Jc Mothers Day

download Jc Mothers Day

of 15

  • date post

  • Category


  • view

  • download


Embed Size (px)

Transcript of Jc Mothers Day

  • 1. JUICY COUTURE MARKETING CAMPAIGN15-31 March 2008 Gulf beauty General Trading JORDAN

2. Introduction

  • Mothers Day (21 March ) is one of the most important occasions in Jordan , indeed most of the purchases is concentrating on perfumes , for that we decided to have a concentrated campaign in the related period to get the most possible sales results
  • We have focused during our campaign on
  • maximum attractive and elegant exposure for the brand at the most important retail shops (in a shopping center)
  • Spraying Campaign
  • Added value gift for the customers (exclusively VA VA VOOM Customers)
  • And Sampling campaigns at banks and major ladies gatherings

3. WINDOWS 4. Windows @ Gifts Center Shops 5. Windows@ MerchWe did our best to keep our JC Windows at MERCH Shops since the launch and till end of March 6.


7. Entrance Dummy at right hand of the entrance Transparency & banner at the left side 8. Inside Shop Danglers and wobblers hanging from ceiling 9. Inside shop (2) Boxes on the pathwaywhich is a good tool to catch attention 10. @ the back of the shop 11. Spraying Campaign

  • We made similar spraying activity to the one that we did during Valentine Day , and we even used the same promoter .
  • But to add more attraction we changed the dressing of our stand to make it more eye-catching

12. Special GiftA nice box of luxury chocolate were given as a gift for every JC purchase 13. Sampling campaign

  • We used limited number of similar boxes to the one given during the Gift with purchase event to do a sampling campaign at banks and ladies gatheringadding Juicy Couture sample to the chocolate.
  • That had a good effect , mentioning that since the launch samples (alone) are distributed widely and intensively by our promoters specially at JC Retail shops/doors

14. Closing

  • This event has also: 1)granted us a better level of brand awareness at the outlets and between customers
  • 2) achieved better sales results


  • Thank you