JDRT Sustainable Presentation
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Transcript of JDRT Sustainable Presentation
SUSTAINABILITY…development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
- Brundtland Report, 1987
Photo by Jeffrey Lee Mishler, © 2003. For more photos, visit www.JeffreyLeeMishler.com.
SUSTAINABLE TOURISM…
1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;
2. Provides a unique and authentic experience for the visitor;
3. Generates localized economic development benefits;4. Has a balanced or beneficial impact on the
environment;
SUSTAINABLE TOURISM…
5. Generates revenue that is invested in conserving and enhancing the unique features of the community;
6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and
8. Serves target markets that are profitable, with promising long term viability.
SUSTAINABLE TOURISM…
Refers to a level of tourism activity that can be maintained over the long term because it results in a net benefit for the socio-cultural, economic, and natural environments of the area in which it takes place.
(ICOMOS 2002)
TRIPLE BOTTOM LINE
An expanded baseline for measuring performance, adding socio-cultural and environmental dimensions to the traditional economic benchmark; a positive triple bottom line in tourism means a net:•Improvement in conservation of the natural environment;•Social benefit for local communities;•Profit for business owners and shareholders; and•Gain for national and regional economies.
TRIPLE BOTTOM LINE
PEOPLEPLANETPROFIT
GEOTOURISM
Geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.
Source: National Geographic Center for Sustainable Destinations
Why should we care?
DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE
Touring R & R Entertainment
touring‐style tourismrelies on human and physical character of place
ACTIVITIES• sightseeing• history• nature• scenery• hiking / Nordic skiing• local shopping• typical cuisine• photography• culture & festivals
Photo by Sue Parsons, Flickr
Photo by Peter Marbach
touring‐style tourismrelies on human and physical character of place
ACTIVITIES• sightseeing• history• nature• scenery• hiking / Nordic skiing• local shopping• typical local cuisine• photography• culture & festivals
CHARACTERISTICS
• Diffuse impact
• Human powered
• Supports small businesses
• Requires protecting nature
and heritage
• Needs architecture,
landscapes, culture unique to
the locale.
R & R tourismdepends only on physical character of place
ACTIVITIES• coastal resorts
• golf
• downhill skiing
• water sports
• vacation homes
R & R tourismdepends only on physical character of place
ACTIVITIES• coastal resorts
• golf
• downhill skiing
• water sports
• vacation homes
CHARACTERISTICS• risk of sprawl
• environmental impacts
• opportunity for architecture,
landscaping, cuisine, day tours,
that suit the locale
entertainment‐style tourism manufactured attractions do not depend on
character of place
ACTIVITIES• theme parks
• outlet malls
• amusement parks
• convention centers
• sports arenas
• casinos
entertainment‐style tourism manufactured attractions do not depend on
character of place
ACTIVITIES• theme parks
• outlet malls
• amusement parks
• convention centers
• sports arenas
• casinos
CHARACTERISTICS• changes nature of locale
• high impact
• mass tourism
• high traffic
• high employment generator
DESTINATION STYLE DRIFT . . . if development unchecked, unguided
Touring R & R Entertain-ment
Unspoileddestination
SPOILED ?
Visit Beautiful Visit Beautiful Oregon!Oregon!
Plog’s psychographic continuumAfter Stanley C. Plog, PhD
VENTURERS PAROCHIALS(DEPENDABLES)
Venturers
Near-Venturers
Near-Parochials
Parochials
Centric-Venturers
Centric-Parochials
“MATURE” DESTINATION
BACK TO THE PRINCIPLES…
1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;
TIMBERLINE LODGE ON MT. HOOD
KAHKAH--NEENEE--TATAWARM SPRINGS RESERVATIONWARM SPRINGS RESERVATION
KUNA YALA PANAMA
2. Sustainable tourism provides a unique and authentic experience for the visitor;
LOCALHISTORY
PORTLAND BRIDGE PEDAL
DAS PARK HOTELOttensheim, Austria
3. Sustainable tourism generates localized economic development benefits;
LOCAL MUSIC
LOCAL CUISINE
LOCAL MARKETS
Photo courtesy of Jeff Behan © 2008
LOCAL CRAFTSEugene Saturday Market
LOCAL ART
LOCAL ART
LOCAL GUIDES
LOCAL FISHERMEN
LOCAL SHOPKEEPERS
Photo by Iercercle
BUSTLING MAIN STREETS
$$$$ NEED TO STAY LOCAL
4. Sustainable tourism has a balanced or beneficial impact on the environment;
Why do this?
• 80% of American travelers consider themselves as environmentally conscious
• 51% claim despite the economic downturn they still want to patron good (sustainable) businesses
(Source: Travel Industry Association and Ypartnership, 2009)
Eight out of 10 (78%) U.S. adults consider themselves "environmentally conscious"
• 85% turn out the lights when they leave a room;
• 67% practice energy efficiency by regulating air conditioning and heating when not at home;
• 53% keep showers short.
(Source: Travel Industry Association and Ypartnership, 2007)
Thirty-two percent of those surveyed said they will be more environmentally conscious in their travel decisions this year, as compared with 26 percent last year.
(Source: TripAdvisor 2009)
USE OF NATURAL FEATURESSokol Blosser Wine Cellar - Dundee, OR
• underground chamber naturally stays cooler
• rounded profile blends in with landscape
For more information, visit the Sokol Blosser Winery website at www.sokolblosser.com
Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.com
APPROPRIATE TECHNOLOGYOregon Parks & Rec Dept. Composting Toilets
Smith Rocks, Oregon
The system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
• virtually odorless
• solar power used to drive ventilating fan
• less frequent removal of remaining solids
• compost used for fertilizer
GREEN DESIGNMONTEREY BAY SHORES
RESORT
MONTEREY BAY SHORES RESORTRooftop solar panels & living walls
5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
Example: Lindblad ExpeditionsInternational Ecotourism Company
Lindblad seeks to travel in an environmentally responsible way, leaving the places they visit as they found them.
Photo of research station by Holly Gordon and photo of the M/S Polaris by L, Arnold Frederick off of the Lindblad Expeditions website at www.Expeditions.com.
They raise money from their guests to support local conservation efforts in the regions where their vessels operate.
LUANG NAMTHA, LAOS
Photos by Kristin Dahl Photos by Kristin Dahl ©© 20032003
Revenue used for community projects such as primary schools & health education.
Locals are certified as hiking and raft guides. Profits used to establish a local tourism association.
LAPA RIOSCosta Rica
Photos from the Lapa Rios website at http://laparios.com/laparios.htm.
A portion of profits to support local schools.
Guided tours with local guides help support the ongoing maintenance and land preservation.
DOLLARS A DAY for Conservation ProgramAlaska
For more information visit the Alaska Wilderness Recreation and Tourism Association website at http://www.awrta.org/dollarsaday.html. Photo of Juneau, Alaska by Craig Dahl, 2002.
During 2001, 35 AWRTA business participants of the program raised over $25,000 for conservation organizations.
UNICEF’S TAP PROJECT
HEATHMAN HOTEL
&
FRIENDS OF FOREST PARK
Globally, “voluntourism” is one of the fastest growing segments of the travel market
Why do this?
6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
KOTOWA COFFEE TOURS Boquete, Panama
EDUCATIONALVOLUNTEER VACATIONS
7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and
South African National ParksHoerikwaggo Trail
- short video -
Oakridge, Oregon
METHOW VALLEYMulti-Use Trails
Taken from the Methow Valley Sport Trails Association website atTaken from the Methow Valley Sport Trails Association website at http://www.mvsta.comhttp://www.mvsta.com. .
•• 125 miles of multi125 miles of multi--use trails (winter use trails (winter & summer activities)& summer activities)
•• Many public access points, Many public access points, connecting two townsconnecting two towns
•• Links Nordic trail system, Pacific Links Nordic trail system, Pacific Crest trail, hikers and mountain Crest trail, hikers and mountain bikersbikers
•• Formed a private nonFormed a private non--profit to profit to coordinate marketing, events, coordinate marketing, events, maintenancemaintenance
8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
Sightseeing/ Adventuring
Culinary tourism
Civictourism
Cultural tourism
From eco‐ to geo‐
Ecotourism(nature)
Heritage tourism
Indigenous tourism
GEOTOURISM
Agri‐tourism
All place‐based types of tourism =
the ENTIRE destination
Manage tourism so that it pays to protect the place, not destroy it.