Japan Goes Bananas For a New Diet
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Japan Goes Bananas For a New Diet
description
Japan Goes Bananas For a New Diet. What’s Going on?. The “Morning Banana Diet” has swept the nation. . Facts and Figures. Demand has driven Dole Japan to increase banana imports by upwards of 25%. Banana prices have risen by 20% in Japan due to shortages. - PowerPoint PPT Presentation
Transcript of Japan Goes Bananas For a New Diet
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Japan Goes Bananas For a
New Diet
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What’s Going on?
The “Morning Banana Diet” has swept the nation.
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Facts and Figures
Demand has driven Dole Japan to increase banana imports by upwards of 25%.
Banana prices have risen by 20% in Japan due to shortages.
70% - 80% increase in weekly banana sales.
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What are the determinants?
Trend/popularity Media
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Now: Demand Increase
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Results (now): Supply Increase
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Shift in both curves
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Predicted OutcomesDemand will decrease = banana surplus
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BibliographyToyama, Michiko. "Japan Goes Bananas For a New Diet." Time. 17 Oct. 2008.CNN.18 Oct. 2008 <http://www.time.com/time/world/article/0,8599,1850454,00.html?imw=y>.