Strengths

• Brand Recognition - classic American brand image• Long History - been around since the early 1900s. • JC Penney also has a strong strategy regarding

discounts and the JC Penney Rewards program. • New brands into the store such as Sephora and

MNG by Mango• Inventory turnover up from 2.28 to 3.25 between

last two quarters

Weaknesses

• JC Penney’s target market.– over 50 years old– interested in bargains– makes less than $35,000 a year.

• Brand Image and Recognition - “Grandma’s Brand”

Threats

• Competitors