• Name:- Hitaxi H Bhatt.• Roll No:- 03• Email Id:-

hitaxidave81@gmail.com• Paper No:-08( Cultural Studies)• Topic:- Jay Vasavada and his

market.• Submitted To:- Maharaja

Krishnakumarsihnji Bhavnagar University.

o A Cultural studies approach sometimes concerns not only the work that is produced but also the means of production.

oQuestions of how to support the author, of finding a publisher, and even marketing the particular work are germane to cultural milieu on which the work is produced.

About Author• Born • Education • Failure • Join commerce• Specialization in management.•Work as columnist, orator

Best seller book list

DVD Sets

• Image of his writings

• He is one of the most popular young authors in Gujarati print media.

• His versatile columns ( ‘spectrometer’ and ‘anavrut’)

• Covering various aspects of society and culture.

• Running in “ Gujarat Samachar ”

• Write about current affairs.

Narrative style & length of narrative• Simple

• Youth friendly style.

• Openness

• Use of Gujlish words.

• Like short stories or novella.

• Read his writings in single seating.

• People have no time to ponder deeply on the single thought.

• He made a special space on heart of readers.

• Orthodox people can not digest his thoughts.

• Sometimes we find his writing goes out of the way

• Walking path of youth is also ‘out of the way’.

• Makes him writer of youth.

Advocate Of Youth

His speech and sessions on different subject.

• Hosted Gujarati celebrity talk show ‘Samvaad’ on ETV Gujarati for 225 episodes.

• As a writer and anchor of cultural TV serials ‘Aaswad’ on DD Girnar.

• As a script writer in radio show ‘cinema sizzlers’ on BIG FM

His Contribution to televison

Use of social media Blog

Facebook page

You Tube Twitter

• He also played a role of interviewer in the Gujarati Film ‘ Bey Yaar’.• He has seen over 5000

Hollywood and Bollywood film.

• His Blog number one gujrati blog getting more than 2500 hits a day regularly.

• He has 75000 followers and friends on social network.

• His motivational book ‘Jay Ho’ and colurful book ‘Jsk’ sold out 10000 copies in 1 year.

• His often regonized for his huge collection of 11000 book, 15000 magazines , 7000 cassettes and CD’s and DVD’s

• Living inside a shell of huge personality he is down to earth.

• He gives respect to his readers as much as he receives.

Thank you…