J.A.W.A.S JUST IN TIME ADVANCED WEB ANALYTICS SUITE

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204.219.8838 519.576.0895 sherpamarketing.ca

205-530 kenaston blvd winnipeg, manitoba

201-500 fairway rd s.kitchener, ontario

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J.A.W.A.S JUST IN TIME ADVANCED WEB ANALYTICS SUITE

SUMMARY

Sherpa Marketing’s innovative JAWAS.

was developed to provide the insight that

helps us ensure your company’s website is

optimized to lead search engine rankings

and compete online effectively.

JAWAS offers comprehensive user-friendly

SEO data. It also makes fantastic looking

highly detailed push-button reports to

distribute to your business colleagues.

JAWAS automatically delivers Search

Engine Results Page (SERP) rankings

and other valuable SEO metrics with

pin point accuracy. Your business will

witness uninterrupted and accurate

ranking results that enable you to

track your company’s digital marketing

performance. It also shows how to

effectively optimize your website using

the JAWAS auditing function.

THE TOOLS RANKING Easy online rank tracking:

Get real time data on ranking positions for

your website and the search terms you

entered. JAWAS eliminates the workload

of manually tracking search engine results

and allows your business to spend more

time optimizing your website.

· Simple project set-up

· Spot trends, spikes or problem areas

· Visualize progress over time

· 100% mobile friendly

Geographic Targeting & Support

for International Markets:

Overcome location

limitations and track

your search marketing

data across the globe.

· Retrieve data from

50+ countries

· Custom Google

location

· Track keywords with

special characters

Competitor Rank Tracking:

Effortlessly monitor your local and global

competitors. JAWAS provides valuable

insight on the digital landscape of your

industry. Learn what has and hasn’t

worked for your competitors to further

develop your SEO strategy.

· Discover your top competitors in the

Search Engine Results Pages (SERPs)

· Find new entrants into your industry

· Easily compare websites side-by-side

· Track performance over time

Superior Flexibility

Get equipped for today’s fast paced

business environment by receiving reports

instantly.

· Instantaneous or scheduled reports

· Results from 3000+ local and global

search engines

GOOGLE ANALYTICS INTEGRATION

Google Analytics allows you to track

the traffic coming to your website in

extreme detail. Information on where

website visitors came from, which pages

they visited, how long they were on the

site for, which country they live in, and

much more in available.

WEBMASTER TOOLS INTEGRATION

Webmaster tools gives additional insight

into the visibility of your website in

Google search rankings. Detailed reports

are available with respect to the number

of times your website was viewed and

the clickthrough rate it received in

search rankings.

Sherpa will add the Webmaster Tools

tracking code to your company’s website.

TRAFFIC HEATMAP

Sherpa’s website traffic heatmap is a

great tool that allows you to see any

page your website overlayed with clicks.

This can lead to all kinds of insights

represented in a visual way that you

simply cannot get with statistics based

analytics. Heatmap tracking can also track

things that aren’t measurable with other

analytics tools (rotator advancements,

click on text or non-clickable areas, etc.)

from which we can modify website and/or

content accordingly.

EVENT & GOAL TRACKING

Website analytics are only meaningful if

you have goals for your internet traffic.

What do you want your website to

achieve? Generate a lead? Fill out a form?

Watch a video? Realize an ecommerce

transaction? Perhaps there are multiple

goals. Once goals are accurately

identified, we can use Google Analytics to

see whether we are achieving those goals.

Google Analytics offers two features

called “Goal Tracking” and “Event

Tracking”. These allow you to define

“conversions” and gives you the option

to assign dollar values to the conversions.

Through analyzing the traffic that flows

through to the eventual conversion, you

can better understand how people are

using your site and which marketing

tactics are paying off.

EVENT & GOAL TRACKING Continued

Sherpa will work with you to identify

areas of your website to set up goal and

conversion tracking (for example: tracking

how many people download and watch

the video on your homepage).

LOCALIZATIONAccurate Local Rankings

Wanting to know where your local

business is positioned on SERPs? Use

the Web Ranking Tool to key in on local

rankings with pinpoint accuracy.

· City-level rank results

· Local places listing

Universal Search Rankings

Examine your company’s international

brand presence. Identify and track

universal search terms to evaluate your

websites presence on search engines used

all over the world.

· Identify your best performing content

· Compare results with competitors

· Get data from international

Google domains

Mobile Search Tracking

Stay on top of the handheld trend with

mobile search results.

· Local Results for Mobile

· Choose a custom geographical area

to see where mobile search traffic is

coming from of more customers or

share of wallet.

“JAWAS offers fully customizable reports. Receive attractive reports featuring your own graphics.

REPORTING Completely Customizable Reports

JAWAS offers fully customizable reports.

Receive attractive reports featuring your

own graphics.

· Sort by keywords or positions in

the SERPs

· Illustrate trends over customized

time periods

· Share reports in PDF, HTML and

CSV formats

SEARCH ENGINE OPTIMIZATION (SEO) AUDITSEO Health Check

Run audits to produce detailed insights

about SEO aspects that may negatively

affect your website’s performance.

· Visibility in search engines

· Internal and external links

· Content and meta tags

· Images and alt attributes

Technical SEO Audit

Eliminate the need for manual time-

consuming SEO audits and become more

search engine friendly. Use the crawler

function to automatically examine your

website’s pages to target problems that

are hurting your search ranking results.

· HTTP status codes

· Discover duplicate content and pages

· Find broken links and images

· Various errors and warning

· Scheduled or demand crawls

· Compare crawls over time

SOCIAL MEDIAObserve Social Media Performance

The Web Ranking Tool monitors shares

and other social media metrics on

Facebook, Twitter, YouTube, Google+,

LinkedIn and Pinterest to show the impact

of your social media efforts.

· Track the evolution of your social

media campaigns

· Integrate social media data into

attractive reports

· Real time data updates

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