jeff@buzzmachine.com

A new customer relationship

Open

Transparent

Honest

Conversational

Innovative

Collaborative

A new media architecture

Google is God.• The “fastest growing company in the history of the world.” - Times 1/29/06

• Controlled 86% of UK searches, 65% of US searches - Hitwise 2007

• Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen.

• 112 million U.S. visitors in 11/2007 - Nielsen.

• Traffic up 22.4% in 2007 - Comscore.

• Earned $15 billion revenue, $6.4 billion profit in 2007. Profit margin: 26.9%.

• Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance.

• Stock up 53% in 2007. Market capitalization: $207.6 billion.

• Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman.

• Controls estimated 40 percent of all online advertising - HipMojo.

• Employed 16,000 people at the end of 2007, a 50% increase in a year.

• No. 1 brand in the world - Millward Brown Brandz Top 100.

How do you win against Google?

Think like Google.

Ask...

Think distributed.

If you can’t be searched, you won’t be found.

‘How do I get a community?’

‘Elegant organization.’

‘Get out of the way.’

Do what you do best. Link to the rest.

Curate v. create

Collaborate.

Join a network.

Who’s following whom?

Capturing our crowds’ wisdom.

The networked airline

The networked corporation?

jeff@buzzmachine.com