Jarred John Nigro

8/4/2019 Jarred John Nigro

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The 8 New Real EstateTrends Used by Top

Producing Agents

- John Alexandrov

- Jarred Alexandrov

www.REICConnect.com


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Meet John AlexandrovFounder of REIC

Broker/owner of major real estate franchise at

age 25

Owned a law firm, title company, real estate

brokerage firm and real estate appraisalcompany

Coaches some of the highest income

earners in our industry with several agents

achieving incomes over $2,000,000.00 a

year GCI

www.REICConnect.com


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Developing financial wealth mustbe one of our foremost priorities in

life. This dynamic book

will help you.Brian Tracy, PresidentBrian Tracy International, Ltd.

This book provides the How To

for creating and applyingaffirmations in life. It is trulya gift to all who read it.

Paul Brown, President

Leadership Dynamics, Inc.

Best Selling Author

www.REICConnect.com


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Founder of REICs social media division

Has created over 100 Facebook accounts,blogs, and social media plans for

REALTORS from every major franchise

Teaches social media continuing education

courses in MA and RI

Social Media Architect

Meet Jarred Alexandrov

www.REICConnect.com


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Heres Our Promise To You:

If you have only experiencedtraditional training,then you will be

astounded by what you are

about to experience.The fact that you are here

right now means that you want to

immediately improve your business.

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There is a difference between interestand commitment. When youre interestedin doing something, you do it only whenits convenient. When youre committed to

something you accept no excusesonly results.

- Ken Blanchard

You Do What It Takes To Succeed!

When Youre Committed

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Research scientists have proven

that promises are morepowerful than goals.

Imagine setting promises based

on what is important to you &

what is $ productive &

discovering how to easily take

action to fulfill those promises.

Making Promises Instead of Setting Goals

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Behave Like a CEO Rather Thanan Independent Contractor

Many REALTORS get into thisbusiness to earn $ and have morefreedom and flexibility.

Success comes from discipline.

Discipline = Freedom & Flexibility Perhaps youre ready to

Think and Act like the CEO ofYOUR real estate business.

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Adhering To The 6 IncomeProducing Activities

Lead generation and prospecting. Lead follow up & database management.

Face to face with Buyers & Sellers .

Showing appointments with qualifiedbuyers only.

Negotiating Getting Price improvements.

I wonder what will happen to your income when 60% of yourtime is dedicated to these six income producing activities?

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Mastering Time Instead of Wasting It Ask yourself:

a) Do I have a schedule?

b) Does my schedule matchmy promises?

c) Is what I am doing right nowan income producing activity?

Most people say They dont

have the time to until weteachthem Time Mastery skills.

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Focusing on Profits As Well As Sales

Do you have a Profit & Loss

statement? Do you track & knowyour expenses?

Are you working to improve your

profit margin & reduce expenses?

Imagine what having more

income and higher profits would

mean to you?

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The Profit Formula

$2,000 Monthly Expenses

4 Number of Qualified Clients = $500______________________________________________$500 X 3 90 Days on Market ( in months)

= $1,500 Cost to Acquire/Maintain a Client

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$1,500 Cost to Acquire/Maintain a Client

X 3 Profit Multiplier______________________________________

$4,500 Minimum Acceptable CommissionPer Transaction

The Profit Formula

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Mastering Modern Persuasion Skills

The only thing you will ever getpaid for is your ability toinfluence & persuade others.

LEAD PEOPLE TO THEIR DESIREDOUTCOME.

Imagination is the single greatestfactor that prompts people to list orbuy with you or not. EmotionbuysLogic rationalizes

The 9 Keywords and Phrases.

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WORDS HAVE POWER

Until

Discover

Wonder

Imagine

When

Realize

Before

After

Recognize

NEURO-PERSUASION

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Examples

After you review my market

analysis, you will

be totally convinced of

the correct market price for

your home & make a greatdecision.

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Examples

While youre thinking

about how much you

want to offer for this

home, Ill get the

paperwork ready.

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Examples

When you discover just

how much money we

can get for your home,

you will be thrilled.

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As you are reading this - you will discover thetruth about how to get your property soldquickly and you will be delighted!

Many others have discovered that your success

as a Seller or Buyer really depends upon yourmotivation and your keen judgment whenselecting a REALTOR. After we have anopportunity to exchange ideas you will make

great decisions and realize that our real estateteam is your best choice !

Example for Use in Writing

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Ego Management Instead of Egotism

Oprah has six coaches.

We dont know what we dont know

I wonder if youve already realized

most successful people have at least

one professional coach.

The Ego Is A Wonderful TerribleThing A Seed That Bears TwoVines: One Good And One Evil

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The best agents already realize there are many benefits to social

media. Lets talk about how it can be profitable for you!

Be found where people are searching

How to capture and/or convert leads

The Facebook advantage

www.fanpagesforrealestate.com

Social Networking as a Business Tool

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Today, The Only real excuse you have for not

using social media is:

Im retiring tomorrow!

Its not IF you do social mediaits how well you do it Erik Qualman, author ofSocialnomics

People are making hiring and buying decisions differently today than they did 30 years ago (cable TV) 13 years ago (internet) 3 years ago (social media) 30 days ago (social search from Bing and Google)

Young home-buyers use social media in their decision making process and until youunderstand how, youll miss out on innumerable opportunities to be their agent.


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Who in this room has a website?

So people can find me So they can search for homes

Because my company gave me one To read my testimonials and find out

more about my specific areas ofexpertise

So people know how to contact me

Every business (large or small), every loan officer,every real estate agent should have a professionalFacebook page for these same reasons and more!

WHY?


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The Social Media Process that is Right for a Specific Group of RealEstate Agents

Blog(once-a-day or 3 times a week minimum)

Create a Video

Find Content to Write about

Blog gets Posted to Facebook Business PageBlog gets Posted to Twitter

Post Blog in Linkedin GroupsPost Video to YouTube

Copy to other Blog sites

Leads from Google,

Facebook, Linkedin,Twitter, other Blogs

Capture leads on your blog using opt-in

and contact forms

Follow-up on those leads ASAP with anauto responder email or phone call

More Time Spent =More Results


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Who is this right for?

Very motivated, aggressive Above average with computersLike being connected all thetime Pick-up technology quickly Enjoy the challenge, and like beingon-top of the latest technology Like spending lots of time on the

computer figuring things outEveryone else should be using thefollowing process to widen your web.

If this is you (or

you can havesomebody do itfor you), great!


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The Best Way to Get Started (or re-started) Using Social Media forMost Agents

Spend 10 minutes per day finding

useful content that others havealready created for you.

Especially other people onFacebook!

Post this useful content to yourFacebook business page to staytop-of-mind with your database.

Promote your page throughemail marketing, newsletters, in-

person, website, and otheraccounts

Lead capture through forms on

your Facebook page.

Less Time Spent BUTTime Well Spent =

Results

Create scripts, marketing pieces,and learn to position yourself asa tech-savvy realtor using your

Facebook page as evidence.

Convert more leads that arealready qualified.


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Differences between a Facebook profile and a Facebook

Business Page

Facebook

Profile/Personal Page

Facebook Fan

Page/Business PagePersonal Updates? Yes No

Business Updates? No Yes

Customized Tabs? No Yes

Market Data Imported? No Yes

Listings Imported? No Yes

Testimonials Displayed? No Yes

MLS Search ability? No Yes

Opt-In Forms? No Yes

Free? Yes Yes

Facebook Personal Profiles have Friends, Facebook Business Pages Have

Fans they are separate from each other so you could have a friend onyour profile who isnt a fan on your page.

Facebook is shutting down personalaccounts that post listings, etc.

It is against their terms of use: "You willnot use your personal profile for your own

commercial gain."


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Facebook!

3 Step Process to a Great Start on Facebook.

1. Get your Facebook fan page/business page set-up correctly. Without a custom fan page, you cant lead capture, enhance your online

reputation, or provide the latest information without spending a lot of time onit.

2. Promote the page to your sphere of influence via your personal Facebook page,

emails, phone calls, email signature, etc. Need to get 25 fans within the first few weeks to get custom web address Add your facebook web address to your email signature, other materials

3. Get in the habit of posting useful information to your page on a consistent basis. This can be once-a-day, or once-a-week. There is not set formula and it is

different for each person. Sharing other peoples content on Facebook is easy AND keeps you top-of-

mind with your referral partners

http://bit.ly/kwfacebooksales

Facebook helps realtor's sales rise

"All my friends, especially my broker kept saying, 'you need to use

social media,' and I am like, 'I have a niche. I speak Spanish', " Lysaksaid.

Eventually, she conceded, just a little.

"I'll just dabble in it," Lysak decided.

When that so-called "dabbling" began bringing in the dough, Lysaksays she was hooked. Her home sales doubled. She is expected to hit$4 million this year. And remember, that's in a bad market.

The Perfect Facebook Business Page!


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The Perfect Facebook Business Page!

Professional pages have:a) Your Listingsb) Lead Capture forms

c) Automatically update Market Datad) Display testimonialse) MLS Searchf) Link to your website/blogg) Links to your best vendors

h) Your contact infoi) A unique web addresssj) Helpful resourcesk) Apps from zillow, trulia if necessary

***Stand out in listing presentations!!!


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Facebook Business Page: The way to fully realize the benefits of being on Facebook!


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How To Promote Your Facebook Page1. Put a link to your page in your email signature (http://www.facebook.com/craigtashjianmortgage )2. Send an email announcement to your database announcing the new page3. Include your facebook web address on your marketing materials, listing presentation,

post-cards etc

4. Get people to comment on or like your posts so their sphere will see you! Alsoshare other peoples posts!

5. Send a direct mail piece to your past clients and list asking them to Like the page.You are not a celebrity! It takes time and consistency to build an interested, responsive

base of fans.
http://www.facebook.com/craigtashjianmortgagehttp://www.facebook.com/craigtashjianmortgage


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How Does Hingham REALTOR Tricia Powers have 470 fans and1000+ views on every post she does?

1. It's not about you! Post 4Items of Value for others for every 1 thing about you.

2. Make it fun Inject humor. Humor is what gets people to interact and enjoy the page.3. Post about once a day, but make it useful info. FIND SOURCES OF CONTENT4. Tell people about your page and have the link on your email signature.

Sources of Content


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Sources of Content

http://real-estate.alltop.com/

www.patch.com (select your state then town) Local newspapers Your loan officers Your attorneys Other vendors Industry blogs (kcmblog.com) Your company reports

www.HouseLogic.com CnnMoney, Yahoo Finance, Wall Street Journal
http://real-estate.alltop.com/http://www.patch.com/http://www.houselogic.com/http://www.houselogic.com/http://www.patch.com/http://real-estate.alltop.com/http://real-estate.alltop.com/http://real-estate.alltop.com/


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# 1 - Make and keep promises.

# 2 - Be the CEO of your business.

# 3 - Focus on income-producing activities.

# 4 - Follow a schedule an master your time.

# 5 - Profitability is critically important.

# 6 - Master the Persuasion keywords and phrases.# 7 - Put ego aside and be coached or mentored.

# 8 - Social media platforms as business tools.

Trends You Must Follow

In Your Real Estate Business

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1st

GroupEver to

access LikeUs to searchfor homes!


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Choose Standard or Advanced PagePurchase on

www.FanPagesforRealEstate.com

Schedule consultation with FacebookDesigner Ryan Staples

Email Ryan your logo, info,testimonials, etc.

Take Ryan 1-2 weeks to design thepage for you review

Review the page for accuracy andapproval

We make the page live and do a training call toshow you how to use it and start promoting it.

Also collect any instruction docs you need.

Get access to 1 month of coaching webinars withJarred Alexandrov.


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Thank You!

REICC

Jarred John Nigro

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