Jason Nisse, Partner, Newgate Communication
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Transcript of Jason Nisse, Partner, Newgate Communication
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POLITICS MEANS BUSINESS
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SHALE GAS COMMUNICATIONS:FOUR YEARS ON
Jason Nisse, Partner, Newgate Communications
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POLITICS MEANS BUSINESS
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OUR OBJECTIVES
Very simply, to secure planning permissions for shale gas projects
• Government Support – National and Local
• Media Support
• Public Support
• Provide the evidence
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POLITICS MEANS BUSINESS
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Fracking results in extreme water contamination
Fracking is responsible for record droughts
Fracking pollutes the air with scary pollutants
Fracking causes cancer
Fracking causes low birth weights
Fracking reduces house prices
Fracking means no insurance
CHALLENGES: FAKE NEWS, BAD SCIENCE
Fracking causes earthquakes
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CHALLENGES: EMOTION V FACT
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POLITICS MEANS BUSINESSCHALLENGES: HYSTERICAL MEDIA
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CHALLENGES: DIRECT ACTION
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CHALLENGES: POLITICAL DIVISION
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CHALLENGES: PUBLIC OPPOSITION
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BUT WE’RE NOT ALONE
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AND THERE’S BEEN SOME LIGHT RELIEF
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AND NOW… WE’RE WINNING
Third Energy approved in Yorkshire
Cuadrilla green light on appeal
Recent approvals in Notts
Scores of applications on the way
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HOW?
• Clear message of reassurance and need
• Extensive behind the scenes lobbying
• Secured Government support both for concept and technical issues• Difficult passage of Infrastructure Act• Strong support from key trade unions
• Limited national media campaign, but strong rapid rebuttal programme
• Winning the myth busting battle• Big effort on broadcast• Op-ed, letter writing programme• Social media caution, but local social media campaigns are important
• Critical co-ordination among operators
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AND ABOVE ALL, LOCAL CAMPAIGNING
• Focussing on local area and local issues; and on 20 year safe track record
• Working with regulators – despite issues with EA
• Remaining calm and authoritative
• Avoiding national media as far as possible
• Identifying supportive or sympathetic businesses, landowners and local politicians and motivating them to come out in support
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• Be really clear about your strategy for the long-haul
• Never let a false assertion stand: constantly monitor political debate and the media, and be ready with a rapid response
• Find your friends and supporters, no matter how far afield they may be, and find the reasons they will be active in their support
• Government support and opposition is a double-edged sword, so make sure your political coalition is as wide as possible
• Construct strong, evidence-based, arguments – and never be afraid to appeal to emotions as well as rationality
• Be prepared to be relentless and indefatigable
LESSONS LEARNED
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