JAPANESE APP MARKETMOBILE MONDAY TAPIEI JUNE 18 2012

AGENDA

• Samurai International

• Japanese Smart Phone Market

• Japanese App Market

• Social Game• Simple Game• Other Apps

• How to Promote App in Japan

SAMURAI INTERNATIONAL INC.

Samurai International Inc. 4

Founded: August, 2011CEO: Lui OkadaBusiness Content: Smart Phone Apps DevelopmentStock Holder: Cyber Agent Ventures

Management Team

OUR APPS

• Launched over 10 apps• Over 1 million downloads.• 1st prize 2 times.

JAPANESE SMART PHONE MARKET

SMART PHONE USERS IN JAPAN

Nov.2011 Feb.2012

Android9.2

Android11.9

iPhone5.0

iPhone6.60.9

0.8

Android iPhone Microsoft Others

15.1M

19.3M

(ComScore 2012)

The smart phone users grew by 4 million in only 3 months.

DEMOGRAPHICS

Male; 61.50%

Female; 38.50%

Hokkaido; 3.20%Tohoku; 5.40%

Kanto(Tokyo); 39.70

%Chubu; 13.80%

Kansai; 19.60

%

Chugoku; 3.90%

Shikoku; 1.70%

Kyushu,Okinawa; 11.80%

　　 13-17; 6.8%

　　 18-24 ; 19.4%

　　 25-34 ; 25.6%

　　 35-44 ; 22.7%

　　 45-54 ; 12.5%

　　 55-64 ; 8.6%

　　 65 Over; 4.4%

(Oct 2011 ComScore)

Urban and young people use. Female users are increasing.

SEX AGE AREA

What is different iPhone users and Android Users?

DIFFERENCE OF IPHONE AND ANDROID USERS

[Free App] How many get?

[Paid App] How many get?iPhone users tend to get more apps than Android users.

(Ask Smart.ly 2012)

FEMALE HIGH SCHOOL STUDENTS DATA

http://www.fumi23.com/2012/04/sp5/sp5enqend.html

Have you bought the mobile phone? What kind phone did you get?

Often young girls makes trend in Japan.When you will reach them, your app will expand.

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

- OTHERS

SMART PHONE GAME MARKET IN JAPAN

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(Reference: Seed Planning 2011)

Smartphone game market is quickly expanding.

App Purchase Advertisement

97B TWD

34B TWD

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

OTHERS

3 TYPES OF PLAYERS

Independent players are increasing.

Independent Players

SNSApp and Web

SNSApp and Web

IndependentApp only

2 PLAT FORMERS ARPUGREE and Mobage have high ARPU users.

Their users spend 138 TWD (370 JPY)/month.

TOP 2 BILLION IN SALESCard game system is popular in Japan.

GREEDoriland

Mobage / CygamesRage of Bahamut

GACHA SYSTEM

Gacha is card vending machine.If users get the strong cards, users can win the battle.1 card costs about 113 TWD.

Card

GACHA SYSTEM3 Types of Cards. Users feel pride when they get rare cards.

Normal Rare Super Rare

Strong /Proud

Normal Card Rare

Card

SuperRareCard

GLOBAL RANK

Gacha system start to success in Global.

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

OTHERS

SUCCESS SIMPLE GAME PLAYERS

Touch the Numbers Cocolo-bit

These are free games.

They get sales about 10 million yen / month!

TOUCH THE NUMBERSTap the numbers in order.110,000 DAU.3.8M TWD / month of Sales.

Play game Check Ranking

COCOLO-BIT

Build a Fire Karate Master Soul Beam

They release simple funny games every 1-2 weeks.They ranks high every time.

OUT SIDE GAMES

• Bijin Weather (Tool)• World Mystery (Tool)• iPic (Tool)• PriGazo (Tool)• Chat Match (SNS)• …

Many apps get few million JPY / month.

HOW MUCH SALES CAN WE GET IN JAPAN?

MONETIZE

3 types monetize way.

• In App Purchase• Social game

• Advertisement• Simple game

• Paid app• Simple game as Angry birds

IN APP PURCHASETop 1st-5th apps get 400K-800K TWD (1M-2M JPY) sales per day.

Almost games but LINE ranks 12th.

FREE APP’S AD REVENUE SIMULATION

Impression 10,000,000

CTR 1%

CPC 10 JPY (3.8 TWD)

AD Revenue 1M JPY (380,000 TWD)

AD NETWORK REVENUE

・ Nend 9 ～ 10JPY (3.42 – 3.80 TWD)

・ imobile 8 ～ 9JPY (3.04 – 3.42 TWD)

・ AdLantis 7 ～ 8JPY (2.66 – 3.04 TWD)

・ AMoAd 7 ～ 8JPY (2.66 TWD – 3.04 TWD)

・ AdMob 6 ～ 8JPY (2.28 – 3.04 TWD)

・ Mediba 3 ～ 5JPY (1.14 – 1.9 TWD)

1 JPY = 0.38 TWD

Source:http://ameblo.jp/porcom-yokoyama/entry-11184573931.html

CPC

HOW TO GET MANY DOWNLOADS IN JAPAN?

APP STORE JAPAN

[Free App] [Paid App]

(Source: Ad Innovation 2012)

App Store Ranking is most important.

FREE PROMOTION PLAN

1. Icon Design and App Name2. SEO in App Store3. Press Release4. Over 20 Review Site5. Twitter, Facebook

OUR SERVICEFREE NOW!( 我很闲 )

PROBLEMIn current chat services, users cannot connect with new people.

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I have free time.I want to chat with

someone.

I have free time.I want to chat with

someone.

Japan US/EU Korea China Facebook

SOLUTIONFree Now is the connecting service of the user ID with Skype, LINE, KAKAO TALK and WeChat.

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I have free time.I want to chat with

someone.

I have free time.I want to chat with

someone.

Connecting!

HOW TO USEEasy to announce only 2 taps!

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EXCHANGE Copy ID, search people, and Chat in group chat!

Samurai International Inc. 38

Paste ID& Search

KPI （ FIRST MONTH ）

39

We have 40K downloads, 100K Free Now! Posts.And high DAU.

4/16

4/18

4/20

4/22

4/24

4/26

4/28

4/30 5/

25/

45/

65/

85/

105/

120.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

DAU RateNew Users/Day

If you would like to expand in Japan,we will support.

Lui OkadaSamurai International Inc.+81-(0)3-5962-8573lui_okada@samurai-international.jpFacebook: lui.okadaLinkedIn: http://jp.linkedin.com/in/luiok

THANK YOU!!