JCCI Jerry Mallot January 19 2011
description
Transcript of JCCI Jerry Mallot January 19 2011
Cornerstone Goals for the
Northeast Florida Region
Increase per capita income/wealth
Create higher paying jobs
Position area for the new economy
Increase and enhance the workforce
Expand the tax base
Encourage business and industry development
within the region
Grow without sacrificing quality in the
environment
Why Do ED Regionally? Partners vs. Competitors
More Resources
Creates Efficiencies
Combined Research
Prospects Demand It
More Opportunity for First Coast Counties
Jerry Mallot- PresidentHeadquarters
John Haley- SVP•Aviation & Aerospace
•Advanced Manufacturing
Mike Breen- Director •International
•Logistics & Transportation
•Information Technology
Cathy Chambers- VP•Financial Services
Broderick Green- S. Manager•Life Sciences
Melanie Moore- Senior Director
Tien Flowe- Coordinator•Research & Business Intelligence
CORNERSTONE MANAGEMENT ASSIGNMENTS
Key Elements of Partnership
Research
Marketing
Prospecting/Recruiting
Communications/Strategies
Closing the deal
Research
Demographics/Labor
Buildings/Real Estate
Targeted Industries
Specific Prospect Needs
Software for Prospect Management Website
Research – Commute Zone &
Labor Force Analysis Study
Ulrich Research
Labor Force within 20-, 40- and 60-Minute Commute Times
22 Employment Nodes Throughout Region
Study Components
Demographic Analysis
Maps
Phone Survey
Commute Zone / Labor Analysis
Study2004 Labor Force by Zone: 20 Minutes (green) =164,56740 Minutes (yellow) = 503,18660 Minutes (red) = 673,848
Available Properties
Eastpark Business Center
Westside Industrial Park
Perimeter West Industrial Park
Hercules Building
Capital Plaza III
Cypress Point Business Park
Regional Programs
Bi-Monthly Partner Meetings
Prospects
Strategic Issues
County Visits
Regional ED Forums
Regional Issue Briefs
PROSPECT MANAGEMENT PROCESS
Lead / Prospect Intake
Prospect Classification
Initial Response
Sales Plan Development
Relationship Building
Follow Up
Initial Community /Site Visit
Subsequent Site /Prospect Visits
Negotiation
Announcement
Start Up
Existing BusinessRetention & Expansion
Marketing Philosophies
Research/Information-Based
Differentiation
Direct Contact when Possible
“Market” the Information
Never Assume they Know
Develop Relationships
The Most Important Sources of
Business
Marketing Program
Site Consultants
Enterprise Florida
Local Referrals
Direct Marketing to Targeted
Companies
Researched
Letter and Industry “Tip Sheets”
Follow Up
Project Manager Specialist
2011 Cornerstone Budget
Business Recruitment/Expansion,
$1,710,875, 70%
Business Climate/Public Policy,
$276,567, 13.9%
Small Business/Entrepreneurship
Development, $178,297, 7.4%
Work Force Development, $396,417, 15%
Total Cornerstone 2011 Budget: $2,871,000
Recent AnnouncementsHeadquartersCompany Name Employees
Adecco 100
Fidelity National Financial 200
I.B.A. (Ion Beam Applications) 50
InEnTec Chemical 10
Nemours Home Office 25
Pilot Pen 66
PSS World Medical 277
RailAmerica 95
Smurfit Stone 61
Recent AnnouncementsFinance & Insurance ServicesCompany Name Employees
CIT 300
Deutsche Bank 1,000
Digital Risk 300
Enhanced Recovery Corporation 274
EverBank 120
Fidelity Investments 1,200
Lender Processing Services (LPS) 600
Bank of America/Merrill Lynch 1,000
PNC Mortgage 200
Tax Defense Network 150
Recent AnnouncementsInformation Technology
Company Name Employees
AT&T Florida 266
BellSouth/AT&T 300
Blue Cross Blue Shield of Florida 60
Comcast 160
Meridian Development Center 27
Ultramatics 50
Web.com 139
WebEx 50
Recent AnnouncementsAdvanced Manufacturing
Company Name Employees
Florida Boilerplate 25
Gerdau Ameristeel 5
J.C. Renfroe & Sons 32
Oshkosh Truck 100
St. Johns Ship Building 73
Saft America 279
Recent AnnouncementsAviation & AerospaceCompany Name Employees
Airborne Tactical Advantage Company 60
Aviation Systems Engineering Company (ASEC)
10
AVMAX Montana Inc 100
Boeing Company 125
Capital Avionics 30
FlightStar Aircraft Services 350
SSE, Inc. 60
Recent AnnouncementsDistribution & LogisticsCompany Name Employees
Bridgestone Americas Tire Operations 250
COACH 80
Dr. Pepper-Cadbury Schweppes 40
ICS Logistics 90
Interline Brands 70
Mercedes-Benz 98
Michael’s 60
Mitsui O.S.K. Lines 200
Samsonite 53
Unilever USA 150
Volkswagen of America 60
Volvo/Mack Trucks 52
Wal-Mart Distribution 600
Company Name Employees
Bodytel 13
Eurofin Scientific 12
PSS World Medical 50
Ranbaxy Pharmaceuticals 12
Specialty Disease Management Services 40
W. Lorenz Surgical/Biomet Microfixation 20
Recent AnnouncementsLife Sciences