JayHerde Portfolio

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description

Portfolio of a versatile industry background and versatile project background. Web design, Flash design, promotional marketing, logo design, packaging design and more are featured.

Transcript of JayHerde Portfolio

Page 1: JayHerde Portfolio
Page 2: JayHerde Portfolio

This wire connector promotion utilizes the hard nose appeal of Orange County Choppers in a workman’s market and my design seizes on a black leather and diamond plate motif.

Logo, POP and In-Store Display design, Photo Art Direction, All packaging and support material design and execution.

Goal:

Ideal IndustriesClient:

Role:

Product Promotion

DHD AdvertisingFirm:

Promotion products: Sweepstakes Poster, In-Store Display, Game Pieces, Direct Mail, Packaging, Sell Sheets, Ads

Page 3: JayHerde Portfolio

Design and execute sleek marketing products to infuse Lifefitness brand with dynamic design value.

Player of Year Logo Design, DVD Manual/Exercise Book Design, Promotions, Ads, Product Displays, Banners, Internal Marketing.

Goal:

Hammer Strength/LifeFitnessClient:

Role:

Product Launch/Identity/Display/Promotions

LifeFitnessFirm:

Promotion products: Player of Year Logo and Trophy Design, G7 DVD and Exercise Training Manual, In-Store Displays

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Reinvigorate rugged western boot brand with ad series capable of versatile media placements. Logo design integrates a cactus motif with the letters “D” & “P”.

Logo Design, Copywriting-concepts, Design Concepts, Ad design, Photo selection

Goal:

Dan Post BootsClient:

Role:

Logo/Ad Design

Adrienne Weiss MarketingFirm:

Page 5: JayHerde Portfolio

In 2000 Oak Brook Allergists opened new locations. This concept is a humorous look at the causes of allergies as gangland perpetrators caught in the act.

Concept, Design, Illustration.

Goal:

Oak Brook AllergistsClient:

Role:

Direct Mail Campaign

BVKFirm:

Two Direct Mail Pieces, Ad Placement, Illustration

Page 6: JayHerde Portfolio

Create an identity that is founded on child development. Marketing and product development’s primary focus is on custom built stories designed for each child.

Identity development, Story Writing,Illustration, Web Design & DevelopmentFlash Animation & Scripting, Book DesignWeb Copywriting, Photography, Banners

Goal:

www.theo-saurus.comClient:

Role:

Brand/Product Development

“When it rains we pour, When it’s sunny we bake, When it snows we frost the perfect cake.”

Website, Banner Ad, Illustrations, Book Jacket Design, Copywriting Concept, Logo Design

Page 7: JayHerde Portfolio

With an established and powerful brand, develop designs to feature new product components while continuing Wilson’s high end design style.

Design, Illustration, Logo Design, Photo editing

Goal:

Wilson GolfClient:

Role:

Product Launch/ Package Design

Wilson SportsFirm:

Golf Ball Package Designs, Packaging “Story Designs”, Golf Club Set Package

Page 8: JayHerde Portfolio

In 2002 InfoGix launched the software suite Early Warning System. EWS is 6 component softwares designed to protect information in business IT networks. My concept features an infiniti mark that symbolizes the software as a synergetic and flowing one-stop solution.

Logo, Ad Concepts, Art Direction, Flash Product Demo, Photography, Copywriting, Display Design

Goal:

Role:

Identity Development/Product Promotion

InfoGix SoftwareClient:

InfoGix SoftwareFirm:

Logo Design, Ad Concepts, Interactive Flash Demo Pages, Trade Show Displays and Graphics

Page 9: JayHerde Portfolio

Create identity and package design that projects credibility with vet industry. Design features a flowing graph-symbolic of science-and a waved linear composition to promote soothing palatability .

Logo, Package Concept & Design, Ad Design, Photography.

Goal:

Pet Ag IndustriesClient:

Role:

Product Launch

DHD AdvertisingFirm:

Packaging Concepts, Trade Magazine Ads

Page 10: JayHerde Portfolio

Promote a year end equipment sale with a campaign that re-energizes the market with clever copy/catch phrases to highlight product and money saving features.

Concepts, Design, Typography, Photo Concepts. Copywriting

Goal:

Bally’s FitnessClient:

Role:

Direct Mail Campaign

Source LinkFirm:

Direct Mail Concepts

Page 11: JayHerde Portfolio

Chicago is an international city. Promote CCTB and the city to the world by capturing the imagination of business travelers with hot spot photography & dynamic typography.

Concept, Design, Typographic concept, Art Direction, Location Scouting.

Goal:

Chicago Convention & Tourism BureauClient:

Role:

Tourism Promotion

DHD AdvertisingFirm:

Ad and Poster Concepts, Packaging

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Promote wire connectors with incentive based campaign for both retailers and consumers. Push Ideal’s tradition of retail promotions further with solid design and attention grabbing graphic content.

Logo design, Klieg Light concept, Photo art direction, All packaging and support material design and execution.

Goal:

Ideal IndustriesClient:

Role:

Product Promotion

DHD AdvertisingFirm:

Promotion products: Sweepstakes Poster, In-Store Display, Game Pieces, Direct Mail, Packaging, Sell Sheets, Packaging, In-Store On-Floor Product Display

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Industrial Lift Equipment Marketer NES Rentals needed a lift in generating buzz for its new locations and new products. Grand opening concept utilizes natural resources associated with several regional markets.

DM Concepts, Copy, Photo Art Direction, Car Design Concept, Promotions Design, Packaging, Brochures, Event Programs.

Goal:

NES RentalsClient:

Role:

PR Promotions

DHD AdvertisingFirm:

Promotion products: Stock Car Design, Promotional Poster, Toy Car Design, Packaging, Brochure, Invite, Direct Mail Concepts

Page 14: JayHerde Portfolio

SXUL Chocolate is a fine chocolatier based in Austin, Texas. This Flash website concept features a fictional nite club tour where navigation links to rooms marketing recipes, events, retail locations and product.

Site concept, Copy concepts, Flash, Design, Illustration, Art Direction, Photography.

Goal:

Sxul ChocolateClient:

Role:

Website Concept

Bruce Shaw/Jay HerdeFirm:

Bar: Line Art Concept

Color Composition: Wave Motif

Flash Site Pages