Japanese Manga and Japanimation - DSpace@MIT...
Transcript of Japanese Manga and Japanimation - DSpace@MIT...
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Explaining Popularity
Lecture April 9, 20031
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Death of the Old WaysTatari-gami bites the dust (Princess Mononoke)
See http://www.ntv.co.jp/ghibli/
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Some styles of analysis• artistic structures / themes• social historical context
• resonance of drama
• industrial context• fan communities
See “The Wonderful World of Sazae-san by Michiko Hasegawa.
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"Why is something popular?"• Tendency to read off text
– e.g., Mononoke vs. Spirited– Japaneseness / exoticism– Accessability, etc.
• But also• growing anime audience• Academy Award• network effects
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Sazae-san
• Sazae-san– woman protagonist– extended family– everyone included
• Mukoyoshi family
See “The Wonderful World of Sazae-san by Michiko Hasegawa.
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Why popular?
• "ordinary family life"• changing Japan• nostalgia
• Note: "nostalgia" and "resonance" can be interpreted many ways
An 80 yen (50 cent) stamp with Sazae-san
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Marriage Rate and Average Age of First Marriage by Country
See United Nations, Demographic Yearbook, 1999; Ministry of Health, Labor and Welfare, Jinko tokei shiryoshu (Latest Demographic Statistics), 2001.
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Divorce
See National Insitute of Population and Social Security Research, Ministry of Health, Labor and Welfare, Jinko tokei shiryoshu (Latest Demographic Statistics), 2001.
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Number of Children per Household
See United Nations, Demographic Yearbook, 1999; Ministry of Health, Labor and Welfare, Jinko tokei shiryoshu (Latest Demographic Statistics), 2001.
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Change of Household Structure
See Ministry of Public Management, Home Affairs, Posts and Telecommunications, Nihon tokei geppo (Monthly Statistics of Japan), January 2002.
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Crayon Shin-chan
Nostalgia or anti-nostalgia . . . ?11
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What other ways to explain "popularity" ?
An inexorable march to greatness? 12
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Network Effects• information
contagion
• increasing returns
• lock-in
Figure 2: A clockface before 12-hour design locked in in Brian Arthur (1994) in Sci American
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Analysis
• What explain how?– Kinsella: cultural production– "resonance"– social historical background– deeper meanings (Buddha)– artistic coherence (auteur)
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Discussion
• Does the Sazae-san article's conclusion seem valid?
• Doraemon abroad: how does dynamic change when thinking about Asian popularity?
• Perfect Blue - reactions? 15
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21G.039 / 21G.037 Japanese Popular CultureSpring 2003
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