Jayanta Kumar Panda Thesis

“CORPORATE SOCIAL RESPONSIBILITYOF OSL AND ITS REALIY”

Presented By:Jayanta Kumar PandaRegistration No. 0906272056

Branch : MBA

Internal Guide External GuideMR. PRIYA RANJAN BEHURAY PURNENDU NAYAK

Faculty HR (AMS) Asst. Manager (LW)

KRUPAJAL OSL

ACADEMY OF MANAGEMENT STUDIES ORISSA STEVEDORES LIMITEDPUBA SASAN, KAUSALYAGANGA A PRIVATE COMPANY LIMITED

BHUBANESWAR- 751002 CUTTACK- 753012

Lr. No. ………… : OSL:LW:08 Dtd.25.09.2008

TO WHOM IT MAY CONCERN

This is to certify that Ms. Jayanta Kumar Panda, an MBA student of Academy of

Management Studies, Prasanti Vihar, Puba Sasan, Kausalya Ganga, Bhubaneswar was

allowed by OSL Management vide O/o. No. 11202 dtd.26.07.2010 to undertake her Summer

Training on HR in OSL at the Corporate Office, Bhubaneswar, for a period of six weeks.

He has successfully completed his Summer Training during the period from 26.07.10

to 04.09.10.

He bears a good moral character.

I wish all success in his life.

(PURNENDU NAYAK)Senior Manager (LW)

Certificate

This is to certify that this project work entitled CORPORATE SOCIAL

RESPONSIBILITY OF OSL AND ITS REALITY is bonafied work done by Mr.Jayanta

Kumar Panda, Regd. No. 0906272056 under my guidance. The report has reached the

standard of fulfilling the requirement for the award of Master in Business Administration. I

also certify that the matter embodied in this project is original and has not been submitted for

the award of any other degree.

I wish his all success in his future endeavors.

Prof. Priyaranjan BehurayFaculty cum Guide (HR)

DECLARATION

I Jayanta Kumar Panda do hereby declare that the dissertation entitled on

CORPORATE SOCIAL RESPONSIBILITY OF OSL AND ITS REALITY submitted by me

in partial fulfillment of the award of Master in Business Administration of AMS is a record of

my own research work. The report embodies the findings based on my study and observation

and has not been submitted to any other University.

Jayanta Kumar Panda

Regd. No. 0906272056

ACKNOWLEDGEMENT

This project bears the imprint of many persons. This study is not the work of an

individual but the numbers of persons are involved in it.

Among this my special thanks are towards my project supervisor, guide and all the

members of AMS for their valuable guidance, cooperation and advice.

I would like to pay my respect to my faculty of HR Prof. Priya Ranjan Behuray

whose guidance and assistance has helped me to make this project success.

Again I would like to thanks Mr. Purnendu Kumar Nayak , Sr. Assit. Mgr. (LW)

of OSL without whose cooperation this project may be incomplete.

Many thanks to my family and friends who supported me to do this project properly

on distinctive. Last but not the least I would like to thanks all the staffs of Personnel and

Administration of OSL those whose sincere cooperation helps me a lot in bringing this

project in a fruitful manner.

Jayanta Kumar PandaRegd. No. 0906272056

CONTENTS

Chapter-1

(a) Introduction

(b) Importance of the Study

(c) Objective

(d) Scope

(e) Research methodology

(f) Limitation

Chapter-2

(a) Introduction to industry(b) Company profile (c) Department details

Chapter-3

(a) Post literature Literature (b) Theoretical framework review

Chapter-4

Data analysis

Chapter-5

(a) Findings(b) Suggestions(c) Conclusion

ibliographyB

AppendixQuestionnaires

MY INSTITUTION PROFILE:-

Academy of Management Studies (AMS) IS a business school dedicated to excellence in management education and performance. Its objectives are to emphasize the key role that good management plays in competition, growth and production activity. As such AMS aspires to be the centre of excellence in professional management education.

AMS has the mission to provide competent and efficient management professionals and to provide a scholarly and vibrant learning environment for achieving professionals' competency, which is backed by institute-interaction, & to establish, maintain & develop quality education.

HIGHLIGHTS OF PRESENT COURSE CURRICULUM:-

The MBA program, which is provided by BPUT, is designed to integrate current management theory and practice. The two-year full time past graduate degree program is designed to provide the students with inputs in the functional areas of Marketing, Finance, Information systems, and corporate strategy, Personnel Management, International Management and Human Resource Management. Teaching Methodology includes Live Industry projects, classroom discussions, case studies, individual and group projects, term papers, role play, Dissertation, Business games etc.

CHAPTER-l

INTRODUCTION-

Modern business is large and complex catering to national and global markets. It exercises a definite and extensive influence on our economic and Social life styles. As a socio economic institution a company has to perform all tasks involved in the development & delivery of desirable goods and Services from production to consumption.

In today's world, society is expecting much more from business than in the past. A new attitude towards the managerial role is slowly emerging. Business management must consider the social and ethical implication of its decision. Corporate social responsibility is seriously considering the impact of company's decisions and actions on environment and the society. Social responsibility indicates personal responsibility and obligation of managers and employees, as they act in heir own Interests, to ensure that rights and legitimate interests of others are in no way sacrificed or prejudiced by their behavior and actions.

In today's competitive world, where every corporate leader is facing the dynamic challenge of responsible business, corporate social responsibility has become the password to not only overcome competition but to ensure sustainable growth. It has been supported not only by the shareholders but stake-holders by and large encompassing the whole community. Corporate virtue is in its slogan as it offers so many advantages including a hike in profits.

According to Peter F. Drucker the most important social influence on formulation of strategy is the social criteria along with the familiar economic criteria in the development of corporate strategy. The ultimate success of CSR in supporting sustainable development will be dependent on the level of commitment of the corporate leaders and their strategic decision-making. The social aspect of strategy making is best understood if business enterprises are recognized as an integral part of social system. Organization do not exist in isolation, rather' they are inter related with many other elements that make up their environment. But society is not just the environment of enterprise. Thus, as a public sector company OSL has also proved itself as a socially responsible corporation, which is presented in brief and specific way in this project.

FIGURE - 1

Globalization and rise in

competition

Globalization and rise in

competition

Corporate Social

Responsibility

Corporate Social

Responsibility

Strategic Importance of

intangible Assets

Strategic Importance of

intangible Assets

Retrenching of the state and its roles

Retrenching of the state and its roles

War for talent;

tapping the vast talent

pool

War for talent;

tapping the vast talent

pool

IMPORTANCE/REQUIREMENT OF THIS PROJECT:-

MBA is practical rather than a theoretical discipline. Although our present curriculum is vast enough to give us theoretical knowledge about different HR function, but we need some practical knowledge in order to know that how these theoretical knowledge can be utilized in the professional life. Training is an inevitable part of every organization and this HR project will enhance our skill through industry interaction. This project will help us to understand how the corporate social responsibility contributes towards the development of the community, environment and employees of the organization as a whole.

OBJECTIVE:-

The OSL established in the year 1956 is the first public sector in the country to work in the mining sector. OSL is the only leading public sector of Orissa state government to earn profit consecutively for 8 years and contributing a large share of profit towards the society. It has also taken up tremendous job towards its social obligation for the benefit of common people living in the peripheral village of its mining areas. So OSL is the right place to analyze every aspects of CSR related work and to frame out clear objectives for proper study.

The objectives of the study are as follows:-

a. To study about CSR work being implement by OSL from time to time.

b. To study the strategy of implementing CSR work.

c. To study the role and response of stakeholders.

d. To study the role of state government relating to OSL CSR work.

e. To study the attitude of employees and trade unions.

f. To study the local elected representatives.

g. To suggest measures for effective CSR strategic of OSL.

SCOPE OF STUDY:-

Proper assessment of existing status of CSR of an organization can only be possible

if all internal and external factors relating to the organization are studied analytically.

Profitability, productivity, work culture, attitude, role of management, rehabilitation &

settlement strategies, developmental work undertaken, relationship with external factors,

socio economic condition of the peripheral villagers, need based approach of the peripheral

village community, etc are the linked subjects which need to be studied thoroughly to

evaluate the existing conditions relating to CSR implementation in an organization.

Since OSL is a profit making organization and lot of social development work are

being taken up by the management from time to time, the researchers shall no doubt find

ample scope to derive a clear picture of the exiting status of CSR and to suggest appropriate

measures for effective implementation of CSR work.

RESEARCH METHODOLOGY

The whole study is based on information/data collected from both primary and

secondary sources. Besides, researcher being the joint secretary of OSL-Maitree has enough

credibility to assess the status of existing CSR Work.

a) Primary data refers to details of CSR work taken up in OSL during last five years,

funds allocated for the purpose, success result achievement, attitude of employees,

attitude of government, reaction of beneficiaries, involvement of elected

representatives, etc have been collected through structured schedules and.

questionnaires.

b) The sample: OSL being a vast organization with different units at various places,

types of developmental projects, people’s participation, and care has been taken to

select samples from all possible spheres of whole OSL including the corporate office

for preparation of schedules and collecting data from the client groups.

c) Questionnaire method has been adopted for collection of primary data. Other

secondary sources like office records of welfare section, OSL Maitree relating to

peripheral developmental work and CSR work, welfare matters and news letters,

reports and audited statement of accounts have been referred for collection of data for

a detailed study of existing CSR work of OSL.

The information collected from different client groups based on yes/no answers have

been systematically processed and analyzed manually on percentage basis to derive

the findings.

LIMITATION:-

The main social responsibility of company is to create wealth and distribute it

through dividends interest and employed. The trend for wearing virtuous intensions as

a merit badge is distributing because it betrays nervousness within business about

public hostility to money making.

Business is using CSR as a shield to hide behind whilst campaigning against environmental and human rights regulations.

CHAPTER-2

INTRODUCTION TO INDUSTRY

OSL AT A GLANCE

Geologically two thirds of Orissa is covered with pre-Cambrian rocks which have

long been known to harbor many metallic and nonmetallic minerals including iron,

chromium, manganese, bauxite, tin, vanadium, titanium, dolomite, china clay, granite and

many more. The state has about 96% of chromites, 71% of bauxite, 38% of graphite, 33% of

iron ore, 32% of manganese, and 23% of coal resources of India.

The OSL is the private company limited in Odisha,established in 1978 .

OSLs impressive growth over the decades is hinged on its philosophy and

commitment towards quality and value addition. The corporation’s turnover has increased

manifold over the years through optimum utilization of resources, cost controlling measures,

computerized inventory management, energy audit asset up-gradation and implementation of

quality circles, progressive mechanization and modernization of mining operation with due

care for the environment have paid rich dividends.

The skilled manpower and scientific business process have been adding to the

corporation’s productivity. Reputed foreign firms and global mining giants like Rio Tinto of

UK and continental resources of USA have entered into joint ventures with OSL. With

Enterprise Resource Planning (ERP) and ISO 9001-2000 certificate, OSL is on the highway

to embrace global challenges and competition.

MINES

OSL has been steadily adding to the corporation's mineral inventory.

Today OSL possesses a reserve of 400 million tones of iron ore, 19 million tones of

manganese ore, 28 million tones of chromites, 220 million tones of bauxite, 19 million tones

of limestone and other minerals. OSL is acting as facilitating agent for development of

Bauxite properties.

OSL operates 11 are mines, five chrome ore mines, three manganese mines and one

limestone mine. Closed mines have been reopened and loss making mines have been turned

around. Some more iron, manganese, granite and china clay leases are being opened up for

mining.

South Kaliapani, Kalipani, Sukrangi and underground mines of Bangur make OSL

the leading chromites producer of the country producing high grade lumpy and friable

variety. OSL is operating three leases in Kalahandi district for semi precious stone

(ruby/corundum), one under sublease and the other on rising and sale contract.

Some impure limestone bands inside ump valley lease in Koraput district having no

industrial use are being used to produce slab and tiles as a replacement to marble. OSL also

owns few quarry leases for colored and black varieties of dimension stone in the state.

ORE HANDLING PLANT:-

Purvi Bharat Steel iron ore plant is the flagship of OSL's operations. Fully

mechanized with the round the clock operation. Daitary is poised to produce 3 million tones

of washed as well as dry screened calibrated iron are and fines. The second steel plant of

principally out sources its raw materials requirement from Daitary.

BENIFICATION PLANT:-

Designed to upgrade chrome ores of lower grade to chrome concentrates of saleable

grade, the 100% export oriented chrome ore beneficiation plant (COBP) at Kaliapani has

been substantially contributing to OSL exchequer with 100% capacity utilization. The plant

has recorded a production of 1 million tones chrome concentrate ,since commissioning in

1995.

EXPORTS:-

OSL continues to maintain Orissa's global through exports of minerals from Paradeep

port. In recognition of its superb export performance. OSL has bagged the CAP AXIL exploit

award every year in a row since 1998-99. With its foolproof export network, OSL is in a

position to handle district export of iron ore, chrome ore and chrome concentrates produced

from its chrome ore beneficiation plant.

OSL REGIONAL OFFICES:-

• Gandhamardan Iron ore project

Suakati, Keonjhar

• Daitary Iron ore project

Daitary, Keonjhar

• Barbil regional office

Barbil

• J .K. Road regional office

Jajpur road

• Raygada regional office

Raygada

*Bhubaneswar regional

office ,Bhubaneswar

Paradeep regional office

Paradeep

COMPANY PROFILE:-

SOCIAL DEVELOPMENT ACTIVITIES:-

- Corporation is the only mining company in the state, which contributes 5% of its net

profit to peripheral development in the scheduled areas.

- OSL contributes the Orissa environment management fund, multi-disciplinary centre

on safety, health and environment, Lion's eye hospital, Vivekanda National Institute

of Rehabilitation. Training and research, Orissa College of mining engineering, the

Cuttack-Paradeep state highway, OSL has left its indelible imprint by way of

magnificent donations and assistance.

- To empower the manpower in the state and bring them to the forefront of nation

building, OSL contributed Rs.1 crore to BIB College, BBSR for construction of a

new girl's hostel to accommodate young and talented girl students joining the premier

college to purse higher studies.

- In order to foster better industrial climate, the company has taken steps for

development of human resources and augment the welfare measures for achieving

higher productivity.

- 20% bonus has been declared during the year 2003-04 as required under statute.

Productivity incentive scheme has been introduced for those employees who are not

covered under the payment of bonus act.

- The company has introduced several welfare measures/activities such as medical

facilities, rent free accommodation in mines and camps, maintenance of schools

providing grant-in-aid to privately managed grant-in-aid schools in near by areas,

providing school bus facilities, sanction of scholarship to meritorious students for

higher studies after matriculation, sanctioning substantial amount for recreation and

cultural activities, house building advance for construction of houses, purchase of

vehicles, T.V. etc, group insurance scheme and other such measures

- For encouraging children of OSL employees, a scheme has been introduced to give

cash award of Rs-3000/- for securing highest marks in HSC examination and Rs-

5000/- in case of holding a position in best 20 list.

- The old employees on completion of 15 years of service in OSL are honored with

presentation of a watch and citation and on the day of retirement are given

presentation worth 5000/-.

- Employee pension scheme, 1995 has been introduced w.e.f 16.11.95 as a social

security measure enforced by government of India.

- OSL has introduced voluntary retirement scheme for regular employees and VRS

scheme for workers is being implemented from time to time according to retirement.

A scheme for extension of medical facilities to the retired employees of the

corporation has been introduced w.e.f 21.04.2001.

- To discharge its responsibilities as a responsible corporate citizen, OSL has instituted

cash awards to the best three tribal students of Keonjhar district on the basis of their

performance in the matriculation examination from 200203 onwards.

- For promotion of sports OSL has donated Rs-2.50lakh towards sponsorship of OSL

Gonasika Tennis Tournament held at Gonasika, Keonjhar.

- A sum of Rs.l lakh has been donated to Ms Kalpana Dash in recognition of her Mount

Everest expedition.

- OSL has donated a sum of Rs-4.50lakh to BBSR Municipal Corporation for

development of Parks and Avenue plantation in BBSR.

- A sum of Rs.1.44 1akh has been contributed to SOS children village of India, BBSR.

- OSL has also contributed Rs.10 crore to the Chief Ministers relief fund for Tsunami

victims and Rs-I.07crore to the district peripheral society.

- During 2008-059 OSL has contributed the following amount to the district peripheral

development society, Keonjhar and Sundargarh.

Peripheral Development:-

(i) Contribution to Keonjhar PDS – Rs.11,92,48,000.00

Spent directly in Keonjhar district-Rs-2,60,57,502.00

(ii) Contribution to Sundargarh PDS -Rs-l,23,39,910.00

Spent directly in Sundargarh district-Rs-85000, 00

(iii) Other districts Rs-25, 78, 25,732.00

- As a gesture of goodwill, OSL has made various generous contributions. State culture

Corpus Fund-for preservation and promotion of rich cultural heritage, the state

government has lunched a state Corpus scheme for generating a corpus. OSL has

contributed Rs 1 crore to the said fund.

- OSL has contributed Rs-20.00Iakh for construction of memorial park around

Martyrss Memorial in Sainik School BBSR.

- Multi disciplinary centre on safety Health and Environment is a government of

Orissa sponsored organization and is a leading NGO in the state of Orissa, which is

working with the objective to generate consciousness and to provide professional

expertise among the individual workers and managers in the field of safety, Health

and Environment, leadership development etc. OSL has contributed Rs-25lakh for

construction of its first floor at BBSR.

- OSL has sanctioned Rs-4.23crore to Orissa council of sports, Cuttack for

establishment of state sports academy at Kalinga stadium, BBSR.

- OSL has provided 1 lakh drinking water pouches for distribution among the pilgrims

during the world famous car festival at Puri.

- Students of Ispat English medium school, Rourkela participate in the 22nd NASA

space settlement design contest conducted by NASA-AMES Research Centre,

California. Their project EDEN bagged the 2nd position in the contest for which they

were invited to visit NASA on 20th June 2006. OSL has contributed Rs-5.30lakhs

towards the to and fro trip to USA.

DEPARTMENT DETAILS:-

The employees and workers are the richest wealth of OSL. The corporation has ensured

that its family of about 5600 workers, engineers, and geologist and professional managers are

happy and committed to multiplying its growth. Be it bonus/incentive umpteen welfare

measures or liberal medical benefits, the OSL employees enjoy a welfare package

comparable to the best in the industry. Well equipped vocational training centers and HRD

cell provide appropriate opportunities to share knowledge and experience through seminars,

professionalism and team work fused with autonomy and responsibility' have been the

hallmark of HR manage.

Year Awards/ Recognitions

1997-98 to 2006- 07 CAPEXIL Export Award for consistent export performance from1997-98 to 2006-07

2004-05 ISO 9001: 2000 Certification

2003-04 1st Prize in 19th World Mining Congress, New Delhi. 1st Prize in International Trade Fair on Minerals, Metals, Metallurgy and Materials 2004, New Delhi.

2005-06 1st prize for the Best Stall in the 20th world mining congress at Tehran. 3-Star Export House Status by DGFT, Govt. of India.

2006-07 1st prize in state category in the International Trade Fair on Minerals Metals Metallurgy & Materials-'06.

2006-07 Golden Peacock Award for Innovation.

PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY BY

OSL DURING 2007-08

Sl.No

Name of theProject/ Organisation

PurposeAmount

sanctioned

01 Water Supply to Upper Jagar Village, in GDMN Mines in Keonjhar district

Supply of drinking water Rs. 1.10 Lakh

02 Renovation of pond of Up per Jagar village in GDMN Mines in Keonjhar district

Renovation of existing pond

Rs.0.50 Lakh

03 Construction of barrack in Barbil P.S. premises in Keonjhar district

For CRPF personnel Rs.l.07 Lakh

04 Collector, Keonjhar Installation of Cell Separator in the R.C. Blood Bank, Keonjhar

Rs.7.50 Lakh

05 Collector, Keonjhar Sponsoring All Orissa Tennis Tournament during Feb"05 names as Goanasika OSL Tennis Tournament

Rs.2.50 Lakh

Total : Rs.12.76 Lakh

PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY BY OSL DURING 2008-09

A) Keonjhar District

Sl.No.

Name of the Project/ Organization

PurposeAmount

Sanctioned(in Rs.)

1 The Collector, Keonjhar Different amount for development works in Keonjhar district.

8200000.00

2 The Collector, Keonjhar Membership fee for development of Palaspanga-Bamebari Road in Keonjhar district.

105100.00

3 Bhadrasahi Grampanchayat, Joda, Keonjhar district

Providing 8 nos. of Speed Breaker Sign Boards for fixing on Barbil Badrasahi Road.

27000.00

4 Royal Bengal Tiger Adivasi Club, Baliparbat, Daitari, Keonjhar district

Contribution for Annual function and sports.

7000.00

5 Birsa Minda ST/SC Sangh, Daitari, Keonjhar district

Contribution of Annual fuction and sports

15000.00

6 Peripheral Development Society, Keonjhar district

OSL contribution for 2005-06 basing on sales figures of 2004-05.

20204236.00

7 Keonjhar district Tennis Association, Keonjhar (PDS, Keonjhar Dist.)

OSL’s contribution for Gonasika OSL Tennis Tournament for 2006.

430000.00

8 The Collector, Keonjhar OSL’s share for KIDCO Ltd., Keonjhar

72000.00

9 B.B. Mahabidyalaya, Harichandanpur, Keonjhar

Construction of College building 1490500.00

10 -do- Construction of college gate. 300000.0011 Tangiriapal High School, in

Keonjhar district.Construction of building. 500000.00

12 Jirang High School, Keonjhar district

-do- 500000.00

13 Sunapentha High School, Keonjhar

-do- 500000.00

14 Pithagola High School -do- 500000.0015 15 tube wells in tribal G.P. -do- 750000.0016 Permanent provision for

water supply to Barbil College in Keonjhar dist.

340000.00

17 Repair of Forest Depart-ment quarters at Barbil in Keonjhar district

100000.00

18 Construction of College building/ boundary wall/ digging of dug well of

116666.00

Pateswar mahavidyalaya in Keonjhar district

19 Dayananda Public School, Dasitari in Keonjhar dist.

Grant-in-aid 100000.00

Total 26057502.00

B) Other Districts (Jajpur & Dhenkanal)

Sl.No.


PurposeAmount

Sanctioned(in Rs.)

1 The BDO, Sukinda, Jajpur district

Construction of 2 residential quarters in Sukinda CHC

772230.00

2 The Collector, Jajpur Construction of distributing canal to Jogibandha MIP Kuhika

250000.00

3 The Collector, Jajpur Construction of High School building Pimpudia under Sukinda Block

300000.00

4 The Collector, Jajpur Construction of High School building, Bandhagaon

300000.00

5 The Collector, jajpur Construction of Mohagiri High School building, Kuhika

200000.00

6 The Collector, Jajpur Construction of Govt. Ayurvedic Hospital building at Kaliapani

200000.00

7 The Collector, Jajpur Construction of Kankadapal ME School boundary wall under Sukinda block

150000.00

8 The Collector, Jajpur Completion of Sourika Mahala Vikash Manch building

100000.00

9 The Collector, Jajpur Construction of Govt. Ayurvedic Hospital building at Andola under Dasarathpur block

200000.00

10 The Collector, Jajpur Repair and maintenance of Tomka-Mangalpur road

26517000.00

11 Indira Gandhi Mahila Mahavidyalaya, JK Road, Jajpur district

Development of Library/ purchase of furniture and books

200000.00

12 OLS Colony Primary School, Vyasanagar, JK Road, Jajpur district.

Site development and construction of compound wall.

100000.00

13 Digging of 9 tube wells in Sukinda block, Jajpur.

Water supply scheme 450000.00

14 The Collector, Jajpur Repair and restoration of Utkal Balashram building and improve-ment of Play ground in Jajpur district

500000.00

15 The Collector, Jajpur Purchase of furniture and books for N.C. College, Jajpur in Jajpur district

500000.00

16 The Collector, Jajpur Repair of town hall of JK Road including construction of boundary

500000.00

wall and development of front garden in Jajpur district.

17 SOS Children’s village of India, Bhubaneswar

Donation for becoming a village Corporate partner.

144000.00

18 The Collector, Dhenkanal Construction of Govt. Ayurvedic Hospital building at Anal under Bhuban Block.

250000.00

19 The E.E. (R&B) Jagatsinghpur

Improvement of Cuttack-Paradip Road

2000000.00

TOTAL 231683230.00

C) Sundargarh District

Sl.No.


PurposeAmount

Sanctioned(in Rs.)

1 Koira College, Koira, Sundargarh district

Supply of Library Books 85000.00

PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY BY OSL DURING 2009-10

A) Keonjhar District

Sl.No.

Name of the Project Estimated cost (Rs. in Lakh)

1 1 Bore well at Munda Basti Bhadrasahi village 2.912 1 Bore well at Bhasgaon of Bhadrasahi village 2.913 1 Tube well at Jagdasahi 0.6084 1 Borewell at Bai-hutting near Seremda camp 2.915 1 Bore well at Sarenda Basti near Adivasi Vikash Samity chhak 2.916 1 Dug well at ala hutting near BK Mines 0.7857 Construction of compound wall at UP School at Seremda 2.858 Construction of compound wall of high school at Seremda 3.429 Extension of 3 ft. height compound wall at Adivasi Vikash Samity 0.90

TOTAL : (i) 20.203

Sl.No.


1 1 Bore well at Balda 2.912 1 Tube well at Kunda pose with water vat 0.6083 1 Bore well at Palsa (A) 2.914 1 Bore well at Palsa (B) 2.915 1 Bore well at Jajang (C) 0.6086 1 Bore well at Bambari 2.917 2 Bore well at Joribar 5.82

TOTAL : (ii) 18.675

Sl.No.


1 2 Nos. of bore well at Khandbasndh village 5.822 Renovation of old pond at Khandbandh village 0.869

TOTAL : (iii) 6.689

Sl.No.


1 1 Bore well at Bhuniyas Basti, Guruda 2.912 1 Tube well at Munda Basti, Guruda 0.6083 1 Tube well at Goudasahi, Balda 0.608

4 1 Tube well at School sahi, Balda 0.6085 1 Tube well at Mundasahi, Manposi 0.6086 1 Tube well at Bhuniya sahi, Kanpose 0.6087 Renovation of Guruda village pond 0.6088 Renovation of Thakurani Nala and Betjhar 3.165

BANGUR REGION

Sl.No.


1 Digging of 6 tube wells in OSL Colony and local villages. 3.002 Release of balance sanctioned amount to Boula College, Soso 0.393 Construction/ completion of school building & boundary wall 1.004 Repair and renvation of Bangur Girls’ High School 2.505 Repair and renovation of existing school building of Sri Aurobindo

Integal School and Kahalasi UP School2.00

6 Bangur Nodal UP school boundary wall 1.007 Construction of Bus stand near Tarinisal at Bangur 1.008 Repairing of school building and boundary wall of Mankad Mandia

UP School1.00

9 Repairing of school building and boundary wall of Mankad Mandia UP School

1.00

TOTAL : 11.89

GANDHAMARDAN

Sl.No.


1 Digging of tube wells in 8 nearby village @ Rs.0.40 lakh 3.202 Digging of ponds in 3 nearyby villages of 3 GPs 9.00

TOTAL : 12.20

DAITARI IRON ORE PROJECT

Sl.No.


1 Drinking water – Boring of tube wells in seven nearby villages @ Rs.55000/- (Lepasahi, Mareda sahi, Dalakas sahi, Goda sahi, Paresha butting Sahi Kanthajhari, Nuasahi.

3.85

2 Development worksi. Birsha Munda SC/ST Club (550 sqft.) 2.00ii. Development to township pond 8.00iii. Dam construction for Lepa sahi 0.50iv. Concrete road and culvert from Old Market to Daitary GP 10.00v. 104 T to Dalki sahi (RCC culvert) 2.00vi. Boundary and Latrine to Sector-4 UP School 3.50vii. Protection wall top Mareda field 2.00

viii. 104 T to Banadurga (concrete road) 4.00TOTAL : 39.85

Sl.No.


1 Drinking Water – Boring of tube wells in 7 villages @ Rs.0.55 lakhs

3.85

TOTAL : 3.85

Sl.No.


1 Talapada village (200.00 Rft.) 3.602 Renena Nimasijiodi (250.00 Rft.) 3.803 Kusumu Jodi Natabara sahi (200.00 Rft.) 3.604 Bareigud Badas Jhaslas Nallah (200.00 Rft.) 3.60

Total : 14.60Grand Total : 58.30

AMOUNT DIRECTLY SPENT BY OSL IN KEONJHAR DISTRICT DURING 2009-10

Sl.No.


PurposeAmount

Sanctioned(in Rs.)

1 Indian Red Cross Society, Keonjhar

OSL’s contribution to IRCS, Keonjhar against andharmardan Mines

10000.00

2 Royal Bengal Tiger Adivasi Club, Daitari

Annual function and sports meet 7000.00

3 Ganesh Sporting Association, Daitari

Daitari Cup Cricket Tournament 5000.00

4 Birsa Munda ST/SC Sanghas, Daitari

Annual function 15000.00

5 The Collector & DM, Keonjhar

Sponsorship – 12th State Level Youth Festival

100000.00

6 The Collector & DM, Keonjhar

Sarva Sikhya Aviyana for Polio eradication

20600.00

7 The Headmaster, Suakati Govt. High School

Financial Assistance for Annual Function

5000.00

8 Maa Tarini Club, Seremda, Barbil

Supply of sports equipments 15000.00

9 Indian Red Cross Society, Jajpur

OSL’s contribution from Daitari A/C 10000.00

b) Sundargarh District

a) Koira

Sl.No.


1 30 pairs of dsk and benches to Gopabandhu Uchha Vidyalaya 0.782 Digging of bore well at Kasira and Bhanjapali (2 nos.) 3.686

Total - (i) 4.463

b) Khadadhar Mines

Sl.No.


1 1 no. tube well at Sariakalle village 0.352 1 no. tube well at Tilkuda 0.353 School building at Ranghas (Rajabasa Sevasram) 4.794 Vented causeway over nallah 3.205 Preparation of Playground at Sarikela, Rantha and Silguda 0.306 Electricity Ranthas basti to GP Office, Bhutuda 14.50

Total : (ii) 23.490Total : (i + ii) 27.953

c) Other District

Sl.No.


PurposeAmount

Sanctioned(in Rs.)

1 Yuba Shakti Club, Rampas, JK Road

FA for Football Tournament 10000.00

2 V.N. College, Jajpur Road National Seminar on Mathematics 10000.003 The Collector, Dhenkanal FA to Jivan Jyoti for purchase of

appliances to physically handicapped children

50000.00

4 IRCS, Jajpur FA for 2005-06 & 2006-07 20000.005 Jajpur Cricket Association,

JajpurFA for cricket Tournament 2006-07 10000.00

6 The Collector, Jajpur FAS for Utkal Balashram, Jajpur 40000.007 The Collector, Jajpur Repair & maintenance of Tomka-

Mangalpur Road25704000.00

8 The Collector, Jajpur Construction of Addl. Class room in Mahagiri High School, Kuhikas in Sukinda Block

750000.00

9 The Collector, Jajpur Construction of Addl. Class rooms in Rambag Girls’ High School in Sukinda Block

750000.00

10 The Collector, Jajpur Construction of Addl. Class rooms in Ashokjhar High School, Lembo in Sukinda Block

500000.00

11 PD works undertaken by the Regional Manager, JK Road

Different developmental works in Chrome zone as the list of the project enclosed.

2544500.00

Total : 30388500.00

D) RANSOL GP1 Health Centre Rs. 84000.00

Rs. 164000.002 Kalarangi UGME School, Renovation of school roof with GCI Sheets-4 class rooms and Varandah

Rs. 80000.00

E) KANKADAPAL GP1 Panchayat High School, Goramia

a) Renovation of old toilet (4 nos. with fiting)

Rs. 20000.00

b) Funiture and equipments : Long bench & Deskh-15 pairs, Computer- 1 no.

Rs. 62500.00

2 ME School, Kankadapala) Construction of Urinal (4’x5’) – 2 nos. Rs. 20000.00b) Construction of tube well – 1 no. Rs. 50000.00c) Furniture/ Sports, Library goods Rs. 10000.00

Total : Rs.2544500.00

STATEMENT SHOWING THE PROPOSALS SUBMITTED BY REGIONAL OFFICE, JK ROAD FOR UNDERTAKING PERIPHERAL DEVELOPMENT WORKS IN JAJPUR DISTRICT FOR THE YEAR 2009-10

Sl.No.

Name of the Panchayat and project

To be taken up by OSL

Funds to be placed with the Collector, Jajpur

Total (in Rs.)

A) CHINFUDIPAL GP1 Surika High School

a) Furniture for class room and office rooms

61000.0071000.00

b) Science equipments 10000.002 Benagadia ME School

a) Furniture 126000.00136000.00b) Science equipments/

Sports10000.00

3 Health Centrea) Construction of 12’x14’ room

84000.0094000.00

b) Furniture 10000.00

B) KANSA GP1 ME School, Sarubili

a) Construction of office rook

84000.00

94000.00b) Furniture 15000.00c) Science apparatus 5000.00d) Construction of Health Centre (12’x10’)

84000.00

e) Furniture and equipments 10000.00C) KALIAPANI GP1 Gurujanga ME School

925000.00

a) Construction of 2 class room & 2 toilets

60000.00

b) Compound wall 245000.00c) Furniture : Bench, Desk-20 pairs, Steel Almirah- 1 no., Steel Rack (Big)- 1 no.

70000.00

d) Equipment/ Sports/ Library books

10000.00

2 Kaliapani ME Schoola) Construction of class rooms 2 nos. (15’x20’) and 1 office room (15’x12’)

625000.00

700000.00b) Digging of tube well- 1 50000.00c) Furniture/ Sports materials 25000.00

3 Health Centrea) Construction of Health centre (RCC roof)

84000.0094000.00

b) Furniture/ equipments 10000.00

PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY BY OSL IN BANGUR REGION DURING 2009-10

Sl.No.


1 Digging of 6 tube wells in OSL Colony and local villages 3.002 Release of balance sanctioned amount to Boula College, Soso 0.393 Construction/ completion of school building & boundary wall 1.004 Repair & Renoation of Bangur Girl’s High School 2.505 Repair and renovation of existing school building of Sri Aurobindo

Integral School and Kajalai UP School2.00

6 Bangur Nodal School boundary wall 1.007 Construction of Bus stand near Tarinisal at Bangu 1.008 Repairing of school building and boundary wall of Mankad UP

Schol1.00

Total : 11.89

CONTRIBUTION MADE DURING 2009-10

Sl.No.


PurposeAmount(in Rs.)

1 Orissa Association of the Blind, Bhubaneswar

FA for Zonal Chess Championship 20000.00

2 Gopabandhu Uchha Vidyalaya, Koira

FA for sports and Annual Function 3000.00

3 Jajpur District Cricket Association, JK Road

FA for organizing Kalahandi Cup Cricket Tournament- 05

20000.00

4 Sangeet Sudhakar Balakrushna Dash Foundation, Bhubaneswar

FA for Annual Function and 83rd

Birth Day Ceremony5000.00

5 Municipal Commissioner, BMC, Bhubaneswar

Donation for plantation and development of parks in Bhubaneswar city.

450000.00

6 The Collector, Jajpur Supply of watr pouches for Cr Festival 05

72000.00

7 The Collector, Jajpur Supply of 1000 nos. of poly tarpaulin for flood affected people.

391230.00

8 IRCS, DDB, Keonjhar OSL’s contribution 5000.009 Sarita Jayanti Behera,

Women Footballer, OrissaFA for medical treatment of her knee injury

160000.00

10 Orissa Association of the Deaf, Bhubaneswar

FA for construction of school building.

25000.00

11 Centre for Catalysing Community, Sahid Nagar, Bhubaneswar

FA for organizing All Orissa Open Cricket Tournament

5000.00

12 Orissa Sports Council of the Deal, Palaspalli, Bhubaneswar

FA for organizing the 9th Orissa State Dead Cricket championship.

20000.00

13 The Collector, Jajpur FA to Ms. Kalpana Dash for her Eveneing Expedition.

5050.00

14 The Secretary General, Rowing Federation of India, Secunderabad

FA for sponsoring 3 Women Rower from Orissa for the 11th Asian Rowing Championship

250000.00

15 Orissa Tennis Association, Bhubaneswar

FA for organizing Super Series, Jr. Tennis tournament

50000.00

16 The TRUST, Bhubaneswar FA for organizing National Seminar 3700.0017 Orissa Cricket for the Blind,

BhubaneswarFAS for organizing Cricket Tournament

10000.00

18 Orissa Tourism & Deve-lopment Corporation, Bhubaneswar

OSL contribution for Ekamra Utsav 600000.00

19 Chief Administrator, Shree Jagannath Temple, Puri

FA for renovation, wiring and fitting inside the Jagannath Temple

2000000.00

20 The Collector, Khurda Contribution to IRCS, BBSR 500000.0021 Federation of Indian Mineral FA for construction of building of 10000.00

Industries, New Delhi FIMI22 National Children’s Science

Congress, BhubaneswarOSLs contribution for supply of 40 nos. of comps for the delegates

240000.00

23 Bhubaneswar Chess Association, Unit-II, Bhubaneswar

FA for organizing 19th

Bhubaneswar Chess Championship10000.00

24 Orissa Soft Ball Association, Cuttack

FA for the 27th National Softball Championship at Puri

25000.00

25 The Collector, Kalahandi OSL contribution for Kalahandi Utsav 10000.0026 Akashvani Recreation Club,

CuttackFA for celebrating Foundation Day of All India Radio, Cuttack

15000.00

27 Ganesh Sporting Youth Association, Daitari

FA for organizing Cricket Tournament at Daitari

5000.00

28 The Collector, Kandhamal, Phulbani

FA for Kandhamal Utsav 06 50000.00

29 SGAT, Bhubaneswar FA for conducting Environment Club, Mineral Awareness Programme

25000.00

30 The Collector, Jajpur Sponsorship for Jajpur District Senior Football Tournament and Coaching Camp for the State Championship

45000.00

31 Ekamra Sanskrutika Prakashani, Bhubaneswar

FA for Bhajan Samaroha on eve of Mahasivaratri 06

10000.00

32 Orissa Dance Academy, Bhubaneswar

Konark Dance and Music Festival 2006

20000.00

33 Goutam Nagar Primary School, Bhubaneswar

FA for development works 10000.00

34 IBS Advertising Bhubaneswar

FA for organizing Six-A-Side Cricket Tournament

250000.00

35 The Veteran’s Cricket Association of Orissa, Bhubaneswar

FA for Inter-State Cricket Tournament

10000.00

36 Santosh Baliarsingh, S/o. Smt. Basanti Baliarsingh, DRMP, HO

FA for participating in the National Six-a-Side Cricket Championship at Patiala

4000.00

37 Head Deapartment of Geolovy, Utkal University, Bhubaneswar

FA for National Seminar on Geo Science Education and Mineral Development

20000.00

38 Unit-VI Athletic Association, Bhubaneswar

FA for All India Flood Light Football Tournament

10000.00

39 K.N. Memorial Foundation, Bhubaneswar

FA for the 4th National Kharavel Festival

20000.00

40 College Union, Anandapur College, Anandapur

FA for Annual unction of the College 3000.00

41 Chief Minister’s Relief Fund OSL’s contribution 50000000.0042 OAS Association,

BhubaneswarFA for infrastructure development 100000.00

43 The Commissioner-cum- Secretary, Tourism &

Contribution to State Culture Corpus Fund

10000000.00Not released

Culture Department, Bhubaneswar

44 The Collector, Kandhamal FA for construction of building of Biju Patnaik Institute of Technology, Kandhamal

10000000.00

45 OTDC, Bhubaneswar FA to Ms. Kalpana Dash for her journey to Kathamandu

16011.00

46 Ramakrishna Mission, Bhubaneswar

FA for construction of Vivekananda High School

500000.00

TOTAL : 76657991.00

Sl.No.


PurposeAmount(in Rs.)

1 Puri District Tennis Association, Puri

Financial Assistance for organizing All Orissa Open Tennis Tournament at Puri

10000.00

2 Andhra Cultural Association, University, Bhubaneswar

F.A. for Shree Ram Navami Festival 7500.00

3 Regional Education Culture I& Sports Youth Association, Bisipada, Kandhamal

F.A. for Annual Function of RECSYA Khandhamal

10000.00

4 Information & PR Department, Govt. of Orissa (As per Govt. order)

For publicity of activities & achievements of Govt. in Door Darshan

10.00 lakh

5 Principal, Sainik School, Bhubaneswar

F.A. for construction of Mel*** Park & boundary wall and gate

20.00 lakh

6 Indian Mineral Industries, Bhubaneswar.

Sponsorship of Geominetech Seminar 30,000.00

7 Sangeet Sudhakar Balakrishna Dash Foundation.

F.A. for celebration of 84th Birth Day function of Sangeet Sudhakar Balakrishna Das

10,000.00

8 Society of Geo Scientists & Allied Technologists, Bhubaneswar.

State Level Mineral Development Quiz.

50,000.00

9 Orissa Rajiv Gandhi Students Forum, Giridco Colony, Bhubaneswar

National Rajiv Gandhi Memorial Lecture & State level Rajiv Gandhi Prativa Puraskar.

30,000.00

10 Itikili Mitikili Info City Area, Bhubaneswar

3rd Itikili Mitikili Festival-06 2,000.00

11 Chief Minister’s Relief Fund Contribution 5.00 crore12 IRCS, Jajpur Contribution for 2005-06 and 2006-07 20,000.0013 Jajpur District Cricket

Association, JajpurCricket Tournament 2006-07 10,000.00

14 The Collector, Jajpur FA to Utkal Balarshram, Jajpur 40,000.0015 Sri Apurv Mishra, A student

of DA School, Unit-8, Cash Award for further development of his project “Glabenator”

1.00 lakh

Bhubaneswar16 Goutam Nagar Primary

School, BhubaneswarDevelopment of Primary School 10,000.00

17 Prof. Prana Krushna Parija Charitable Trust, Cuttack

Corpus Fund of the Trust 2.00 lakh

18 Multi Disciplinary Centre of Safety, Health & Environment, Bhubaneswar

Construction of 1st floor of the institute of building

25.00 lakh

19 SGAT, Bhubaneswar Construction of the building 12.00 lakh20 ASSOCHAM, New Delhi As per Govt. order. Contribution

towards State partner in organizing summit on Indian Metal & Mining Sector, held on 29.06.06 at New Delhi.

5.00 lakh

21 Indian Medical Association, Bhubaneswar

Multi Speciality Health Check up camp and celebration of Doctor’s day, 2006.

10,000.00

22 BBSDR Lion’s Hospital Foundation Research Trust, Bhubaneswar

Construction of Eye Hospital building 5.00 lakh

23 Indian Bureau of Mines, Nagpur.

Sponsorship of National Seminar on Scientific and sustainable Mining at Goa in 15th July, 2006.

1.00 lakh

24 Orissa State Table Tennis Association, Cuttack

Co-sopnsorship of 68th Jr. Inter State National Table Tennis Championship at Indoor Stadium, Cuttack.

5.00 lakh

25 Indian Red Cross Society, Jajpur.

OSL’s contribution from Daitari. 10,000.00

26 Indian Media Centre, Bhubaneswar

National Seminar on Chalenges Medias-21st Century – Hosting of *** for 400 persons

20,000.00

27 Executive Engineer, PGH Division, Puri per the request of the Collector, Puri.

Supply of drinking water pouches during car festival.

1.00 lakh

28 Maa Tarini Club, Seremda, Barbil.

Supply of Sports equipments 15,000.00

29 Sri Samarendra Behera, (S/o Sri Bharat Behera, Peon) ASN MBBS student

Assistance-supply of medical book. 5,512.00

30 Yuba Shakti Club, Rampas, JK Road

FA football Tournament 10,000.00

31 Unit-VI, Athletic Association, Bhubaneswar

FA for organizing Biju Pattnaik Cup Football Tournament.

1.00 lakh

32 Indian Red Cross Society, Keonjhar

OSL’s contribution to IRCS, Keonjhar against Gandhamardan Mines.

10,000.00

33 FIMI, New Delhi Sponsorship of Indian Iron Ore, Bangalore on 13014 Nov. 2006

4.50 lakh

34 Orissa Sports Council, Biju Patnaik Sports Academy at 4.23 crore

Cuttack Kalinga Stadium, Bhubaneswar35 Punjabi Arya Sanatan

Biradri, Bhubaneswar.Sponsorship of function 10,000.00

36 East Coast Rly Sports Association, Bhubaneswar

All India Railway Volley Ball Championship

20,000.00

37 Royal Bengal Tiger Adivasi Club, Daitar

Annual function and sports meet 7,000.00

38 Ganesh Sporting Association, Daitari

Daitari Cup Cricket Tournament 5,000.00

39 Birsa Munda ST/SC Sangha, Daitari

Annual Function 15,000.00

40 Santosh Baliar Singh, S/o Smt. Basanti Baliarsingh, DRMP worker, HO

For participating in six-a-side Cricket Tournament at Jajpur.

3,000.00

41 Confederation of Indian Industries (CII)

As per Govt. order towards co-sponsorship in the sustainability Summit ASA-06 at New Delhi 19.20 December, 06

5.00 lakh

42 The Collector & DM Keonjhar

Sponsorship-12th State Level Youth Festival.

1.00 lakh

43 OCAC, Bhubaneswar Sponsorship of Workshop on Catalyzing Entrepreneurship in Orissa IT & ITES Sector.

50,000.00

44 V.N. College, Jajpur Road National Seminar on Mathematics 10,000.0045 Bhubaneswar Chess

AssociationF.a. for 20th Bhubaneswar Open Chess Tournament.

10,000.00

46 The Collector, Dhenkanal FA to Jivan Jyoti for purchase of appliance to physically handicapped children.

50,000.00

47 Indian Ageing Congress-06 Hosting of lunch/dinner of delegation 50,000.0048 Tourism Department, Govt.

of OrissaSponsorship of Ekamra Utsav 6.00 lakh

49 The Collector, Angul Construction of T.T. Academy 15.00 lakh50 Municipal Commissioner,

BMS, Bhubaneswar.Installation of High Mast Light Posts places in Bhubaneswar.

42,46,425.00

51 Khura District Association of Deaf, Bhubaneswar

7th Orissa State Chess Championship the Deaf

10,000.00

CHAPTER-3

LITERATURE REVIEW :

CSR can be discerned from three words contained within its title phrase-corporate, social, responsibility. In broad term CSR covers the responsibilities to the societies within which they are based and operate. The world business council for sustainable development in its publication making good business sense by Lord Holme and Richard Watts, used the definition-CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the work force and their families as well as of the local community and society at large.

CSR is a concept where by organizations consider the interest of society by taking responsibility by the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders as well as environment.

The term CSR itself came into common use in the early 1970s although it was seldom abbreviated. The term stakeholder means those impacted by an organization’s activities was used to describe corporate owners beyond shareholders from around 1989.

CONCEPTUAL FRAMEWORM OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility is a company’s positive impact on society and the environment through its operations, products or services through its interaction with key stakeholders such as employees, customers, investors, communities, investors, communities and suppliers.

According to the concept, a company has responsibility to the society that extends beyond making a profit. According to World Business Council for sustainable Development CSR is the continuing commitment by business to have ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.

CSR is the alignment of business operations with social values. It takes into account the interests of stakeholders in the company’s business policies and actions.

CSR is the point of convergence of various initiates aimed at ensuring socio-economic development of the community which would be livelihood orented as a whole in a credible and sustainable manner.

SOCIAL RESPONSIBILITY AND RESPONSIVENESS :

A strategic decision taken by the Board of Directors of company can affect more than just the company. E.g. if the board of directors takes a decision affects not only the workforce but also the communities where the plants are located and customers who may have no other source for the discontinued product. These situations raise questions of appropriateness of the decisions with respect to mission, objectives and strategies. This requires managers to deal with these conflicting interests in an ethical manner by formulating a visible strategy.

Today, we also insist on social responsiveness of management, which means the ability and willingness of management to relate the plans and policies to the social environment in such ways that are mutually beneficial to the organization and to the society.

The social responsiveness implies actions and the how of the responses of management. The current trend is in company’s involvement in social actions. The mission of coopration expresses such involvement in social action to improve the quality of life. Any enterprise must interact with, and live in, as a responsible citizen in the society. In an age of fast changing and turbulent environment proaction on the pat of management is demanded to meet the challenges faced by the society.

According to Carol, managers of business organizations have four responsibilities-economic, legal, ethical and discretionary.

Economic responsibility :

It refers to production of goods and services, which are of values to society so that the firm can repay its creditors and shareholders.

Legal responsibility :

It refers to the loss for example, in the Indian context, automatic workforce retrenchment at the whims of the management is not allowed.

Ethical responsibilities :

It refers to the generally held beliefs about behavior in a society for example a company should work with its employees and the community if it is planning for the layoffs, though it may be required by the company to do so.

Discretionary responsibility :

These are purely voluntary obligations on the part of a company. It can be contribution to philanthropy or provisions of crèche or construction of sanitary facilities etc.

TYPES OF SOCIAL RESPONSIBILITIES :

In general it is expected that a company, which claims to be performing a social purpose, must demonstrate its responsiveness to the needs of the community. The company must behave and function as a responsible member of the society just like any individual. Specifically the social responsibilities of management should be considered with reference to their responsibilities towards owners, employees, consumers, the government and public at large.

Responsibility towards owners (shareholders) :

It is primary responsibility of management to assure a fair and reasonable rate of return on capital and fair dividend to the shareholders and investors and risk bearers. These are shareholder’s legitimate expiation, not high rate of return earned through black marketing, profiteering, and cornering and unfair trade practices. A reasonable rate may vary from 10% to 30%. It should be higher than the interest on bank deposits. Issue of bonus shares out of accumulated profits is one of the means by which the benefit of capital appreciation is made available to the shareholders.

1. Fair price, fair trade practices and fair quality of goods is the primary demands of consumers.

2. Branding, packaging and labeling must offer adequate and reliable information and guidance to consumers.

3. Warranties must be meaningful and win consumer confidence.

4. Service after sale is essential particularly in the sale of appliances and machinery.

5. Business should not prevent of distort competition. It is necessary to prevent evils of monopoly and exploitation of public by a monopolist.

6. Self regulation by business can ensure truthful advertising and sales promotion.

Consumer movement is critical and poses and great challenges for business challenges to become more consumer-oriented and a challenge to do better.

Responsibility towards the government :

The social responsibility of management towards government implies that;-

1. The company will conduct its affairs as law-abiding enterprises.

2. Taxes and other dues will be paid fully and honest.

3. Management will desist from corrupting public servants or the democratic process for selfish ends.

4. No attempts will be made to buy political support by money or patronage. In India, the managements of company are expected to stimulate economic growth in accordance with the national priorities laid down by the government and conforming to the economic and social policies of the state.

Responsibility towards community and society :

If the corporation has to function effectively, it has to be accountable to the public at large. The management should participate increasingly in community and social service. The socially responsible role of management should be reflected in their policies with respect to the employment of socially handicapped and weaker sections of the community, environment protection including the conservation of natural resources control of pollution, rural development, setting up new industreis.

Emerging areas of CSR

Areas of CSR includes inspecting human rights, contributing to social economic development, employee welfare-this includes right to organize, eliminating child labour, nondiscrimination, living wave, social security, training safety, social well-being, life long earning, empowerment of employees etc. Consumer protection includes right to information. Respect for national sovereignty and local communities for multinationals. Sharing resources with underpriviledged communities. Investing in sustainable development programme for the community.

Areas of environmental responsibility include respect for environment and environment friendly technologies. Adopting preventive and precautionary measures for environmental pollution control. Rectifing environmental damage at source.

CSR Principles and strategies :

Every corporate objective is to perform better, improve the economic condition and get a better impression from the public for doing business in long run. That’s why according to Henry Ford the purpose of corporation is to as much as you can, everywhere for everybody concerned and incidentally to make money. With the objective of implementing social welfare, we have to follow some principles and makes some strategies.

Benefits of CSR :

Improved financial performance.

Reduced costs.

Enhanced brand image and reputation.

Increased sales and customer loyalty.

Customer satisfaction.

Increased productivity and quality.

Increased ability to attract and retain employees.

Reduced regulatory over sight.

Brand visibility, recognition and awareness.

Increased market share.

Favourable position.

Competitive mileage.

More engaged investors.

Environment sustainability.

ACTION PLAN FOR CSR :

There are several action plans for corporate social responsibility.

ENVIRONMENT AND ECONOLOGY :

Reduced consumption of energy, water and other natural resources and emission of hazardous substances.

Establishment of environmental management systems.

Use recycled and recyclable products.

Increased durability of products and minimize packaging.

Train staff in environmental issues.

HEALTH AND WELL BEING :

Establish policies to ensure the health and safety of all employees, which are known, to employees.

Involve employees in business decision that affect them.

Consult employees on how to handle a down turn in the business layoffs are avoidable, ofer outplacement services, retraining and severance benefits provide training opportunities.

Extend training to life management, retirement planning and dependents care.

DIVERSITY AND HUMAN RIGHTS :

Work with charities, job centers to redesign jobs to make them accessible to disadvantaged.

Support organizations that promote fair trade and human rights compliance.

Make sure that members is aware that there are explicit policies against discrimination in hiring, salary, promotion, training or termination of any employee on basis of gender, race, age ethnicity, disability etc.

COMMUNITY :

Encourage employee volunteering in the community payroll giving and back up with financial contributions and help in kind.

Make some of business products or service available free or at cost to charitable products.

Look for opportunities to make surplus product and redundant equipment available to local schools, charities and community organization.

Offer quality work experience teachers for school children and students.

Use making budget to associate business with local cause.

SOME CSR ISSUES :

Corporate Social Responsibility agenda of a corporation is reflective of its social conscience and commitments to the community and society at large within which it operates. It is no more viewed as a liability on corporate resources. More and more companies have increasing realize that it is an investment with multiple benefits for the corporate sector.

Every company harms environment and people. CSR is thus about two aspects :

1. The steps taken by a company to neutralize, minimum or offset the harmful effect caused by its process and product usage.

2. The further steps a company takes using its resources, core competence, skills, location and funds for the benefit of people and the environment.

CSR thus helps to define the contribution of a company beyond economic value and creating employment and weighs this contribution against the damage done by the company through its production and process. Companies are launching CSR programmes that build on their core competencies to create ventures that empower communities.

Hospitals are offering more than free check-ups, specially medical camps. Cisco system could have donated liberally to any community building activity. But it chose to partner a project where its business capabilities would be used. Lifelines India provides voice based service to farmers seeking information on agriculture, animal husbandry, fisheries and post harvest technologies.

About 150 villages across Uttar Pradesh, Madhya Pradesh, Himanchal Pradesh are covered under the programme. Joining hands with Biritsh telecom, one world charity and the Indian society of agri-business professionals, Cisco contribution equipment, staff and funds to design, build and support this service.

There are others like Cisco, who are moving away from conventional Corporate Social Responsibility (CSR) activities to offer their core business services to socials sector.

In the past, CSR work has been largely restricted to donating towards causes such as children’s education, women’s up liftment and building basic amenties for communities.

ITC known for its extensive CSR work related to environment conservation recently started training farmers in building micro water conservation places. It fnded only 75% of the project cost for each such initiative, thus encouraging farmers to think of innovative financing options for their projects.

The Mysore-based N.R. Group makers of the cycle brand of Agarbatis, had for long run a school for blind girls in the city. But last year it chooses to use its business expertise to do something more meaningful.

It is common for hospital to organize free health check-ups, but one rarely hears of speciality medical camps. Fortis hospital, Noida not only organizes such camps but also offers consultation and discount on treatment for ailments in areas such as Cardiology, nephrology, orthopedics, neurology, gynecology and internal medicine.

The benefit of CSR work gets narrowed down to rural areas. At Bharat Matrimony, all physical challenged users of the web site are given 50-100% discount on the membership fee.

IBM India too has extended support to the physical challenged by setting up a computer centre at Victoria Memorial School for the blind in Mumbai. It has also designed user friendly software applications for the internet, including one on the Linix Platform.

IBM Indian too has extended support to the physical challenged by setting up a computer center at Victoria Memorial School for the blind in Mumbai. It has also designed user friendly software applications for the internet, including one on the Linux platform.

CHAPTER-4

DATA ANALYSIS :

During my project work I have prepared the following questionnaires and interacted with the employees of OSL, the people of peripheral villagers where the development works are done, the elected representatives of the villages and the district administration. The questions are as follows :

To the Employees :

1. Do you know the meaning of CSR ?(a) Yes (b) No (c) Partially

2. Whether OSL has planned for CSR activities ?(a) Yes (b) No

3. Have you been involved in CSR activities ?(a) Yes (b) No

4. Is there a separate cell for CSR activity ?(a) Yes (b) No

5. Are you satisfied with CSR performance of OSL ?(a) Yes (b) No

I have interacted with 50 employees of OSL. From that data I have concluded that only 30% of employees of OSL are aware of CSR rest are not and they are involved in CSR activities. Most of the employees give their remark and now OSL is giving more priority towards work than before.

To the people of the villages where OSL has done development work I have asked the following questions :

To the people :

1. Whether OSL is doing any development work in your village ?(a) Yes (b) No

2. Are you involved in the development process ?(a) Yes (b) No

3. What contribution you have made ?(a) Yes (b) No

4. Whether OSL’s CSR work is need based ?(a) Yes (b) No

5. Have you ever suggested good planning for development work in your village ?(a) Yes (b) No

6. Are you cooperating for sustainability of the development work ?(a) Yes (b) No

7. Whether you have realized the benefit OSL’s CSR work ?(a) Yes (b) No

8. Are you satisfied with OSL’s CSR work ?(a) Yes (b) No

From their view I get the conclusion that OSL is doing development work. 40% of people are involved in CSR work. 20% of people have given financial support, 40% of people have given physical support the work. People are suggesting for good planning of development work in their villages. They are also cooperating for sustainability of the development work. The most important thing is people are realizing the benefits of OSL’s CSR work and also satisfied.

To elected representative :

1. Whether OSL is doing any social intervention programme in your village ?(a) Yes (b) No

2. Are you really interested to assist OSL’s development work if initiated in your village ?(a) Yes (b) No

3. Whether OSL’s contribution is being utilized property ?(a) Yes (b) No

4. Have you ever apprised OSL to take off development works in your village?(a) Yes (b) No

5. Have you ever mobilized your people for participation in the programme ?

(a) Yes (b) No

6. Have you ever taken interest to evaluate OSL’s CSR work?(a) Yes (b) No

7. Are you in favour towards sustainability of the programme ?(a) Yes (b) No

From the above analysis I get the conclusion that OSL is contributing for various development work. But OSL should personally investigate that the contributed money is properly utilized or not.

CHAPTER-5

FINDINGS :

The most vital part of each and every project is the findings, without which a project report can never be concluded. Though the report is based on secondary data, still I have observed some points or areas which should be given attention by OSL. Among all the top most public sector companies OSL has given top most priority to social development activities. OSL is regularly contributing to various areas for the development of the society but still there are some aspects which should be seriously taken into consideration by OSL.

1. The money contributed for the peripheral development should be personally investigated by the executives of OSL that the amount is properly utilized or not.

2. The social development policy of OSL should be documented in a systematic manner and the employees should be well aware of the CSR activities.

3. The safety measures of plant workers should be up-to-dated according to the changing technology.

4. OSL should involve more employees for the CSR work so that the work will be done more effectively.

SUGGESTIONS :

As compared to other corporate in Orissa, OSL is performing for better in the field of social development. But being the leader in the market it should dry to enhance its performance according to the international standard of CSR activities.

After the analytical study I have observed some versatile areas, which should be focused by the company. According to my suggestion the following points are to be focused by OSL.

1. The CSR policy of OSL should be well defined and systematically documented.

2. Extra attention should be given to the filed of environmental management.

3. The safety policies and measures should be reviewed and installed according to the convenience of the staffs.

4. The higher authority must supervise that the donated amount for CSR activities is properly used by the agencies and agents.

CONCLUSIONS :

The ultimate success of CSR in supporting sustainable development will be dependent

on the level of commitment from corporate leaders to CSR values. However, the minimum

requirement for responsible corporate is transparency on how key CSR concerns are

addressed. This brings corporate governance, as an inseparable part of CSR with a

common goal to increase the level of corporate integrity, accountability and transparency.

Corporate Social Responsibility is a concept that an enterprise is accountable for its

impact on all relevant stakeholders. It is a continuing commitment by business to behave

fairly and responsibly, contribute to economic development while improving the quality of

life of the workforce and their families as well of the local community and society at large.

By expressing their social responsibilities companies are affirming, their role in societal and

territorial cohension, quality and environment.

CSR is the commitment to business to contribute to sustainable economic

development, working with employees and their families, the local community and society at

large to improve their quality of life in ways that are good for business and good for

development.

BIBLIOGRAPHY :

1. www.OSL.com

2. www.google.com

3. Strategic management by Srinivasan.

4. Strategic management by P.K. Ghosh

QUESTIONARRIES :

To Employees :

1. Do you know the meaning of CSR ?(a) Yes (b) No (c) Partially

2. Whether OSL has planned CSR activities ?(a) Yes (b) No

3. Have you been involved in CSR activities ?(a) Yes (b) No

4. Is there a separate cell of CSR activities ?(a) Yes (b) No

5. Are you satisfied with CSR performance ?(a) Yes (b) No

To People :

1. Whether OSL is doing any developmental in your village ?(a) Yes (b) No

2. Are you involved in the development process ?(a) Yes (b) No (c) Partially

3. What contribution you have made ?(a) Financial (b) Physical (c) Mental

4. Whether OSL’s CSR work is need based ?(a) Yes (b) No

5. Have you ever suggested for good planning for developmental work in your village ?(a) Yes (b) No

6. Are you cooperating for sustainability of the development work?(a) Yes (b) No

7. Whether you have realized the benefit of OSL’s CSR work ?(a) Yes (b) No

8. Are you satisfied with OSL’s CSR work ?(a) Yes (b) No

To elected representatives :

1. Whether OSL is doing any social intervention programme in your village ?(a) Yes (b) No

2. Are you really interested to assist OSL’s development work if initiated in your village ?

(a) Yes (b) No

3. Have you ever apprised OSL to take off developmental works in your village?(a) Yes (b) No

4. Have you ever mobilized your people for participation in the programme?(a) Yes (b) No

5. Have you ever taken interest to evaluate OSL’s CSR work?(a) Yes (b) No

6. Are you in favour towards sustainability of the programme?(a) Yes (b) No

To district administration

1. Whether OSL is doing any social development work in tour district?(a) Yes (b) No

2. Are you apprising OSL’s management to take off social development work in your district?(a) Yes (b) No

3. Whether OSL’s CSR work is need based?(a) Yes (b) No

4. Are you cooperating with OSL’s CSR work?(a) Yes (b) No

5. Whether people are really involved in the programme?(a) Yes (b) No

6. Whether elected representatives are cooperating with OSL’s CSR work?(a) Yes (b) No

7. Are you satisfied with OSL’s CSR work?(a) Yes (b) No (c) Partially

Jayanta Kumar Panda Thesis

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