JArmstrong_Portfolio_Overview2
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detailsa creative ideas person used to developing concepts from initial brief through to final implementation. With experience of working to tight deadlines, delivering high quality art direction and creative solutions. Turning my passion for design into commercial success for my clients
for nearly two decades, I have been creating innovative work for clients large and small. With the ability to work with many different media on many types of projects, including art direction, strategy, identity, advertising, moving image, retail and environmental design
this breadth of experience means that I can orchestrate complex campaigns for global brands but also cherish smaller projects and collaborate closely with the client to come up with a solution that we can all be happy about
with the ability to push the boundaries and the experience to deliver solutions that suits my client’s; which is why so many of them keep coming back project after project
webhttps://vimeo.com/user27453851
workart directiondesignstrategy brandingenviromental
jonathan armstrong
jonathan armstrong art direction & designa global integrated through the line campaign aimed at the fitness consumer. With multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail
advertisinghttps://vimeo.com/93463963
brandspeedo
projectget speedo fit
jonathan armstrong advertisingpress and outdoor media
art direction & designintergrated global campaign
brandspeedo
projectget speedo fit
jonathan armstrong approachthe most important aspect of the photography approach is that the moments are real. They are not an interpretation of what fitness swimmers go through, they’re what they really go through. This is why Speedo as a brand is able to say they stand shoulder-to-shoulder with fitness swimmers
art direction & designintergrated global campaign
brandspeedo
projectget speedo fit
jonathan armstrong
G E T S P E E D O F I T YO U H AV E T H E W I L L . W E H AV E T H E WAY
Instore
Ecommerce and email
PR
Digital
Social Media
Print Advertising
P R I N T A D V E R T I S I N G
• Advertising assets will be provided for you to activate the campaign above-the-line • These will be visually consistent with all other assets through the 360° activation• Hero images will show fitness swimmers in-the-moment
We want swim fitness swimmers to ‘swim smarter’ to get more out of theirtime in the water through:
• Swimming with a better technique through viewing the technique improvement videos
• Wearing body stability swimwear to help achieve a better technique
• Correct use of training aids to support their routine - supported by the online training aids videos
• Using the SpeedoFit app to track their progress, and set themselves challenges
• Focus on making 1 single change to their technique per week
L E T ’S S W I M S M A R T E R
art direction & designintergrated global campaign
brandspeedo
projectget speedo fit
strategy‘big idea’, seasonal objective to help fitness swimmers to achieve more in the pool, to improve their technique, and swim smarter, by encouraging them to focus on ‘making one small change’
jonathan armstrong onlinedigital strategy to engage consumers on social media by encouraging them to share their fitness goals and new year resolutions. “What’s your fitness goal in 2014?” Digital asset toolkit includes video and imagery focusing on technique, supported by the Get Speedo Fit Apphttp://www.speedo.co.uk
art direction & designintergrated global campaign
brandspeedo
projectget speedo fit
art direction & designintergrated global campaign
brandspeedo
projectget speedo fit
retailjonathan armstrong
‘look great. love swimming’
art direction‘look great. love swimming’, a campaign aimed at the health and wellbeing consumer. With multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail
brandspeedo
projectspeedo sculpture
marketing supportjonathan armstrong
art directionintergrated global brand campaign
strategy‘I feel’- a stategy to encourage women toshare the feelings they get from wearingour products and the difference it makesin their lives. By using PR tools and social media, to make the consumers, Speedo Sculpture brand advocates
brandspeedo
projectspeedo sculpture
jonathan armstrong
photograpphyart directionintergrated global brand campaign
brandspeedo
projectspeedo sculpture
jonathan armstrong
retailart directionintergrated global brand campaign
brandspeedo
projectspeedo sculpture
jonathan armstrong
assetson & off line
art directionintergrated global brand campaign
brandspeedo
projectspeedo sculpture
jonathan armstrong
art directionidentity, branding and photographic commission to art direct a photo shoot of 12 Speedos sponsored athletes at the 2013 Fina World Championships, Barcelona, Spain.
marketing supporthttps://vimeo.com/93392353
projectfastskin
brandspeedo
jonathan armstrong
art directionidentity, branding and marketing collateral
marketing supportprojectfastskin
brandspeedo
jonathan armstrong
art directionidentity, branding and marketing collateral
marketing supportprojectfastskin
brandspeedo
jonathan armstrong
art directionidentity, branding and marketing collateral
projectfastskin
identityhttps://vimeo.com/93463967
brandspeedo
jonathan armstrong
art directionidentity, branding and marketing collateral
onlineprojectfastskin
brandspeedo
jonathan armstrong
design identity, branding and marketing collateral
packagingprojectfastskin
brandspeedo
jonathan armstrong
art directionintergrated global ‘Summer’ campaign for Speedo with the aim of encouraging the Speedo customers to share their ‘Summer Feelings’. Using PR tools and social media to enable the consumer to share thier summer stories, pictures, places to visit and share their travel tips.
brandspeedo
projectget the summer feeling
marketing supportjonathan armstrong
art direction & designintergrated global ‘Summer’ campaign
photographybrandspeedo
projectget the summer feeling
jonathan armstrong
onlineart direction & designintergrated global ‘Summer’ campaign
brandspeedo
projectget the summer feeling
jonathan armstrong
retailart direction & designintergrated global ‘Summer’ campaign
brandspeedo
projectget the summer feeling
jonathan armstrong
S1/14 WATERSHORTS
CAPTURED MOMENTSThe split second in time that captures that ‘Summer Feeling’ when you first hit the sea.The ‘Polaroid’ approach embraces the spirit of summerand enables individual markets to customise the campaign for their own consumer profiles. This flexible approach works whether it be a male watershorts story, junior, play & fun or a combination of all.
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S1/14 WATERSHORTS
ASSETSRETAIL TOOL KIT – INSTORE COMS
S1-14_PLAy&FUN_95x100MM_WObbLER (ARTWORK SUPPLIED)
art direction & designintergrated global brand campaign by world renowned painter Robert Mcginnes who created 4 paintings that personified the character of the ellesse brand, ‘living the ellesse life is living the Dolca Vita’
brandellesse
project‘Sport Della Vita’
advertising http://vimeo.com/93238762
jonathan armstrong
art direction & designregional product campaign supporting ellesse’s global retail markets, Italy, Spain, France, South Korea, South America and South Africa.
brandellesse
project‘Sport Della Vita’
moving image http://vimeo.com/93233034
jonathan armstrong
art direction & designintergrated global campaign, Circolo ellesse, is the exclusive sports club for the confident and sporting elite. This is how you live the Italian dream in all its glory, this is the Dolce Vita - “the sweet life” and you’re invited to celebrate.
brandellesse
projectcircolo ellesse
advertisinghttp://vimeo.com/93250640
jonathan armstrong
art direction & designintergrated global campaign
brandellesse
projectcircolo ellesse
assetsdigital look book
jonathan armstrong
marketing supportart direction & designintergrated global campaign
brandellesse
projectcircolo ellesse
jonathan armstrong
retailart directionintegrated global campaign
brandellesse
projectcircolo ellesse
jonathan armstrong
art direction, design & project managmentexhibition and party working in collaboration with external events management team for a global media event held in Rome.
brandellesse
project50th Anniversary
exhibition & partyjonathan armstrong
art direction, design & project managmentexhibition and party
brandellesse
project50th Anniversary
exhibition & partyjonathan armstrong
art direction, design & project managmentexhibition and party
brandellesse
project50th Anniversary
exhibition & partyjonathan armstrong
jonathan armstrong art directionidentity and intergrated brand campaign that communicate and illustrate the Q feet footwear range to the active female consumer, positioning ellesse as the leading global lifestyle brand with Italian style and attitude. Campaign for the Asian market launched in South Korea
brandellesse
projectstopout
identitybranding and technologies
jonathan armstrong art directionidentity and intergrated brand campaign photographer: Ralf Hoffman
brandellesse
projectstopout
advertising
jonathan armstrong art directionidentity and intergrated brand campaign
brandellesse
projectstopout
retailtool kit
jonathan armstrong art directionidentity and intergrated brand campaign
brandellesse
projectstopout
retailroll out
identityguidelines, tone of voice & positioning
art direction & designrebranding and positioning for a start up business, ButterflyTwists, a brand of foldable footwear and accessories for girls on-the-go. Project included brand guidelines, tone of voice, packaging, retail presence and advertising.
brandbutterfly twists
projectrebranding
jonathan armstrong
positioningpackaging and POS
art direction & designrebranding and positioning
brandbutterfly twists
projectrebranding
jonathan armstrong
advertisingart direction & designrebranding and positioning
brandbutterfly twists
projectrebranding
jonathan armstrong
art direction & designSeries of fashion press adverts for the 24 teeth stealth footwear campaign.
lacoste project24 teeth
advertisingjonathan armstrong
art direction & designadvertising campaign, paying homage to the aesthetic that thrives on mockery and critical contemp by the kitsch art style of artist Vladimir Tretchikof
brandred or dead
projectrunning round my head
advertisingjonathan armstrong
art direction & designbrandred or dead
projectrunning round my head
advertisingjonathan armstrong
art directionfootwear campaign designed to compliment the Ted Bakers seasonal global positioning creative; working across all touch points on the consumer journey from digital to retail, ATL to BTL
brandted baker
projecttake the
take the scenic routeretailtool kit
jonathan armstrong
art directionfootwear campaign
brandted baker
projecttake the
take the scenic routemarketing supportjonathan armstrong
art direction & designintergrated brand campaign to coinside with the 40th anniversary of a brand,born from the French student riots of 1968
brandkickers
projectthe feelgood revolution
identityjonathan armstrong
art directionintergrated brand campaign
brandkickers
projectthe feelgood revolution
advertisingjonathan armstrong
Jonathan Armstrong art direction
intergrated brand campaign
brand
kickers
project
the feelgood revolution
retails collateralart directionintergrated brand campaign
brandkickers
projectthe feelgood revolution
retails collateralexhibition stand and give away
jonathan armstrong
art directionintergrated brand campaign
projectthe feelgood revolution
retails collateralretails collateralbrandkickers
jonathan armstrong
art direction
intergrated brand campaign
brand
kickers
project
the feelgood revolution
retails collateralart directionintergrated brand campaign
brandkickers
projectthe feelgood revolution
retails collateralexhibition stand and give away
jonathan armstrong
art direction & designRoos 79, a heritage inspired footwear collection.
brandkangaroos
project79 reissues collection
collateralidentity & press book
jonathan armstrong
art direction30th Anniversary campaign and identity for Roos 79, a heritage inspired footwear collection
brandkangaroos
project79 reissues collection
advertisingjonathan armstrong
designcreative for the café at Topshops flagship store in Londons, Oxford Circus
projecttopcafé
layoutbrandtopshop
jonathan armstrong
Thank you