Digipak ResearchBy Maddie Chapman

Jay Z & Kanye West

Watch The Throne

Album CoverThe colour of the album cover is gold. The colour

gold has connotations of wealth. This is relevant

to the careers of both Jay-Z and Kanye West as

they are both extremely successful artists in the

music industry. Individually, they are solo artists,

but as this album is collaborative, the colour gold

makes the album feel ‘special’ and one of a kind.

The print has a very regal feel to it, which relates

to the album title ‘Watch The Throne’ The overall

effect that is being portrayed is that of royalty,

and that this album is better than any other. Jay-

Z and Kanye West are admired for their work,

and are the most recognizable within the rap/hip

hop genre, so the album has a sense of

superiority about it. The simplicity of the

typography compliments the plain gold

background.

Denotations

Inside CoverThe inside cover shows the

faces of both Jay Z and Kanye

West , the images show a

portrait of both of their faces.

The colour is simplistic black

and white, this goes with the

simple gold colour of the

album cover. Their faces have

been morphed with what

appears to be a lion or a tiger.

Wild animals have

connotations of being

aggressive, frightening and

domineering. This is perhaps

the image the artists want to

portray in regards to their

success. Wild animals have

intense and violent

connotations, so for both of

their faces to be photo

shopped onto this type of

animal demonstrates power

and superiority. Their facial

expressions show an

emotionless cold stare, which

supports the idea that they are

in control. The American flag

simply represents where they

are from. The middle cover is

animal print which matches

Kanye and Jay being

portrayed as tigers. There is

an angel featured on the

digipak which could

demonstrate that their music

is above everything else.