JANUARYFEBRUARYMARCHAPRIL Bud Light ULTRA Budweiser Select 55Budweiser Stella Artois Shock Top Red...

JANUARY FEBRUARY MARCH APRIL

Bud Light Bud Light Bud Light Bud Light

ULTRA ULTRA ULTRA ULTRA

Budweiser Budweiser Select 55 Budweiser

Stella Artois Stella Artois Stella Artois Stella Artois

Shock Top Shock Top

Red Baron Pizza Super Bowl

Tyson HotPrepared Wings

DoritosSuper Bowl

Bud Light New Product

IntroductionRed Baron Pizza

March Hoops

Tyson Wings March Hoops

Snyder’s PretzelsMarch Hoops Tostitos

Cinco de Mayo

ULTRA ResolutionsBaked Lays-Rold Gold

Pretzels

ULTRA Beringer Wine

ULTRA Beringer Wine

Budweiser Big GameJohnsonville Brats

Budweiser Racing Select 55 Snyder’s Pretzels

Program

MLB Opening DayJohnsonville/Kingsford

Stella Valentine’s Day Chocolate Program

Stella Free Chalice MIR Program Stella Free Chalice

MIR ProgramStella Cannes Film

Festival

Shock Top Snyder’s Flavored Pieces

Shock Top Lemons & Fresh Fruits

Supermarket Priority Calendar – TRI 1

MAY JUNE JULY AUGUST

Bud Light Bud Light Bud Light Bud Light/Lime

Bud Light Lime Bud Light Lime Bud Light Lime ULTRA

ULTRA ULTRA ULTRA Budweiser

Budweiser Budweiser Budweiser Stella Artois

Stella Artois Best Of Belgium Shock Top Shock Top


Ruffles Memorial Day Program (5/7-6/10

Doritos July 4th

Program(6/11-7/15)

Doritos's July 4th

Program (6/11-7/15)Tostitos Program

(7/16-8/19)

Fresh Lime and Fruit Program

Patio Furniture Program

Grilled Chicken Program

ULTRA Rold Gold Program (5/7-6/10)

ULTRA Watermelon Program (6/11-7/15)

ULTRA Water Program (7/9-8/12)

ULTRA Water Program (7/9-8/12)

Budweiser Johnsonville/Kingsford Memorial Day Program

(4/15-6/3)

Shock Top Shock Top

Cannes Gourmet Popcorn Program

(4/1-5/30)

Summers End Lobster and Wine Program

(8/1-9/30)

Build A Case Program(7/15-9/3)

Budweiser Johnsonville/Kingsford Program (8/20-9/30)

Budweiser Johnsonville Program (6/18-7/15)

Budweiser Johnsonville Program (6/18-7/15)

Best Of Belgium & M6 M6

Celebrate Belgian Beers (5/28-7/15)

Celebrate Belgian Beers (5/28-7/15)

Build A Case Program(7/15-9/3)

Summer OrangesSummer Oranges

SEPTEMBER OCTOBER NOVEMBER DECEMBER

Bud Light Bud Light Bud Light Bud Light

ULTRA ULTRA Select 55 Select 55

Shock Top ULTRA ULTRA

Budweiser Budweiser Budweiser Budweiser


Stella Artois Beck's Stella Artois Stella Artois

Celebrate With Belgian Beers

Doritos's NFL Kick Off

ULTRA Beringer Wine Program

Doritos ProgramTostitos Program

Wine MIR

Budweiser Holiday Turkey/Hams

Fall Pumpkin Program

Johnsonville Brats Wine MIR

Belgian Beer MIR (11/19-12/31)

Build A Case Program

ULTRA Beringer Wine Program

Shock TopFall Pumpkin

Program

Budweiser Holiday Turkey/Hams

Celebrate With Belgian Beers

Belgian Beer MIR (11/19-12/31)

Mission 6




Supermarket - Beer & Food Pairing Priority Calendar

Select 55 Seafood/Chicken

• Location: Meat/Seafood Dept

ULTRA Fruit – Fresh Produce

• Location: Fresh Fruit & Produce Dept

ULTRA Seafood /Chicken

• Location: Meat, Seafood Dept.

Bacardi Silver - Fresh Fruit


Bud Light Lime Fresh Fruits / Produce

• Location: Produce Dept.

ULTRA Fruit - Fresh Fruit


Bud Light Lime Meat, Pork, Chicken, Seafood

• Location: Meat

Landshark Seafood, Salsa, Tortilla Chips, Taco Shells, Produce, Guacamole, Limes, Cheeses, Avocados

• Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept.

Select 55 Meat, Pork, Chicken, Seafood

• Location: Meat Dept, Perimeter Aisle

ULTRA Fresh Fruit and Produce

• Location: Seafood Dept, Perimeter Aisle,

Landshark Meat, Chicken, Pork, Seafood

• Location: Meat Dept, Perimeter Aisle

Bud Light Lime Fresh Fruits & Produce

• Location: Seafood Dept, Perimeter Aisle,

Bud Light Lime Meat, Chicken, Pork, Seafood

• Location: Fresh Fruit & Produce Dept.

Select 55 Fresh Produce, Fruits, Vegetables, Nuts

• Location: Meat Dept

Select 55 Seafood, Meat, Chicken, Pork, Sauces and Seasonings

• Location: Meat Dept..

Landshark –Shrimp, Seafood, Seasoning, Spices or Sauces

• Location: Meat Dept

Bud Light Lime Seafood, Salsa, Tortilla Chips, Taco Shells, Produce, Guacamole, Limes, Cheeses, Avocados

• Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept

Shock Top Fall Fruits, Vegetables, Nuts, Nutmeg, Produce, Fire Logs, Fire Starter Logs, Breads or Fall Baking Items including Pieces, Pie Crust or Pie Filling Winter Warmth

• Location: Produce, Perimeter Aisles, Seasonal Aisles

.

Select 55 Steak, Seafood, , Sauces, Spices, Seasonings

• Location: Perimeter Aisles, Seasonal Aisles

Landshark Fresh or Frozen Pizza

• Location: Perimeter Aisle




Supermarket – M6 Rack Rotation Calendar

6 Pack Rack RotationFeature Brands

• Stella Artois• Hoegaarden or Leffe• Save $2.00 instantly with the

combined purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe

Rack Placement Must Be Incremental Locations


• Shock Top & Becks • Save $2.00 instantly on the

purchase of one bottle of Holiday Cream Liquer with the purchase of one Becks or Shocktop 6-Pack or larger.

Rack Placement Must Be Incremental Locations


• Stella Artois• Hoegaarden or Leffe• Save $3.00 on steak or seafood

purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe.

Rack Placement Must Be Incremental Location










• Beck’s • Hoegaarden or Leffe• Save $2.00 instantly on the

purchase of two different 6-Packs of the following brands: Becks, Hoegaarden or Leffe



• Shock Top

• Save $2.00 instantly on the

purchase of two (2) Shock Top 6-

Packs



• Stella Artois• Hoegaarden or Leffe• Save $3.00 instantly on bottle of

Gourmet Cheeses, Crackers, Dips, Dip Mixes, Spreads, Breads and Deli Meats with the purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe



• Stella Artois• Hoegaarden or Leffe• Save $3.00 off the purchase of a

bottle of wine with the purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe



• Shock Top



Packs



• Shock Top• Save $3.00 instantly on the

purchase of fresh oranges, limes. Lemons and other fresh fruits with the purchase of two (2) Shock Top 6-Packs



• Shock Top



Packs





Supermarket Priority Calendar – Value Brands

Busch /Busch Light Cold Hard Facts

Water/Ice/Cooler/Salty Snacks MIR

Natural Light


Natural LightWhite Castle IRC

Natural Light




Natural Light




Natural LightWater/Ice/Cooler/Salty Snacks MIR



Natural Light




Natural Light




Natural Light




Natural LightWater/Ice/Cooler/Salty Snacks MIR


Old Wisconsin Meat Snacks IRC

NaturalOld Wisconsin Meat Snacks IRC

Programs Coupons To Force Ship To Wholesaler– Based On KAM Sell In Confirmations In Targeted States For

Approved Retailers– No Cost To Region or KAM Budgets

Programs Available In Select States Only:Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WABusch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WINatural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI

Supermarket Priority Calendar – Value Brands

Busch – Busch Light Natural

Water/Ice/Cooler/Salty Snacks MIR• Busch BP MIR - Save Up To $8.00: CA-FL-IL-MI-MS-OR-WA• Busch NBP MIR - Save Up To $4.00: NY-VA• Busch BP LA MIR - Save Up To $4.00• Busch Light BP MIR - Save Up To $10.00: IA-GA-NE-OH-SC-TN-WI• Busch Light NBP MIR - Save Up To $4.00 AL-KY-MO-NC

* Busch – Busch Light Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar

Busch /Busch Light Cold Hard Facts Brand Initiatives

• True Blue Work Reward – Proud Supporter Of American

Worker

• Busch Classic Can – Classic Rock Promotion

• Order Via Trimester Order Window

1970s Busch Bavarian Classic Can Primary & Secondary

Order These Programs Via Trimester

Water/Ice/Cooler/Salty Snacks MIR• BP MIR - Save Up To $8.00: AZ-CA-FL-GA-MI-OH-SC-TN-WI

• NBP MIR – Save Up To $4.00 AL-KY-MO-NC-NY*

* Natural Programs Only Available In States As Detailed At Bottom

Of Page In Yellow Bar


Programs Coupons To Force Ship To Wholesaler– Based On KAM Sell In Confirmations In

Targeted States For Approved Retailers– No Cost To Region or KAM Budgets

All Programs Available In Select States Only:Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WABusch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WINatural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI

JANUARYFEBRUARYMARCHAPRIL Bud Light ULTRA Budweiser Select 55Budweiser Stella Artois Shock Top Red...

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