO)8s ())s
' H ;
English ,ith a er/an2sounding accent. I a/ not
sure an%one understood ever%thing that ,as said+
&ut the audience ,as ecstatic. It ,as philosoph% &%
contact. This is the ,a% theor% ,as &eing acco/o2
dated in an age o- /edia spectacle. But ,h%
should
eor% &e spared the general deco/position o- all
values+ ,hich is turning culture+ politics+ not to/ention li-e itsel-+ into a carnival? Even !lavo5 ie8
s-avishl% said o- Alain Badiou+ pla%ing each other
up+ diai he ,as lato ,al8ing a/ong us.4 @h%
not 0ao hi/sei-i As Baudrillard ,rote: Histor%
that repeats ii'el-turns to -arce. But a -arce that
repeats itsel-ends up /a8ing a histor%.4 The event
,as histor%
Very earl% on+ Baudrillard /apped out /ost o-
the concepts that he ,ould ,or8 on -or
decades toco/e. As he recognied it hi/sel-+ a
philosopher /a%; onl% have uur idea in his li-e+
and &e luc8% thatlic has one+ &ut he could un-old
it in such a ,a%diat no one ,ould recognie it
,henever the% pnssed &% it again. Actuall%+
Baudrillard had t,o /n5or ideas: the -irst one+
critical+ ,as that realit% lins disappeared and ,as
replaced &% si/ulacraL che second one+ /ore
agonistic+ ,as to turn this disappearance into a
s%/&olic challenge.
The agonistic challenge ,as ,hat he reall%
cared a&out+ &ut si/ulation and si/ulacra is ,hat
pc'iple re/e/&ered hi/ -or /ost+ o-ten ta8ing it+c'oneousl%+ as an advocation on his part. It ,as in
-
8/11/2019 Jean Baudrillard - The Agony of Power
5/90
-act a jubilant diagnosis o- our civiliation.
Baudrillard could never Muite &elieve his e%es
,hen-aced ,ith ,hat ,e 8eep doing to ourselves
in the na/e o-3,hatever. i8e Anton in Artaud+
Baudrillard realied -ro/ the onset that our culture
,as getting divorced -ro/ li-e. B% the ti/e he ,as
,riting+ there ,as not /uch li-e le-t to &e divorced
-ro/. Baudrillard ,as hailed as the inventor o-post2/odernis/+4 a concept he re5ected. The sa/e
con-usion surrounded 0ichel 7oucault+ ,ho ,as
cast as the stern advocate o- control+ or aul #irilio
cast as the prophet o- speeNi. The pu&lication o-
Simulations gave Baudrillard instant pro/inence in
the e, Cor8 art ,orld. It got hi/ pigeonholed as
the denier o- realit%+ and he ,as adulated or hated
-or it. He ,as in -act alread% ,or8ing on other
concepts3seduction+ -atalit%+ ecstas%3&% the ti/e
si/ulation &eca/e the rage. !i/ulation4 never
,as Baudrillards signature concept+ the ,a% thesociet% o- the spectacle4 ,as -or u% De&ord+
although the t,o notions re/ain closel% related.
!i/ulation is spectacle ,ithout an agenc%. The
concept got out o- hand+ the ,a% the Oedipus
>o/ple' did -or 7reud+ ,ho onl% ,rote eight
pages all in all a&out it. The t,o parts that
/a8e up Simulations ,ere onl% put together in the
&oo8 Ipu&lished in English in the 7oreign Agents
series in=P. In 7rench+ the% &elong to di--erent
&oo8s. !i/ulation4 ,as -irst /entioned in The
Consumer
Serie pu&lished in =Q)+ a couple o- %ears aher
De&ords Society ofthe Spectacle. 7ittingl%+ Baudrillard
/anaged to turn 7erdinand de !aussures discover%
o- linguistic value 9signs as pure di--erences into a
structural revolution.4 It ,as a clinical assess/ent
o- a societ% that ,as losing all its /oorings.
Identi-%ing the code independentl% o- an% outside
re-erence allo,ed hi/ to read the sign on the ,all3
e -loatation o- value escaping into &oundless spec2
ulation. olitics aher that could never &e the sa/e.
The /a5or turn in Baudrillards thin8ing+ para2
do'icall%+ happened in A/erica. An invitation &%
0ar'ist 7redric Ja/eson to teach -or a -e,
/onths in !an Diego in =Q*+ together ,ith Jean2
7ranMois %otard+ 0ichel de >erteau+ ouis 0arin
and Edgar 0orin+ turned out to &e decisive. The
i,;o ca/ps didnt al,a%s see e%e to e%e+ and there
,;ere occasional tensions and /utual e'clusions+,;hich I happened to ,itness at the ti/e+ &ut it
certainl% ,as a learning process on &oth sides+ and
had lasting repercussions. Baudrillard too8 a huge
step -or,ard ,hen he discovered the !ilicon
RSalle%4 pheno/enon+ the ho/e2&ased co/puter
utopia+ ,hich he hailed as the c%&ernetic disinte2
gration o- the tertiar% /etropolis.4S U6*J $ntil
(2 Jan Baudrillard+ !%VeFNcExchange and Death, tons. Iain Ha/ilton
>Wiir. ondon+ !age u&lications+ ==P+ p. 6*. All the page nu/&ers
in d5s ioniX:Auction re-er to this &oo8.
-
8/11/2019 Jean Baudrillard - The Agony of Power
6/90
then+ he had seen the sphere o- consu/ption as a
/ere appendage o- the sphere o- production+ the
,a% superstructures sat on in-rastructures in
0ar'ist theor%. "egistering the >ali-ornia e--ect+
Baudrillard realied that production ,as /oving
into consu/ption. His anal%sis o- the consu/er
societ% hadnt &een a li/ited case stud%L it applied
everyhere. The consu/er process couldnt &estopped+ it ,ould engul- ever%thing. !oon+ the
entire ,orld ,ould &e consu/ed4 &% the
e'changea&ilit% o- capital. Ever%thing ,ithin
production and the econo/% &eco/es co/2
/uta&le+ reversi&le and e'changea&le according to
the sa/e indeter/inate specularic% as ,e -ind in
politics+ -ashion or the /edia.4 UY< >apital no
longer ,as a process o- productionL production
itsel- ,as dissolving into the code. U< He also
understood that there ,as no /ore gap le-t+ no
insiders distance that ,ould still allo, -or a cri2
tiMue o- societ%. An% counter2discourse -iltering
into the code ,ould i//ediatel% &e disconnected
-ro/ its o,n ends+ disintegrated and a&sor&ed4
li8e ever%thing else. U(o/pared to the 7rench lorious Three+4
1%30, 6 and the Q aris >o//une+ 0a%
SY ,as a -ailed revolution+ &ut it succeeded in
inter ,a%s. It de/onstrated that traditional class
s/MLgIe no longer ,as a via&le political alternative.
T$ revolutionaries4 re/ained on the sideline+a/d the re&els ,ere alread% engaged in repro2
d!tion. Italian autono/ists sa, the co/ing
"/-ordist paradig/ as radical utopia+ it ,as the
co//unis/ o- capital.4P Baudrillard ,asnt so
ni'e. oo8ing at it as part o- the revolution o-
vnlue+ he realied that ost-ordis/ and the ne,
i''linologies o- la&or could ,ell &e another step
in(ards an integral realit%4 that no one ,ould &e
rel%ing instead on collective
technological advances. Italian
intelligence and
autono#istssa0
7 R?ilo Virno. Grammar af the Multitude, trans IsabellaBertoletti.
the/selves as a ne, &reed o- co//unists+ and %et
the% ,ere open2ended enough to loo8 to A/erica
6as-aito. and Andrea 6asson. 5os An'eles.Se#iote$t(e).
-
8/11/2019 Jean Baudrillard - The Agony of Power
8/90
a&le to oppose+ short o- capitalis/ itsel-. The
intellectual split &eca/e unavoida&le. In the
=)s+ the ,inter %ears+4 Baudrillards
e'trapolations
&e read again in that light. It /a% ,ell have &een" /issed encounter.
,ere re5ected &% his peers as ,ea8 thought.4 1.ilCe 7oucaul
t+Baudrillard had &een deepl%
The conseMuences o- the paradig/atic change
indeed ere huge+ and the% could &e read in ;di--erent ,a%s. I//aterialiing la&or allo,ed the
-or/ o- capital to penetrate the entire societ%. It
invested ,or8ers &oth at ho/e and in the social
space as one /ight invest a to,n+ totall%
occu2p%ing it and controlling all access.4
U=
-
8/11/2019 Jean Baudrillard - The Agony of Power
9/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
10/90
ruthless in that it ,as /eant to o--sVt thV di!con2
sinuous hold o- po,er over societ%. STht( lTlh)
the net ,ere too &ig+4 and eluded his grasp6 Thl!
strategic vision o- do/ination ,enta long ,a% in
accounting -or the technological /utation o- po,er
in the @est at the da,n o- the industrialrevolution. @hile out,ardl% /aintaining thei/age o- sover2 eignt%+ a ne, t%pe o-
disciplinar% control san8 deeper into the social&od%+ do,n
tenuous ele/ents. @hat disappeared in the process
,as s%/&olic e'change. 7oucaults inversion o- the
s%ste/ o- po,er -ro/ the top do,n+ +ro# t&esoer/
eignt% o- death to the discipline o- li+e.
+ollO3S t&68sa/e logic. The ne, s%ste/ o-po,er,hich replaced
tr!e the slave+ and dialectics ,as a con2ga/e.
Bothruled &% the -ear. Bataille ,ent on to
h%poth2
esie another -or/ o- sovereignt% that ,ould &e
i Y irrd; 5oin domination. The real sovereign is
@Ir+ in the ietschean sense. He doesnt derive
his po,er -ro/ his su&5ects+ &ut -ro/ his o,n
it$ndi. He onl% ,aits it to co/e+ i//une -ro/ an%
hunger save the one ,ho ,ill /urder hi/. It ,as
ii at ,a% that Bataille /anaged to reesta&lish a
s%/&olic e'change ,here there ,as none.
In =PP+ Bataille e'tended this sacri-icial
corn% to conte/porar% la&or through his reading
it i0arcel 0ausss The %ift. 0auss opposed the
n:/icted econo/%4 o- capital 9utilit% and use value
the old in the nineteenth centur% had its o,n
i-e replaced
-idi the orth,estern A/erican2Indian /odel o-
/$potlatch+4 a s%/&olic e'change in ,hich goods
death as a /eans o- controlling societ% at large.
Hegels /asterFslave dialectics ,as&:I!Vd on theslaves -ear o- death. iving it a perveT!V
cc rituall% destro%ed and rivalr% e'acer&ated to the
0#iiot o- ter/inal violence. 7or Bataille+ onl% uselesse'penditure ,as a&le to counter the deadening
e--ect
Bataille h%pothesied that there ,as not5ust
&ut r,o separate -or/s o- /aster%. The
one+
-irst+
c capitals e'changea&ilit%. The /ost lucid /an+ he
,rote+ ,ill understand nothing i-it does not occur
rel%ing on classical do/ination+4 is geared to pro2 to hi/ that a hu/an societ% can have+ 5ust as he
duce o&edient su&5ects. The /aster rules &ecause clries+ an dourest in considera&le losses+ in catastro2
the slave is a-raid o- death+ and he is not. But,ere
the /aster to actuall% die+ Bataille o&5ected+he
,ould lose his lTlil!ter%. The /aster ,as nodi--erent
6. 0ichel 7Ot-@t-iG+ es /ailles du pouvoir4 9=QY inDi& H cc-t)Z '
pg\+ alli/ard+ ==6+ p. =).
phe that+ iuhile conforming to ell(defined need,
p/vo8e tu/ultuous depressions+ crises o- dread+
and+ in the -inal anal%sis+ a certain orgiastic state.4
;2 eorges Bataille+ in Allo, af E'ude+ tr. Allan !toe8l+ 0inneapolis+
>oiversir% o- 0innesota ress+ =*+ p. Q.
-
8/11/2019 Jean Baudrillard - The Agony of Power
11/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
12/90
Bataille loo8ed upon capital as enslaving ,or8ers
as &eing the sa/e thing as the sovereign i/posing
o&edience on his su&5ects. Just &ecause the sover2
eign chose to !rt his su&5ects live didnt /ean he let
the/ -ree. The% re/ained su&5ected to hi/ in
,hatever -unction the% carried out. @hether a
prisoner o- ,ar+ ,hose li-e ,as sparedL a slave
serving in su/ptuar% do/esticit%L an e/ancipated
slaveL or a ser- in the -ields+ none o- their lives ,ere
scenario has never changed+4-on-urred. sin-e labor *o0er &as beentuted on death. Having converted his death
no a 0a'e. t&e 0or,er -ould only +reehi/sel- &% *@ ri' &is o0n deat& on t&eline
@hether the industrialists ,ould crush theirthe ,or8ers slaughter their /asters 9it
$>: lle//a in =PP er/an% didntNr t&at #u-& to &i# as lon' as a sa-ri-ial
their o,n. The% didnt have to die in order to &e
deadL their death ,as differed, 8ept in suspension+
no#ytoo,
neer
oer +ro# *oliti-al e-ono#y
until the sovereign decided other,ise.
And the sa/e holds true -or the -actor% ,or8er.
a&or+ Bataille /aintained+ ,as a unilateral gi-t o-
capital to the ,or8ers and ,as /ranr to conde/n
the/ to a hideous degradation.4 >ontrar% to ,hat
0ar' &elieved+ the process o- production ,asnt set
up to e'tract -ro/ the/ a surplus2value+ its real
purpose ,as to su&5ect the/ to a sacri-ice. And
Bataille dis/issed the A/erican su&ter-uge4 o-
co/pensating ,or8ers -or the de&ase/ent that had
&een i/posed on the/. othing could /odi-% the
-unda/ental division &et,een no&le and igno&le .
/en. The cruel ga/e o- social li-e does not var%
a/ong the di--erent civilied countries+ ,here the
insulting splendor o- the rich loses and degrades the
hu/an nature o- the lo,er class.4
is &onor. Baudrillard 0rote in t&e sa#eThe ,orst that capital could do to a ,or8er
@ to 8eep hi/ alive+ conde/ned to the inde-initeinCe-tion o+ a li+e o+ labor D:9
$nli8e Artaud and Bataille+ his older conte/21cs+ Baudrillard never %earned -or an innerOperience o- death reached through anguish+
eroti-is#. yet &e re#ained
-onin-eddt d form internal to the system ,as the
le+t to oFset it As labor 0as slo0 deat&.stant and iolent -&allen'e >Ould possi&l%
OGe +ro# it A'ainst eer% revolutionar%4
+ he insisted+ ,e /ust /aintain that the onl%ernative to la&or is not -ree ti/e+ or non2la&or+is sacri-ice.4 UP=olossus ,hose pedestal has &een
pulled a,a%+ -all o- his o,n ,eight and &rea8 inpieces.4 a Boetie sho,ed no respect -or the
sovereigns right+ divine or not+ let alone -or those
,ho su&5ected the/selves ,illingl% to it. There
,as so/ething that nothing could su&due+ even
under the /ost vicious tortures: the po,er that
death a--ords. 0ontaigne+ an e'ile li8e hi/ in
his o,n ti/e+ ,rote: re/editation o- death is
pre/editation o- -reedo/. . . Ac8no,ledging
death -rees us -ro/ ever% su&5ection and con2
straint.4 Onl% death resists do/ination.
#oluntar% servitude is a parado'ical state/ent
&ecause servitude is not e'perienced passivel%+ &ut
activel%3a-ter all+ it is ,illed. And an%thing that
is ,illed could &e un,illed. eople rather desire
their o,n oppression. O&viousl%+ the% /ust get
so/ething in return: identit%+ privilege+ securit%+
even pleasure+ ho,ever perverse. Jean27ranMois
%otard once asserted+ scandalousl%+ in 3ibidinal
Economy, that -actor% ,or8ers en5o%ed their lot.
The% ,ere!'ro!ei, and proud to &e. Didnt the pro2
letariat+ a-ter 0ar'+ &eco/e a value] The% ,ere
0 onl% ones ,ho 8ne, ,hat rough realit%4
,as.I;d:inch intellectuals+ Jean2aul !artre
included+
:8 deepl% illegiti/ate+ even d,ar-ed &% the/+
,ore their &lue overalls in de/onstrations to
priate so/e o- their po,er. hilosopher
One @eil couldnt care less a&out po,er+ she
,anted to &e cruci-ied. !he 5oined the asse/2&l% line to e'perience ,hat &eing a slave ,as li8e
roo8 hersel- -or one+ reinventing od in order
in seal her o,n -ate. 7actor% ,or8ers ,ere the
o- hu/an8ind3as i- slaver% could &ring
8g else than /ore slaver%. In the end
itt the dictatorship o- the proletariat that
&ought out a classless societ%+ &ut capitalis/3on
in:s oo,,;nn ter/s+ o- course+ and -or its o,n&ene-iit.
#oluntar% servitude ,asnt so/ething that one
; cnild ac8no,ledge+ consciousl% or notL it ,as
per er turned inside out+ ever%one -orever circling
'/ud each other. @hat ,as un-orgiva&le a&out
-ta:v Y re&els or a&out the Autono/ia /ove2
/ent at its pea4 in =QQ is that the% did nut ,ant
ii /8e po,er. 7ranco iperno+ one o- their leaders+
ad/itted to /e later on: @e didnt 8no, ,hat
,e ,ould have done ,ith it.4 As Baudrillard
(rites in The /gony of 5oer. o,er itsel- /ust
&eA&olished3and not solel% &ecause o- a re-usal to
&e eli/inated+ ,hich is at the heart o- all
traditional sO'iggles3&ut also+ 5ust as violentl%+ in
the re-usalto do/inate.4
-
8/11/2019 Jean Baudrillard - The Agony of Power
18/90
Agony of Power
-
8/11/2019 Jean Baudrillard - The Agony of Power
19/90
0 DO0 IATIO TO H E E IWO C
order to grasp ho, glo&aliation and glo&al
nis/ ,or8s+ ,e should distinguish
care-ull% n do/ination and hege/on%.
One could
that hege/on% is the ulti/ate stage o- do/i2
nion and its ter/inal phase. Do/ination is
eried &% the /asterFslave relation+ ,hich
a dual relation ,ith potential alienation+ a
nship o- -orce and con-licts. It has a violent
r% o- oppression and li&eration. There are
do/inators and the do/inated3it re/ains
lic relationship. Ever%thing changes ,ith
e/ancipation o- the slave and the internal2
on o- the /aster &% the e/ancipated slave.
on% &egins here in the disappearance o- the
personal+ agonistic do/ination -or the sa8e
integral realit%3the realit% o- net,or8s+ o- the
and total e'change ,here there are no
do/inators or do/inated.
-
8/11/2019 Jean Baudrillard - The Agony of Power
20/90
Indeed+ it could &e said that hege/on% &rings
do/ination to an end. @e+ e/ancipated ,or8ers+
internalie the lo&al Order and its operational
setup o- ,hich ,e are the hostages -ar /ore than
rhe slaves. >onsensus+ &e it voluntar% or involun2
tar%+ replaces traditional servitude+ ,hich still
&elongs to the s%/&olic register o- do/ination.
HEE0O /eans the one ,ho co//ands+orders+ leads and governs 9and not the one ,ho
do/inates and e'ploits. This &rings us &ac8 to
the literal /eaning o- the ,ord c%&ernetic
9Ku&ernetil::V+ the art o- governing. >ontrar% to
do/ination+ a hege/on% o- ,orld 5=O@Vr i no
longer a dual+ personal or real -or/ o- do/ination+
&ut the do/ination o- net,or8s+ o- calculation
and integral e'change.
Do/ination can &e overthro,n -ro/ the out2
side. Hege/on% can onl% &e inverted or reversed
-ro/ the inside. T,o di--erent+ al/ost contrar%
paradig/s: the paradig/ o- revolution+ transgres2
sion+ su&version 9do/ination and the paradig/
o- inversion+ reversion+ auto2liMuidation 9hege2
/on%. The% are al/ost e'clusive o- each other+
&ecause the /echanis/s o- revolution+ o- anti2
do/ination+ as histor% de/onstrated+ can &eco/e
the i/petus or the vector -or hege/on%. @e could
co/pare hege/on% to the &rain+ ,hich is its
&iological eMuivalent. i8e the &rain+ ,hich su&or2
dinates ever% other -unction+ the central co/puter
es the hege/onic hold o- a glo&al po,er
can there-ore serve as an i/age o- our present
ical situation.
other -eature distinguishes hege/on% -ro/
and si/ple do/ination is the co/ing o- a
ental event: si/ulacra and si/ulation.
on% ,or8s through general /asMuerade+relies on the e'cessive use o- ever% sign and
it%+ the ,a% it /oc8s its o,n values+ and
ges the rest o- the ,orld &% its c%nicis/
ivaliation4. >lassical+ historical do/ination
d a s%ste/ o- positive values+ displa%ing as
as de-ending these values. >onte/porar%
on%+ on the other hand+ relies on a s%/&olic
idation o- ever% possi&le value. The ter/s
acru/+4 si/ulation and virtual su//a2
this liMuidation+ in ,hich ever% signi-ication is
ted in its o,n sign+ and the pro-usion o-
parodies a &% no, uno&taina&le realit%. This
total /asMuerade in ,hich do/ination itsel-
ed. o,er is onl% the parod% o- the signs o-
^235ust as ,ar is onl% the parod% o- signs o-
including technolog%. 0asMuerade o- ,ar+
uerade o- po,er. @e can there-ore spea8 o-
hege/on% o- /asMuerade+ and the /asMuerade
hege/on%. All /eaning is a&olished in its o,n
and the pro-usion o- signs parodies a no,
vera&le realit%.
-
8/11/2019 Jean Baudrillard - The Agony of Power
21/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
22/90
entertaining the/+ rela'ing the/ &et,een t,o
/essages. @hat ,e sell to >oca2>ola is rela'ed2
&rains ti/e. . . othing is harder than getting
the/ to open up.
@e should pa% our respect to this a/aing
ad/ission and pro-essional c%nicis/. It is ,idel%
shared+ as the -ollo,ing slogan -or oste
Teleco/testi-ies: 0one% has no se'+ &ut it ,illreproduce.And it could &e conde/ned -or the
sa/e reason+as it ,as &% all -ine /inds. But
this is not thereal pro&le/. Even those ,ho
conde/ned ea%s shoc8ing state/ent ,ere
-ascinated &% its insolence. Doesnt this
sha/eless -lippanc% /ani2-est a greater -reedo/
than the stone,alling o-critical contestation?
Bur this is the Muestion:ho, could truth &e
li-ted &% an arrogant4 dis2course that gets the
upper2hand &% short2circuiting an% critiMue]
Technocratic c%nicis/ is not scandalousper se,&ut &% the ,a% it &rea8s a -unda/ental rule o- our
social and political ga/e: corruption -or so/e and
protesting Evil -or others. I- the corrupt have no
respect -or this protocol+ and sho, their hand
,ithout sparing us their h%pocris%+ then the ritual
/echanis/ o- denunciation goes ha%,ire. The
privilege o- telling the truth eludes our grasp3in
the -ace o- capital unveiled &% the capitalists+
even.
In -act+ e a% ta8es a,a% the onl% po,er ,e
had le-t. He steals our denunciation. Thts is the
38
-
8/11/2019 Jean Baudrillard - The Agony of Power
23/90
!>-idal. Other,ise+ ho, could %ou e'plain
theoutrage ,hen he revealed an open
secret?ead o- denouncing evil -ro/ the
position o-
good 9eternal /oral position+ he e'presses evil
no the position o- evil. It is the &est ,a% to
sa%&ut it re/ains inad/issi&le. Truth /ust
&e on:side o- ood. There can &e no intelligence on
!ide o- Evil. Cet all those ,ho outdo the/2,ith arrogance 9e en+ c%nicis/ 9e
+ pornograph% 9A&u hrai&+ /%tho/ania
ie . un/as8 the truth o- the s%ste/ in
a&use o- it. The e--ects are &oth -ascinating
revolting3and the% are /uch /ore
e--ectiveconventional critiMues.
A &itter truth: radicalness is on the side o- the
gence o- evil. >ritical intelligence no
longer res up ro the collapse o- realit%and to thee into total realit%. The truth+
or the inhu2it% o- this situation+ can onl% &e revealed -ro/
inside+ voluntaril% or involuntaril%+ &%
thets o- the e/&ele/ent o- realit%. Onl%
evilspea8 evil no,3evil is a
ventriloMuist.itical intelligence is le-t to 5u/p
over its o,no,: even in its radicalness+ it
re/ains piousdenunciator%. The curse o-
critical discourse isreconcile itself secretl% ,ith
those it criticies &%ouncing the/ 9and I a/
,ell a,are that ,hat
D a/ sa%ing here &elongs to this discourse.
unciation ,ill never have the shoc8ing
-
8/11/2019 Jean Baudrillard - The Agony of Power
24/90
-ran8ness o- an unscrupulous discourse. @e /ust
loo8 to the side o- evil -or the clearest indications+
the harshest realit%. Onl% those ,ho sho, no con2
cern -or contradiction or critical consideration in
their acts and discourse can+ &% this ver% /eans+
shed -ull light+ ,ithout re/orse or a/&iguit%+ on
the a&surd and e'travagant character o- the state
o- things+ through the pla% o- o&5ective iron%.@hat is happening to critical thought3the
thought o- the Enlighten/ent and the "evolution+
the thought that drove the anal%sis o- capital+ /er2
chandise and spectacle throughout the nineteenth
and t,entieth centuries3is ,hat happened &e-ore
to religious+ ethnic and linguistic pheno/ena. @e
are presentl% ,itnessing their -or/al rene,al+&ut
,ithout an% o- their original su&stance. The reli2
gious revival is epigonal and has nothing to do
,ith the -ervor o- past centuries. It presupposes
the dilution o- -aith as s%/&olic organiation+ the
disappearance o- transcendence 9and /a%&e even
the death o- od. It is the speci-ic product o- a
disenchanted situation o- loss ,here ever%thing
that disappears is arti-iciall% revived. It is the a&re2
active product o- a ,orld ,here there is no reason
le-t to &elieve in an%thing.
>urrent critical thought continues along its
tra5ector% &ut it is no longer the critical thought o-
the Enlighten/ent and /odernit%+ ,hich had
their o,n o&5ect and their o,n energ%. It is /erel%
0 cpipheno/enon o- a ,orld ,here there is
8g le-t to anal%e in the hopes o-
su&verting@ thought is no longer current
&ecause ,e0 no longer in a critical4 situation+
li8e the his2do/ination o- capital. @e have
entered a
onic -or/ o- total realit%+ o- closed2circuit
po,er that has even captured the negative."" at is le-t toda% is the speci-ic product o- this
piisdiu/ous situation ,here it no longer has a
:orica reason to e'ist or an% e--ectiveness.
Cet it is all the /ore pro/inent. The critiMue o-
Ation and spectacle has &losso/ed and spread
@ e point that it has &eco/e the /ost co//on
'#4date&ecause it is the onl% discourse o- consola2
liii that ,e have. But its tone has changedL it has
&eco/e /ore /elanchol% as su&version and trans2
!ession have lost popularit% toda%.
Three si/ultaneous di/ensions -or/ the passage
-ro/ do/ination to hege/on%. It is a perilous
'iple 5u/p+ a three2part sacri-ice:
>apital surpasses itsel- and turns against itsel-
in the sacri-ice o- value 9the econo/ic illusion.
( o,er turns against itsel- in the sacri-ice o-
representation 9the de/ocratic illusion.
P The entire s%ste/ turns against itsel- in the
sacri-ice o- realit% 9the /etaph%sical illusion.
-
8/11/2019 Jean Baudrillard - The Agony of Power
25/90
All three 5u/p over their shado,.
The shado, o- capital is value. The shado, o-
po,er is representation. The shado, o- the s%ste/
is realit%. The% respectivel% /ove &e%ond #alue+
"epresentation and "ealit%3in a h%perspace that
is no longer econo/ic+ political or real &ut rather
the hege/onic sphere.
>apital is &oth the total realiation o- #alueand its liMuidation. o,er is no, the -inal -or/ o-
representation: it onl% represents itsel-. The s%s2
te/ is the total version o- the "eal and at the sa/e
ti/e its liMuidation through the #irtual. This is
the hege/onic -or/.
The Econo/ic Illusion
In an% event+ the Muestion o- capital4 /ust &e
recon-igured. Does so/ething li8e capital stille'ist+ and+ i- there is a crisis+ ,hat is the essence o-
this crisis] @e /ust tr% to pass through the
loo8ing glass+4 &e%ond the /irror o- production.
Does e'ploitation still e'ist? >an ,e still tal8
a&out alienation] Have ,e &eco/e the hostages
9not the slaves+ &ut the hostages o- a glo&al /ar8et
under the de-initive sign o- glo&aliation] But can
,e still tal8 o- a /ar8et4? And hasnt capitalis/
reached the point o- destro%ing the conditions o-
its o,n e'istence]
One o- the pro&le/s o- generalied e'change
isin the /ar8et is &oth its ideal and its
strategicIn:ation. It /a% &e the -atal destin% o-
capital to to the li/it o- e'change3to the
total corr2uption o- realit%. In its historical
9and 0ar'ist
:- ruition+ capitalis/ presided over the
/ultipli2 c ion o- e'changes in the na/e o-
value. The/ni8et o&e%s the la, o- value and
eMuivalenc%.T1#$ li/it here is the li/it o- classic
capitalis/.ad the crises o- capital can al,a%s &e
resolved &%/gulating value.
This is no longer true -or the -inancial -lo,s
international speculation that -ar surpass the
lv2s o- the /ar8et. >an ,e still spea8 o- capital]
Ehi ,e 8eep the ter/ and the concept and there2
,e ac8no,ledge the e'ponential strateg% that
pushes capital &e%ond its o,n li/its+ into a ,hirl2
id o- e'changes ,here capital loses its ver%once ,hich is the essence o- the /ar8et3and
@2destructs in an un&ridled circulation that
Kings the ver% concept o- e'change to an end?
Orto ,e consider that it is no longer capital at
all &utething radicall% di--erent+ an e'change
that isonl% general &ut total3co/pletel% -reed
-ro/value and /ar8ets3an e'change that+
having lost
:s rational principle+ the principle o- value+
&e:co/es integral 5ust as realit%+ having lost its
entit% principle+ &eco/es integral realit%+ -ro/,hich there is no salvation?
-
8/11/2019 Jean Baudrillard - The Agony of Power
26/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
27/90
In this light+ capital in its historical -or/
appears to &e a lesser evil. In relation to a virtual
universe+ realit% appears to &e a lesser evil. In
vie, o- hege/on%+ do/ination itsel- appears to
&e a lesser evil. Ta8e the e'a/ple o- the @e&+ the
Internet+ net,or8s+ &logs+ etc. It is all -ree+ li&2
erall%4 deplo%ed ,ithout econo/ic constraints+
&e%ond /ar8ets+ in a -ren% o- total co//unica2tion. This is a virtual catastrophe+ the catastrophe
o- total e'change that is not even protected &%
/one% or the /ar8et. @e -ind ourselves ,arring
it all to &e su&5ect to the la, o- value+ ta8en in
hand &% capitalist po,er+ to slo, its e'ponential
develop/ent+ to escape the ecstas% o- 9-ree+ secular
and o&ligator% co//unication3&ecause it is
leading to the dictatorship o- -orced e'change3
&ut no one ,ill escape.
The ne't stage+ ,hich can &e seen in these
/%steriousl% -ree net,or8s+ is /uch ,orse thanan%thing that ,as stig/atied as the /ercan2
tiliation o- e'change+ ,here ever%thing is
assigned a price and a /ar8et. This in-luence
9,hich is not strictl% spea8ing the in-luence o- a
person+ a capitalist4 po,er or an% political
po,er is the ascendanc% o- total+ integral -ree
e'change+ universal ,iring+ universal connection.
>apital+ /ar2 8ets+ surplus value+ /erchandise
and prices see/ li8e a lesser evil or protection
against so/ething ,orse. This is the virtual
di/ension o-hege/on%3
it is di--erent **o*Tl the do/ination o- capital anddi--erent -ro/ the di/ension o- po,er in itsstrictl%political de-inition.
The De/ocratic Illusion
/ight ,onder+ ho,ever+ i- hege/on% is act continuation orperpetuation o- do/ination.
h it the sa/e -or/ deplo%ed to its ulti/ate conse2Muences] Or is there a /o/ent ,here there is adiih to a noncritical -or/3&e%ond internal crises&ut not e'e/pt -ro/ internal catastrophe or sel-2dissolution through saturation 9li8e an% s%ste/ ate li/it o- its possi&ilities . A ,orld o- total+instan taneo us+ perpetual co//unicatio n isunthin8a&le and+ in an% case+ intolera&le.
Hege/on% corresponds to a phase o- the satu2
/uon o-po,er 9political+ -inancial+ /ilitar% andcWen culturalpo,er pushed &% its o,n logic&utuWa&le to acco/plish itspossi&ilities -ull%3a dire
l-ldVed 9the stor% o- the u/&rella3/a%&e the-ate o- realiing possi&ilities -ull% is the -ate o-
K'/an8ind]. Cet an% action that tries to slo,cnpiral or po,er+ that tries to 8eep the/ -ro/
/plishing all o- their possi&ilities is their last+ their last chance to survive 5ust short o- theirAnd i- ,e let the/+ the% ,ill rush headlong
@ eir end 9ta8ing us ,ith the/.
-
8/11/2019 Jean Baudrillard - The Agony of Power
28/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
29/90
Is it&etter to let tht(/ dO it+ tO let thVT -OllO@
their -atal penchant -or sel-2destruction through
saturation and ultra2realiation3o r is it &etter to
slo, the/ do,n to avoid disaster] This is the
parado' ,e con-ront in the paro'%s/ o- pO@-?r.
9And+ once again+ the sa/e glo&al+ universal
pro&le/ -aces hu/anit% and its h%pertelic4 -ate
,hen it rushes to its end &ecause it is too success-ul
Utechnologicall%+ se'uall%+ de/ographicall%+ etc.
-
8/11/2019 Jean Baudrillard - The Agony of Power
30/90
the drea/ o- revolution ,ould have disap2
peared long ago. Intelligence cannot+ can never
&e in po,er &ecause intelligence consists o- this
dou&le re-usal. I- I could thin8 that there ,ere
a -e, people ,ithout an% po,er in the ,orld+
then I ,ould 8no, that all is not lost4 9Elias
>anetti.
The 0etaph%sical Illusion
The rea&sorption o- critical negativit% is echoed
&% an even /ore radical -or/ o- denial: the denial
o- realit%.
In si/ulation+ %ou /ove &e%ond true and -alse
through parod%+ /asMuerade+ derision to -or/ an
i//ense enterprise o- deterrence. Deterrence
-ro/ ever% historical re-erence+ -ro/ all realit%
in the passage into signs. This strateg% o-
desta&ilia2 tion+ o- discrediting+ o- divest/ent-ro/ realit% in the -or/ o- parod%+ /oc8er%+ or/asMuerade &eco/es the ver% principle o-
govern/ent+ is also
a depreciation o- all value.
The Muestion is no longer o- a po,er or a
political4 po,er >Onnected to a histor%+ to -or/s
o- representation+ to contradictions and a critical
alternative. "epresentation has lost its principle
and the de/ocratic illusion is co/plete3not as
/uch &% the violation o- rights as &% the si/ulation
@values+ general uncertaint% and the derealiation
; @ all realit%. Ever%one is caught in the signs o-
$ser that occup% the entire space3and that are
Xiicd &% ever%one co//unall% 9ta8e -or
e'a/ple0 resigned+ e/&arrassed co/plicit% in
the rigged8gs o- the political sphere and
polls.
. 8onni there+ the s%ste/ ,or8s e'ponentiall%:
Knot startin' +ro# alue. but +ro#
t&e liLui/dation o+ alue
Knot t&rou'& re*resentation. butt&rou'&
e liLuidation o+ re*resentation
Knot +ro# reality but +ro# t&e liLuidation
o+n8a"ity
:Xcr5niiing in the na/e o- ,hich do/ination ,as
X $rised is ter/inated+ sacri-iced+ ,hich should
gIN:all% lead to the end o- do/ination. This is
dNX_ the case+ &ut -or the sa8e o- hege/on%.
The s%ste/ doesnt care a -ig -or la,sL it unleashes
deregulation in ever% do/ain.
K;ere'ulation o+ alue in s*e-ulation
K;ere'ulation o+ re*resentation in t&e
arious+or#s o+ #ani*ulation and *arallel
net0or,s
K;ere'ulation o+ reality t&rou'&
in+or#a/ tion. t&e #edia and irtualreality
-
8/11/2019 Jean Baudrillard - The Agony of Power
31/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
32/90
Hro# t&at *oint on8 total i##unityKone -an no 'entsia t&at &as dedi-ated itsel+ to
t&elonger counter the s%ste/ in the na/e o- one! osophical and technical edi-ication o-o,n
principles since the s%ste/ has a&olished >it%. But ,hat can this concept /ean+ notthe/. The end o- all critical negativit%. >losure outside the hu/an race 9it is irrelevant -oro- ever% account and all histor%. The reign o- &e ani/al+ plant or cos/ic real/s+ the inhu/an&e'e#ony On t&e -ontrary. sin-e it is no lon'er 'eneral) but also in t&e #aCor-ultures or&erre'ulated by re*resentation. or its o0n -on-e*t. or 6an our o0n
(ar-&ai-. traditional orEastern or
the i/age o- itsel-+ the s%ste/ succu/&s to the 7in2Eastern
that do not even have a ter/ -or it or-inal te/ptation: it &eco/es h%persensitive to its in our
o,n societies outside the civilied and-inal conditions and casts itsel- &e%ond its o,n Xtreated
classes ,here hu/anis/ and universalend according to the in-le'i&le decrease o- thV
>IUles have &eco/e hereditar%. @hat does therates o+ reality ersal /ean in the e%es o- i//igrants+ popu2
The /ost serious o- all -or/s o- sel-2denial3 I-:ions le+t +allo0. entire Jones o+ +ra-ture
andnot onl% econo/icall% or politicall% &ut /etaph%s2 XXlusion in our o,n overdevelope d4societies]icall%3is the denial o- realit%. This i//ense even in the privileged -ringe+ the
high2techenterprise o- deterrence -ro/ ever% historical it%+ ,hat dOV! the universal
/ean -or all there-erence+ this strateg% o- discrediting+ o- divesting corporate people+4 all the
high per-or/ance+ro# reality in t&e +or# o+ *arody. #o-,ery. or #as/ 6ou*s or
individuals according to &oth a glo&alMuerade+ &eco/es the ver% principle o- govern/ent. T anincreasingl% corporate+ isolationist+ pro2The ne, strateg%3and it trul% is a /utation3is +
onist evolution]
t&e sel+/i##olation o+ alue. o+ eery syste# o+ N 6ontrary to 0&at %##anuel antsaid. t&ealue. o+ sel+/denial. indiFerentiation. reCe-tion s,y lau'&s at t&isuniersal la0. but so doesand nullit% as the triu/phant co//and. &eart o+ &u#an,ind8 riot only living
&eingst&e ast #aCority o+ &u#ans ri=Ver
obeyed itAnd t&ose 0&o
-lai#Moreoer. t&e -on-e*t o+ t&e uniersal is t&e 9 eir
sin'ular *assions
to o&e% it happil% put
&e-ore an% other ideal
speci-ic product+ ,ithin the hu/an race+ o- a 1ualit%3this is no dou&t+ despite the concept+ acertain civiliation called @estern+ and ,ithin are authentic ,a% to &e hu/an.4 ;O t&ey
-
8/11/2019 Jean Baudrillard - The Agony of Power
33/90
that culture+ o- a privileged /inorit%+ a /odern !VR#t(! &elieve in this ideal -inalit%] No one
-
8/11/2019 Jean Baudrillard - The Agony of Power
34/90
8no,sL the onl% sure thing is that the% clai/ to
/a8e others o&e%.
The discourse o- the universal descri&es a
tautological spiral: it is held &% the species that
considers itsel- superior to all others and ,ithin
this species+ &% a /inorit% that considers itsel-
the holder o- /oral and universal ends+ -or/ing
a verita&le+ de/ocratic4 -eudalit%.@hatever the case /a% &e+ there is a /a5or
inconsistenc% in continuing to use a discourse o-
the universal as a discourse o- re-erence ,hen it
has no /eaning or e--ect an%,here3neither ,ith
glo&al po,er nor in opposition to it.
To relativie our concept o- the universal: ,ith
the increasing glo&aliation o- the ,orld+ dis2
cri/ination &eco/es /ore -erocious.
The cartograph% should not con-use these
ones &e%ond realit% ,ith those that still give
signso- realit% in the sa/e hege/onic s%ste/ o-glo&al2 iation+ even though the% do not
-unction in thesa/e ,a%. @e could even sa% that
the gap separating the/ is gro,ing and
so/ething that ,as onl% a cultural singularit%
in a non2uni-ied ,orld &eco/es real
discri/ination in a glo&alied uni2 verse. The
/ore the ,orld is glo&alied+ the ,orst the
discri/ination.
The t,o universes+ the h%perreal and the
in-rareal+ see/ to interpenetrate &ut are light %ears
a,a% -ro/ each other. The deepest /iser% and
>#A! O- lu'ur% coe'ist in the sa/e geographic
Gpace 9ta8e+ -or e'a/ple the oil condo/iniu/sii !audi Ara&ia and the -avelas o- "io+ &ut these
V[tte/e cases. In -act+ the entire planet is6irgLinied on theprinciple o- de-initive discri/2
0ention &et,een t,o universes3,hi ch no
longerh/;e an% 8no,ledge o- each other. lo&al
po,er integral conrrol over the other,orld+ And has all the /eans necessar% -or its
e'ter/ina2tion. It is the tear in the universal.
As -or theOtnseMuences o- this tear+ theupheaval it can
9:t6&1te, ,e have no idea3e'cept -or ,hat is alread%5nesent toda% 9although it is onl% the &eginning:e onl% response to this increasingl% violentdiscri/ination is an eMuall% violent -or/+ ter2R[t-ls/. An e'tre/e reaction to this situation o-ii'ipossi&le e'change.
@hich leads us to Europe. In its current -or/+Europe is a nonevent. It ,as -irst an idea 9/a%&edarting in the 0iddle Ages+ a realit% &e-ore an-lea]. o, it is no longer an idea or a realit%&utX#irtual realit% re-erring to a /odel o- si/ulationto ,hich it /ust adapt. - ro/ the perspective o-pro5ection at an% price+ the ,ill o- the people is ano&stacle or at least an indi--erent para/eter or an1%li;. The %es4 vote co/es -ro/ on high+ and ,ec/ no, see that the people are Europes s8eletoniW the closet.
-
8/11/2019 Jean Baudrillard - The Agony of Power
35/90
ii s regard. It is the &est e'a/ple o- a vital or
This virtual Europe is
po,er. It ,ants to -ind
order+ to represent an
a -ari-ature o+
'lobl its ni-&e in
t&e 0orld e-ono#i-*o0er t&at
rivals the ridiculous i/age o- its A/erican Big
Brother. Europe is organied according to the
sa/e li&eral principles+ and other than a-e, last
gasps O- senti/ental socialis/+ is aligned ,ith
the /odel o- -lu' and glo&al deregulation.It is
incapa&le o- inventing a ne, rule +or t&e'a#e
/scera reaction in de-ense against the consensual
:Xc8/ai o- the Ces+4 against the re-erendu/s
9,hich is also the struggle o- the
national level.
5e+t ont&e
ld/atu/ in disguise. There is no need to have a
political conscience to have this re-le': it is the
@ithout its o,n political structure or histori2
cal reason+ Europe can onl% desire e'pansion and
proli-eration into thV VOld through inde-inite
aro/atic re8indling o- negativit% in the -ace o-
c'N:essive positivit%+ to the coalition o- divine4
Europe+ the Europe o- good conscience+ the one
de/ocratic4 anne'ation+ 5ust li8e glo&al po,er. in the right side o- universalit%3,ith all others
O- course+ all o- the periphera l countries,ant IO cost into the shado,s o- histor%.
5oin this &%2prOduct o- glo&aliation+ Custas
The -orces o- ood ,ere co/pletel% ,rong
Europeans drea/ o- reaching the glo&allevel.
Europeans have the sa/e relationshipto
A/erican glo&al po,er as other countries 9li8e
$d#
Tur8e%+ -or e'a/ple have to Europe. Tur8e%! it a response to hege/on% that is not the ,or8 o-
entr% into Europe+ outside an% political consider2
ations+ /a% &e revealing in ter/s o- thisparado':
'lie negative or the result o- critical thought 9the
political reasons o- the o4 are no &etter than
Europeans -ro/ &irth4 are not reall% 1T1Odt6*&1 il#
-
8/11/2019 Jean Baudrillard - The Agony of Power
36/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
37/90
@e have here the pro-ile o- the ne, t%pe o- con2
-rontation characteriing the era o- Hege/on%. It
is not a class struggle or a -ight -or li&eration on
the glo&al level 9since the li&eration4 o- e'change
and de/ocrac%+ ,hich ,ere the counterpoint to
do/ination+ are the strategies o- hege/on%. Ta8e+
-or e'a/ple+ Englands presence in ani&ar: &%
-reeing the slaves in the late nineteenth centur%+England ,as a&le to ta8e control o- East A-rica.
It is an irreduci&ilit%+ an irreduci&le antagonis/ to
the glo&al principle o- generalied e'change.
In other ,ords+ a con-rontation that is no
longer precisel% political &ut /etaph%sical and
s%/&olic in the strong sense. It is a con-rontation+
a divide that e'ists not onl% at the heart o- the
do/inant po,er+ &ut at the heart o- our
individuale'istence.
April 2005
-
8/11/2019 Jean Baudrillard - The Agony of Power
38/90
THE @HITE TE""O" O7 @O"D O"DE"
or&ing the negative continues to &e the
&le/. @hen the e/ancipated slave internalies
/aster+ the ,or8 o- the negative is a&olished.
/ation &eco/es hege/on%. o,er can sho,
positivel% and overtl% in good conscience
co/plete sel-2evidence. It is unMuestiona&le
glo&al. But the ga/e is not over %et. 7or ,hile
slave internalies the /aster+ po,er also inter2
the slave ,ho denies it+ and it denies itsel-
che process. egativit% ree/erges as iron%+
ing and auto2liMuidation internal to po,er.
is is ho, the slave devours and canni&alies the
er -ro/ the inside. As po,er a&sor&s the
tive+ it is devoured &% ,hat it a&sor&s. There
ce in reversi&ilit%.
A catastrophic dialectic has replaced the ,or8
e negative. cal thought+ or an% atte/pt
artac8 the s%ste/ -ro/ the inside+ is in a co/plete
-
8/11/2019 Jean Baudrillard - The Agony of Power
39/90
aporia. A-ter voluntar% servitude+ ,hi>h,as the
hege/on% is a /eta3sta&le -or/ &ecause it has
secret 8e% to e'ercising do/ination+ one could a&sor&ed the negative3&ut &% the sa/e to8en+
no, spea8 instead o- involuntar% co/plicit%+
consensus and connivance ,ith thV @orld Order-uc8ing the possi&ilit% o- dialectical &alance+ it
re/ains in-initel% -ragile. Its victor%+ there-ore+ is
&% ever%thing that see/s tO OUO-ltt(!
-
8/11/2019 Jean Baudrillard - The Agony of Power
40/90
ativit% &eco/es
oris/. Thus
teras a ,hole is no longer driven
&% historical-'irces &ut is a&sor&ed
&% its -inal conditions3
-
8/11/2019 Jean Baudrillard - The Agony of Power
41/90
hastened to its de-initive end 9li8e a tur&o engine
suc8ing in the space in -ront o- it+ creating a vac2
uu/ and the -orce o- attraction o- a vacuu/. It is
persed in an un&ridled circulation that &ringsdie ver% concept o- e'change to an end?
Having lost its rational principle+ the principlenot a progressive+ continuous evolution+ even i- it O #dlue+ e'change &eco/es total 5ust as realit%+is con-rontational and contradictor%. Instead+ it is
a vertiginous+ irresisti&le attraction to its o,n end.
I- negativit% is totall% engul-ed &% the s%ste/+ i-
there is no /ore ,or8 o- the negative+ positivit%
having lost lts realit% principle+ &eco/es total
realit%.h /a% &e the -atal destination o+ -a*ital
to 'o to-( >?Td O- e'change3to,
ard a total-onsu#*tiono- realit%. In an% case+ ,e are &ound -or this gen2
sa&otages itsel- in its co/pletion. At the height o- craliAed e$-&an'e. t&is +reneti6
-o##uni-ationits hege/on%+ po,er canni&alies itsel-3and the
,or8 o- the negative is replaced &% an i//ense
,or8 o- /ourning.
@e can even -orget a&out capital and capitalis/.
Didnt the% reach the point ,here the% ,ould
destro% their o,n conditions o- e'istence? >an ,estill spea8 o- a /ar8et4 or even o- a classical
econo/%] In its historical de-inition+ capitalis/
and in-or/ation that is the sign o- hege/on%.The di/ension o- hege/on% is di--erent -ro/
diat o- capital and di--erent -ro/ the di/ension
Ni- po,er in its strictl% political de-inition. It is nolonger a Muestion o-political po,er tied to a his2"or% and a -or/ o- representation. "epresentation
el- has lost its principle and the de/ocraticillusion is co/pI]te. Ot through the violation o-9 Tts &ut through the si/ulation o- values and
dle derealiation o- all realit%. The /asMuerade
presided over the /ultiplication o- e'changes again+ ever%one caught in t&e si'ns o+*o0er
under the auspices o- value. The /ar8et o&e%s the
la, o- value and eMuivalenc%. And the crises o-
capital can al,a%s &e resolved &% regulating value.
This is no longer true -or the -inancial -lo,s
and international speculation that -ar surpass the
la,s o- the /ar8et. >an ,e still spea8 o- capital
d co//uning in the ri''ed un+oldin' o+t&e
political stage.
the election o- Arnold !ch,arenegger ase/or o- >ali-ornia+ ,e are deep in the
,hen -aced ,ith an e'ponential strateg% that #asLuerade.
,here politics is onl% a ga/e o-
pushes capital &e%ond its li/its in a ,hirl,ind o-
e'changes ,here it loses its ver% essence and is
idolatry and /ar8eting. It is a giant step to,ard
e end ) thV !Qste/ o- representatio n. This is the
-
8/11/2019 Jean Baudrillard - The Agony of Power
42/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
43/90
destin% o- conte/porar% politicians3those ,ho
live &% the sho, ,ill die &% the sho,. This is true
-or &oth citiens4 and politicians. It is the
i//anent 5ustice o- the /edia. Cou ,ant the
po,er o- the i/age] Then %ou ,ill die through its
repla%. The carnival o- the i/age is also 9sel-
canni&aliation through the i/age.
One should not conclude too hastil% that the
degradation o- A/erican political practices is a
decline in po,er. Behind this /asMuerade+ there is
a vast political strateg% 9certainl% not deli&erateL it
,ould reMuire too /uch intelligence that &elies
our eternal de/ocratic illusions. B% electing
!ch,arenegger 9or in Bushs rigged election in
()))+ in this &e,ildering parod% o- all s%ste/s o-
representation+ A/erica too8 revenge -or the
disdain o- ,hich it is the o&5ect. In this ,a%+ it
proved its i/aginar% po,er &ecause no one can
eMual it in its headlong course into the de/ocratic/asMuerade+ into the nihilist enterprise o- liMui2
dating value and a /ore total si/ulation than
even in the areas o- 7inance and ,eapons. A/erica
has a long head start. This e'tre/e+ e/pirical and
technical -or/ o- /oc8er% and the pro-anation o-
values+ this radical o&scenit% and total i/piet% o-
a people+ other,ise 8no,n as religious+4 this is
,hat -ascinates ever%one. This is ,hat ,e en5o%
even through re5ection and sarcas/: this pheno/2
enal vulgarit%+ a 9political+ televisual universe
&rought to the ero degree o- culture. It is also the-ret o- glo&al hege/on%.
I sa% it ,ithout iron%+ even ,ith ad/iration: thisB hO( A/erica+ through radical si/ulation+ do/i2-tales the rest o- the ,orld. It serves as a /odel&e ta8ing its revenge on the rest O- the ,orld+
,hich is in-initel% superior to it in s%/&olic ter/s.The challenge o- A/erica is the challenge o- des2
#$rate si/ulation+ o- a /asMuerade it i/poses oni-? test O- the ,orld+ including the desperate simu(-XrrX/ o- /ilitar% po,er. >arnivaliation o- po,er.And that challenge cannot &e /et: ,e have neither
a -inalit% or a counter2-inalit% that can oppose it.
In its hege/onic -unction+ po,er is a virtualcon-iguration that /eta&olies an% ele/ent to
serve its o,n purposes. It could &e /ade o-
countless intelligent particles+ &ut its opaMue
5uncture ,ould not change. It is li8e a &od% that
changes its cells constantl% ,hile re/aining theR /e. !oon+ ever% /olecule o- the A/ericannation ,ill have co/e -ro/ so/e,here else+ as i-
&v trans-usion. A/erica ,ill &e Blac8+ Indian+Hispanic+ and uerto "ican ,hile re/ainingA/erica. It ,ill &e all the /ore /%thicall%A/erican in that it ,ill no longer &e authentical2l% A/erican. And all the /ore -unda/entalist indiat it ,ill no longer have a -oundation 9even
ough it never had one+ since even the 7ounding7athers ca/e -ro/ so/e,here else. And all the
-
8/11/2019 Jean Baudrillard - The Agony of Power
44/90
/ore &igoted in that it ,ill have &eco/e+ in -act+
/ultiracial and /ulticultural. And all thV lTlO*
i/perialist in that it ,ill &e led &% the descendants
o- slaves. That is the su&tle and unassaila&le logic
o- po,erL it cannot &e changed.
This glo&al /asMuerade o- po,er passes
through several phases. 7irst+ in the na/e o- uni2
versals+ the @est i/poses its political andecono/ic/odels on the entire ,orld along ,ith its
principle o- technical rationalit%. That ,as the
essence o- its do/ination &ut not %et its
Muintessence. Be%ond econo/ics and politics+ its
Muintessence relies on the hold o- si/ulation+ an
operational si/ulation o- ever% value+ ever%
culture3that is ,here hege2 /on% toda% asserts
itsel-. o longer through e'porting techniMues+
values+ ideologies &ut through the universal
e'trapolation o- a parod% o- these values.
$nderdeveloped countries 8eep align2 ingthe/selves on a si/ulacru/ o- develop/ent and
gro,thL the% get their independence -ro/ a
si/ulacru/ o- de/ocrac%+ and ever% endangered
culture drea/s o- a staged reha&ilitation3all -asci2
nated &% the sa/e universal /odel 9o- ,hl>h
A/erica+ ,hile &ene-iting -ro/ it+ is the -irst
victi/. Thus+ a-ter i/posing its do/ination
through Histor%+ the @est is no, i/posing its
hege/on% through the 7A">E o- Histor%. lo&al
po,er is the po,er o- the si/ulacru/.
: I values through consensus or -orce.
A-ter the sacri-ice o- value+ a-ter the sacri-ice o-
representation+ aher the sacri-ice o- realit%+ the
@est is no, characteried &% the deli&erate
sacri-ice o- ever%thing through ,hich a hu/an
&eing 8eeps/i/e value in his or her o,n e%es.
The terrorists potlatch against the @est is their
death. Our potlatch is indignit%+ i//odest%+
o&scenit%+ degradation and a&5ection. This is the
/ove/ent o- our culture3,here the sta8es 8eep
rising. Our truth is al,a%s on the side o-unveiling+i8su&li/ation+ reductive anal%sis3
the truth o-die repressed22222e'hi&ition+ avo,al+
nudit%3nothingis nue unless it is desecrated+
o&5ecti-ied+ stripped
ci- its aura+ or dragged onstage.
Indi--erentiation o- values &ut also indi--erence
ii ourselves. @e cannot involve our o,n death
liecause ,e alread% are dead. @e thro, this indi-2
8:rence and a&5ection at others li8e a challenge:
e challenge to de-ile the/selves in return+ to
n% their values+ to strip na8ed+ con-ess+ ad/it3
a giant pro5ect /eant to s%/&olicall% liMuidate
-
8/11/2019 Jean Baudrillard - The Agony of Power
45/90
to respond ,ith a nihilis/ eMual to our o,n. @e
tr% to ta8e it all -ro/ the/ &% -orce: through the
hu/iliations o- A&u hrai&+ prohi&iting veils in
school. But it is not enough -or our victor%: the%
have to co/e on their o,n+ sacri-ice the/selves on
the altar o- o&scenit%+ transparenc%+ pornograph%
and glo&al si/ulationL the% have to lose their
s%/&olic de-enses and ta8e the path o- neoli&eral
order+ total de/ocrac% and integrated spectacle.
In this sense+ ,e can+ ,ith Boris ro%s+ con2
ceive o- the h%pothesis o- a dou&le potlatch: the
@estern potlatch o- nullit%+ sel-2degradation+
sha/e+ and /orti-ication opposed to the terrorist
potlatch o- death. But the deli&erate sacri-ice &%
the @est o- all its values+ o- ever%thing through
,hich a culture holds value in its o,n e%es+ in
thisprostitution o- the sel- thro,n into the -ace
o- the Other as a ,eapon o- /ass deterrence3
seduction through e/ptiness and challenge tothe Other 9Isla/+ &ut also the rest o- the ,orld
to prostitute itsel- in return+ to unveil itsel-+ to
give up all itssecrets and lose all sovereignt%3
does this i//ense sel-2i//olation constitute a
verita&les%/&olic response to the challenge o- the
terrorists] 9ets not spea8 o- ,ar or a -ight
against evil+ ,hich are ad/issions o- a total
ina&ilit% to respond s%/&olicall% to the
challenge o- death.
otlatch versus potlatch3does one &alance
the other? One /ight sa% that one is a potlatch &%
/cess 9the potlatch o- death and the other a
potlatch &% de-ault 9sel-2/oc8er% and sha/e. In
diat case+ the% do not /atch each other eMuall%
Od One should spea8 o- an as%//etrical potlatch.
Or should one thin8 that+ in the end+ no -or/+
not even the challenge o- death+ o- e'tre/e sacri2
-ice+ can &e considered superior+ nor can the ter2
rorist challenge &e seen as superior to rhe inverse@estern challenge+ and there-ore send each one
&ac8 to its respective deliriu/?
@hat is at sta8e in glo&al con-rontation is this
provocation to generalied e'change+ the
un&ridled e'change o- all di--erences+ the
challenge -or other cultures to eMual us in
deculturation+ the de&ase/ent
W- values+ the adhesion to the /ost disenchanted
/odels. This con-rontation is not Muite a clash o-
crviliations+4 &ut it is not econo/ic or political
cicher+ and toda% it onl% concerns the @est andIsla/ in appearance. 7unda/entall%+ it is a duel+
and its sta8es are s%/&olic: ph%sical and /ental
liMuidation+ a universal carnivaliation i/posed &%
tile test at the cost o- its o,n hu/iliation+ its
s5 ir&olic e'propriation3against all o- the singu2
larities that resist it. >hallenge versus challenge?
&tlatch versus potlatch] Does the slo,2death"rateg% or s%ste/atic /orti-ication eMual the sta8es
o- a sacri-icial death? >an this con-rontation co/e
cc an end and ,hat could &e the conseMuences i-one or the other ,ins?
-
8/11/2019 Jean Baudrillard - The Agony of Power
46/90
-
8/11/2019 Jean Baudrillard - The Agony of Power
47/90
T&e res*onse to do#ination is 0ell,no0n8slae reolt. -lass stru''le. all t&e
&istori-al +or#s o+ reolt and reolutionK
t&e #eta#or*&oses o+ t&e 0or, o+ t&e
ne'atie History. as 0e ,ne0 it and
re0rote it alon' its eolution to an ideal
endT&e res*onse to &e'e#ony is not as
si#*le8irredentis# . dissiden-e. anta'onis#.iolent
abrea-tionKbut also +as-ination and total
a#bialen-e Hor 0e all are *art and
*ar-el o+ t&is &e'e#ony (unli,e t&e
-lear distin-tion
bet0een do#inants and do#inated)3&en-e bot& a ital. is-eral
resistan-e to 'eneraliJed e$-&an'e. to
total eLuialen-e and-onne-tion. to ast*rostitution and a erti'i/nous attra-tion
to t&is te-&nolo'i-al +air. t&is s*e-ta-ular#asLuerade. t&is nullity At botto# it is
-lear t&at t&is a*o'ee o+ 'lobal *o0er is
alsot&e a*ot&eosis o+ t&e ne'atie. t&e
triu#*& o+ resi'nation. o+ t&e
renun-iation by t&e s*e-ies o+ its o,n
values. There is nothing /ore e'citing than this
vertigo3no longer the ,or8 o- thenegative &ut
the vertigo o- denial and arti-ice? @hence this
dual+ insolu&le postulate: opposing
this glo&al po,er and losing onesel- in it. An
a/&ivalence that ,e all e'perience at each
/o/ent and ,hich is the /irror in each one o-us o- the glo&al antagonis/.
T&is &e'e#oni- si#ulation. a
-on'uration t&at -#s triu#*&ant and
unyieldin'. &as its reerse.
8s reulsie eFe-ts By irtually yieldin'to t&is
'lobal dyna#i- and e$a''eratin' it
in seeral0ays. all o+ t&ese 0ould/be
e#er'in' -ountries'#dually be-o#esub#er'in' instead T&ey slo0ly0ade t&e
3estern s*&ere. not on a -o#*etitie
,el. but li,e a 'round s0ell
T&is inasion o--urs in #any 0ays. li,e
a iral ililtration It is t&e *roble# o+
'lobal. #ore or %ess -landestine
i##i'ration (His*ani-s are literally
#nnibaliJin' t&e
-
8/11/2019 Jean Baudrillard - The Agony of Power
48/90
Kall o+ t&ese -ountries 0&i-& #a,e u*die
rest o+ t&e 0orldKt&ey 'ie us t&e
i#*ression (in BraJil +or e$a#*le) t&at
t&ey 0ill neer be a--ultured to t&is
e$o'enous #odel o+ -al-ulation #d
'ro0t&. t&at t&ey are dee*ly aller'i- to it
And
-
8/11/2019 Jean Baudrillard - The Agony of Power
49/90
in -act do ,e+ @esterners+ /asters o- the ,orld+
still have its ends and /eans? Do ,e still /easure
up to this universal underta8ing o- /aster% that
no, see/s to surpass us in ever% do/ain and
-unction li8e a trap o- ,hich ,e are the -irst
victi/s]Histor% itsel- is a product -or @estern
e'port.
@e du/p on others a desire -or histor% 9through
national con-licts+ international institutions+ access
to the glo&al /ar8et ,hile -or us+ in realit%+ histo2
r% is over+ in the sense that it un-olds on its o,n+
and si/ultaneousl% resist it. A dou&lecontradictor%State#ent o+ 0&i-& Tur,ey is aline e$a#*le8 toCoin Euro*e +or t&e Tur,s
#eans leain' an ar-&ai-#u-ture to enter
/odernit%+ to &eco/e a part o-e technological universe o- consu/eris/ andsi#ulation. o+ the cos/opolitan e'change o-signs
Qod the -or/al li&ert% to use the/ at ones leisure.$! !lllTle ti/e+ it /eans parta8ing in a radical
critiMue o- this political econo/%+ a denunciationW- the culture that -ascinates the/ and re/aining
on auto/atic pilot and /ore o-ten than not in a deepl% allergic to the principle o- e'change and
loop. 7or us+ the /irror o- histor%+ the continuit%
o- histor% is shatteredL ,e live in an instant and
disincarnate currentness in ,hich ,e ta8e no /ore
trou&le+ according to Dosto%evs8%s phrase+ than to
prolong histor% or rather the end o- histor%+
i//ersed in the euphoric &analit% that Heidegger
called the second 7all o- hu/anit%. But the others+
those ,ho did not e'perience this historic stage+
this /irror stage+ can onl% ,ant to en5o% it the/2
selves3drea/ing o- the @estern po,er in ,hich
ever%thing that too8 the -or/ o- histor% cul/i2
nates+ and perhaps drea/ing to destro% its s%/&ols
and ta8e a stand against it. It is a strange situation
,herein all these peoples ,ho at the sa/e ti/e
drea/ o- entering histor%+ or rather toda% in the
paci-ied+ securied+ e'traterritorial+ e'tranational
one o- universal -ree trade+ in the @orld Order o-
undi--erentiated e'change that reMuires the sacri3
-i>t: O- their distinctive cultural traits.
In the end+ i- ,e loo8 closel%+ irs the sa/e situa2tion ,e are in as individuals at the heart o- /odern/cieties3,e all e'perience an irresisti&le urge -or
!O>iet% o- signs and si/ulacra that is at the end
ci- histor% and a deep resistance to this voluntar%Attitude So #u-& so t&at 0e #i'&t
retros*e-tielyTlde- @hether all this histor%+ allo- this @esternrationality and #odernityreally too, *la-e or,hether this is all a
parod% o- an event that had,i**ened. leain'us to s&are its spoils.T&is 0ouldI$ the
-arce4 o- histor% that 0ar' /entions andii
,hich ,e involved as acco/plices those ,ho didat een benet +ro# it
Hlstor% that repeats itsel- turns to -arce. But atree that repeats itsel- ends up /a8ing a histor%.
@el-are o- ,hich A/erica is o&viousl% the /odel+ This /eans that &% repeating and dou&ling
-
8/11/2019 Jean Baudrillard - The Agony of Power
50/90
t&e#seles u*. een si#ula-ra end u*
+or#in' our #aterial destinyKt&e only
day o+ re-,onin' 0e have the right to no,.9And /a%&e the onl% retro2 spective truth o-histor% that+ in this h%pothesis+ didnot even ,ait to
&e repeated to beCOlTl a -arce.
@e can in this sense spea8 o- the ephe/eral+
insta&le and reversi&le character o- /odernit%
9and o- realit% in general+ and a di--erentrate o-
universaliation o- rational values and the principle
o- realit% that presides over the/.
One should not &elieve that realit% is eMuall%
distri&uted over the sur-ace o- the glo&e as i- ,e
,ere dealing ,ith an o&5ective ,orld that
eMual -or ever%one. :O&l, Vntire continentshave
not seen the appearance o- realit% and itsprincipIe:
the% are underdevelope d in this generic sense that
is #ore *ro+ound t&an t&e econo/ic+technical or
*oliti-al T&e 6&est. a+ter passing through a9his2 toric stage o- realit%+ entered the 9virtualstage o-
ultra2realit%. B% contrast+ a /a5orit% o- therest o+ the ,orld4 have not even reached thestage o+
reality and (e-ono#i-. *oliti-al. et-)rationalit%. Bet0ee t&e t0o. t&ere areJones o- realit%+ interstices+ alveoli+ shreds o-realit% that survive inthe heart o- glo&aliation andthe h%per2realit% o-net,or8s3a &it li8e thV !hredso- territor% that-loat to the sur-ace o- the /apin BorgVs -a&le.One could spea8 o- an inde' o-realit%+ a rate o-realit% on the planet that could &e/apped out li8e
&irthrates or the levels o- at/ospheric pollution.
Fhat ,ould the /a'i/u/ rate o- realit% &e?
It re/ains to &e seen ,hether this underdevelop2
/ent is a curse+ i- the non2access to the real and
e rational is an a&solute traged%+ or its contrar%.
One can as8 this Muestion ,hen considering the
advanced ones+ the h%per3/odern ones li8e
ouro,n that are alread% -ar -ro/ realit%+ that have
lost rinciple+ that have devoured it in a ,a%+ in the
space o- t,o centuries+ li8e an% /ineral -uel or
natural deposit 9/oreover+ the e'hausting o-
realit%goes hand in hand ,ith the e'hausting o-
naturalresources . H%per2real ones+ still su&2
lunar &utalread% e'traterrestrial+ at once
glo&alied and
deterritorialied.
Opposition to glo&al hege/on% cannot &e the
/ine as opposition to traditional oppression. It
inn onl% &e so/ething unpredicta&le+ irreduci&leto the preventive terror o- progra//ing+ -orced
circulation+ irreduci&le to the @hite terror o- the
,orld order. !o/ething antagonistic+ in the literal
use+ that opens a hole in this @estern agon%.
!o/ething that leaves a trace in the /onoton% o-
e glo&al order o- terror. !o/ething that rein3
troduces a -or/ o- i/possi&le e'change in this
generalied e'change. Hege/on% is onl% &ro8en
/% this t%pe o- event+ &% an%thing that irrupts as
an une'changea&le singularit%. A revolt+ there-ore+
-
8/11/2019 Jean Baudrillard - The Agony of Power
51/90
t&at tar'ets syste#ati- dere'ulation under
t&e -oer o+ +or-ed -oniiality. t&at
tar'ets t&e totalor'aniJation o+ reality
The high point o- the struggle against
do/ination ,as the historic /ove/ent o-
li&eration+ &e itpolitical+ se'ual or other,ise3a
continuous /ove/ent+ ,ith guiding ideas andvisi&le actors.
But li&eration also occurred ,ith e'changes
and /ar8ets+ ,hich &rings us to this terri-%ing
parado': all o- the li&eration -ights against
do/ination onl% paved the ,a% -or hege/on%+
the reign o- general e'change3against ,hich
there is no possi&le revolution+ since ever%thing
is alread% li&erated.
Total revolt responds to total order+ not 5usr
dialectical con-lict. At this point+ it is dou&le or
nothing: the s%ste/ shatters and drags the uni2versal a,a% in its disintegration. It is vain to
,ant to restore universal values -ro/ the de&ris
o- glo&aliation. The drea/ o- rediscovered uni2
versalit% 9&ut did it ever e'ist] that could put a
stop to glo&al hege/on%+ the drea/ o- a reinven2
tion o- politics and de/ocrac% and+ as -or us+ the
drea/ o- a Europe &earing an alternative /odel
o- civiliation opposed to neoli&eral hege/on%3
this drea/ is ,ithout hope. Once the /irror o-
universalit% is &ro8en 9,hich is li8e the /irror
stage o- our /odernit%+ onl% -rag/ents re/ain+
scattered -rag/ents. lo&aliation auto/aticall%
Ottails, in the sa/e /ove/ent+ -rag/entation
and deepening discri/ination3and our -ate is -or
a universe that no longer has an%thing universal
a&out it3-rag/entar% and -ractal3&ut that no
dou&t leaves the -ield -ree -or all singularities: the
0orst and t&e best. t&e #ost iolent and
t&e#ost *oeti-
8#ontreal, 2ctober 9&&
-
8/11/2019 Jean Baudrillard - The Agony of Power
52/90
HE " E OO D "O@!
0ar': :ntil noin philosopher ere
content uiith interpreting the orld. 7o
it has toe changed.
Against 0ar': Today transforming the orld
is not enough. ;t mill happen no matter iuhat.
that rue urgently need today is to interpret
this transformation8so that the iuorld does
not do it iuitht
-
8/11/2019 Jean Baudrillard - The Agony of Power
53/90
o- ,orld po,er+ hu/an &eings have lost their
-reedo/+ &ut the% have also lost their i/agina2
tion. The% have &een /ade une/plo%ed in a
,a%that goes -ar &e%ond ,or8: it is a /ental
and e'istential une/plo%/ent+ replaced &%
do/inant /achines. These technical la%o--s
suggest the opposite o- ,hat the ter/ usuall%
/eans: the/achines are not de-ectiveL the% areso e--icientthat there is nothing le-t to do ,ith
ones li-e+
,hose ver% reproduction has &eco/e auto/atic.
The o&solescence o- hu/ans has reached its ter/i2
nal phase. Their -ate is de-initivel% &e%ond their
reach. In the end+ hu/an &eings ,ill onl% have
&een an in-antile illness o- an integral
technological realit% that has &eco/e such a
given that ,e areno longer a,are o- it+ e'cept in
its transcendental di/ensions o- space and ti/e.
This revolution is not econo/ic or political. It is
an anthropological and /etaph%sical one. And itisthe -inal revolution3there is nothing &e%ond it.In
a ,a%+ it is the end o- histor%+ although not in the
sense o- a dialectical surpassing+ rather as the &egin2
ning o- a ,orld ,ithout hu/ans. @hile histor%
had a su&5ect+ there is no su&5ect o- the end o-
histor%.o /ore ,or8 o- negative or historical
-inalit%. .
It is the -inal stage o- a ,orld that ,e have
given up interpreting+ thin8ing or even i/agining
in -avor o- implementing it+ instru/entaliing it
o&5ectivel%+ or+ &etter %et: launching ourselves into
-
8/11/2019 Jean Baudrillard - The Agony of Power
54/90
e uni/agina&le venture o- per-or/ing it+
turning into a per-or/ance+ per-ecting it3at
,hich point` naturall% casts us out.
This ,orld no longer needs us. The &est o- all
possi&le ,orlds no longer needs us.
er-or/ance. Divestiture o- hu/ans and their
-reedo/. DisMuali-ication o- hu/ans in -avor o-
auto/atis/+ a /assive trans-er o- decision2/a8ingto co/puteried devices. A s%/&olic capitulation+
a de-eat o- the ,ill /uch /ore serious than an%
ph%sical i/pair/ent. Sacrifi*io dellintelletto, della
mluntii, dellimmagina*ione.
iinther Anders gives a stri8ing e'a/ple o- this
divestiture during the Korean @ar. 0acArthur
,anted to use the ato/ic &o/&+ &ut the politicians
roo8 the decision a,a% -ro/ hi/ in -avor o- a
&atter% o- co/puters that calculated the o&5ec2
tive4 &ene-its o- the operation in political and eco2
no/ic ter/s3and that -inall% decided against
using the &o/&.
uclear con-lict ,as avoided+ &ut as . Anders
notes+ s%/&olicall%+ /etaph%sicall%+ this a&dication
o- hu/an ,ill+ no /atter ,hat the conseMuences+
-or an i/personal concatenation+ this ;=idnapping o-
hu/an intelligence in -avor o- arti-icial intelligence
,;as a -ar ,orse disaster than nuclear devastation.
It /ar8s the point ,here hu/ans de-initivel%
renounced their destin% in -avor o- technological
authorit% and its unMuestiona&le superiorit%. It is
not a trans-er to a
divine
transcendence+ or an
ad5ust/ent o- the
,ill in -avor o-
chanceL it is apure
and si/ple
capitulation o-
thought in the -ace
o- its technological
dou&le+ reducing it
to a voluntar%
servitude -ar /ore
pro-ound than the
servitude o- a
people &e-ore their
t%rant. Thepassage
to electronic
calculation+ to
engineering andco/puterising is
disastrous: /ore
than a-ailure o- the
,ill+ it i/plies the
disappearance o-
ever% su&5ect+ &e it
the su&5ect o- po,er+
8no,ledge or
histor%+ in -avor o-
operational
/echanics and thetotal
deresponsi&iliation
o- hu/an8ind.
Toda%+ po,er
itsel- is an
e/&arrass/ent and
there is no one to
assu/e it trul%.
@e can no longer
/atch the per-ection
o- our tech2
nological devices.
@hat ,e produce is
&e%ond our
i/agination and our
representation.
Hu/anit%+
con-ronted ,ith its
o,n divinied
/odel+ ,ith the
realiation o- its o,n
ideal+ collapses.
Our a&ilities+ &oth
in the do/ain o- the
i/agi2 nation and
responsi&ilit% and in
the register o- desire
and pleasure+ are
co/pletel%
surpassec Those,ho &elieved in the
-
8/11/2019 Jean Baudrillard - The Agony of Power
55/90
unli/ited
/orphological and
anthropological
adapta&ilit% o-
hu/an8ind and its
a&ilit% to change at
,ill ,ere ,rong.
Toda%+ hu/an
&eings have &eco/e
the ,ea8 lin8 in
technological
processes+ in the
orld(procesing(
The onl% choicele-t is &et,eendisappearing or
Yeing
hu/anengineeried.4 And the
/ore the
per-or/ance gapgro,s+ the /orehu/an &eings
co/pensate -or
this -ailure &%e'panding their
technological par8+even e'tending it
to !loterdi58shu/anpar84 and
the &iological/odeling o- theles. Asha/ed o-
theirinco/pleteness+
hu/anshave turned
the/selves into
e'peri/ental &eings.
@e are+ in our
ro/ethean
e'cesses+ the onl%
culture to have
invented the
perspective o-
ideal 1D@th+ O-
total
per-or/ance+ up
to the supre/e
!tage o- realit%.
But ,e can no
longer /easure
`tll-!elves againstthis vertiginousdi/ension.
0odernit% 9the
#est can no
longer respond to
its tlivn values o-
unli/ited
progress and
gro,th.rogra//ing
has trans-or/ed
progress+ ,hich,as an idea+ a
great historical
idea+ into a
technolog2ical
operation o- the
,orld in real ti/e.
And in-init%+cXice
an ideal a&straction+
is /aterialied as
,ell iniilnite
gro,th+ the
i//ediate vertigo
o- pro-usion.And ,e are no,prisoners o- this
irreversi&le
di/ension3una&leto reinvent a -initeuniverse.
Econo/ic thin8inghas al,a%s,agered on
in-inite natural
resources+ on anincalcula&lehorion o-/aterial energies3the /odernde-initio n o-
-
8/11/2019 Jean Baudrillard - The Agony of Power
56/90
energ% &eing that it onl% de/ands to &e
li&erated9the li&eration4 o- hu/an &eings and
all o- their-aculties -ollo,s the sa/e /odel.
@ith the threat o- crises and the depletion o-
natural resources+ econo/ic thought has &een
touched &% the grace o- ecolog% and is rethin8ingits postulates on the possi&ilit% o- in-inite gro,tK
But it is not rethin8ing the other postulate on the
in-inite availa&ilit% o- hu/an &eings to increasing
a/ounts o- happiness and pleasure. This anthro2
pological illusion /a% &e even /ore serious
than the li/its on resources. Hu/ans are also
li/ited in their potential. @e i/agine that needs+
desires and de/and are all endless and ,e have
vigorousl%endeavored 9especiall% since =(= to
convince the/ to respond ,ith e'ponential
de/and to the e'ponentialit% o- gro,th. This is,here the &rea8
co/es in: hu/ans &rea8 do,n. Their li&idinal
and ps%chic resources4 are drained. Although
hu/an &eings can &e e'ploited at ,ill on the
level o- per-or/ance and production+ on the
level o- aspirations and pleasure+ the% have
li/its. These li/its dra, an i/passa&le line o-
resistance to the internal /achine o- gro,th.
o one can stand this e'crescence+ this in-inite
proli-eration3including the proli-eration o- the
species ,ith its si' &illion hu/an &eings.
"o-usion is a 8ind o- -atalit%3especiall% ,hen
people are over,hel/ed+ li8e the sorcerers appren2
tice.. Thee% are not overco/e &% the /alicious
-orcesdiat the% have unleashed+ &ut &% the &est
things
e% have created+ the -orces o- ood that the% have
unleashed.
This parado'ical situation is not a contradic2tion &et,een ends and /eans+ &et,een science
and /oralit%+4 or a lac8 o- &alance &et,een desire
and the /eans to -ul-ill it. On the contrar%+ it is
e h%perrealiation o- desire &e-ore it has even
had ti/e to appear that is the true curse.
It is not onl% happening on the individual and
collective level+ &ut on the level o- the species as
,ell. The entire species is passing through a
/o/ent o- panic in the -ace o- this overe'posure
to happiness and o- this e'travagant /aster% o-
e ,orld.
!tarting ,ith the irruption o- reason+ at the
da,no- /odernit%+ hu/an8ind launched itsel-
on an escape tra5ector% outside itsel-+ dra,n
&e%ond itspossi&ilities. !pace travel is onl% an
e'tre/e /etaphor o- this ta4=eoff, this escape
-ro/ /entalterritories.
This distortion+ this e'cess leads to a gro,ing
depression+ a deco/pensation+ not -ro/ an inacces2
si&le ideal+ &ut -ro/ a -or/ o- e'cess grati-ication.
-
8/11/2019 Jean Baudrillard - The Agony of Power
57/90
8
-
8/11/2019 Jean Baudrillard - The Agony of Power
58/90
The rule o- the ga/e -or the species+ the s%/&oli>
rule o- the ga/e+ is displaced.The trans-or/ation is too -ast -or hu/an
&eings to evolve and /ove -ro/ one -or/ to
another. @e are losing the secret o- all vital
energ%+,hich is never to go all the ,a%+ or to go
&e%ond the possi&le. @e are in the process o-
sacri-icing this s%/&olic reserve o-inco/pleteness in -avor
o- a totaliation o- li-e through technolog% and a
depletion o- all desire. It is the org%.4 But ,hat
happens a rr the orgyi> It &eco/es a schio2
phrenic -arce+ as >eronetti said. Or rather the
or'y turns into an ordeal. a Cud'#ento+ >od. decreeing thar ,e are incapa&le o-
-ul-illing our
+ ro#et&ean a#bitions
So-ialiJation itsel+ is in Luestion T&e*resent
crisis+ o- ,hich the disintegration o- the banlieiia
is onl% the spectacular -or/+ is the crisis o- general
disintegration in the -ace o- the ideal de/ands
o- socialit%. The distur&ances in the /argins
conceal the -act that societ% as a ,hole is resisting
the s%ste/atic coloniation o- socialiation. The
&ar o- total invest/ent in li-e through societ% and
econo/ics has &een set too high.
@hen did ,e discover that the deepest
de/ands ,ere social and econo/ic+ that the
onl% horion ,as the horion o- integration and
calculation] >apitals coup de force is to /a8eever%thing dependant on the econo/ic order+ to
su&5ect all /inds to a single /ental di/ension.
Ever% other issue &eco/es unintelligi&le. The
displace/ent o- all pro&le/s into econo/ic and
per-or/ance ter/s is a trap: the &elie- that ever%2
diing is granted us virtuall%+ or ,ill &e+ &% the
grace o- continual gro,th and acceleration3
including+&%; e'tension+ a universal li-ting o-
prohi&itions+e availa&ilit% o- all in-or/ation and+ o- course+
e o&ligation to e'periencejouissance.
$ntil no,+ ever%thing ,as organied &% the
tension &et,een desire and its -ul-ill/ent+
&et,een needs and their satis-action. This critical
situation ,as the source o- all o- our historical
con-licts: protests+ revolts+ revolutions. Toda%+
i//ediate consu/ption has /oved -ar &e%ond
e -aculties o- nor/al hu/an &eings to
e'periencepleasure. othing tells us that people
,ill no, &ea&le to &ear insatia&le desire a-ter a
/illenniu/ o- shortages3nothing tells us that
the% are read% -ortotal li&eration. othing is less
certain.
This is the true &rea8+ not a social -racture &ut
a s%/&olic one: in the advent o- an integral realit%
at a&sor&s all aspirations to,ards drea/ing+
surpassing or revolt.
8The despair of having everything.
8Th5 depair of being nothing.
8The despair of being everybody.
8 The despair of being nobody.
-
8/11/2019 Jean Baudrillard - The Agony of Power
59/90
current political events+ including the /ost vio2
It is hard -or us+ ,ith our reductive 9econo/ic and
rational anthropolog%+ to i/agine that &eing can
shrin8 or revolt &ecause it has &een given too
/uch. I- lac8 and servitude characteried earlier
societies+ opulence and -ree /ar8ets characterie
our societ%+ ,hich has entered its ter/inal phase
and is read% -or intensive care.
@e are not succu/&ing to oppression ore'ploitation+ &ut to pro-usion and unconditional
care3to the po,er o- those ,ho /a8e sovereign
decisions a&out our ,ell2&eing. 7ro/ there+ revolt
has a di--erent /eaning: it no longer targets the
-or&idden+ &ut per/issiveness+ tolerance+ e'cessive
transparenc%3the E/pire o- ood. 7or &etter or
3O&solescence o- the Other.
3O&solescence o- realit%.
3O&solescence o- death.
In -act+ to descri&e this anthropological &rea8+,here all old values are o&solete and ,here allevents ta8e on another /eaning+ ,e ,ould
have tointroduce the idea o- a non(Euclidean space3thespace o- hege/onic ,orld po,er+ ,ith itsunprecedented /achiner%+ &ut also the space o-another t%pe o- eveIt!3Even ts o- another orderchan historical events3unpredict a&le events+,ithout continuit% or re-erence3and ,hich aree radical sign o- a counter2po,er at ,or8.
,orse. The o&solescence o- Histor% opens a spaceo, %ou /ust light against ever%thing that
,ants to help %ou.
e, challenges+ ne, conte't. Ho,ever+ the general
at/osphere surrounding this ne, era+ this ne,
con-iguration is the o&solescence o- hu/anit% and
its values.
3O&solescence o- "eason and the Enlight