JCCAC Community Arts Promotion Scheme Briefing Session 20-11-2009.

JCCAC Community Arts JCCAC Community Arts Promotion SchemePromotion Scheme

Briefing SessionBriefing Session

20-11-200920-11-2009


Scheme DetailsScheme Details

To support Community Arts ProjectsTo support Community Arts Projects: : welcome welcome arts promotion projects catered to the needs and iarts promotion projects catered to the needs and interests of their respective communities (not confinterests of their respective communities (not confined to Shamshuipo district) , in particular activities ned to Shamshuipo district) , in particular activities that give prominence to the arts and culture uniquthat give prominence to the arts and culture unique to their communitiese to their communities



To support not more than 4 ProjectsTo support not more than 4 Projects: : The proposed The proposed project, which contains a particular theme, is expected to project, which contains a particular theme, is expected to include an exhibition as its core activity and a variety of include an exhibition as its core activity and a variety of activities, such as performances, guided tour, workshops, activities, such as performances, guided tour, workshops, street parades and family programs organized under the street parades and family programs organized under the same theme. The exhibition must be held primarily over a same theme. The exhibition must be held primarily over a period of 3 to 4 weeks at the L0 or L1 Gallery of JCCAC. period of 3 to 4 weeks at the L0 or L1 Gallery of JCCAC. The activities may be presented in various form of artsThe activities may be presented in various form of arts



Encourage PartnershipEncourage Partnership: : The Scheme welcomes The Scheme welcomes applications from organization applicants who may applications from organization applicants who may invite schools and artists to devise the proposed invite schools and artists to devise the proposed activities. Moreover, it is highly encouraged that activities. Moreover, it is highly encouraged that current JCCAC tenants to take part in the Scheme in current JCCAC tenants to take part in the Scheme in the role of either project participants or joint partnersthe role of either project participants or joint partners


Scheme DetailsScheme DetailsTo facilitate wider public participation, the organization To facilitate wider public participation, the organization applicant applicant may choose to hold the exhibition during the may choose to hold the exhibition during the following time periodsfollowing time periods::

June-July 2010June-July 2010December 2010 to January 2011December 2010 to January 2011February to March 2011February to March 2011April to May 2011April to May 2011June to July 2011June to July 2011


Target audiences and SubsidyTarget audiences and SubsidyTarget audiencesTarget audiences:: may include, but not limited may include, but not limited to, teachers and students from local schools, to, teachers and students from local schools, community residents and youth. Two of the community residents and youth. Two of the supported projects preferably targeted at studentssupported projects preferably targeted at students

SubsidySubsidy:: each successful project will be granted a each successful project will be granted a sum of not more than HK$350,000 (rental fee of sum of not more than HK$350,000 (rental fee of exhibition venue is waived)exhibition venue is waived)


Assessment CriteriaAssessment Criteria

- Effectiveness in raising awareness of and participation in the arts - Effectiveness in raising awareness of and participation in the arts among residents of local communities among residents of local communities- Sustainability and positive impacts on the communities, and the number - Sustainability and positive impacts on the communities, and the number

of beneficiaries of beneficiaries- Ability to address the unique characters of the communities, as well as - Ability to address the unique characters of the communities, as well as the backgrounds, interests and needs of the target audiences the backgrounds, interests and needs of the target audiences- Quality of project positioning, promotion and publicity strategies- Quality of project positioning, promotion and publicity strategies- The level of artistry and innovation of the proposed project- The level of artistry and innovation of the proposed project- Skills and capabilities of the applicant to organize community-based art - Skills and capabilities of the applicant to organize community-based art and cultural activities and cultural activities- Involvement of the JCCAC tenants- Involvement of the JCCAC tenants


Time frameTime frame5th Jan 2010 5th Jan 2010 Application deadlineApplication deadlineApril 2010 April 2010 Announcement of application resultAnnouncement of application resultMay 2010 to Aug 2011May 2010 to Aug 2011 Projects ImplementationProjects Implementation


Venue SupportVenue Support Waive of rental feeWaive of rental fee :: L0 or L1 GalleryL0 or L1 Gallery

Free use space Free use space:: L1 Courtyard (stage & activity area)L1 Courtyard (stage & activity area)L2 TerraceL2 TerraceL3 Common space (514 sq. ft.)L3 Common space (514 sq. ft.)L4 Common space (746 sq. ft.)L4 Common space (746 sq. ft.)L5 Common space (583 sq. ft.)L5 Common space (583 sq. ft.)L6 Common space (624 sq. ft.)L6 Common space (624 sq. ft.)L7 Common space (1,204 sq. ft.)L7 Common space (1,204 sq. ft.)Corridors are open for hanging 2-D artworkCorridors are open for hanging 2-D artwork

L0 藝廊 L0 Gallery

L1 藝廊 L1 Gallery

中央庭園Central Courtyard

L2 平台L2 Terrace

L7-191,038 平方呎$ 500/ 每日

天台Roof top

Roof top 1

2,681 平方呎$ 400/ 每日

Roof top 2

1,320 平方呎$ 300/ 每日


Venue SupportVenue Support

Paid VenuePaid Venue ::L7-19 Function room 1,038 sp.ft. HKD500 per dayL7-19 Function room 1,038 sp.ft. HKD500 per day

Roof TopRoof Top- Area 1: 2,681 sq.ft.- Area 1: 2,681 sq.ft. HKD400 per day HKD400 per day - Area 2: 1,320 sq.ft.- Area 2: 1,320 sq.ft. HKD300 per dayHKD300 per day

Should the project be held at the above paid venue, please eShould the project be held at the above paid venue, please enter the estimated expenses in the financial plan for considernter the estimated expenses in the financial plan for consideration and approvalation and approval

Venue SupportVenue SupportThe following technical services and venue equipments are included in this The following technical services and venue equipments are included in this Scheme:Scheme:

Multi-Media projectionMulti-Media projection– One projector unit will be provided for each Gallery; additional unit is $300/day– One projector unit will be provided for each Gallery; additional unit is $300/day

Lighting services (1 time)Lighting services (1 time)– Please reserve at least 2 hours for focusing lights for each Gallery– Please reserve at least 2 hours for focusing lights for each Gallery

Sound service for exhibition opening ceremony (within 4 hours)Sound service for exhibition opening ceremony (within 4 hours)- Including 1 technician and providing maximum 4 wireless microphones,- Including 1 technician and providing maximum 4 wireless microphones, $150 per each additional hour $150 per each additional hour- Additional sound service is $600 / every 4 hours- Additional sound service is $600 / every 4 hours

Simple sound systemSimple sound system – Including 1 wire microphone and 1 speaker, operated by hirer – Including 1 wire microphone and 1 speaker, operated by hirer

Under normal circumstances, sale commission of products or merchandise sold inside the Under normal circumstances, sale commission of products or merchandise sold inside the gallery could be waivedgallery could be waived


Venue SupportVenue Support

Gallery Artisan or technician to assist set up or dismantle, charGallery Artisan or technician to assist set up or dismantle, charge at $ 480/ every 4 hours. No special cleaning or security serge at $ 480/ every 4 hours. No special cleaning or security services will be provided. If such services are required, please inclvices will be provided. If such services are required, please include the budget estimation in the proposal for assessment.ude the budget estimation in the proposal for assessment.

For those proposed activities which will be held in central courtFor those proposed activities which will be held in central courtyard or communal spaces, please include the budget estimatioyard or communal spaces, please include the budget estimation of equipment rental and technical services charge in the propn of equipment rental and technical services charge in the proposal for assessment.osal for assessment.



Publicity SupportPublicity Support

JCCAC will provide the following support on publicity for JCCAC will provide the following support on publicity for grantees:grantees: ::- - JCCAC WebsiteJCCAC Website- Programme Guide - Both printed copy and e-version- Programme Guide - Both printed copy and e-version- Banner Location - Hanging of banners on designated location will - Banner Location - Hanging of banners on designated location will be supported, subject to the availability of the spacebe supported, subject to the availability of the space

(Information of the programme should be provided by grantees)(Information of the programme should be provided by grantees)


Meet the JCCAC TenantsMeet the JCCAC Tenants

Details Details JCCAC Tenants---Artists and Art Organizations:JCCAC Tenants---Artists and Art Organizations:

http://jccac.org.hk/index.php/Chinese/artistbrowsehttp://jccac.org.hk/index.php/Chinese/artistbrowse

JCCAC Community Arts Promotion Scheme Briefing Session 20-11-2009.

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Transcript of JCCAC Community Arts Promotion Scheme Briefing Session 20-11-2009.