Jason Jennings

Jason Jennings

Best Selling Author

The Research and BooksThe Research and Books

The world’s fastest companies The world’s fastest companies

Speed of new products and services to Speed of new products and services to market market

Number of new products and services to Number of new products and services to market market

Success rate of the products and servicesSuccess rate of the products and servicesFinancial health of the enterprise Financial health of the enterprise

The world’s most productive The world’s most productive companies companies

Revenues per employee (FTE) per yearRevenues per employee (FTE) per yearOperating income per employee per yearOperating income per employee per yearCash flow per employee per yearCash flow per employee per yearROIC and ROS per employee per year ROIC and ROS per employee per year

The world’s best performing The world’s best performing companiescompanies

Studied 22,000 publicly traded companiesStudied 22,000 publicly traded companiesStudied the nation’s 50,000 largest firmsStudied the nation’s 50,000 largest firmsFound only 120 who’d grown revenues Found only 120 who’d grown revenues

10% more every year for ten years 10% more every year for ten years Identified fewer than 20 who’d also grown Identified fewer than 20 who’d also grown

profits by 10% or more every year for 10 profits by 10% or more every year for 10 yearsyears

What I was told by your leadership -What I was told by your leadership -

Implications of ReputationImplications of Reputation

How Intangibles Can Drive Performance and How Intangibles Can Drive Performance and Build Strategic AdvantageBuild Strategic Advantage

What I was told by you -What I was told by you -

Speed has changed everything. How can Speed has changed everything. How can we act faster?we act faster?

What are the CEOs of the companies What are the CEOs of the companies you’ve written about really like?you’ve written about really like?

What are the traits of the leadership What are the traits of the leadership teams?teams?

Is there a single kind of CEO that is the Is there a single kind of CEO that is the best? best?

What I was told by you -What I was told by you -

Cultures are crucial. What are the cultures Cultures are crucial. What are the cultures of the companies you write about?of the companies you write about?

What’s the role of relationships in today’s What’s the role of relationships in today’s business world?business world?

As communication professionals we get no As communication professionals we get no recognition by top management. I feel like recognition by top management. I feel like I’m used to hype the stock price up. I’m used to hype the stock price up.

How does one create a great reputation? How does one create a great reputation?

The Implications of ReputationThe Implications of Reputation

““Reputation is a candle, of wavering and Reputation is a candle, of wavering and uncertain flame, and easily blown out, but uncertain flame, and easily blown out, but it is the light by which the world looks for it is the light by which the world looks for

and finds merit.”and finds merit.”

James Russell LowellJames Russell Lowell

The nation’s best performing The nation’s best performing companiescompanies

5 Secrets of the best 5 Secrets of the best performing companies in the US that lead performing companies in the US that lead

to unparalleled economic performance to unparalleled economic performance and reputationand reputation

Secret 1Secret 1

The CEOs and leadership The CEOs and leadership teams of the world’s best teams of the world’s best

performing companies aren’t performing companies aren’t traditional leaders. They are… traditional leaders. They are…

Stewards Stewards

Stewardship is service over self-Stewardship is service over self-interest. It’s abandoning power and interest. It’s abandoning power and dominion over others and working to dominion over others and working to

preserve natural and human preserve natural and human resources. It’s nurturing, mentoring resources. It’s nurturing, mentoring

and selflessnessand selflessness..

The Traits of StewardsThe Traits of Stewards

Share not hoard information – Truth HappensShare not hoard information – Truth Happens Are accessible Are accessible Have a work ethicHave a work ethic Authentic Authentic Remove superficial distinctionsRemove superficial distinctions Are coaches and mentors Are coaches and mentors Feel called to serveFeel called to serve Possess a long term viewPossess a long term view

When companies are led by authentic When companies are led by authentic stewards stewards

Great reputations happen! Great reputations happen!

Secret 2Secret 2


performing companies have performing companies have a…a…

Cause Cause

Causes are not Causes are not

Mission StatementsMission Statements

Causes are not Causes are not

Vision StatementsVision Statements

Causes are…Causes are…

Big and BoldBig and BoldThe leader’s view of the way the world The leader’s view of the way the world

ought to beought to be InclusiveInclusiveFixes something that’s wrong Fixes something that’s wrong Not a goalNot a goalGives meaning to people’s life’sGives meaning to people’s life’s

A CauseA Cause

Provides purposeProvides purposeProvides passion Provides passion Gives a sense of self esteem Gives a sense of self esteem Builds culturesBuilds culturesProvides the ultimate competitive Provides the ultimate competitive

advantage advantage

When companies have a noble causeWhen companies have a noble cause


Secret 3Secret 3


performing companies have…performing companies have…

Mastered the art of letting goMastered the art of letting go

When leaders master the art of When leaders master the art of letting go…letting go…

They’re able to deal with changeThey’re able to deal with change

They’re more focused than everyone else They’re more focused than everyone else

When companies master the art of letting go When companies master the art of letting go of the bad and focusing on the good of the bad and focusing on the good

Great reputations happen!Great reputations happen!

Secret 4Secret 4


performing companies have…performing companies have…

Figured out that satisfying Figured out that satisfying clients isn’t enough clients isn’t enough

The New Rule of The New Rule of Customer ServiceCustomer Service

Completely satisfyCompletely satisfythe the rightright customer customer

““Complete satisfaction is the Complete satisfaction is the key to generating intense key to generating intense

customer loyalty and superior customer loyalty and superior long termlong term

financial performance” financial performance”

Earl Sasser,Earl Sasser, Harvard Business SchoolHarvard Business School

67% of customers67% of customerswho leave you arewho leave you are

satisfiedsatisfied

When companies truly exist to exceed the When companies truly exist to exceed the expectations of their customersexpectations of their customers


Secret 5Secret 5


performing companies get…performing companies get…

Everyone to think and act like Everyone to think and act like owners owners

Ownership goes beyond owning Ownership goes beyond owning stockstock

Everyone who works for you knows that Everyone who works for you knows that creating value countscreating value counts

Decision rights go to the right peopleDecision rights go to the right peoplePeople are compensated solely on the People are compensated solely on the

value they create value they create Constantly evangelizing about the creation Constantly evangelizing about the creation

of lasting valueof lasting value

When everyone within an organization When everyone within an organization thinks and acts like an owner responsible thinks and acts like an owner responsible

for creating true valuefor creating true value

Great Reputations Happen! Great Reputations Happen!

The implications of reputation - The implications of reputation -

The right people want to work thereThe right people want to work thereThe right customers want to do businessThe right customers want to do businessThe right vendors and suppliers want to be The right vendors and suppliers want to be

in partnershipin partnershipThe right investors want to be owners The right investors want to be owners

Jason Jennings

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