Jbpm concept presentation summer2014

CONCEPT DEVELOPMENTSUMMER 2014

The Historic Portland Public Market Foundation dba James Beard Public Market 501(c)3, Tax EIN: 26-0070100

222 SW Washington St.Portland, OR 97204(503) 208 2071

[email protected]

Board of Trustees Richard Harris, PresidentWendy Lane Stevens, Vice PresidentJanie Hibler, SecretaryAndrew Franklin, TreasurerPippa ArendJim BeanPietro FerrariAmelia HardGreg HigginsLynn Loacker Martin McClananGary RothDan SaltzmanLisa SedlarJohanna Thoresz

Standing CommitteesBoard Nominating, Wendy Lane Stevens ChairBuilding, Richard Harris ChairCommunity Advisory Team, Pietro Ferrari ChairEvents, Amelia Hard ChairFinance, Andrew Franklin Chair

StaffRon Paul, Executive DirectorLori Warner-McGee, Development DirectorAnn Forsthoefel, Outreach and Operations DirectorJennifer Mannhard, Project and Office Manager

To MarketWhat is it that makes this place so remarkable? What defines our food and cooking—climate, soil, people or culture?

After three decades reveling in the seasonal bounty of this place we call Oregon—whether while gardening, cooking or eating— it’s clear to me that we are very fortunate to reside here. The region we inhabit has few peers when it comes to its diverse harvests from our lands and waters. The quality of these ingredients has nourished a flourishing food culture on all levels from small farms to ranchers, food artisans, winemakers, brewers, cheese makers—the list is seemingly endless. The result of all of this spontaneous ferment is a food scene that is adored and envied nationwide.

Where to now? To market!

All of the world’s food capitals have a feature in common—a grand permanent market to proudly showcase their culinary abundance. Vienna’s Naschmarkt, Borough Market in London, Nishiki-dori in Kyoto: these places are their city’s pantries and are gathering places for locals and tourists alike. Portland’s food scene has come of age and the time has come for us to open our kitchen cupboards to all.

The James Beard Public Market will provide a venue to shop, learn, eat, and most importantly, embrace and preserve our state’s grand agricultural heritage. Whether as farmer, shopper, chef, teacher, tourist or student, there’ll be great things for all at the market.......

–Greg Higgins, gardener & chef

“All of the world’s food capitals have a feature in common—a grand permanent market to proudly showcase their culinary abundance.”

MARKET TOWNAgricultural and culinary heritage

Why James Beard? James Beard was a famous chef and writer and Portland native who as helped start the movement for fresh local food in the United States. Shopping with his mother at Portland’s public markets gave him an early appreciation for Oregon’s culinary riches.

In Portland, a Golden Age of Dining and Drinking

Excerpt from the NY Times

...At first [Portland] was a sort of underground stop for food and wine lovers who had heard word of small, fascinating restaurants run by young, talented chefs serving a bounty of local produce. It’s underground no more. Portland has emerged from its chrysalis as a full-fledged dining destination.

This is a golden age of dining and drinking in a city that 15 years ago was about as cutting edge as a tomato in January. Every little neighborhood in this city of funky neighborhoods now seems to be exploding with restaurants, food shops and markets, all benefiting from a critical mass of passion, skill and experience, and all constructed according to the gospel of locally grown ingredients.

In close proximity is a cadre of farmers committed to growing environmentally responsible produce with maximum flavor, delivered to restaurants and to the gorgeous farmers’ markets that dot the city. There are local fisheries and small beef, lamb and pork producers. Not far away is the Hood River Valley, with its myriad fruit growers who supply glistening, fragile berries and stonefruits of every stripe and color.

World-class wine is produced in the Willamette Valley, the center of the Oregon wine industry, just a half hour’s drive away. Portland has six micro-distilleries making any kind of spirits you can name and, if you’d like a chaser, more breweries than any other city on earth. Just as important is a receptive populace, demanding yet eager to be wowed.

By ERIC ASIMOVPublished: September 26, 2007

Michael Rubenstein for The New York TimesLe Pigeon at prime time.

“In close proximity is a cadre of farmers committed to growing

environmentally responsible produce with maximum flavor.”

“Portland has emerged from its chrysalis as a full-fledged dining destination.”

studiojeffreys + KASA Architects 12

Morrison Bridgehead Site

Morrison bridge site

MARKET SITEMorrison Bridge Head

“Highlight the Willamette River as the Central City’s defining feature by framing it with a well-designed built environment, celebrating views to the larger surrounding landscape, improving east-west access and orientation and encouraging a range of river-supportive uses.” – City of Portland, Central City 2035 Concept Plan, Goal K, October 2012

“Having a year round Public Market would allow Portland to showcase its local food production as well as continue to be a leader in regional promotion of foods and their products. The Morrison Bridge Space is an ideal location for such an operation. It is highly visible to Oregonians and visitors to Portland…and is a natural gateway to downtown Portland. The space would provide new opportunities for local producers of farm products, as well as bring energy to an underutilized section of town.”

- Food Innovation Center

“It [the Morrison Bridge] is highly visible to Oregonians and visitors to Portland…and is a natural gateway to downtown Portland.”

“Highlight the Willamette River as the Central City’s defining feature by framing it with a well-

designed built environment.”




MARKET SITEMorrison Bridge Head

Morrison Bridge

SW Naito Parkway

Tom McCall Waterfront Park

Market Site

SW Naito Parkway

Market Site

Tower Site

SW 1st Ave/MAX

SW 2nd Ave

MELVIN MARK COMPANIES

28

C. DESIGN CONCEPTExcellence in DesignThe tower will be the “hinge-pin” and gateway icon at the center of a multitude of different flows—pedestrian, bicycle, traffic, light rail, and food—and its curved design form will be expressive of this dynamic and vital intersection. In addition, the curved plan deliberately echoes the plan and form of the market halls to reinforce a cohesive “clover leaf” concept. This initial concept only touches on the potential to incorpo-rate further biomimicry concepts, taking inspiration from and emulating natural forms and systems—a concept that will blend food, people, function and form.

The tower envisions office use with approx 17,000 sf net floors, basement parking, and retail at grade. Balconies and floor-to-floor glazing facing the river will create spectacular views to the Cascades beyond, making this a highly desirable premier office development. The narrowing of the tower form to the river side will present an elegant east-facing façade, strengthening the gateway icon for the approach from the Morrison Bridge.

Safe Pedestrian AccessThe Morrison Bridgehead site, with its easy access to bus and light rail service as well as approximately 1,200 public and private short-term parking spaces within blocks, is an ideal site for the Public Market. The County’s recent improvements to the pedestrian and bicycle accessibility on the bridge ramps makes the approach to the Public Market safe for people coming from both downtown and the eastside. Printing Press Park on First Avenue will be enhanced by new pedestrian activity through the area, and will add to a rich and dynamic pedestrian experience.

Enhancing Site OpportunitiesThis multi-purpose site has two distinctively different anchor development opportunities. Blocks 1, 2 and 39 represent a rare opportunity in Portland’s Central Business District with three contiguous blocks under single ownership currently developed with surface parking. Development constraints are equally unique given the impact of the Morrison Bridge ramps and the requirement to maintain access for ongoing mainte-nance and potential future replacements. The Public Market is the ideal anchor development for this portion of the site. The infrastructure and support needed for the market will require minimal disturbance to the subsurface and elevated bridge structures. The Public Market will activate the site seven days

SALMON SPRINGS

FOUNTAIN

DOWNTOWN RETAIL DISTRICT

“OLD TOWN”DISTRICT

LLOYD DISTRICT

SATURDAY MARKET

PUBLIC MARKET

CENTRAL EAST SIDE

ESPLANADE LO

OP

The Public Market will become the hub and connector to the surrounding cultural, social and economic districts.

SW WASHINGTON STREET

SW ALDER STREET

SW MORRISON STREET

SWSE

CON

DAV

ENUE

SWNA

ITO

PARK

WAYSW

FIR

STAV

ENUE

0' 50' 100'

The Public Market’s central location will encourage pededstrian access from all over the city.

The Public Market will become the hub and connector to the surrounding cultural, social, and economic districts.

South Market Hall Site

SW Naito Parkway

Morrison Bridge


North Market Hall Site

Morrison Bridge Ramp to Naito Pkwy

North Site




MARKET PROGRAMStreet Level


Outdoor Storage

Outdoor Storage

LobbyPlaza

Recycle

Stalls

Recycle

Lobby

Naito Parkway

Stalls

North Market Hall Ground floor 22,350 gross sf 60 Stall Modules 9,500 net sf

Market Hall 18,875 gsf

Storage 3,324 gsf


Storage 3,300 gsf

!Ground 45,100 sqft Second 35,000 sqft Basement 12,900 sqft Total 93,000 sqft

South Market Hall Ground floor 22,750 gross sf 60 Stall Modules 9,700 net sf

Ground Floor Concept

SW Naito Parkway


SW 1st Ave/MAX

SW 2nd Ave

North Market Hall

South Market Hall

Storage

Storage

Bridge supports for Morrison Bridge above

Plaza & Mobile Vendor Stalls

NewTower Project

ExistingOffice Tower

SW Stark St


Mathallen Oslo

case study

MARKET PROGRAMExamples from Mathallen, Oslo

Mobile vendors in Brugge, Belgium




Mezzanine LevelMARKET PROGRAM


Outdoor Storage

Outdoor Storage

LobbyPlaza

Recycle

Stalls

Recycle

Lobby

Naito Parkway

Stalls



Storage 3,324 gsf


Storage 3,300 gsf




SW Naito Parkway


SW 1st Ave/MAX

SW 2nd Ave

Restaurant

Storage

Plaza & Mobile Vendor Stalls

(below bridge)

NewTower Project

ExistingOffice Tower

SW Stark St

Storage

Partner Offices

Demo Kitchen& Event Space

MarketOffices


Mathallen Oslo

case study


Mathallen Oslo

case study


Mathallen Oslo

case study

James Beard Public Market• Two iconic market halls • 100-120 vendor stalls• 350 green jobs• Teaching kitchen• Event venue• Sustainable deliveries• Local economic growth

MARKET PROGRAMExamples from Mathallen, Oslo


Outdoor Storage

Outdoor Storage

LobbyPlaza

Recycle

Stalls

Recycle

Lobby

Naito Parkway

Stalls



Storage 3,324 gsf


Storage 3,300 gsf




CONCEPTUAL LAYOUT


Cafe / Exhibitions bridge 1,300 gsf

m

Open to below

Mercantile 5,750 gsf

!Event/Function space 4,660 gsf 200-seats

Demo kitchen

Chair/table storage

Vendor break room 1,100 gsf

Catering Kitchen 1,050 gsfw

!Business Center

m

w

Pre-Function bridge

Restaurant2,650 gsf

Kitchen 980 gsf

3,700 gsf

South Market Hall Second floor 17,700 gross sf

North Market Hall Second floor 17,300 gross sf


Market Admin OfficesOpen to below

Views to park & river

Views to First AveViews to First Ave

Views to park & river

Cafe / Exhibitions bridge 1,300 gsf

BalconyPre-Function bridge

Private Dining

Naito Parkway

Second Floor Concept

CONCEPTUAL LAYOUT

INSPIRATIONGlobal Precedents


Mathallen Oslo

case studystudiojeffreys + KASA Architects 6

Mathallen Oslo

case study

Mathallen, Oslo


Mathallen Oslo

case studyMathallen, Oslo


Torvehallerne Copenhagen

Case study



Case study



Case study


Torvehallerne, Copenhagen

Torvehallerne, Copenhagenstudiojeffreys + KASA Architects 9


Case study


Granville Island, Vancouver BC


Milwaukee, Wisconsin

Living in Oregon for almost 50 years has given me a deep sense of place and an appreciation of our rich seasonal bounty. The abundance of u-pick farms and the availability of wild game, fish and berries, has formed a strong bond between the land and the community that’s shaped our current food culture.

Over the years I’ve enjoyed traveling overseas and exploring other culinary areas, but it has made me realize Oregon is the exception and not the rule—it is truly one of the greatest culinary regions in the world. With the fertile Willamette Valley right in our own back yard, the fast turn-around time from the field to the kitchen is the dream of any cook.

A year-round indoor public market will be a showcase for Oregon’s culinary products, where cooks can shop, children can learn about healthy cooking and sustainable food ways, and family and friends can join together in the celebration of food.

–Janie Hibler, James Beard Public Market Board

Parking Lot

Public Market

Help transform three parking lots into the heart and soul of our region’s food economy!

Wroclaw, Silesia, Poland

Grand Opening Spring 2018VISION TO REALITY

The mission of the James Beard Public Market is to operate a daily, year-round, indoor-outdoor venue to showcase our region’s bounty, to promote sustainable agricultural practices, to encourage healthy eating, and to provide entrepreneurial opportunities for those who produce and sell the food we eat.

2014 2015 2016 2017 2018

Concept Development

Community Outreach

Building Design

Construction

Budgeting

Grand Opening

Fundraising

First to Market!

Portland, after leading North America in the quality and quantity of its public markets, is ready again for a permanent, year-round, indoor/outdoor market that captures the essence of our culinary heritage and culture. An ever-increasing number of citizens from all walks of life have rallied in support of the Market’s mission and we want to sincerely thank them for their early commitment. But they alone cannot will the Market into existence. This community effort requires you, your friends, neighbors and colleagues to help Portland realize its unique culinary and agricultural status while reconnecting to the city’s rich history of public markets.

Make a tax-deductible, secure donation online at jamesbeardmarket.com or contact us at [email protected]. You’ll create a public gathering place for people from different ethnic, cultural, and socioeconomic communities coming together for the common experiences of savoring great food, music and conversation. Your investment will create a true public market that will increase access to fresh, healthy food, play a key role in promoting public health goals, and stimulate the economy for local businesses and residents.

Whether as farmer, shopper, chef, teacher, tourist or student there will be great things for you at the market.

Thank you for your gift, for helping the community reap the benefits of a permanent public market on Portland’s waterfront, and for your understanding that healthy food grown in a sustainable manner is a fundamental right for all of our citizens.

Fall 2015

Fall 2014

Fall 2016

Spring 2018

Jbpm concept presentation summer2014

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Transcript of Jbpm concept presentation summer2014