Jason Donovan, ICRAF "Leveraging Fruit Value Chains for Diet Diversity in Peru"
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Transcript of Jason Donovan, ICRAF "Leveraging Fruit Value Chains for Diet Diversity in Peru"
Leveraging fruit value chains
for diet diversity in Peru
Jason Donovan
ICARF
Lima, Peru
CGIAR Science Forum 2013
Bonn, Germany
Sept 23-25, 2013
Malnutrition in Peru
• Important advances in reducing rural malnutrition, although problems remain…
• In addition, major problems with overweight and obesity: • Women: urban 57%, rural 48%
• Men: 40%
• Children: 25%
• Low diet diversity
• High density of fast food restaurants
• Growing awareness of problem: Anti-Junk Food Law (2011)
El Comercio (Sept 19, 2013)
Lots of fruit, but few are eating it…
Agro-industrial production: for export
Smallholder production: for local consumption
Fruit marketing environment
• Luxury item: Urban poverty and the relatively high costs for fruit
• Limited nutritional information on native fruits
• Aggressive marketing of sugary beverages and junk food
• High costs for bringing fruits to market (direct and indirect)
• Informal wet markets cater to the majority of consumers
Fruit marketing in Lima
1
2
3
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Food environment
(corner stores, supermarkets,
markets, schools, restaurants,
government, NGOs)
Fruit consumption
(consumers, government, NGOs)
Fruit production, processing, and
intermediation
(smallholders, agro-industry,
government, traders, processors,
NGOs)
Secondary goal: increased incentives for fruit
production in AF, improved farmer wellbeing
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Primary goal: more diversified diets through
increased fruit access and consumption
Where to start?
Lot of complexity, and limited experience (interest?)
� Private sector partners?
� NGO, government, and research partners?
� Which consumers? Rich ones? Poor ones?
� Which producers?
� Where to start (sequencing)?
Success requires risk taking and long term commitments - Are we ready?
Towards a strategy for promoting
diet diversity in Lima
Key questions Site: Canto Grande, Lima
What changes are required of consumers, chain actors, service providers, and of the food environment?
What do these opportunities imply for fruit growers and agroforestry in general?
How can diet diversity in urban areas be improved through fruit consumption?
Towards a strategy
Data collection – Fruit consumption
Consumers � Preferences, attitudes � Fruits consumed (not consumed)� Expenditures on fruits � Fruit preparation � Knowledge on nutrition and safety� Access points (where and when)
Government� Regulations
� Strategies� Capacities
NGOs + industry groups� Strategies� Capacities
� Evidence of impacts
Towards a strategy
Data collection – Food environment
Corner stores � Relevance of fruit sales� Investments fruit sales� Strategies, interests � Chain relations
Schools/restaurants� Use of fruits � Sourcing � Chain relations � Strategies, interests
Market sellers � Sourcing � Selling practices � Chain relations� Strategies, interests
NGOs + industry groups� Services offered� Capacities
Government� Regulations � Capacities
Towards a strategy
Data collection – Chain actors
Smallholders� Practices � Access to inputs� Capacities/strategies� Supply constraints
Traders� Practices � Capacities/strategies� Supply constraints
Agro-industry � Sourcing � Selling practices � Chain relations� Marketing strategies� Bottlenecks
NGOs� Services offered� Capacities
Government� Regulations � Capacities
Concluding thoughts
� Promoting diet diversity in Latin America has not been a priority for governments, NGOs, or the CG
� A focus on fruit consumption is critical for addressing diet and health problems in urban areas
� VC approach is important, but has limitations where demand is weak and risks are high: � consumers (culture, preferences) � food environment� role of governments, NGOs
� Ultimate goal: win-win outcomes for consumers and producers – possible?
� Lessons from Peru have important implications for future middle income countries